Maritime industry faces obstacles to efficiency, productivity
Ocean carriers, ports, and drayage truckers are confronting challenges that will ultimately affect shippers, according to speakers at a recent trade and transportation conference.
Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
Fuel mandates, potential carrier consolidation, and headaches for drayage truckers are among the key obstacles facing the maritime industry, according to speakers at the recent Coalition of New England Companies for Trade (CONECT)23rd Annual Northeast Trade and Transportation Conference, held in Newport, R.I., in April. Such issues stand out among the many challenges that threaten the efficiency and profitability of every direct stakeholder and, ultimately, their customers, the experts said, highlighting the following:
New rules mandating low-sulfur fuel. Effective January 1, 2020, the International Maritime Organization (IMO) will require ocean carriers to use either expensive low-sulfur fuel or employ "scrubber" technology that will remove most sulfur from their ships' emissions. Compliance could add $10 billion to $15 billion annually to carriers' costs, said Gary Ferrulli, CEO of Global Transport & Logistics Consulting. As a result, carriers want to change the formula for applying fuel ("bunker") surcharges to reflect the actual average cost of fuel in specified markets, rather than basing it on quarterly projections, he said. Although shippers understand the necessity of adjusting surcharges, Ferrulli said they are concerned about the potentially sizable increase in their own costs.
In a separate presentation, keynote speaker Howard Finkel, executive vice president of trade for COSCO Container Lines Americas Inc., identified potential roadblocks to implementation of the IMO mandate by the deadline. These include the possibility that there won't be enough low-sulfur fuel available, the limited number of companies that are qualified to retrofit ships with scrubbers, and the fact that not all countries allow scrubbers. Finkel said that, depending on how it affects carriers' costs, compliance with the low-sulfur requirement could "make or break" carriers' profitability in 2020.
Potential for carrier consolidation.Low freight rates and elusive profits raise the specter of carrier mergers, acquisitions, and bankruptcies. COSCO's Finkel said he does not foresee any mergers or bankruptcies among major container carriers right now, but noted that any near-term acquisitions would likely involve smaller regional carriers. If carriers can continue to keep inbound and outbound capacity in reasonable balance while successfully managing the cost impact of the low-sulfur mandate, then stability is likely, he said.
Ferrulli noted that carriers on the trans-Pacific lanes have been managing capacity by withdrawing ships and sailings. Rates are about $100 higher than they were at the same point in 2018, he said, noting that his clients' service-contract rates are about 7 percent to 15 percent higher than they were last year. He cautioned that some carriers will be taking delivery of bigger ships in 2020 and 2021, which could make overcapacity an issue again. Ferrulli also questioned the financial viability of some Asian carriers that are subsidized by their national governments and therefore don't have to worry much about profits—a "flawed business model" that is not sustainable, he said. He also predicted changes in Europe: if the European Union lets exemptions that allow carriers to operate joint services and alliances in European trade lanes expire next year, "you are going to see [some] carriers in those agreements disappear," he said. His advice to shippers: Read carriers' financials carefully, understand the implications of working with service providers that consistently lose money, and have a plan to manage the disruption that will arise if carriers merge or go out of business.
Constraints on drayage truckers' productivity. The majority of drayage truckers—the carriers that shippers rely on to pick up and drop-off loaded and empty containers—are independent contractors. Others are small, local motor carriers, and some are larger regional networks. This segment of the transportation industry is highly fragmented; the 10 largest drayage carriers represent just 8 percent of total capacity, according to David McLaughlin, chief operating officer of one of those companies, RoadOne IntermodaLogistics, who addressed productivity concerns in this sector during a separate panel discussion.
Shippers typically pay drayage carriers a set rate per container. To make a living, drivers need to handle multiple round-trips a day. But congestion at some seaport and intermodal terminals and, once they get in the gate, difficulties in getting container chassis, mean that truckers serving those facilities spend too much of their day waiting in lines. This situation was exacerbated late last year and early in 2019, especially on the West Coast, when backlogs developed as shippers scrambled to bring in as many containers as possible before higher tariffs on Chinese goods went into effect. In addition, McLaughlin said, the giant ships that have increased the numbers of containers ports must handle at one time have hurt drayage productivity by contributing to congestion, delays, and chassis shortages at ports and off-dock intermodal ramps. In a bid to reduce congestion, some container terminals have moved chassis off dock, adding a time-consuming stop for drivers, he added.
According to McLaughlin, the federally mandated hours-of-service (HOS) limitations on the number of hours drivers can work in a day are also having a negative impact on drayage truckers' productivity. He estimated that the drayage industry is seeing a 10 percent decline in productivity, and thus fewer container "turns" per day, as a result of compliance with the regulations. Meanwhile, railroads have been reducing the number of intermodal terminals they operate. As a result, drivers in some areas have to travel further to pick up and drop off containers, which he said reduces the number of trips they can make in a day. With big companies like Amazon, Uber, and Lyft "sucking away" drivers, sometimes at "double the rates that drayage companies can offer," already high driver turnover rates are climbing and recruiting is becoming increasingly difficult, he said. Taken together, several speakers agreed, these challenges suggest that a shortage of drayage capacity may be in the offing.
The supply chain risk management firm Overhaul has landed $55 million in backing, saying the financing will fuel its advancements in artificial intelligence and support its strategic acquisition roadmap.
The equity funding round comes from the private equity firm Springcoast Partners, with follow-on participation from existing investors Edison Partners and Americo. As part of the investment, Springcoast’s Chris Dederick and Holger Staude will join Overhaul’s board of directors.
According to Austin, Texas-based Overhaul, the money comes as macroeconomic and global trade dynamics are driving consequential transformations in supply chains. That makes cargo visibility and proactive risk management essential tools as shippers manage new routes and suppliers.
“The supply chain technology space will see significant consolidation over the next 12 to 24 months,” Barry Conlon, CEO of Overhaul, said in a release. “Overhaul is well-positioned to establish itself as the ultimate integrated solution, delivering a comprehensive suite of tools for supply chain risk management, efficiency, and visibility under a single trusted platform.”
Artificial intelligence (AI) and data science were hot business topics in 2024 and will remain on the front burner in 2025, according to recent research published in AI in Action, a series of technology-focused columns in the MIT Sloan Management Review.
In Five Trends in AI and Data Science for 2025, researchers Tom Davenport and Randy Bean outline ways in which AI and our data-driven culture will continue to shape the business landscape in the coming year. The information comes from a range of recent AI-focused research projects, including the 2025 AI & Data Leadership Executive Benchmark Survey, an annual survey of data, analytics, and AI executives conducted by Bean’s educational firm, Data & AI Leadership Exchange.
The five trends range from the promise of agentic AI to the struggle over which C-suite role should oversee data and AI responsibilities. At a glance, they reveal that:
Leaders will grapple with both the promise and hype around agentic AI. Agentic AI—which handles tasks independently—is on the rise, in the form of generative AI bots that can perform some content-creation tasks. But the authors say it will be a while before such tools can handle major tasks—like make a travel reservation or conduct a banking transaction.
The time has come to measure results from generative AI experiments. The authors say very few companies are carefully measuring productivity gains from AI projects—particularly when it comes to figuring out what their knowledge-based workers are doing with the freed-up time those projects provide. Doing so is vital to profiting from AI investments.
The reality about data-driven culture sets in. The authors found that 92% of survey respondents feel that cultural and change management challenges are the primary barriers to becoming data- and AI-driven—indicating that the shift to AI is about much more than just the technology.
Unstructured data is important again. The ability to apply Generative AI tools to manage unstructured data—such as text, images, and video—is putting a renewed focus on getting all that data into shape, which takes a whole lot of human effort. As the authors explain “organizations need to pick the best examples of each document type, tag or graph the content, and get it loaded into the system.” And many companies simply aren’t there yet.
Who should run data and AI? Expect continued struggle. Should these roles be concentrated on the business or tech side of the organization? Opinions differ, and as the roles themselves continue to evolve, the authors say companies should expect to continue to wrestle with responsibilities and reporting structures.
Shippers today are praising an 11th-hour contract agreement that has averted the threat of a strike by dockworkers at East and Gulf coast ports that could have frozen container imports and exports as soon as January 16.
The agreement came late last night between the International Longshoremen’s Association (ILA) representing some 45,000 workers and the United States Maritime Alliance (USMX) that includes the operators of port facilities up and down the coast.
Details of the new agreement on those issues have not yet been made public, but in the meantime, retailers and manufacturers are heaving sighs of relief that trade flows will continue.
“Providing certainty with a new contract and avoiding further disruptions is paramount to ensure retail goods arrive in a timely manner for consumers. The agreement will also pave the way for much-needed modernization efforts, which are essential for future growth at these ports and the overall resiliency of our nation’s supply chain,” Gold said.
The next step in the process is for both sides to ratify the tentative agreement, so negotiators have agreed to keep those details private in the meantime, according to identical statements released by the ILA and the USMX. In their joint statement, the groups called the six-year deal a “win-win,” saying: “This agreement protects current ILA jobs and establishes a framework for implementing technologies that will create more jobs while modernizing East and Gulf coasts ports – making them safer and more efficient, and creating the capacity they need to keep our supply chains strong. This is a win-win agreement that creates ILA jobs, supports American consumers and businesses, and keeps the American economy the key hub of the global marketplace.”
The breakthrough hints at broader supply chain trends, which will focus on the tension between operational efficiency and workforce job protection, not just at ports but across other sectors as well, according to a statement from Judah Levine, head of research at Freightos, a freight booking and payment platform. Port automation was the major sticking point leading up to this agreement, as the USMX pushed for technologies to make ports more efficient, while the ILA opposed automation or semi-automation that could threaten jobs.
"This is a six-year détente in the tech-versus-labor tug-of-war at U.S. ports," Levine said. “Automation remains a lightning rod—and likely one we’ll see in other industries—but this deal suggests a cautious path forward."
Editor's note: This story was revised on January 9 to include additional input from the ILA, USMX, and Freightos.
Logistics industry growth slowed in December due to a seasonal wind-down of inventory and following one of the busiest holiday shopping seasons on record, according to the latest Logistics Managers’ Index (LMI) report, released this week.
The monthly LMI was 57.3 in December, down more than a percentage point from November’s reading of 58.4. Despite the slowdown, economic activity across the industry continued to expand, as an LMI reading above 50 indicates growth and a reading below 50 indicates contraction.
The LMI researchers said the monthly conditions were largely due to seasonal drawdowns in inventory levels—and the associated costs of holding them—at the retail level. The LMI’s Inventory Levels index registered 50, falling from 56.1 in November. That reduction also affected warehousing capacity, which slowed but remained in expansion mode: The LMI’s warehousing capacity index fell 7 points to a reading of 61.6.
December’s results reflect a continued trend toward more typical industry growth patterns following recent years of volatility—and they point to a successful peak holiday season as well.
“Retailers were clearly correct in their bet to stock [up] on goods ahead of the holiday season,” the LMI researchers wrote in their monthly report. “Holiday sales from November until Christmas Eve were up 3.8% year-over-year according to Mastercard. This was largely driven by a 6.7% increase in e-commerce sales, although in-person spending was up 2.9% as well.”
And those results came during a compressed peak shopping cycle.
“The increase in spending came despite the shorter holiday season due to the late Thanksgiving,” the researchers also wrote, citing National Retail Federation (NRF) estimates that U.S. shoppers spent just short of a trillion dollars in November and December, making it the busiest holiday season of all time.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
As U.S. small and medium-sized enterprises (SMEs) face an uncertain business landscape in 2025, a substantial majority (67%) expect positive growth in the new year compared to 2024, according to a survey from DHL.
However, the survey also showed that businesses could face a rocky road to reach that goal, as they navigate a complex environment of regulatory/policy shifts and global market volatility. Both those issues were cited as top challenges by 36% of respondents, followed by staffing/talent retention (11%) and digital threats and cyber attacks (2%).
Against that backdrop, SMEs said that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%).
As the U.S. prepares for a broad shift in political leadership in Washington after a contentious election, the SMEs in DHL’s survey were likely split evenly on their opinion about the impact of regulatory and policy changes. A plurality of 40% were on the fence (uncertain, still evaluating), followed by 24% who believe regulatory changes could negatively impact growth, 20% who see these changes as having a positive impact, and 16% predicting no impact on growth at all.
That uncertainty also triggered a split when respondents were asked how they planned to adjust their strategy in 2025 in response to changes in the policy or regulatory landscape. The largest portion (38%) of SMEs said they remained uncertain or still evaluating, followed by 30% who will make minor adjustments, 19% will maintain their current approach, and 13% who were willing to significantly adjust their approach.