Intermodal market trends signal a return to stability, but warning signs lie ahead
International container imports are surging as businesses pull forward inventory, but a decline in manufacturing, geopolitical conflict, and election worries cloud the future.
Gary Frantz is a contributing editor for DC Velocity and its sister publication, Supply Chain Xchange. He is a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
It’s been an up and down year for the intermodal rail industry. Severe weather impacted operations early in the year. Yet the market absorbed those challenges and staged a modest recovery. By the end of the second quarter, total intermodal volumes had risen 7.9% year over year, according to the Intermodal Association of North America’s 2024 second-quarter report, released July 29. International containers, those 20- and 40-foot TEUs (20-foot equivalent units) coming into the nation’s ports, rose 13.3%. Domestic intermodal traffic, typically 53-foot containers, improved 5.0%, while trailers fell 20.6%.
“International volume provided the biggest lift,” noted Joni Casey, IANA’s president and CEO, who is retiring at the end of the year, in a news release announcing the report. “Domestic containers played a supporting role, especially important as the decline in TOFC [trailer on flatcar] moves continued.” Total IMC (intermodal marketing company) volumes increased 5.5% year over year in Q2, she added.
Nevertheless, troubling signs are on the horizon that could derail the market’s newfound stability. According to the Institute for Supply Management’s “Manufacturing ISM Report on Business” for August, economic activity in the manufacturing sector contracted in August for the fifth consecutive month (as measured on a year-over-year basis). But compared to July, the August index was up slightly to 47.2, or 0.4 percentage points.
And while the overall economy continued its expansion for the 52nd consecutive month (after one month of contraction in April 2020), U.S. manufacturing activity remained in contraction territory, the report’s author, Timothy R. Fiore, chair of the ISM’s Manufacturing Business Survey Committee, said.
“U.S. manufacturing activity contracted slower compared to last month. Demand continues to be weak, output declined, and inputs stayed accommodative,” he said in a statement, adding that three key related indexes—New Orders, New Export Orders, and Backlog of Orders—“remained in strong contraction territory.”
One silver lining has been the U.S. consumer, who has kept spending at a positive yet measured pace, providing an underpinning for the overall economy. That’s been good news for intermodal service providers looking for a more sustained recovery.
WHAT’S AN OPERATOR TO DO?
Larry Gross, founder and president of Gross Transportation Consulting,has seen any number of market cycles over his decades of work in the intermodal industry. “There is a lot of churn, a lot of uncertainty in the markets right now,” he’s observed. A lot of freight moved earlier in the year as shippers took steps to pull forward inventory in an attempt to avoid potential disruptions from various issues.
Those issues include a potential East and Gulf Coast port strike, labor unrest with Canada’s railroads (workers are now back on the job while their contract is in arbitration), continued geopolitical hostilities, concerns over the upcoming election, and the prospect of future new tariffs on a variety of imports next year.
Worries over a disruption at East Coast ports in particular “have caused a swing to the West Coast in terms of TEUs coming into North America,” says Gross. “There has definitely been a diversion,” he adds, citing container volumes out of the Pacific Northwest that were up 83% in July over last year. “The PNW is getting really congested,” and that, Gross says, is part of the reason why the Los Angeles and Long Beach ports are seeing container volumes surge as well. “It’s a reversal of a long-term trend, which was west-to-east migration.”
Those trends also reflect routing decisions made months ago by shippers to avoid potential port strike disruptions, and which will take months to unwind, Gross points out. “Containers on the water today, headed to West Coast ports and eventually destined for transfer to intermodal trains, are based on decisions shippers made in the spring or before. They’re set in stone,” he says. So as intermodal operators look at that incoming traffic, they have to plan for and start repositioning assets to handle those volumes at those ports. And that takes time.
“August and September are typically the biggest months for international,” Gross adds. “October is the biggest month for domestic. The rail network, from all indications, is running smoothly. Trains generally have recovered [from earlier operating hiccups] and are running consistently, but it takes time for the system to fully reset,” he says, and it could take months for the system to balance out.
PLENTY OF CAPACITY
Intermodal rail capacity is not an issue, according to several reports. Whereas ample capacity and rate competition through most of 2024 caused shippers to move some freight from rail to road, “the bleeding has stopped,” says Gross. “The erosion of share from intermodal to truck” has subsided, and rail intermodal operators are working hard to “claw that traffic back,” he adds.
Of the overall volume of truckload freight moving 500 miles or more, excluding ISO container moves (moves of international intermodal containers coming off ships), domestic intermodal accounts for about 6% of the market, with truck accounting for 94%. During the pandemic, intermodal’s share hit nearly 7%. For the past six quarters, that share has returned to the more typical 6%.
“I am of the opinion that the market we are in right now with regard to freight is not that unusual,” says Gross. “We are not that far off” [from a more balanced market],” he adds. “[The railroads] have removed poor service as a reason for shippers to abandon intermodal. Now the door is open, and they have to close the sale.” For a shipper who is close to an origin and destination intermodal terminal, “it is almost unbeatable.”
Indeed, Class 1 railroads are making operational improvements, investing in capacity and infrastructure, and gearing up to aggressively go after more intermodal business as the year proceeds, buoyed by surging international import volumes, according to several industry sources.
At Union Pacific, which generated $5.6 billion in second-quarter revenue, “service levels and network performance for the second quarter remained strong, demonstrating our recoverability in the wake of major weather disruptions,” said Eric Gehringer, UP’s executive vice president of operations, in the company’s recent second-quarter earnings call. Freight car velocity was flat, as improvements in terminal dwell were offset by weather-related drops in train speeds.
He sees opportunity to drive stronger terminal dwell performance “by removing unnecessary car touches across the network.” Results also benefited from a 6% improvement in locomotive productivity driven by better network fluidity and improved asset utilization. Train length improved 2%, with June marking the first month ever with a UP train length over 9,600 feet. “That’s a remarkable achievement by the team as they continue to generate mainline capacity for future growth,” Gehringer said.
Looking ahead, Jennifer Hamann, UP’s executive vice president and CFO, noted “a lot of the drivers that were present in the second quarter are going to be present at least into the third quarter. International intermodal is staying strong, [and] coal is weaker.” On the industrial side of the business, Hamann said, “while we have great business development opportunities, there’s a little softness there.”
Added Jim Vena, UP’s CEO: “We’ve got a great team. They know what the end goal is. So I see us optimizing the railroad and getting better at how we operate.” Yet what really will help improve UP’s operating margin, Vena believes, “is revenue growth. We are pushing hard on that piece by both bringing in volume at the right price” and managing pricing effectively to account for inflation and other cost challenges the railroad has endured.
A FOCUS ON SERVICE
At BNSF, the railroad is leveraging a $3.92 billion capital plan this year to, among other things, add main track miles, expand intermodal parking, add rolling stock, increase production capacity at intermodal yards, improve technology, and make “resiliency investments” to harden its network against extreme weather conditions, according to Kendall Sloan, BNSF’s director of external communications.
“BNSF’s reach is broader than any other Class 1 railroad,” she notes. The railroad operates 32,500 miles of track, providing “direct access to the country’s biggest … inland markets and multiple service options,” with particular attention to customer service.
One example she cites is the BNSF’s partnership with intermodal operator J.B. Hunt. Last fall, the two companies jointly launched Quantum, a new intermodal service “to accommodate the service-sensitive highway freight needs of customer supply chains,” she says. Citing as its hallmarks consistency, agility, and speed, Sloan says Quantum is averaging “up to 98% on-time delivery,” generally providing a service that is a day faster than traditional intermodal.
On the technology side, BNSF has been investing in and deploying new technologies to better leverage data to provide improved analytics and support safety improvements. Among those have been “brake health effectiveness detectors, drones,” and other advanced equipment, software tools, and systems, all designed to provide more timely and accurate data. On the labor front, BNSF as of Sept. 4 had reached tentative collective bargaining agreements with six of its labor unions, months ahead of schedule. The agreements will now need to be ratified by covered employees.
In preparation for the upswing in demand expected from this year’s domestic intermodal peak season, BNSF since early July has deployed additional train crews, locomotives, and railcars across the Pacific Northwest, California, and Texas. The railroad so far has seen a 40% increase in Inland Point Intermodal (IPI) volumes (IPI moves are cargoes going from a port to a shipper’s door in the interior of the country via a domestic or international intermodal container), handling a record number of on-dock railcar loadings from Southern California’s ports of Los Angeles and Long Beach in the first half of this year.
What are intermodal customers asking for? Reliable capacity; safe, efficient operations; and consistent, reliable performance that meets expected delivery times at a reasonable cost. For Class 1 railroads, that means continued investments across the board. Among BNSF’s initiatives in this regard are a planned multibillion-dollar investment in its Barstow (California) International Gateway and a master-planned logistics hub in Arizona’s Maricopa County.
“We know that our customers always are looking for new ways to move their shipments as safely and quickly as possible,” notes Sloan. That’s the underlying incentive for both the rail’s billion-dollar investments in the network and its focus on safety, exemplified by the railroad’s finishing last year with “the fewest injuries in BNSF’s history,” Sloan says. “We continue to lead the industry in safety and are committed to continuous improvement.”
OPPORTUNITIES AHEAD
As the intermodal rail market settles back to prepandemic levels, there remain opportunities, yet the constant competitive tug of war between over-the-road trucking and intermodal shows no signs of abating. IANA’s Casey expects the industry to continue to deliver modest growth—a prediction that was borne out in July’s and August’s upbeat volume numbers—fueled by containerized import traffic returning to the West Coast, which has seen double-digit gains for most of the year.
Domestic container growth, however, has not been as strong “due to tougher year-over-year comparisons and competition with over-the-road trucking,” she notes. “Still, modest growth of industrial activity and transloads from West Coast imports have provided a tailwind.”
With peak season in full swing, she believes the industry can avoid the congestion issues experienced during the pandemic. “Fleet owners have signaled that container velocity continues to trend to prepandemic levels. The intermodal network appears to have [sufficient] assets in place. And there has been no mention of any chassis supply constraints,” she says.
Yet challenges are looming. Among the most worrying to shippers is the prospect of a strike at East and Gulf Coast ports. “This would be disruptive not only for those locations, but also for a good portion of the intermodal supply chain,” she believes. “That would force shippers to execute contingency plans.” Other concerns center on the upcoming election, the prospect of higher tariffs under a new administration, and other disruptive “black swan” events.
On the opportunity side of the ledger, Casey cites the growth of nearshoring and reshoring as companies move operations from Asia to Mexico, increasing opportunity for cross-border U.S.-Mexico moves. She also cites transloading and the potential for domestic intermodal growth as well as the accelerating demand for “sustainable” transportation driven by clean air initiatives.
At its core, in her view, the intermodal rail industry still has three primary advantages over highway truckload service: “environmental stewardship, service consistency, and cost savings.” And those are advantages that will continue to endure and deliver sustainable value in any market cycle.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."