Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Warehousing and logistics professionals are living in the supply chain information age, where technology is helping them create smoother-running, more efficient operations. The proof is everywhere you look—from robotics and automation on the warehouse floor, to tech platforms that streamline back-office operations, to the smart devices used in the cabs of delivery vehicles—and it’s giving supply chain managers access to information that can help their companies meet customer demands for timeliness, product quality, safety, and much more.
A growing place for data mining is the pallet, which can be equipped with sensor-driven devices that monitor the condition and track the whereabouts of products on their journey from the warehouse to the end-customer. “Smart pallets,” as they’re known, are an emerging technology in the supply chain, and one that proponents say can reveal broad trends in logistics operations that lead to better decision making.
“I think [this technology] really shines a light on the invisible parts of your supply chain,” says Mike Vaughan, senior project manager in the engineering services department at reusable packaging manufacturer Orbis Corp., which makes plastic pallets and containers, among other products. “You may actually see that a customer tends to sit on things for a week and a half, and say ‘Let’s see why.’ You may see variations in the [pallets’] return loop. It’s definitely a discussion starter.”
Those discussions can prompt better strategies for preventing theft and pilferage, ensuring compliance with regulatory requirements, and meeting on-time delivery goals, among others. All of this is a driving force in the growth of the smart pallet market: Recent data from research firm Coherent Market Insights indicates that demand for smart pallet sensors will increase at a compound annual growth rate (CAGR) of 4% over the next seven years, for example. Pallet companies and tech firms are working together to capitalize on that growth, with the ultimate goal of streamlining supply chains.
“[Smart pallet development] is a learning process for everyone,” Vaughan adds. “It’s not just ‘Where is my asset at what time?’ It’s about what value that information has for you, and how it [can] help streamline your business.”
THE EVOLUTION OF “SMART”
In the most general terms, a “smart” pallet is one that contains a device with a sensor and tracker that allows supply chain managers and other stakeholders to monitor the pallet’s location, movement, and environment. The devices can be integrated into any kind of pallet and can be used to detect and report delays as well as other potentially disruptive events along the pallet’s journey—things like changes in temperature or humidity and the mishandling of goods. The use of such pallets is still in the early stages and is largely tied to the integration of advanced warehouse automation systems.
“The implementation of these pallets is especially useful in industries such as the food, chemical, and pharmaceutical sectors, where [changes in ambient] conditions can affect product quality and safety. The sensors detect changes in pallet temperature or humidity levels so that the logistics manager can move the goods before they start to deteriorate,” according to research from warehouse storage solutions company Interlake Mecalux. “Investment in smart pallets tends to go hand in hand with warehouse process automation to ensure full control over inventory. Automation eliminates the margin of error due to manual intervention and, most importantly, optimizes the movements made by each pallet.”
But such implementations are far from mainstream. And in many ways, smart pallets represent the next step in the evolution of intelligent packaging solutions designed to control the movement of goods through the supply chain: Vaughan points to simple bar-code labels and radio-frequency identification (RFID) tags as examples of ways companies have been adding intelligence to pallets for years, primarily for identification purposes. But he agrees that demand for more advanced solutions is on the rise and says Orbis’ customers are increasingly asking how they can take the technology to the next level with tracking and sensing devices.
“I would say, still today, the most prevalent [pallet technology] is some sort of adhesive label that has some kind of bar code or RFID,” Vaughan says, adding that cost and return on investment are the biggest deterrents when it comes to adding any form of technology to a pallet. “But we are seeing … requests on a pretty frequent basis to get into starting a trial, or doing a proof of concept and pilot, with [devices that include trackers and sensors].”
Such trials must be tailored to customers’ needs. Vaughan says Orbis is working on a proof of concept now that required altering a pallet design to accommodate a cellular-based tracker that includes global positioning system (GPS) technology; the device needed to be mounted in such a way that it wouldn’t be knocked off or damaged during transit and handling. Orbis determined the tracker could be mounted inside the pallet’s center foot—a support structure located on the bottom of the pallet—with a cap to protect it from the elements.
“You don’t want to put a tracker on the exterior plane or top, or somewhere it can be damaged or affected in a way that’s detrimental to the trial,” Vaughan explains, adding that from here on out, many of Orbis’ new products will be designed with a recessed space to accommodate tracking and sensing devices—a response to growing demand for such solutions.
Pallet and container pooling specialist CHEP is in the game as well. The company has partnered with supply chain technology company BXB Digital to equip CHEP’s reusable wooden pallets with track-and-trace devices across Southern Europe. The technology is helping customers in the region gain greater control and security over inventory, while also protecting pallets from getting lost and taken out of circulation—pallet pooling is a share-and-reuse system, in which companies rent pallets that are then managed by an outside firm, a sort of “pallets-as-a-service” business. In the CHEP/BXB Digital program, pallets are equipped with built-in sensor devices that collect information on the location and condition of the pallets—including temperature—as they move through the supply chain. Eleven retailers and distributors are participating in the trials, with more to follow, according to CHEP.
IOT, E-COMMERCE DRIVE DEMAND
Recent technological advances are playing the biggest role in smart pallet development, particularly the internet of things (IoT), which is what transforms the otherwise static pallet into a smart, connected device—as is the case with both the Orbis and CHEP pilot programs. The advent of 5G and other high-speed communication technologies has pushed development even further, allowing data transmission between the pallet’s sensors and a company’s supply chain IT systems to occur seamlessly and, in many cases, instantaneously. Greater speed and easier connectivity also open the door to better integration with other technologies, such as artificial intelligence (AI) and machine learning (ML), which provide the insight and analytics required to identify those trends and patterns that are essential to better supply chain decision making, according to the Coherent Market Insights report.
The rise in e-commerce activity since 2020 is also playing a role by boosting demand for advanced inventory tracking systems. The higher volume of goods flowing through the supply chain—along with demand for faster delivery—is driving the need for technologies that increase visibility and efficiency across a company’s entire logistics operation.
More recently, government regulations and standards have helped propel the smart pallet into the spotlight, particularly in the food and pharmaceutical industries. A case in point: Section 204 of the U.S. Food and Drug Administration’s Food Safety Modernization Act (FSMA), which will take full effect in a little over two years. FSMA 204, as it’s known, requires enhanced information sharing and data tracking along the food supply chain—essentially, many companies that handle goods in the food chain will need to upgrade their shipment tracking abilities and be able to share the data with suppliers, wholesalers, distributors, stores, and restaurants at a moment’s notice. Those companies will almost certainly have to turn to automated technologies—like sensor-equipped smart pallets and advanced software systems—to make it all work.
“There are data requirements that, without this type of technology, would be impossible,” says Vaughan, pointing to FSMA 204 as well as the Drug Supply Chain Security Act (DSCSA), which goes into effect this year. “It’s so important to stay up to date on new use cases and advances in this technology. Companies need to understand what’s out there, [select the proper technology], and tailor it to their [business].”
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.