Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
The trucking industry group Owner-Operator Independent Drivers Association (OOIDA) is encouraging truckers across the country to write letters to federal regulators supporting a proposed rule that would require freight brokers to practice better transparency in freight transactions.
Stakeholders have just five more weeks to submit their opinions to the Federal Motor Carrier Safety Administration (FMCSA) before the agency’s public comment period ends on January 21, 2025.
That comes after the agency published a “notice of proposed rulemaking” in November. The proposed regulation titled “Transparency in Property Broker Transactions” would address what FMCSA calls a lack of access to information among shippers and motor carriers. As a solution, it would require brokers to keep electronic records, and to provide transaction records to motor carriers and shippers upon request.
As times runs out for parties to comment on the potential rule, OOIDA president Todd Spencer has come out firmly in support of the change. “To the shady freight brokers: You’ve skirted federal regulations to take advantage of the hardworking men and women behind the wheel for too long and it’s far past time this era of screwing over truckers comes to an end,” Spencer said in a statement. “To the American trucker: Now is your chance to hold bad brokers accountable. Jump into the arena and demand action from FMCSA. No more sitting on the sidelines complaining. If you speak up, we’ll win this fight.”
On the other side of the fight is the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, which has called the potential rule “misguided overreach” that fails to address the more pressing issue of freight fraud.
But other interests say the potential rule doesn’t go far enough. According to transportation attorney Clay Robbins III with Los Angeles law firm Wisner Baum, federal regulators should go further and impose requirements for brokers to more extensively vet shippers, helping to better determine liability in truck crashes. “Transparency is good, but federal regulators should require freight brokers to meaningfully vet the competency, safety programs and experience of the carriers they hire for others,” Robbins said in a statement. “A lot of brokers only check to see if a carrier has a Motor Carrier number, perhaps a ‘satisfactory’ or ‘no’ safety rating – as opposed to an ‘unsatisfactory’ safety rating – and insurance coverage of at least $750,000. However, all brokers should thoroughly vet carriers by looking into their accident history, record of violations, how long they have been in business, and whether they are a ‘chameleon’ company that is trying to cover its tracks after prior safety incidents by stopping and restarting operations. Hopefully, the FMCSA will follow up their proposal for increased broker transparency with regulations to require brokers to do more to vet carriers.”
The San Francisco tech startup Vooma has raised $16 million in venture funding for its artificial intelligence (AI) platform designed for freight brokers and carriers, the company said today.
The backing came from a $13 million boost in “series A” funding led by Craft Ventures, which followed an earlier seed round of $3.6 million led by Index Ventures with participation from angel investors including founders and executives from major logistics and technology companies such as Motive, Project44, Ryder, and Uber Freight.
Founded in 2023, the firm has built “Vooma Agents,” which it calls a multi-channel AI platform for logistics. The system uses various agents to operate across email, text and voice channels, allowing for automation in workflows that were previously unaddressable by existing systems. According to Vooma, its platform lets logistics companies scale up their operations by reducing time spent on tedious and manual work and creating space to solve real logistical challenges, while also investing in critical relationships.
The company’s solutions include: Vooma Quote, which identifies quotes and drafts email responses, Vooma Build, a data-entry assistant for load building, and Vooma Voice, which can make and receive calls for brokers and carriers. Additional options are: Vooma Insights and the future releases of Vooma Agent and Vooma Schedule.
“The United States moves approximately 11.5 billion tons of truckloads annually, and moving freight from point A to B requires hundreds of touchpoints between shippers, brokers and carriers,” Vooma co-founder, who is the former CEO of ASG LogisTech, said in a release. “By introducing AI that fits naturally into existing systems, workflows and communication channels used across the industry, we are meaningfully reducing the tasks people dislike and freeing up their time and headspace for more meaningful and complex challenges.”
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
Terms of the acquisition were not disclosed, but Mode Global said it will now assume Jillamy's comprehensive logistics and freight management solutions, while Jillamy's warehousing, packaging and fulfillment services remain unchanged. Under the agreement, Mode Global will gain more than 200 employees and add facilities in Pennsylvania, Arizona, Florida, Texas, Illinois, South Carolina, Maryland, and Ontario to its existing national footprint.
Chalfont, Pennsylvania-based Jillamy calls itself a 3PL provider with expertise in international freight, intermodal, less than truckload (LTL), consolidation, over the road truckload, partials, expedited, and air freight.
"We are excited to welcome the Jillamy freight team into the Mode Global family," Lance Malesh, Mode’s president and CEO, said in a release. "This acquisition represents a significant step forward in our growth strategy and aligns perfectly with Mode's strategic vision to expand our footprint, ensuring we remain at the forefront of the logistics industry. Joining forces with Jillamy enhances our service portfolio and provides our clients with more comprehensive and efficient logistics solutions."
According to ArcBest, the move will let it better serve carriers, improve operational efficiency, and enhance payment security in transportation and logistics.
“Our carrier network is essential in delivering top-tier service to our customers, and we value the collaborative relationships we have with them. Carriers depend on us to pay them quickly and efficiently, and TriumphPay’s payment system enables us to meet these expectations,” Steven Leonard, chief commercial officer and president of asset-light logistics at ArcBest, said in a release. “Providing enhanced visibility into payment status and a faster, more secure payment process strengthens our position as a preferred partner for carriers in our network.”
TriumphPay says its transportation payments network offers a secure network for presentment, audit, and payment of transportation invoices. Other recent transportation sector firms to join the network include C.H. Robinson, Coyote Logistics, and Knight-Swift.
Freight brokers are hopeful that demand could pick up in the latter half of the year, as a survey shows that 49% project a volume increase in the next 3 to 6 months, 31% expect flat loads, and 20% anticipate a decline, Bloomberg and Truckstop say.
“Though freight brokers continued to face challenging demand and rates in the first half of the year, there are some signs that the worst may be over,” Lee Klaskow, senior freight transportation and logistics analyst at Bloomberg Intelligence, said in a release. “We believe a return to seasonal demand, higher import levels, and inventory restocking will help drive a recovery later this year.”
Freight rates could also be ready to rise, as an increasing number of brokers believe that spot rates have now hit bottom, with 76% of respondents projecting rates to stay flat or increase over the next 3 to 6 months, three percentage points higher than the second half of 2023.
The numbers come from the Bloomberg | Truckstop first half 2024 Broker survey, which quizzed a sample size of 113 respondents, consisting of freight forwarders, third-party logistics providers, and broker agents, as well as asset and non-asset-based brokers.
But a full recovery could take more time, researchers warned. “Despite the improved outlook over the past six months, brokers remain skeptical about their ability to increase gross margins,” said Kendra Tucker, chief executive officer, Truckstop.
The survey showed that 44% of respondents noted lower gross margins in the first half of 2024 compared to that same time frame in 2023. This is 13 percentage points worse than what brokers indicated in the 2H 2023 survey. And brokers are not optimistic about margins for the rest of the year as 30% expect margins to deteriorate over the next six months, seven percentage points more than in 2H 2023.