Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Warehousing and logistics professionals are living in the supply chain information age, where technology is helping them create smoother-running, more efficient operations. The proof is everywhere you look—from robotics and automation on the warehouse floor, to tech platforms that streamline back-office operations, to the smart devices used in the cabs of delivery vehicles—and it’s giving supply chain managers access to information that can help their companies meet customer demands for timeliness, product quality, safety, and much more.
A growing place for data mining is the pallet, which can be equipped with sensor-driven devices that monitor the condition and track the whereabouts of products on their journey from the warehouse to the end-customer. “Smart pallets,” as they’re known, are an emerging technology in the supply chain, and one that proponents say can reveal broad trends in logistics operations that lead to better decision making.
“I think [this technology] really shines a light on the invisible parts of your supply chain,” says Mike Vaughan, senior project manager in the engineering services department at reusable packaging manufacturer Orbis Corp., which makes plastic pallets and containers, among other products. “You may actually see that a customer tends to sit on things for a week and a half, and say ‘Let’s see why.’ You may see variations in the [pallets’] return loop. It’s definitely a discussion starter.”
Those discussions can prompt better strategies for preventing theft and pilferage, ensuring compliance with regulatory requirements, and meeting on-time delivery goals, among others. All of this is a driving force in the growth of the smart pallet market: Recent data from research firm Coherent Market Insights indicates that demand for smart pallet sensors will increase at a compound annual growth rate (CAGR) of 4% over the next seven years, for example. Pallet companies and tech firms are working together to capitalize on that growth, with the ultimate goal of streamlining supply chains.
“[Smart pallet development] is a learning process for everyone,” Vaughan adds. “It’s not just ‘Where is my asset at what time?’ It’s about what value that information has for you, and how it [can] help streamline your business.”
THE EVOLUTION OF “SMART”
In the most general terms, a “smart” pallet is one that contains a device with a sensor and tracker that allows supply chain managers and other stakeholders to monitor the pallet’s location, movement, and environment. The devices can be integrated into any kind of pallet and can be used to detect and report delays as well as other potentially disruptive events along the pallet’s journey—things like changes in temperature or humidity and the mishandling of goods. The use of such pallets is still in the early stages and is largely tied to the integration of advanced warehouse automation systems.
“The implementation of these pallets is especially useful in industries such as the food, chemical, and pharmaceutical sectors, where [changes in ambient] conditions can affect product quality and safety. The sensors detect changes in pallet temperature or humidity levels so that the logistics manager can move the goods before they start to deteriorate,” according to research from warehouse storage solutions company Interlake Mecalux. “Investment in smart pallets tends to go hand in hand with warehouse process automation to ensure full control over inventory. Automation eliminates the margin of error due to manual intervention and, most importantly, optimizes the movements made by each pallet.”
But such implementations are far from mainstream. And in many ways, smart pallets represent the next step in the evolution of intelligent packaging solutions designed to control the movement of goods through the supply chain: Vaughan points to simple bar-code labels and radio-frequency identification (RFID) tags as examples of ways companies have been adding intelligence to pallets for years, primarily for identification purposes. But he agrees that demand for more advanced solutions is on the rise and says Orbis’ customers are increasingly asking how they can take the technology to the next level with tracking and sensing devices.
“I would say, still today, the most prevalent [pallet technology] is some sort of adhesive label that has some kind of bar code or RFID,” Vaughan says, adding that cost and return on investment are the biggest deterrents when it comes to adding any form of technology to a pallet. “But we are seeing … requests on a pretty frequent basis to get into starting a trial, or doing a proof of concept and pilot, with [devices that include trackers and sensors].”
Such trials must be tailored to customers’ needs. Vaughan says Orbis is working on a proof of concept now that required altering a pallet design to accommodate a cellular-based tracker that includes global positioning system (GPS) technology; the device needed to be mounted in such a way that it wouldn’t be knocked off or damaged during transit and handling. Orbis determined the tracker could be mounted inside the pallet’s center foot—a support structure located on the bottom of the pallet—with a cap to protect it from the elements.
“You don’t want to put a tracker on the exterior plane or top, or somewhere it can be damaged or affected in a way that’s detrimental to the trial,” Vaughan explains, adding that from here on out, many of Orbis’ new products will be designed with a recessed space to accommodate tracking and sensing devices—a response to growing demand for such solutions.
Pallet and container pooling specialist CHEP is in the game as well. The company has partnered with supply chain technology company BXB Digital to equip CHEP’s reusable wooden pallets with track-and-trace devices across Southern Europe. The technology is helping customers in the region gain greater control and security over inventory, while also protecting pallets from getting lost and taken out of circulation—pallet pooling is a share-and-reuse system, in which companies rent pallets that are then managed by an outside firm, a sort of “pallets-as-a-service” business. In the CHEP/BXB Digital program, pallets are equipped with built-in sensor devices that collect information on the location and condition of the pallets—including temperature—as they move through the supply chain. Eleven retailers and distributors are participating in the trials, with more to follow, according to CHEP.
IOT, E-COMMERCE DRIVE DEMAND
Recent technological advances are playing the biggest role in smart pallet development, particularly the internet of things (IoT), which is what transforms the otherwise static pallet into a smart, connected device—as is the case with both the Orbis and CHEP pilot programs. The advent of 5G and other high-speed communication technologies has pushed development even further, allowing data transmission between the pallet’s sensors and a company’s supply chain IT systems to occur seamlessly and, in many cases, instantaneously. Greater speed and easier connectivity also open the door to better integration with other technologies, such as artificial intelligence (AI) and machine learning (ML), which provide the insight and analytics required to identify those trends and patterns that are essential to better supply chain decision making, according to the Coherent Market Insights report.
The rise in e-commerce activity since 2020 is also playing a role by boosting demand for advanced inventory tracking systems. The higher volume of goods flowing through the supply chain—along with demand for faster delivery—is driving the need for technologies that increase visibility and efficiency across a company’s entire logistics operation.
More recently, government regulations and standards have helped propel the smart pallet into the spotlight, particularly in the food and pharmaceutical industries. A case in point: Section 204 of the U.S. Food and Drug Administration’s Food Safety Modernization Act (FSMA), which will take full effect in a little over two years. FSMA 204, as it’s known, requires enhanced information sharing and data tracking along the food supply chain—essentially, many companies that handle goods in the food chain will need to upgrade their shipment tracking abilities and be able to share the data with suppliers, wholesalers, distributors, stores, and restaurants at a moment’s notice. Those companies will almost certainly have to turn to automated technologies—like sensor-equipped smart pallets and advanced software systems—to make it all work.
“There are data requirements that, without this type of technology, would be impossible,” says Vaughan, pointing to FSMA 204 as well as the Drug Supply Chain Security Act (DSCSA), which goes into effect this year. “It’s so important to stay up to date on new use cases and advances in this technology. Companies need to understand what’s out there, [select the proper technology], and tailor it to their [business].”
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."