Each year, a new wave of hurricanes presents people with several new opportunities to learn best storm practices.
Many individuals take these lessons to heart, creating smarter emergency plans, building better disaster kits, and being more willing to collaborate with public and private-sector partners to help facilitate quicker recovery.
But others seem to be caught in their own version of the movie Groundhog Day -- except that instead of endlessly repeating the same day, they repeat the same behaviors.
The question is which kind of person are you?
Can you confidently say that you’re improving your ability to prepare for, get through and respond to hurricanes and tropical storms?
Or are you perhaps guilty of one or more of the following recurring hurricane season mistakes?
Treating any hurricane as minor
When it comes to the Saffir Simpson hurricane scale, it’s not uncommon for people to equate a lower number with the term “no biggie.” As a result, they’ll only heed local safety requests if a hurricane is expected to be a Category 3, 4 or 5 but not when it’s predicted to be a Category 1 or 2.
As evidence of why you shouldn’t do the same, consider the case of Hurricane Florence – and many others like it.
When this storm made landfall as a Category 1 in 2018, people thought it wouldn’t be a big deal because it was “just” a minor hurricane. What they didn’t count on was the storm’s slow-moving nature that would cause sustained winds, heavy rains and widespread flooding – and ultimately claim more than 50 lives.
Never assume any hurricane will be a walk in the park. While not every storm winds up being a Harvey, Irma or Maria, all of them have the power to be deadly and destructive, especially for people who don’t prepare.
Failing to prepare because “hurricanes never hit here.”
Living in a coastal area that hasn’t been hit by a recent major hurricane can be a double- edged sword, particularly if you’ve had a lot of near misses – because every time a hurricane almost hits your community, it increases the risk that you won’t take future hurricane predictions quite as seriously.
No matter how often you’ve dodged major hurricane bullets in the past, don’t be lulled into a false sense of safety. Just as important, don’t ignore local safety advisories (like requests to evacuate) because you’ve “been there, done that for no reason” multiple times.
Each severe weather event truly is unique, and each has the potential to be the one that finally hits your community in a very big and destructive way.
Panic over-buying
What is it about any disaster that turns a trip to Piggly-Wiggly, Costco or Wal-Mart into a contact sport – and every shopper into a real-life version of Hoarders?
Although it’s certainly wise to procure enough supplies to get you and your family through a few days’ worth of power outages or supply chain interruptions, please resist the urge to buy as if you’re preparing for the apocalypse. When too many people do that, it creates unnecessary product shortages and stockouts – and places additional strain on a supply chain that’s just about to get even more congested and constrained. Better yet, start to buy a little extra in the weeks leading up to hurricane season so you’ll have extra supplies on hand if needed.
And speaking of products. . .
Hosting a product collection drive
Several years ago, a Gulf Coast organization requested product donations to help with Hurricane Maria relief. Unfortunately there was no interior space to store the $500,000 worth of donated items they received and no real plan for how these items were going to be distributed to hurricane survivors. As a result, most of the donated products wound up sitting on a tarmac for weeks. By the time they eventually got delivered to a non-profit, most had become so heat- and water-damaged, that they had to be disposed of.
Variations of that story happen all the time, because getting products to disaster sites is a huge challenge – even for experienced relief organizations. In fact, most of these organizations already have their hands full just trying to manage and transport their own supplies.
So if you’re looking for a truly meaningful and tangible way to help, pick a humanitarian organization and collect money for it instead. That cash will be much more useful – and unlike some of these well-intended product donations, it won’t wind up in a landfill.
Self-deploying
Imagine that it’s Thanksgiving, and you’re in the home stretch of getting your carefully cooked meal on the table. Suddenly, your Aunt Ethel waltzes into the kitchen with the ingredients for five side dishes that she needs to prepare on your stove.
That’s how many relief organizations feel when people pack up trucks with supplies and head down to disaster-impacted areas. Although the intention behind these spontaneous trips is good, they often create more challenges than they solve, adding superfluous products and people to a supply chain that’s already under tremendous strain. They might even get in the way of first responders who are working to save lives.
Unless you have a specific skill set that can help with first response efforts – and your efforts have specifically been requested by an organized group like Team Rubicon, a member of your state VOAD, or your National Guard Unit – resist the urge to self-deploy in the days or weeks after a storm hits. Instead, register with your state volunteer agency, so they can call when things are less hectic and the time is right. Consider joining your local emergency response team. Help out from the comfort of your couch (by doing something like answering calls for our friends at Crisis Cleanup). Or wait to offer your assistance at a later point in the hurricane recovery cycle, bearing in mind that some stages like clean-up and rebuilding can take years.
Letting storms have the last word
When you watch hurricane coverage, you’ll see a lot of loss and destruction – all of it heartbreaking.
However when you work with a relief organization like ours, you also see something else : Non-profits, businesses, and government agencies that show up to provide compassionate relief. Warehouses that open their doors to stage and store supplies. Equipment distributors that loan or donate things like forklifts and pallet jacks. And trucking companies that provide pro bono moves for millions of dollars’ worth of food, hydration, medical suppliers and more.
If you’ve ever provided one of these logistics donations, thank you. You’re a key reason that ALAN and our non-profit partners have been able to reach so many hurricane survivors, so quickly.
And if you haven’t, stay tuned, because there will be many new opportunities to turn your supply chain assets, expertise and resources into significant acts of compassion as this year’s Hurricane Season gets busier.
Are hurricanes powerful and awful? Absolutely. But make no mistake: The power of love and compassion are still stronger than any storm, even a Category 5.
It’s almost Halloween, and if your town is anything like mine, your neighbors’ yards are already littered with ghosts, witches and tombstones.
Clearly some of us enjoy giving other people a scare. Just as clearly, some of us enjoy getting a scare.
I’m not one of them. I hate haunted houses. I avoid scary movies like the plague. And I once jumped on top of several eight-year-old members of the Girl Scout troop that I was leading in order to escape a haunted hayride’s zombie.
However, that doesn’t mean I’m not capable of (wo)manning up and facing my fears, especially it’s for a good cause, which is why ALAN’s executive director, Kathy Fulton and I recently put our heads together to create this short list of some of the scariest perceptions that people have about disasters and disaster relief.
Scary Perception Number One: “A Disaster Will Never Happen To Me.”
When people live in certain areas (i.e. far away from a hurricane-prone coast or earthquake fault lines) it’s easy for them to assume that they’re protected from many types of catastrophes – and to become dangerously casual about making disaster preparations or heeding safety warnings.
Frankly, this attitude scares the heck out of us, because if the last few years have taught us anything, it’s that disasters can take a wide variety of forms and strike at almost any time. And the people who fail to plan – or to take shelter/evacuate as requested – are much more likely to find themselves in harm’s way.
Scary Perception Number Two: “It’s Okay. The Government’s Got It Covered.”
There are so many things wrong with this second perception that it’s not even funny. For one thing, not every disaster survivor qualifies for FEMA government assistance. For another, some survivors aren’t eligible for as much government assistance as others. Plus it can take some time for FEMA to process all of the requests for assistance that it receives and to conduct all of the necessary inspections that need to be made before it can provide funds. And even then, these funds are limited.
It’s a similar story for disaster survivors who are fortunate enough to have homeowners’ or renters’ insurance.
That’s why the humanitarian response organizations that provide food, hydration, shelter and other supplies immediately after a disaster hits (and the non-profit organizations that help survivors fill in the short-term and long-term gaps that government assistance and insurance reimbursement don’t cover) are so essential. It’s also why the people who support them are an answer to prayer.
Scary Perception Three: “We’re Too Far Away To Be Of Help.”
One of the laments that we often hear from potential transportation, warehousing and material handling equipment donors is, “We’d have loved to help you with relief efforts for X community’s disaster. But we didn’t have any locations in the area.”
The sad thing is, we probably could have used their help – and so could many of the humanitarian organizations that we support.
When push comes to shove, these organizations can’t afford to split hairs about where their donated relief supplies come from, especially if those supplies extend or enable their relief efforts. They might even NEED those donations to come from another part of the country because many of their closer potential product donors may have already been tapped out.
In light of this, never underestimate the value of a long-distance contributed logistics offer. Relief supplies are often located much farther away from a disaster site than you might imagine. And the help that you’re offering might be just the ticket.
Scary Perception Four: “It’s Been A Few Months (Or Years). So Survivors Of That Particular Disaster Don’t Need Our Help Anymore.”
If individuals and communities recovered from disasters as quickly as their particular disasters stopped making headlines, life would be much easier for everyone. However as any disaster survivor can tell you, that’s rarely the case.
Disaster recovery is a super-long process that’s usually measured in months or years rather than days or weeks. And many of its costliest and most work-intensive stages like clean-up and rebuilding don’t start until long after the news and camera crews have left.
So don’t ever think that there’s no way you can help a community just because the disaster that affected it happened quite a while ago. Chances are, that’s when your compassion and assistance will be needed the most.
Scary Perception Five: “Helping With Disaster Relief Won’t Pay The Bills. As A Result, There’s Nothing To Be Gained From Our Business Making A Financial Or In-Kind Donation.”
While it may not initially seem like you have anything financial to gain from helping a community in need, nothing could be further from the truth, especially if that community is home to some of your employees, customers, suppliers or business operations.
The people who live in these communities can (and do) remember who showed up for them when times were tough – and so do many other members of the purchasing public. In fact, according to recent article in the MIT/Sloane Management Review, multiple studies have shown that corporate donations ultimately attract customers. And according to another recent article in the Harvard Business Review, consumers tend to favor companies that donate a larger share of their profits.
Is this why so many of our country’s most successful organizations are also some of the most philanthropic? Possibly. However, if that’s the case, it’s okay by us, because when generous businesses do what they can to help a community get back on its feet more quickly, everybody wins.
Fear Not
There’s far more I could add to this story. But time and Halloween-candy buying obligations don’t allow me to discuss them all. Besides, I want to end this story on a caring rather than a scaring note.
So I’ll leave you with this: Even though disasters seem to happen with frightening regularity, I’ve actually become a far braver person since joining the ALAN family several years ago. It’s taught me that when horrible things like hurricanes, tornadoes and pandemics happen, a lot of wonderful people show up to help – and reminded me that when things are at their most harrowing, there are always extraordinary people like you ready to come to the rescue.
Just don’t ask me to go on a spooky hayride anytime soon.
"Spot solutions are needed to help a company get through a sudden shock, but the only way to ensure agility and resilience going forward is by addressing systemic issues in a way that is intentional and focused on the long term and brings together clear priorities, well-designed repeatable processes, robust governance, and a skilled team." - Harvard Business Review
An article published by McKinsey & Co. in August observed, “over the past year, many companies have made structural changes to their supply networks by implementing dual or multiple sourcing strategies for critical materials and moving from global to regional networks.”
This structural change pivots on the difference between low cost and best cost. The shift extends through Tier 1 Suppliers through lower tiers. The intent of a low-cost supply chain strategy is to present a low price to customers. A best-cost strategy adds factors beyond cost to the equation, like risk, lead time, and responsiveness.
The McKinsey article continues, “Ninety-seven percent of respondents [to the survey] say they have applied some combination of inventory increases, dual sourcing, and regionalization to boost resilience.”
We offshored, losing sight of the associated risk, for decades. Time to learn what near-shore, re-shore, regionalization, and localization mean.
As global supply chains become increasingly complicated, there are now more digital connections and business collaborations in the global shipping industry than ever before. Holding freight data in opaque, disconnected silos and relying on outdated methods of communication is not just inefficient - it’s unsustainable.
The global supply chain is no longer a linear process. Whereas before it was simply about moving freight from point A to B, now there is now a multitude of options for transporting that freight, each with its own unique set of capabilities and constraints.
So, what do shippers really want from their logistics service providers? Two things: accurate information at their fingertips and the ability to conduct business and transact - without having to pick up a phone or wait for email replies. Digital customer-facing freight execution platforms are the answer, collecting the most relevant and up-to-date data from carriers on one side, and providing shippers with a simplified and accelerated process on the other.
Digital freight execution platforms also provide shippers with a unified view of their shipping options, giving them the data they need at a glance to make an informed decision for any particular shipment.
Plus, as we continue to navigate uncertain waters, shippers are increasingly seeking solutions to increase resilience. After all, if there’s anything the last few years have taught us, it’s to expect the unexpected. The organizations that were able to pivot fastest came out on top. The availability of accurate data and solutions to action that data are key building blocks to resiliency in the face of new and unexpected challenges. Supply chain optimization, especially today, hinges on accessible, up-to-the-minute data, shared and acted on to keep freight moving as successfully as possible.
Digital Freight Execution Puts Power in Shippers’ Hands
Increasingly, freight forwarders and logistics providers are giving their shipper customers access to online freight execution platforms for just this purpose.
Largely unheard of just a few short years ago, online freight execution tools for shippers have quickly emerged to become a must-have for established forwarders to compete with startup digital forwarders. Logistics providers can no longer afford to go without offering this critical customer tool which enables shippers to access crucial freight data online, including timely visibility of their freight on the move. Their shipper customers have come to expect it, and it’s what’s needed to compete in today’s market.
Traditional methods of communication between shippers and freight forwarders can be slow and inefficient. Email and phone tag are not conducive to fast decision-making, and sales representatives may not always have the most accurate information about fleets, equipment, and routes. Digital freight execution platforms enable shippers and carriers to communicate in real-time, facilitating fast decision-making while eliminating the potential for miscommunication.
As digital conveniences proliferate our day-to-day lives (think of ordering food online, tracking your latest purchase, viewing your favorite shows on-demand, and so much more), it only makes sense that we should expect similar experiences in our work lives. That means that the traditional way of working in the freight industry, fraught with manual processes, phone calls, and emails, simply doesn’t cut it in today’s digital-first world.
What’s more, with timely freight data, shippers are better equipped to quickly address exceptions by changing transportation plans. Supply chain disconnections are costly. Responding to exceptions is critical to a smooth-running supply chain where shipments arrive at their final destination as planned.
“An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage,” Jack Welch
One of the outstanding things about a digital freight platform is the ability to integrate various functional modules to enable shipment data to be used and shared. These may include tracking and visibility, warehouse inventory, ocean shipments, freight rates, and even finance information, enabling a shipper to pay invoices online. Customer-facing online portals are an important and effective way to facilitate a shippers’ access to key shipment information, improving visibility and productivity on all fronts.
Partnering for Sustainable Success
Partner programs are another important aspect of connected digital freight platforms. This openness to integrate with a broad range of shipping industry businesses, such as technology or service providers, offers shippers the ability to access their partners through their forwarders’ customer-facing freight execution portal. This enables the shipper to have a comprehensive and complete flow of key freight data based on their unique needs and partners.
For example, if a shipper is using a real-time transportation visibility (RTTV) system provider, they can work with their forwarder to integrate the RTTV solution with the forwarder’s digital platform. This is only possible when the forwarder has a partner program enabling integrations.
All parties involved with a shipment can boost productivity and enhance value for the customer when they’re digitally integrated with freight transaction operational areas and partner providers. Technology companies who try to wall off access to the data they manage for their customers and their functionality have it backwards: they might create an appearance of their own business interests being protected in the short term, but long term, they’re either going to hurt their customers, or, more likely, their own product development roadmap.
Recent supply chain challenges have pushed BCO shippers and their logistics partners to take a much closer look at cargo flows. Accessible, convenient, and transparent freight data is now the expectation and necessary to control costs and keep cargo in view for optimal supply chain management.
Digital freight execution is the wave of the future, and it's already making a big impact in the shipping industry. Streamlining data flows by building out connectivity helps to bring greater logistics harmony that allows shippers to optimize their overall freight ecosystem.
America’s posture in world trade, and the underlying supply chains, are more than robust. According to the U.S. Census Bureau and the U.S. Bureau of Economic Analysis, the United States balance of trade in goods and services deficit dropped to $70.6 billion in July. Exports hit the highest level in real dollars since tracking began over 70 years ago. During the recovery from Covid,, with reshoring and shifting market demands, are holding imports flat..
This success is happening despite the global disruption caused by Ukraine. Expect our labor shortages to continue. Expect wage pressure to continue. Expect inflationary pressures across the supply chain to continue.