Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Warehousing and logistics professionals are living in the supply chain information age, where technology is helping them create smoother-running, more efficient operations. The proof is everywhere you look—from robotics and automation on the warehouse floor, to tech platforms that streamline back-office operations, to the smart devices used in the cabs of delivery vehicles—and it’s giving supply chain managers access to information that can help their companies meet customer demands for timeliness, product quality, safety, and much more.
A growing place for data mining is the pallet, which can be equipped with sensor-driven devices that monitor the condition and track the whereabouts of products on their journey from the warehouse to the end-customer. “Smart pallets,” as they’re known, are an emerging technology in the supply chain, and one that proponents say can reveal broad trends in logistics operations that lead to better decision making.
“I think [this technology] really shines a light on the invisible parts of your supply chain,” says Mike Vaughan, senior project manager in the engineering services department at reusable packaging manufacturer Orbis Corp., which makes plastic pallets and containers, among other products. “You may actually see that a customer tends to sit on things for a week and a half, and say ‘Let’s see why.’ You may see variations in the [pallets’] return loop. It’s definitely a discussion starter.”
Those discussions can prompt better strategies for preventing theft and pilferage, ensuring compliance with regulatory requirements, and meeting on-time delivery goals, among others. All of this is a driving force in the growth of the smart pallet market: Recent data from research firm Coherent Market Insights indicates that demand for smart pallet sensors will increase at a compound annual growth rate (CAGR) of 4% over the next seven years, for example. Pallet companies and tech firms are working together to capitalize on that growth, with the ultimate goal of streamlining supply chains.
“[Smart pallet development] is a learning process for everyone,” Vaughan adds. “It’s not just ‘Where is my asset at what time?’ It’s about what value that information has for you, and how it [can] help streamline your business.”
THE EVOLUTION OF “SMART”
In the most general terms, a “smart” pallet is one that contains a device with a sensor and tracker that allows supply chain managers and other stakeholders to monitor the pallet’s location, movement, and environment. The devices can be integrated into any kind of pallet and can be used to detect and report delays as well as other potentially disruptive events along the pallet’s journey—things like changes in temperature or humidity and the mishandling of goods. The use of such pallets is still in the early stages and is largely tied to the integration of advanced warehouse automation systems.
“The implementation of these pallets is especially useful in industries such as the food, chemical, and pharmaceutical sectors, where [changes in ambient] conditions can affect product quality and safety. The sensors detect changes in pallet temperature or humidity levels so that the logistics manager can move the goods before they start to deteriorate,” according to research from warehouse storage solutions company Interlake Mecalux. “Investment in smart pallets tends to go hand in hand with warehouse process automation to ensure full control over inventory. Automation eliminates the margin of error due to manual intervention and, most importantly, optimizes the movements made by each pallet.”
But such implementations are far from mainstream. And in many ways, smart pallets represent the next step in the evolution of intelligent packaging solutions designed to control the movement of goods through the supply chain: Vaughan points to simple bar-code labels and radio-frequency identification (RFID) tags as examples of ways companies have been adding intelligence to pallets for years, primarily for identification purposes. But he agrees that demand for more advanced solutions is on the rise and says Orbis’ customers are increasingly asking how they can take the technology to the next level with tracking and sensing devices.
“I would say, still today, the most prevalent [pallet technology] is some sort of adhesive label that has some kind of bar code or RFID,” Vaughan says, adding that cost and return on investment are the biggest deterrents when it comes to adding any form of technology to a pallet. “But we are seeing … requests on a pretty frequent basis to get into starting a trial, or doing a proof of concept and pilot, with [devices that include trackers and sensors].”
Such trials must be tailored to customers’ needs. Vaughan says Orbis is working on a proof of concept now that required altering a pallet design to accommodate a cellular-based tracker that includes global positioning system (GPS) technology; the device needed to be mounted in such a way that it wouldn’t be knocked off or damaged during transit and handling. Orbis determined the tracker could be mounted inside the pallet’s center foot—a support structure located on the bottom of the pallet—with a cap to protect it from the elements.
“You don’t want to put a tracker on the exterior plane or top, or somewhere it can be damaged or affected in a way that’s detrimental to the trial,” Vaughan explains, adding that from here on out, many of Orbis’ new products will be designed with a recessed space to accommodate tracking and sensing devices—a response to growing demand for such solutions.
Pallet and container pooling specialist CHEP is in the game as well. The company has partnered with supply chain technology company BXB Digital to equip CHEP’s reusable wooden pallets with track-and-trace devices across Southern Europe. The technology is helping customers in the region gain greater control and security over inventory, while also protecting pallets from getting lost and taken out of circulation—pallet pooling is a share-and-reuse system, in which companies rent pallets that are then managed by an outside firm, a sort of “pallets-as-a-service” business. In the CHEP/BXB Digital program, pallets are equipped with built-in sensor devices that collect information on the location and condition of the pallets—including temperature—as they move through the supply chain. Eleven retailers and distributors are participating in the trials, with more to follow, according to CHEP.
IOT, E-COMMERCE DRIVE DEMAND
Recent technological advances are playing the biggest role in smart pallet development, particularly the internet of things (IoT), which is what transforms the otherwise static pallet into a smart, connected device—as is the case with both the Orbis and CHEP pilot programs. The advent of 5G and other high-speed communication technologies has pushed development even further, allowing data transmission between the pallet’s sensors and a company’s supply chain IT systems to occur seamlessly and, in many cases, instantaneously. Greater speed and easier connectivity also open the door to better integration with other technologies, such as artificial intelligence (AI) and machine learning (ML), which provide the insight and analytics required to identify those trends and patterns that are essential to better supply chain decision making, according to the Coherent Market Insights report.
The rise in e-commerce activity since 2020 is also playing a role by boosting demand for advanced inventory tracking systems. The higher volume of goods flowing through the supply chain—along with demand for faster delivery—is driving the need for technologies that increase visibility and efficiency across a company’s entire logistics operation.
More recently, government regulations and standards have helped propel the smart pallet into the spotlight, particularly in the food and pharmaceutical industries. A case in point: Section 204 of the U.S. Food and Drug Administration’s Food Safety Modernization Act (FSMA), which will take full effect in a little over two years. FSMA 204, as it’s known, requires enhanced information sharing and data tracking along the food supply chain—essentially, many companies that handle goods in the food chain will need to upgrade their shipment tracking abilities and be able to share the data with suppliers, wholesalers, distributors, stores, and restaurants at a moment’s notice. Those companies will almost certainly have to turn to automated technologies—like sensor-equipped smart pallets and advanced software systems—to make it all work.
“There are data requirements that, without this type of technology, would be impossible,” says Vaughan, pointing to FSMA 204 as well as the Drug Supply Chain Security Act (DSCSA), which goes into effect this year. “It’s so important to stay up to date on new use cases and advances in this technology. Companies need to understand what’s out there, [select the proper technology], and tailor it to their [business].”
Nearly one-third of American consumers have increased their secondhand purchases in the past year, revealing a jump in “recommerce” according to a buyer survey from ShipStation, a provider of web-based shipping and order fulfillment solutions.
The number comes from a survey of 500 U.S. consumers showing that nearly one in four (23%) Americans lack confidence in making purchases over $200 in the next six months. Due to economic uncertainty, savvy shoppers are looking for ways to save money without sacrificing quality or style, the research found.
Younger shoppers are leading the charge in that trend, with 59% of Gen Z and 48% of Millennials buying pre-owned items weekly or monthly. That rate makes Gen Z nearly twice as likely to buy second hand compared to older generations.
The primary reason that shoppers say they have increased their recommerce habits is lower prices (74%), followed by the thrill of finding unique or rare items (38%) and getting higher quality for a lower price (28%). Only 14% of Americans cite environmental concerns as a primary reason they shop second-hand.
Despite the challenge of adjusting to the new pattern, recommerce represents a strategic opportunity for businesses to capture today’s budget-minded shoppers and foster long-term loyalty, Austin, Texas-based ShipStation said.
For example, retailers don’t have to sell used goods to capitalize on the secondhand boom. Instead, they can offer trade-in programs swapping discounts or store credit for shoppers’ old items. And they can improve product discoverability to help customers—particularly older generations—find what they’re looking for.
Other ways for retailers to connect with recommerce shoppers are to improve shipping practices. According to ShipStation:
70% of shoppers won’t return to a brand if shipping is too expensive.
51% of consumers are turned off by late deliveries
40% of shoppers won’t return to a retailer again if the packaging is bad.
The “CMA CGM Startup Awards”—created in collaboration with BFM Business and La Tribune—will identify the best innovations to accelerate its transformation, the French company said.
Specifically, the company will select the best startup among the applicants, with clear industry transformation objectives focused on environmental performance, competitiveness, and quality of life at work in each of the three areas:
Shipping: Enabling safer, more efficient, and sustainable navigation through innovative technological solutions.
Logistics: Reinventing the global supply chain with smart and sustainable logistics solutions.
Media: Transform content creation, and customer engagement with innovative media technologies and strategies.
Three winners will be selected during a final event organized on November 15 at the Orange Vélodrome Stadium in Marseille, during the 2nd Artificial Intelligence Marseille (AIM) forum organized by La Tribune and BFM Business. The selection will be made by a jury chaired by Rodolphe Saadé, Chairman and CEO of the Group, and including members of the executive committee representing the various sectors of CMA CGM.
The global air cargo market’s hot summer of double-digit demand growth continued in August with average spot rates showing their largest year-on-year jump with a 24% increase, according to the latest weekly analysis by Xeneta.
Xeneta cited two reasons to explain the increase. First, Global average air cargo spot rates reached $2.68 per kg in August due to continuing supply and demand imbalance. That came as August's global cargo supply grew at its slowest ratio in 2024 to-date at 2% year-on-year, while global cargo demand continued its double-digit growth, rising +11%.
The second reason for higher rates was an ocean-to-air shift in freight volumes due to Red Sea disruptions and e-commerce demand.
Those factors could soon be amplified as e-commerce shows continued strong growth approaching the hotly anticipated winter peak season. E-commerce and low-value goods exports from China in the first seven months of 2024 increased 30% year-on-year, including shipments to Europe and the US rising 38% and 30% growth respectively, Xeneta said.
“Typically, air cargo market performance in August tends to follow the July trend. But another month of double-digit demand growth and the strongest rate growths of the year means there was definitely no summer slack season in 2024,” Niall van de Wouw, Xeneta’s chief airfreight officer, said in a release.
“Rates we saw bottoming out in late July started picking up again in mid-August. This is too short a period to call a season. This has been a busy summer, and now we’re at the threshold of Q4, it will be interesting to see what will happen and if all the anticipation of a red-hot peak season materializes,” van de Wouw said.
The report cites data showing that there are approximately 1.7 million workers missing from the post-pandemic workforce and that 38% of small firms are unable to fill open positions. At the same time, the “skills gap” in the workforce is accelerating as automation and AI create significant shifts in how work is performed.
That information comes from the “2024 Labor Day Report” released by Littler’s Workplace Policy Institute (WPI), the firm’s government relations and public policy arm.
“We continue to see a labor shortage and an urgent need to upskill the current workforce to adapt to the new world of work,” said Michael Lotito, Littler shareholder and co-chair of WPI. “As corporate executives and business leaders look to the future, they are focused on realizing the many benefits of AI to streamline operations and guide strategic decision-making, while cultivating a talent pipeline that can support this growth.”
But while the need is clear, solutions may be complicated by public policy changes such as the upcoming U.S. general election and the proliferation of employment-related legislation at the state and local levels amid Congressional gridlock.
“We are heading into a contentious election that has already proven to be unpredictable and is poised to create even more uncertainty for employers, no matter the outcome,” Shannon Meade, WPI’s executive director, said in a release. “At the same time, the growing patchwork of state and local requirements across the U.S. is exacerbating compliance challenges for companies. That, coupled with looming changes following several Supreme Court decisions that have the potential to upend rulemaking, gives C-suite executives much to contend with in planning their workforce-related strategies.”
Stax Engineering, the venture-backed startup that provides smokestack emissions reduction services for maritime ships, will service all vessels from Toyota Motor North America Inc. visiting the Toyota Berth at the Port of Long Beach, according to a new five-year deal announced today.
Beginning in 2025 to coincide with new California Air Resources Board (CARB) standards, STAX will become the first and only emissions control provider to service roll-on/roll-off (ro-ros) vessels in the state of California, the company said.
Stax has rapidly grown since its launch in the first quarter of this year, supported in part by a $40 million funding round from investors, announced in July. It now holds exclusive service agreements at California ports including Los Angeles, Long Beach, Hueneme, Benicia, Richmond, and Oakland. The firm has also partnered with individual companies like NYK Line, Hyundai GLOVIS, Equilon Enterprises LLC d/b/a Shell Oil Products US (Shell), and now Toyota.
Stax says it offers an alternative to shore power with land- and barge-based, mobile emissions capture and control technology for shipping terminal and fleet operators without the need for retrofits.
In the case of this latest deal, the Toyota Long Beach Vehicle Distribution Center imports about 200,000 vehicles each year on ro-ro vessels. Stax will keep those ships green with its flexible exhaust capture system, which attaches to all vessel classes without modification to remove 99% of emitted particulate matter (PM) and 95% of emitted oxides of nitrogen (NOx). Over the lifetime of this new agreement with Toyota, Stax estimated the service will account for approximately 3,700 hours and more than 47 tons of emissions controlled.
“We set out to provide an emissions capture and control solution that was reliable, easily accessible, and cost-effective. As we begin to service Toyota, we’re confident that we can meet the needs of the full breadth of the maritime industry, furthering our impact on the local air quality, public health, and environment,” Mike Walker, CEO of Stax, said in a release. “Continuing to establish strong partnerships will help build momentum for and trust in our technology as we expand beyond the state of California.”