App-based automated tracking and digital freight-matching technology

Two sides of the same coin build carrier engagement

Today's independent owner-operators and small-fleet managers are some of the savviest businesspeople around. They know down to the penny what it takes to profit – and what it costs to sit.

They also are highly tech-savvy. They are embracing today's digital freight management technologies, but with a keen eye. They know which technology providers have their back – providing driver-focused apps and automated processes that save them money – and those who waste their time.

For truckers, the two most time-consuming activities are finding and booking loads and meeting demand for in-transit visibility. Digital freight brokerage technologies are providing new solutions.

Predictive freight-matching tools use powerful algorithms to find and match drivers with timely available loads. And app-based shipment tracking enables automated in-route updates, saving the driver from annoying check calls. The takeaways from this digital revolution:

• Brokers must embrace these technologies to compete. Capacity is fleeting. Enabling technology puts you in the driver's seat and builds loyalty with your carriers.
• Shippers want more information faster. Today's technologies are the foundation of capacity management and carrier engagement, without which you won't be up to the challenge.

This webinar will present key insights and perspectives for brokers as they navigate today's digital landscape.