Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
In 2021, DC Velocity reported on a proposed California state regulation that would require most forklift fleets to switch to zero-emission (ZE) trucks over a period of years. Three years later, in a public hearing on June 27, 2024, the California Air Resources Board (CARB) unanimously approved a revised version of that proposal. The regulation will require most fleets to phase in ZE forklifts between 2028 and 2038. Restrictions on the purchase and sale of certain new forklifts with internal combustion (IC) engines kick in much earlier, in 2026.
The forklift mandate is designed to comply with Gov. Gavin Newsom’s Executive Order N-79-20, which requires off-road vehicle fleets in California to transition to zero-emission models by 2035 “where feasible.” The 70-page regulation approved in June applies to certain categories of large spark ignition (LSI) forklifts fueled by propane, natural gas, or gasoline (diesel-powered forklifts are exempt). They include all Class IV forklifts, and Class V forklifts with a rated capacity of 12,000 pounds or less. CARB estimates that some 89,000 LSI forklifts will be phased out under the new rule.
The regulation includes some exemptions, deadline extensions, and limitations aimed at mitigating its short-term impact on fleet costs and productivity. But while support for the ultimate goal—reducing greenhouse gas emissions and associated health hazards for California residents—is widespread, forklift makers, dealers, end-users, and fuel suppliers remain worried about the mandate’s consequences for their businesses.
A COMPLICATED TIMELINE
A detailed timeline for phasing out the targeted forklifts can be found in the transcript of CARB’s presentation at the public hearing, but the following summarizes the most important dates:
Beginning in 2026, manufacturers cannot make or sell targeted categories of LSI forklifts in California, and end-users cannot purchase or lease them. There are some exceptions: For instance, dealers and manufacturers may sell model year (MY) 2025 inventory through the end of 2026; they can sell MY 2026, 2027, and 2028 Class V trucks to rental agencies; and they can sell LSI models to customers whose trucks have been exempted or who have obtained a deadline extension from CARB.
From Jan. 1, 2028, through Dec. 31, 2037, existing targeted forklifts must be phased out by model year and can be replaced only with zero-emission equipment. According to CARB staff, no forklift will have to be phased out before it is at least 10 years old. The compliance deadlines are staggered based on fleet size, truck class, capacity, and application:
For large fleets (more than 25 forklifts, including ZE trucks), phaseout of Class IV trucks with capacity ratings of 12,000 pounds or less begins in 2028 for MY 2018 and older. Additional deadlines based on model year occur in 2031, 2033, and 2035. For small fleets (25 forklifts or less) and trucks used in agricultural crop preparation, the deadlines run from 2029 to 2038. Phaseout of Class IV forklifts with capacities exceeding 12,000 pounds begins in 2035 for large fleets and in 2038 for small fleets and crop-prep applications.
For all fleets, Class V trucks rated for 12,000 pounds or less begin phaseout in 2030 for MY 2017 and older. Additional deadlines based on model year are 2033, 2035, and 2038; the 2038 deadline also applies to rental agencies for some model years. The required phaseout does not apply to Class V forklifts rated for 12,000 pounds and above, but fleets that voluntarily replace them with electrics of the same or greater capacity may postpone the replacement of an equal number of other LSI forklifts until 2038.
To limit the financial impact on end-users, the required turnover of targeted LSI forklifts on the first compliance date only is capped: for large fleets, at 50% of their total number of targeted trucks, and for small fleets and trucks used in crop prep, at 25%.
The rule includes several exemptions in addition to that for diesel-powered models. Businesses can run low-use trucks (those operated for fewer than 200 hours per year) until 2030, and a “microbusiness” can keep one low-use forklift indefinitely. Dedicated emergency equipment and forklifts being held for out-of-state delivery are also exempt. Importantly for California’s agriculture-heavy economy, CARB set exemptions for in-field use for agriculture and forestry, where building a charging infrastructure generally isn’t feasible.
Fleets may apply for a deadline extension if they encounter “significant delays” in the delivery of ZE forklifts, in electrical infrastructure construction or upgrades, or in site electrification, or because no ZE forklifts currently available can meet their needs. In the last-mentioned case, an LSI truck that has reached the end of its useful life well before its phaseout date may be replaced with a newer LSI model, which then inherits the older forklift’s phaseout date. The onus is on fleets to apply for and justify exemptions and extensions, most of which must be renewed annually. If circumstances have changed—for example, if new ZE models could meet an end-user’s performance requirements—then the exemption would not be renewed.
STAKEHOLDERS AIR THEIR CONCERNS
Over the past three years, CARB sought stakeholders’ input through public workshops; meetings with fleet operators, forklift manufacturers and dealers, rental agencies, fuel providers, and related industry groups; and site visits. In addition, two rounds of public comments elicited hundreds of submissions.
Among the groups providing ongoing feedback was the Industrial Truck Association (ITA), which represents industrial truck manufacturers and suppliers of parts and accessories in the U.S., Canada, and Mexico. In a series of discussions with CARB staff and in written public comments, ITA focused on five major problem areas, according to ITA President Brian Feehan. The group’s key points can be summarized as follows:
1. The organization asked CARB to replace the model year-based ban on sales and phaseouts with a more flexible “fleet average” approach that would allow fleet owners to determine how best to reduce emissions over time and to decide which trucks to eliminate when.
2. Late in the regulatory process, CARB had asserted that electric forklifts can replace Class IV (cushion-tire) trucks with capacities above 12,000 pounds. ITA disagreed, arguing that those forklifts should be excluded because very few or no viable electric substitutes exist for many of the applications where they are used.
3. The proposed rule said no new LSI trucks of any model year could be sold in California after Jan. 1, 2026, which would potentially leave dealers with unsold prior-model-year inventory.
4. OEMs will be required to annually report detailed information for each LSI forklift sold into the state. ITA said that would unnecessarily duplicate much of the information CARB already receives from forklift dealers and fleet operators.
5. ITA and other industry groups argued that a provision prohibiting end-users from purchasing a diesel forklift to replace an LSI truck was illegal because it in effect regulated diesel forklift emissions—something the federal Clean Air Act prohibits states from doing.
At the June 27 board meeting, meanwhile, fleet operators said the rule would add excessive cost because two to three high-priced electrics would be needed to replace each LSI model eliminated. They also questioned the feasibility of providing battery charging infrastructure on construction sites and in agricultural fields, and whether utilities will be able to meet demand for increased capacity. Agriculture and small-business representatives asked for more generous caps on the percentage of trucks that must be replaced by the first compliance deadline, or for caps to apply to every compliance deadline, not just the first one.
Providers of propane fuel—most of them family-owned small and medium-sized companies—were vocal, well-organized, and passionate. They warned of job losses and potentially having to close their businesses altogether. They reiterated their longstanding argument that propane is a low-emission fuel, and therefore propane-powered forklifts should be considered “part of the solution, not the problem.” Following the board’s decision to approve the regulation, the Western Propane Gas Association (WPGA) issued a statement slamming it as “costly, infeasible, and flawed.” WPGA charged that CARB’s estimates of the number of forklifts and businesses that would be affected—as well as its estimates of the costs of adding electrical infrastructure and replacing existing equipment—are too low. The group is instead supporting an alternative proposal that it says will meet the state’s air-quality goals with less disruption and expense.
CARB RESPONDS
During the public hearing, CARB’s staff pushed back at some of those criticisms. First, they said, the propane industry’s estimate of the number of affected forklifts relies on an incorrect methodology and is much too high. Staffers and two of the board members also said that, in their view, enough high-performance, battery-powered forklifts are now on the market that replacements are technically feasible for most applications. And they calculated that over the long term, the total cost of ownership for electric models will be lower than for their lower-priced IC counterparts.
CARB staff further reminded attendees that the exemptions and deadline extensions built into the final regulation were designed to address some of the very concerns being raised in the meeting. While that is true, nobody got everything they asked for. For example, CARB agreed that dealers could sell MY 2025 forklifts through Dec. 31, 2026, but it rejected ITA’s “fleet average” concept and denied ITA’s request to exclude Class IV trucks with capacities over 12,000 pounds. The agency dropped its prohibition against replacing LSI trucks with diesel-powered models but retained a requirement that fleet operators and rental agencies report that activity.
GET READY FOR THE FUTURE
The approved regulation will now move through state and then federal administrative and legal checks. Because the regulation relates to emissions from off-road vehicles, which are covered by the preemption provisions of the federal Clean Air Act, CARB must seek authorization from the U.S. Environmental Protection Agency (EPA) to fully implement the rule. Without that authorization, California will not be able to enforce the law. While authorization is likely, the timing is uncertain—meaning it’s possible the regulation could become effective but not yet enforceable.
Once the regulation is in force, almost everyone who touches a forklift in California will be affected in some way. Many fleet operators’ costs, and potentially their productivity, will change as they replace their LSI forklifts with a larger number of electrics and retrain their employees on the new equipment. The small and medium-sized businesses that make up much of the propane service industry may have to find new markets to replace forklift customers. Battery makers and distributors will profit from increased demand for their products.
Industrial truck manufacturers and dealers, meanwhile, will need to prepare for a decline in the number of LSI trucks sold and concurrent growth in demand for ZE trucks. While there are bound to be some costly burdens—they might, for example, have to move inventory out of California, revise the product mix on production lines and in showrooms, and retrain employees—they say they are up to the challenge.
One such company is Mitsubishi Logisnext Americas, which encompasses five brands serving a wide range of applications: Mitsubishi forklift trucks, Cat lift trucks, Rocla AGV Solutions, UniCarriers Forklifts, and Jungheinrichwarehouse and automation products. Some of those brands will be impacted more than others. Mitsubishi and Cat, for instance, are widely known for their heavy-duty, IC engine models favored by industries like construction, lumber, and manufacturing. Both brands have developed rugged, heavy-duty electrics that are already in service. “We have worked closely with our Cat lift truck and Mitsubishi forklift truck customers to transition their fleets to electric trucks,” says Mike Brown, director of energy solutions. “While the applications they serve and the loads that they are handling may not be changing, these customers do need to contend with significant changes in how they power their fleets.”
Brown expressed confidence that zero-emission equipment will increasingly be able to handle difficult jobs. “Options do exist in the market and will continue to expand to include features and performance historically reserved only for engine-powered trucks,” he notes, “but it will take some time before the industry can meet the full range of requirements for these tougher applications.” As part of that evolution, forklift providers, customers, and utilities will have to work together to ensure sufficient power capacity is available when and where needed, he adds.
On the dealer side, there’s Raymond West, which operates Raymond Corp. Solutions and Support Centers in California and several other Western states plus Alaska. Vice President of Sales Juan Flores believes the new regulation could have a “very positive” sales and revenue impact in California, especially for Class I electrics.
Raymond West sells and services electric forklifts exclusively, but it currently supports the conveyors, racking, and automated systems for some customers that have LSI trucks in their fleets. Flores says his company is well-positioned to help them make a successful transition to ZE forklifts. “We … can analyze current fuel consumption and then simulate the electric equipment fuel sources that support the application’s energy requirements,” he says. Power studies can generate the data needed to make decisions about which path to take. A dealer, he continues, may be able to demonstrate that the total cost for electrics and associated technology, combined with the reduction in equipment maintenance, is actually lower than for LSI forklifts. And dealers can go “beyond the forklift,” such as by recommending renewable energy sources in the warehouse to mitigate any increased demand on the grid or by helping eligible customers take advantage of carbon and energy credits.
Implementation of CARB’s forklift mandate is just a couple years away. For fleet managers wondering how to comply without breaking the bank, collaborating now with forklift dealers and OEMs who can help them understand the regulations, plan for change, and manage their fleets for compliance may be the smartest move they can make.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."