Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
In the race to digitalize their supply chains, many companies are finding they are already well along the path. Their progress is thanks to the rise of cloud computing and its ability to streamline workflows, connect business partners, and offer greater access to business-changing data. The trend is affecting work both inside the warehouse and up and down the supply chain, helping companies get closer to their IT modernization goals—and improving operations along the way.
The cloud computing market has grown rapidly over the past few years—in adoption as well as infrastructure, spending, and development. Worldwide end-user spending on public cloud services—those owned and operated by third-party service providers—is expected to grow 21% this year, up from 19% in 2022, according to Gartner Inc. data released late last year. Those services include everything from software-as-a-service (SaaS) offerings, such as Zoom, to cloud-based platforms, like Amazon Web Services (AWS). The expected increase will bring total end-user spending to about $592 billion in 2023. And although a shaky economy may threaten companies’ IT budgets this year, researchers say the growing popularity of the cloud will preserve it as one of the tech sector’s hottest areas.
“Current inflationary pressures and macroeconomic conditions are having a push and pull effect on cloud spending,” said Sid Nag, vice president analyst at Gartner, in a press release announcing Gartner’s cloud spending forecast. “Cloud computing will continue to be a bastion of safety and innovation, supporting growth during uncertain times due to its agile, elastic, and scalable nature.”
Providers of cloud technologies for supply chain agree, emphasizing their ability to connect workers both on and off site to each other—and to supply chain partners—as a way to increase visibility across business networks. They say those aspects of the cloud help promote safer workplaces and create stronger supply chains. Two cloud technology providers offer pointed examples to make the case.
CREATING A SAFER WORKPLACE
Technology company Matrix develops solutions that improve safety in industrial settings; its latest web-based application harnesses the power of the cloud to help warehouses, distribution centers, and manufacturing plants create safer workplaces by avoiding equipment collisions. The company’s OmniPro Cloud technology connects to its “OmniPro A.I. Collision Avoidance System,” an artificial intelligence (AI)-based forklift-mounted camera system that detects objects in a vehicle’s path to prevent crashes in the warehouse and the yard. The cloud solution provides 24/7 access to software tools, real-time metrics, and analytics used to slice and dice the collision data, giving managers both on and off site access to information they can use to improve workflows, adjust facility layouts, and more, according to Mark Stanton, Matrix’s vice president for industrial business development and sales.
The anti-collision system in itself improves warehouse safety by alerting forklift drivers in time to avert a crash. But as Stanton explains, the cloud-based analytics piece takes the solution further.
“[The cloud] makes that information available to team leaders and management, as and when necessary,” he explains. “It’s all very well having that technology on the fork truck … but management needs to understand what’s going on in that facility [so they can] take action, generate reports, or provide other data that allows the operator, and the facility, to be as safe as possible.”
The cloud system analyzes a wide range of data, including average daily breaches per machine and breach trends over time. It also provides an event graph that includes time-stamped alerts and warning-zone breaches, and can filter data by zone or location as well as by person or piece of equipment. This not only allows managers to track safety and performance but also helps them identify high-risk areas of a facility and pinpoint the most dangerous hours of the day or days of the week. On a financial level, the system’s cloud-based subscription model reduces IT expenses and allows for upgrades with minimal impact on a company’s resources, Stanton notes.
“It’s available to anyone who has authorization to access the system—24/7/365,” Stanton adds. “And whether it’s our system or others, once it’s in the cloud, it can be shared with other systems using APIs [application programming interfaces]. If you start combining different data from different systems, you can get a more holistic view of what’s going on.”
Stanton and others argue that providing that wider view of a workflow, an operation, or even an entire supply chain helps build more efficient, effective processes.
“You can have a very effective WMS [warehouse management system], but there are things happening outside of the WMS that are [keeping it from being] as effective [as it could be],” he says. “If you can take a step back, you can see where those bottlenecks might be.”
MAKING STRONGER CONNECTIONS
Tech firm Systech provides digital identification and traceability software for supply chain applications, a service that’s hard to imagine without the use of the cloud, according to Girish Juneja, Systech’s general manager and senior vice president of its parent company, Dover Corp. Systech’s software solutions provide product traceability from the manufacturing line, through distribution, all the way to the end-user by combining serialization, tracing, and authentication technology that is accessible via a cloud-based application. The solutions have been widely used in the pharmaceutical industry and are also applicable to food, health care, and other industries that rely on product identification and tracking for quality control.
“Increasingly, this need to track product from the first unit of a package [through the entire supply chain] is becoming pervasive,” Juneja says, explaining that doing so requires connecting trading partners—the manufacturer, distributor, third-party logistics service provider (3PL), retailer, and others—via a single technology system. “Many participants in the supply chain don’t ‘live’ on the same system. So if you ask them to be a part of this track-and-trace chain all the way, the only way they can participate … is [through] a cloud-based solution.
“Without the cloud, what we are talking about would be hard to accomplish.”
Juneja describes the system as a trail of “digital crumbs” that creates a transparency among trading partners that can help solve some pretty big supply chain challenges—like the disruptions and product shortages experienced during the height of the Covid-19 pandemic. When all supply chain partners are connected, he explains, it becomes easier to track inventory across an entire network and move it around when demand shifts or problems occur.
“We have seen how big events can disrupt the entire supply chain and have repercussions [that are felt] even after the event is over. We want to solve that through a digital supply chain,” Juneja explains. “What we have seen post-Covid is that there is a higher appreciation of the need to drive transparency in supply chains.”
The bottom line: Greater transparency among trading partners opens the door to better communication, better collaboration, and, ultimately, better decision-making.
“You need to understand the different supply chain events, because if you do, you can impact your business positively,” Juneja says. “Cloud-based digital technologies help make this possible and therefore help improve business—through situations that we’ve seen and others that may come.”
“The past year has been unprecedented, with extreme weather events, heightened geopolitical tension and cybercrime destabilizing supply chains throughout the world. Navigating this year’s looming risks to build a secure supply network has never been more critical,” Corey Rhodes, CEO of Everstream Analytics, said in the firm’s “2025 Annual Risk Report.”
“While some risks are unavoidable, early notice and swift action through a combination of planning, deep monitoring, and mitigation can save inventory and lives in 2025,” Rhodes said.
In its report, Everstream ranked the five categories by a “risk score metric” to help global supply chain leaders prioritize planning and mitigation efforts for coping with them. They include:
Drowning in Climate Change – 90% Risk Score. Driven by shifting climate patterns and record-high temperatures, extreme weather events are a dominant risk to the supply chain due to concerns such as flooding and elevated ocean temperatures.
Geopolitical Instability with Increased Tariff Risk – 80% Risk Score. These threats could disrupt trade networks and impact economies worldwide, including logistics, transportation, and manufacturing industries. The following major geopolitical events are likely to impact global trade: Red Sea disruptions, Russia-Ukraine conflict, Taiwan trade risks, Middle East tensions, South China Sea disputes, and proposed tariff increases.
More Backdoors for Cybercrime – 75% Risk Score. Supply chain leaders face escalating cybersecurity risks in 2025, driven by the growing reliance on AI and cloud computing within supply chains, the proliferation of IoT-connected devices, vulnerabilities in sub-tier supply chains, and a disproportionate impact on third-party logistics providers (3PLs) and the electronics industry.
Rare Metals and Minerals on Lockdown – 65% Risk Score. Between rising regulations, new tariffs, and long-term or exclusive contracts, rare minerals and metals will be harder than ever, and more expensive, to obtain.
Crackdown on Forced Labor – 60% Risk Score. A growing crackdown on forced labor across industries will increase pressure on companies who are facing scrutiny to manage and eliminate suppliers violating human rights. Anticipated risks in 2025 include a push for alternative suppliers, a cascade of legislation to address lax forced labor issues, challenges for agri-food products such as palm oil and vanilla.
That number is low compared to widespread unemployment in the transportation sector which reached its highest level during the COVID-19 pandemic at 15.7% in both May 2020 and July 2020. But it is slightly above the most recent pre-pandemic rate for the sector, which was 2.8% in December 2019, the BTS said.
For broader context, the nation’s overall unemployment rate for all sectors rose slightly in December, increasing 0.3 percentage points from December 2023 to 3.8%.
On a seasonally adjusted basis, employment in the transportation and warehousing sector rose to 6,630,200 people in December 2024 — up 0.1% from the previous month and up 1.7% from December 2023. Employment in transportation and warehousing grew 15.1% in December 2024 from the pre-pandemic December 2019 level of 5,760,300 people.
The largest portion of those workers was in warehousing and storage, followed by truck transportation, according to a breakout of the total figures into separate modes (seasonally adjusted):
Warehousing and storage rose to 1,770,300 in December 2024 — up 0.1% from the previous month and up 0.2% from December 2023.
Truck transportation fell to 1,545,900 in December 2024 — down 0.1% from the previous month and down 0.4% from December 2023.
Air transportation rose to 578,000 in December 2024 — up 0.4% from the previous month and up 1.4% from December 2023.
Transit and ground passenger transportation rose to 456,000 in December 2024 — up 0.3% from the previous month and up 5.7% from December 2023.
Rail transportation remained virtually unchanged in December 2024 at 150,300 from the previous month but down 1.8% from December 2023.
Water transportation rose to 74,300 in December 2024 — up 0.1% from the previous month and up 4.8% from December 2023.
Pipeline transportation rose to 55,000 in December 2024 — up 0.5% from the previous month and up 6.2% from December 2023.
Parcel carrier and logistics provider UPS Inc. has acquired the German company Frigo-Trans and its sister company BPL, which provide complex healthcare logistics solutions across Europe, the Atlanta-based firm said this week.
According to UPS, the move extends its UPS Healthcare division’s ability to offer end-to-end capabilities for its customers, who increasingly need temperature-controlled and time-critical logistics solutions globally.
UPS Healthcare has 17 million square feet of cGMP and GDP-compliant healthcare distribution space globally, supporting services such as inventory management, cold chain packaging and shipping, storage and fulfillment of medical devices, and lab and clinical trial logistics.
More specifically, UPS Healthcare said that the acquisitions align with its broader mission to provide end-to-end logistics for temperature-sensitive healthcare products, including biologics, specialty pharmaceuticals, and personalized medicine. With 80% of pharmaceutical products in Europe requiring temperature-controlled transportation, investments like these ensure UPS Healthcare remains at the forefront of innovation in the $82 billion complex healthcare logistics market, the company said.
Additionally, Frigo-Trans' presence in Germany—the world's fourth-largest healthcare manufacturing market—strengthens UPS's foothold and enhances its support for critical intra-Germany operations. Frigo-Trans’ network includes temperature-controlled warehousing ranging from cryopreservation (-196°C) to ambient (+15° to +25°C) as well as Pan-European cold chain transportation. And BPL provides logistics solutions including time-critical freight forwarding capabilities.
Terms of the deal were not disclosed. But it fits into UPS' long term strategy to double its healthcare revenue from $10 billion in 2023 to $20 billion by 2026. To get there, it has also made previous acquisitions of companies like Bomi and MNX. And UPS recently expanded its temperature-controlled fleet in France, Italy, the Netherlands, and Hungary.
"Healthcare customers increasingly demand precision, reliability, and adaptability—qualities that are critical for the future of biologics and personalized medicine. The Frigo-Trans and BPL acquisitions allow us to offer unmatched service across Europe, making logistics a competitive advantage for our pharma partners," says John Bolla, President, UPS Healthcare.
The supply chain risk management firm Overhaul has landed $55 million in backing, saying the financing will fuel its advancements in artificial intelligence and support its strategic acquisition roadmap.
The equity funding round comes from the private equity firm Springcoast Partners, with follow-on participation from existing investors Edison Partners and Americo. As part of the investment, Springcoast’s Chris Dederick and Holger Staude will join Overhaul’s board of directors.
According to Austin, Texas-based Overhaul, the money comes as macroeconomic and global trade dynamics are driving consequential transformations in supply chains. That makes cargo visibility and proactive risk management essential tools as shippers manage new routes and suppliers.
“The supply chain technology space will see significant consolidation over the next 12 to 24 months,” Barry Conlon, CEO of Overhaul, said in a release. “Overhaul is well-positioned to establish itself as the ultimate integrated solution, delivering a comprehensive suite of tools for supply chain risk management, efficiency, and visibility under a single trusted platform.”
Shippers today are praising an 11th-hour contract agreement that has averted the threat of a strike by dockworkers at East and Gulf coast ports that could have frozen container imports and exports as soon as January 16.
The agreement came late last night between the International Longshoremen’s Association (ILA) representing some 45,000 workers and the United States Maritime Alliance (USMX) that includes the operators of port facilities up and down the coast.
Details of the new agreement on those issues have not yet been made public, but in the meantime, retailers and manufacturers are heaving sighs of relief that trade flows will continue.
“Providing certainty with a new contract and avoiding further disruptions is paramount to ensure retail goods arrive in a timely manner for consumers. The agreement will also pave the way for much-needed modernization efforts, which are essential for future growth at these ports and the overall resiliency of our nation’s supply chain,” Gold said.
The next step in the process is for both sides to ratify the tentative agreement, so negotiators have agreed to keep those details private in the meantime, according to identical statements released by the ILA and the USMX. In their joint statement, the groups called the six-year deal a “win-win,” saying: “This agreement protects current ILA jobs and establishes a framework for implementing technologies that will create more jobs while modernizing East and Gulf coasts ports – making them safer and more efficient, and creating the capacity they need to keep our supply chains strong. This is a win-win agreement that creates ILA jobs, supports American consumers and businesses, and keeps the American economy the key hub of the global marketplace.”
The breakthrough hints at broader supply chain trends, which will focus on the tension between operational efficiency and workforce job protection, not just at ports but across other sectors as well, according to a statement from Judah Levine, head of research at Freightos, a freight booking and payment platform. Port automation was the major sticking point leading up to this agreement, as the USMX pushed for technologies to make ports more efficient, while the ILA opposed automation or semi-automation that could threaten jobs.
"This is a six-year détente in the tech-versus-labor tug-of-war at U.S. ports," Levine said. “Automation remains a lightning rod—and likely one we’ll see in other industries—but this deal suggests a cautious path forward."
Editor's note: This story was revised on January 9 to include additional input from the ILA, USMX, and Freightos.