Amanda Honig is Small and Medium-Sized Business Industry Lead at Zebra Technologies. If you would like to learn more about the many ways you can automate your warehouse or DC operations, click here.
They say you have to spend money to make money, and it seems more warehouse operators are buying into that notion these days – especially those that are trying to grow their businesses.
Consumer spending in the U.S. has been on the upswing since March 2021, driving record-setting inventory movements through warehouses and distribution centers (DC). And even if spending slows or stabilizes, billions of dollars of goods must still be properly processed, stored, and routed across multiple supply chain touchpoints. So, operators have been exploring different ways to increase velocity of both inbound and outbound logistics while testing new methods for inventory management.
For most, the prudent first step is to go paperless. They just want to get data digitized and make some forms, reports and manuals available on mobile devices or PCs. For others, the effort is focused on replacing legacy hardware and software with modern touchscreen mobile computers and warehouse management systems (WMS) that allow them to move past the “green screen” once and for all.
But at the end of the day, the consensus seems to be that automation is the best way to make the efficiency gains required to match consumers’ spending tempo – even among small and medium-sized businesses (SMBs). Nearly six-in-10 SMB warehouse operators Zebra recently surveyed say automation is top of mind and expressed a strong desire to gain real-time visibility over product flow. They want to stay abreast of what’s happening in the warehouse and be able to spot logjams in workflows. They know any glitch in warehouse operations can have a ripple effect on related in-house tasks and supply chain processes both upstream and downstream. So, eliminating operational bottlenecks and delays is a strong desire.
But is automation really the solution to warehouse operators’ biggest problems? Absolutely. In fact, some argue automation could help solve almost every problem, and I tend to agree.
Automation In Its Simplest Form
When you hear the term “automation,” what comes to mind? Robots? Expensive industrial machines powering manufacturing lines? Mobile computers?
Automation has historically been seen as an advanced technology category or, more commonly, discussed as an abstract goal. “It would be great if we could just automate our processes,” my team is often told by customers. Without a clear definition, or perhaps a broadening of the definition, I can see why automation seems too ambitious for many warehouse operators, especially smaller operations comfortable with manual processes.
But the reality is that automation can be used to describe everything from robotics automation and industrial automation to workflow automation or even decision automation. And warehouse automation can encompass all the above – and more.
For example, we worked with a medical supply company to automate its picking, packing and shipping processes right before COVID-19 started. (Talk about perfect timing.) The solution, which now includes autonomous mobile robots (AMR), started out far more fundamental: with mobile computers.
We outfitted workers with touchscreen enterprise-grade Android™ mobile computers, smaller wrist-worn computers that can connect to the “host” mobile computer (which is often stored in a pocket or on their hip), ring scanners and headsets. We then worked with a partner to connect this hardware to a pick-by-voice software platform, as well as a warehouse automation system, and instantaneously transformed the company’s fulfillment operations.
Forklift operators are automatically prompted to go retrieve or replenish picked items. And mobile computers make it easy for them to scan and report item movements in real time. This has tremendously improved inventory management, as it’s easy to confirm the location and status of items as well as the latest utilization and stock levels.
In addition, voice-directed floor pickers know where to go and what to grab off the shelf – which is easier now that their hands are free. They’re even told exactly where to look to find the correct item, with the pick accuracy verified by a fast barcode scan using the wearable devices. But the best part is that they have been able to move to batch order picking supported by AMRs.
The WMS sends the batch order to the warehouse automation system, which analyzes the order and decides the most efficient picking strategy for each item. It then sends a group of orders and a robot to a pick cart, which the robot transports to the first pick zone. A human worker is told via the voice-directed system when and where to meet the robot. Once there, the worker is told what to pick – and in what order. They can visually verify the accuracy of picked items on their devices with a quick on-screen check. The items are loaded into the cart, then the worker moves on to the next set of pick orders per the automated system’s directions.
The customer has seen a 4x boost in efficiency in fulfillment processes, but not just because workers are taking more direct routes. Many of these gains come from the prescriptive – or guided – nature of the entire process. Workers can see and hear their task instructions and feel confident they picked the correct item based on the barcode scanner’s beep and light confirmation.
In another instance, we helped a bulk foods distributor reduce the number of mispicks simply by giving its workers mobile computers that could automate accuracy verifications. It didn’t have robots or other “automation” systems online. Just mobile computers with software tools that could automatically deliver specific information to speed up – or automate – decisions.
And before the medical supply company started to automate fulfillment workflows with mobile technologies, it was using print-and-apply labelers on its packaging lines. That’s right, print engines are technically “automation” technologies, too.
Orchestrating a Symphony of Processes
Fundamentally, warehouse automation is just the choregraphing of tasks and information so they flow to the right person at the right time, and they can play their part with perfection.
It doesn’t have to be anything elaborate. In fact, some of the most successful automation projects are those that prioritize simplicity – in system design, worker instrumentation, onboarding, management, and usability.
The medical supply company’s approach to automation is one example. It used handheld mobile computers, wearables, and voice-directed software to keep people working harmoniously together and with the AMRs.
Another example of simple automation would be using radio frequency identification (RFID) sleds to turn workers’ mobile computers into RFID readers that can practically automate inventory counts – and most certainly automate inventory replenishment orders.
Once workers snap on the RFID sled, they simply wave their mobile devices in the general direction of the items they want to count – or locate, if used for picking or auditing purposes – and within a second pull in data for over 1300 tags. Yes, 1300 tags! And when I say pull in, I really mean blast it out to every information, automation and decision system running in the warehouse. If certain SKUs are confirmed to be low or out of stock, the inventory management system could be prompted to automatically reorder. It could also simultaneously notify stakeholders of the shortage so they can adjust impacted operations accordingly.
And that same “wave” can help pickers confirm the precise aisle, shelf, and position of the item they need to retrieve. In turn, they can head there without delay, which if you think about it, is the essence of automation: driving actions or processes forward without delay.
So, before a small or growing business says it’s not feasible for them to automate picking, packing or shipping processes, I remind them of what it means to automate. Then I give them numerous examples of how they can simply begin to automate everything from task assignments, to progress reports, and even purchases. Before they know it, they can envision a “fully automated” operation in which sourcing, receiving, fulfillment, and even compliance actions are flowing smoothly and on schedule, even if labor availability and business demands remain imbalanced.
In other words, don’t think you need a dark warehouse or DC to increase your velocity. You can automate with the “lights on” and still achieve the same outcome for your small or medium-sized operations. In fact, automating workflows and decisions using technologies that are within reach, or possibly already in your possession, is key to keeping the lights on in this competitive market. It may also be the key to unlocking new opportunities that could enable you to open the doors at new, bigger warehouses and DCs in the years to come.
It’s almost Halloween, and if your town is anything like mine, your neighbors’ yards are already littered with ghosts, witches and tombstones.
Clearly some of us enjoy giving other people a scare. Just as clearly, some of us enjoy getting a scare.
I’m not one of them. I hate haunted houses. I avoid scary movies like the plague. And I once jumped on top of several eight-year-old members of the Girl Scout troop that I was leading in order to escape a haunted hayride’s zombie.
However, that doesn’t mean I’m not capable of (wo)manning up and facing my fears, especially it’s for a good cause, which is why ALAN’s executive director, Kathy Fulton and I recently put our heads together to create this short list of some of the scariest perceptions that people have about disasters and disaster relief.
Scary Perception Number One: “A Disaster Will Never Happen To Me.”
When people live in certain areas (i.e. far away from a hurricane-prone coast or earthquake fault lines) it’s easy for them to assume that they’re protected from many types of catastrophes – and to become dangerously casual about making disaster preparations or heeding safety warnings.
Frankly, this attitude scares the heck out of us, because if the last few years have taught us anything, it’s that disasters can take a wide variety of forms and strike at almost any time. And the people who fail to plan – or to take shelter/evacuate as requested – are much more likely to find themselves in harm’s way.
Scary Perception Number Two: “It’s Okay. The Government’s Got It Covered.”
There are so many things wrong with this second perception that it’s not even funny. For one thing, not every disaster survivor qualifies for FEMA government assistance. For another, some survivors aren’t eligible for as much government assistance as others. Plus it can take some time for FEMA to process all of the requests for assistance that it receives and to conduct all of the necessary inspections that need to be made before it can provide funds. And even then, these funds are limited.
It’s a similar story for disaster survivors who are fortunate enough to have homeowners’ or renters’ insurance.
That’s why the humanitarian response organizations that provide food, hydration, shelter and other supplies immediately after a disaster hits (and the non-profit organizations that help survivors fill in the short-term and long-term gaps that government assistance and insurance reimbursement don’t cover) are so essential. It’s also why the people who support them are an answer to prayer.
Scary Perception Three: “We’re Too Far Away To Be Of Help.”
One of the laments that we often hear from potential transportation, warehousing and material handling equipment donors is, “We’d have loved to help you with relief efforts for X community’s disaster. But we didn’t have any locations in the area.”
The sad thing is, we probably could have used their help – and so could many of the humanitarian organizations that we support.
When push comes to shove, these organizations can’t afford to split hairs about where their donated relief supplies come from, especially if those supplies extend or enable their relief efforts. They might even NEED those donations to come from another part of the country because many of their closer potential product donors may have already been tapped out.
In light of this, never underestimate the value of a long-distance contributed logistics offer. Relief supplies are often located much farther away from a disaster site than you might imagine. And the help that you’re offering might be just the ticket.
Scary Perception Four: “It’s Been A Few Months (Or Years). So Survivors Of That Particular Disaster Don’t Need Our Help Anymore.”
If individuals and communities recovered from disasters as quickly as their particular disasters stopped making headlines, life would be much easier for everyone. However as any disaster survivor can tell you, that’s rarely the case.
Disaster recovery is a super-long process that’s usually measured in months or years rather than days or weeks. And many of its costliest and most work-intensive stages like clean-up and rebuilding don’t start until long after the news and camera crews have left.
So don’t ever think that there’s no way you can help a community just because the disaster that affected it happened quite a while ago. Chances are, that’s when your compassion and assistance will be needed the most.
Scary Perception Five: “Helping With Disaster Relief Won’t Pay The Bills. As A Result, There’s Nothing To Be Gained From Our Business Making A Financial Or In-Kind Donation.”
While it may not initially seem like you have anything financial to gain from helping a community in need, nothing could be further from the truth, especially if that community is home to some of your employees, customers, suppliers or business operations.
The people who live in these communities can (and do) remember who showed up for them when times were tough – and so do many other members of the purchasing public. In fact, according to recent article in the MIT/Sloane Management Review, multiple studies have shown that corporate donations ultimately attract customers. And according to another recent article in the Harvard Business Review, consumers tend to favor companies that donate a larger share of their profits.
Is this why so many of our country’s most successful organizations are also some of the most philanthropic? Possibly. However, if that’s the case, it’s okay by us, because when generous businesses do what they can to help a community get back on its feet more quickly, everybody wins.
Fear Not
There’s far more I could add to this story. But time and Halloween-candy buying obligations don’t allow me to discuss them all. Besides, I want to end this story on a caring rather than a scaring note.
So I’ll leave you with this: Even though disasters seem to happen with frightening regularity, I’ve actually become a far braver person since joining the ALAN family several years ago. It’s taught me that when horrible things like hurricanes, tornadoes and pandemics happen, a lot of wonderful people show up to help – and reminded me that when things are at their most harrowing, there are always extraordinary people like you ready to come to the rescue.
Just don’t ask me to go on a spooky hayride anytime soon.
"Spot solutions are needed to help a company get through a sudden shock, but the only way to ensure agility and resilience going forward is by addressing systemic issues in a way that is intentional and focused on the long term and brings together clear priorities, well-designed repeatable processes, robust governance, and a skilled team." - Harvard Business Review
An article published by McKinsey & Co. in August observed, “over the past year, many companies have made structural changes to their supply networks by implementing dual or multiple sourcing strategies for critical materials and moving from global to regional networks.”
This structural change pivots on the difference between low cost and best cost. The shift extends through Tier 1 Suppliers through lower tiers. The intent of a low-cost supply chain strategy is to present a low price to customers. A best-cost strategy adds factors beyond cost to the equation, like risk, lead time, and responsiveness.
The McKinsey article continues, “Ninety-seven percent of respondents [to the survey] say they have applied some combination of inventory increases, dual sourcing, and regionalization to boost resilience.”
We offshored, losing sight of the associated risk, for decades. Time to learn what near-shore, re-shore, regionalization, and localization mean.
As global supply chains become increasingly complicated, there are now more digital connections and business collaborations in the global shipping industry than ever before. Holding freight data in opaque, disconnected silos and relying on outdated methods of communication is not just inefficient - it’s unsustainable.
The global supply chain is no longer a linear process. Whereas before it was simply about moving freight from point A to B, now there is now a multitude of options for transporting that freight, each with its own unique set of capabilities and constraints.
So, what do shippers really want from their logistics service providers? Two things: accurate information at their fingertips and the ability to conduct business and transact - without having to pick up a phone or wait for email replies. Digital customer-facing freight execution platforms are the answer, collecting the most relevant and up-to-date data from carriers on one side, and providing shippers with a simplified and accelerated process on the other.
Digital freight execution platforms also provide shippers with a unified view of their shipping options, giving them the data they need at a glance to make an informed decision for any particular shipment.
Plus, as we continue to navigate uncertain waters, shippers are increasingly seeking solutions to increase resilience. After all, if there’s anything the last few years have taught us, it’s to expect the unexpected. The organizations that were able to pivot fastest came out on top. The availability of accurate data and solutions to action that data are key building blocks to resiliency in the face of new and unexpected challenges. Supply chain optimization, especially today, hinges on accessible, up-to-the-minute data, shared and acted on to keep freight moving as successfully as possible.
Digital Freight Execution Puts Power in Shippers’ Hands
Increasingly, freight forwarders and logistics providers are giving their shipper customers access to online freight execution platforms for just this purpose.
Largely unheard of just a few short years ago, online freight execution tools for shippers have quickly emerged to become a must-have for established forwarders to compete with startup digital forwarders. Logistics providers can no longer afford to go without offering this critical customer tool which enables shippers to access crucial freight data online, including timely visibility of their freight on the move. Their shipper customers have come to expect it, and it’s what’s needed to compete in today’s market.
Traditional methods of communication between shippers and freight forwarders can be slow and inefficient. Email and phone tag are not conducive to fast decision-making, and sales representatives may not always have the most accurate information about fleets, equipment, and routes. Digital freight execution platforms enable shippers and carriers to communicate in real-time, facilitating fast decision-making while eliminating the potential for miscommunication.
As digital conveniences proliferate our day-to-day lives (think of ordering food online, tracking your latest purchase, viewing your favorite shows on-demand, and so much more), it only makes sense that we should expect similar experiences in our work lives. That means that the traditional way of working in the freight industry, fraught with manual processes, phone calls, and emails, simply doesn’t cut it in today’s digital-first world.
What’s more, with timely freight data, shippers are better equipped to quickly address exceptions by changing transportation plans. Supply chain disconnections are costly. Responding to exceptions is critical to a smooth-running supply chain where shipments arrive at their final destination as planned.
“An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage,” Jack Welch
One of the outstanding things about a digital freight platform is the ability to integrate various functional modules to enable shipment data to be used and shared. These may include tracking and visibility, warehouse inventory, ocean shipments, freight rates, and even finance information, enabling a shipper to pay invoices online. Customer-facing online portals are an important and effective way to facilitate a shippers’ access to key shipment information, improving visibility and productivity on all fronts.
Partnering for Sustainable Success
Partner programs are another important aspect of connected digital freight platforms. This openness to integrate with a broad range of shipping industry businesses, such as technology or service providers, offers shippers the ability to access their partners through their forwarders’ customer-facing freight execution portal. This enables the shipper to have a comprehensive and complete flow of key freight data based on their unique needs and partners.
For example, if a shipper is using a real-time transportation visibility (RTTV) system provider, they can work with their forwarder to integrate the RTTV solution with the forwarder’s digital platform. This is only possible when the forwarder has a partner program enabling integrations.
All parties involved with a shipment can boost productivity and enhance value for the customer when they’re digitally integrated with freight transaction operational areas and partner providers. Technology companies who try to wall off access to the data they manage for their customers and their functionality have it backwards: they might create an appearance of their own business interests being protected in the short term, but long term, they’re either going to hurt their customers, or, more likely, their own product development roadmap.
Recent supply chain challenges have pushed BCO shippers and their logistics partners to take a much closer look at cargo flows. Accessible, convenient, and transparent freight data is now the expectation and necessary to control costs and keep cargo in view for optimal supply chain management.
Digital freight execution is the wave of the future, and it's already making a big impact in the shipping industry. Streamlining data flows by building out connectivity helps to bring greater logistics harmony that allows shippers to optimize their overall freight ecosystem.
America’s posture in world trade, and the underlying supply chains, are more than robust. According to the U.S. Census Bureau and the U.S. Bureau of Economic Analysis, the United States balance of trade in goods and services deficit dropped to $70.6 billion in July. Exports hit the highest level in real dollars since tracking began over 70 years ago. During the recovery from Covid,, with reshoring and shifting market demands, are holding imports flat..
This success is happening despite the global disruption caused by Ukraine. Expect our labor shortages to continue. Expect wage pressure to continue. Expect inflationary pressures across the supply chain to continue.