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Is it real? Or just a very clever fake? It's practically impossible to tell real drugs from the adulterated or counterfeit. Now one drug maker is using tiny radio-frequency tracking chips to assure pharmacists they're getting the genuine article.
Simon says, "Stick RFID tags on your products," and America's biggest consumer products companies promptly fall in line? That's precisely what happened when Simon (Langford) issued Wal-Mart's now famous RFID mandate. So what will Wal- Mart want next?
Not so long ago, RFID promoter Kevin Ashton's biggest challenge was making believers out of the skeptics. But today even he's a bit bewildered by all the enthusiasm. Yes, RFID will revolutionize supply chain management, he says; just don't expect it to happen overnight.
After a harrowing 18-month pilot project marked by painful setbacks and burgeoning expenses, you'd think Ed Matthews might be disillusioned with RFID. But actually, he's already making big plans for expansion.