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Startup gets $16 million to fund its AI tool for freight brokers

Vooma is funded by industry financing from executives at Motive, Project44, Ryder, and Uber Freight.

trucks in a freight lot

The San Francisco tech startup Vooma has raised $16 million in venture funding for its artificial intelligence (AI) platform designed for freight brokers and carriers, the company said today.

The backing came from a $13 million boost in “series A” funding led by Craft Ventures, which followed an earlier seed round of $3.6 million led by Index Ventures with participation from angel investors including founders and executives from major logistics and technology companies such as Motive, Project44, Ryder, and Uber Freight.


Founded in 2023, the firm has built “Vooma Agents,” which it calls a multi-channel AI platform for logistics. The system uses various agents to operate across email, text and voice channels, allowing for automation in workflows that were previously unaddressable by existing systems. According to Vooma, its platform lets logistics companies scale up their operations by reducing time spent on tedious and manual work and creating space to solve real logistical challenges, while also investing in critical relationships.

The company’s solutions include: Vooma Quote, which identifies quotes and drafts email responses, Vooma Build, a data-entry assistant for load building, and Vooma Voice, which can make and receive calls for brokers and carriers. Additional options are: Vooma Insights and the future releases of Vooma Agent and Vooma Schedule.

“The United States moves approximately 11.5 billion tons of truckloads annually, and moving freight from point A to B requires hundreds of touchpoints between shippers, brokers and carriers,” Vooma co-founder, who is the former CEO of ASG LogisTech, said in a release. “By introducing AI that fits naturally into existing systems, workflows and communication channels used across the industry, we are meaningfully reducing the tasks people dislike and freeing up their time and headspace for more meaningful and complex challenges.”

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