Skip to content
Search AI Powered

Latest Stories

Fortna says Optricity acquisition will help clients meet e-commerce demands

Firms say combined offerings will improve speed and accuracy in SKU picking.

optricity about_1.jpeg

Supply chain systems design and integration firm Fortna Inc. has acquired Optricity, a warehouse optimization software company, saying their combined platforms could help both companies’ clients to meet the ever-growing demands of e-commerce requirements.

Terms of the deal were not disclosed, but the firms said the North Carolina-based Optricity management team will join the Fortna organization following the transaction.


According to Atlanta-based Fortna, the firms’ offerings will let clients improve the speed and accuracy of their order fulfillment capabilities by enabling labor to pick the right stock-keeping unit (SKU) at the right time from the right location.

“The Fortna / Optricity solution will enable companies to enhance the management of daily operations, minimize inventory volatility, and amplify their ability to maintain their brand promise of fast and accurate fulfillment – achieving the new normal for distribution success,” Fortna CEO Rob McKeel said in a release. 

In addition, Fortna said it will leverage Optricity software experts’ industrial engineering algorithmic expertise and business case acumen to expand its Science and Technology Center of Innovation, the company said. That move would support Fortna’s January announcement that it planned to hire additional data scientists to join its research and development team as it builds out its ability to optimize warehouse fulfillment for its clients using intelligent software.

The Latest

More Stories

DHL graphic on online shopping marketplaces

DHL report shows seven factors about American online shoppers

Online merchants should consider seven key factors about American consumers in order to optimize their sales and operations this holiday season, according to a report from DHL eCommerce.

First, many of the most powerful sales platforms are marketplaces. With nearly universal appeal, 99% of U.S. shoppers buy from marketplaces, ranked in popularity from Amazon (92%) to Walmart (68%), eBay (47%), Temu (32%), Etsy (28%), and Shein (21%).

Keep ReadingShow less

Featured

schneider app screenshot for owner operators

Schneider seeks more business with owner-operators

Transportation and logistics service provider Schneider National Inc. is reaching out to owner-operators, encouraging them to do more business with the Wisconsin company using an updated digital platform.

Schneider says its FreightPower platform now offers owner-operators significantly more access to Schneider’s range of freight options. That can help drivers to generate revenue and strengthen their business through: increased access to freight, high drop and hook rates of over 95% of loads, and a trip planning feature that calculates road miles.

Keep ReadingShow less
Logistics economy grew in October

Logistics Managers' Index

Logistics economy grew in October

Economic activity in the logistics industry continued its expansion streak in October, growing for the 11th straight month and reaching its highest level in two years, according to the most recent Logistics Managers’ Index report (LMI), released this week.

The LMI registered 58.9, up from 58.6 in September, and continued a run of moderate growth that began late in 2023. The LMI is a monthly measure of business activity across warehousing and transportation markets. A reading above 50 indicates expansion, and a reading below 50 indicates contraction.

Keep ReadingShow less
port of vancouver

West coast dockworker strike could dent Canadian economy

The port worker strike that began yesterday on Canada’s west coast could cost that country $765 million a day in lost trade, according to the ALPS Marine analysis by Russell Group, a British data and analytics company.

Specifically, the labor strike at the ports of Vancouver, Prince Rupert, and Fraser-Surrey will hurt the commodities of furniture, metal products, meat products, aluminum, and clothing. But since the strike action is focused on stopping containers and general cargo, it will not slow operations in grain vessels or cruise ships, the firm said.

Keep ReadingShow less
trucks used by jillamy 3PL

Texas 3PL Mode Global acquires Jillamy’s freight brokerage arm

The Texas third-party logistics firm (3PL) Mode Global has acquired the freight brokerage business of supply chain service provider Jillamy, saying on Monday that the deal advances its strategy of expanding its national footprint.

Terms of the acquisition were not disclosed, but Mode Global said it will now assume Jillamy's comprehensive logistics and freight management solutions, while Jillamy's warehousing, packaging and fulfillment services remain unchanged. Under the agreement, Mode Global will gain more than 200 employees and add facilities in Pennsylvania, Arizona, Florida, Texas, Illinois, South Carolina, Maryland, and Ontario to its existing national footprint.

Keep ReadingShow less