The relentless drive for warehouse efficiency is sparking new interest in self-driving vehicles. For those wondering which type to buy, experts say forget the labels and focus on capabilities.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
The manual warehouse is fast becoming a thing of the past. These days, DCs are increasingly turning to automation as they struggle to cope with a surging tide of e-commerce orders in the midst of a worsening labor shortage.
Vendors have stepped up to the demand. As a result, DC managers now have an unprecedented array of automated material handling systems to choose from. Options range from classic conveyor belts to automated storage and retrieval systems (AS/RS) and now to the latest entrant, autonomous mobile robots (AMRs).
But, wait a minute. As any warehousing veteran can tell you, mobile robots are hardly new to the DC. Robots known as "automated guided vehicles," or AGVs, have been a fixture in many operations for decades, ferrying goods throughout the facility without the benefit of a driver.
So how does this new entrant, the AMR, differ from the AGV? And how does it fit into the big picture where materials movement technology is concerned? Does it represent the way of the future, or is it just a new variation on a well-established theme?
Industry experts say it depends on how you define the terms. Recent technology breakthroughs have improved the capabilities of both AGVs and AMRs, blurring the lines between them and creating a marketplace full of diverse tools that can be matched to almost any logistics task.
SMART VEHICLES GET SMARTER
To understand the difference between traditional AGVs and the newer AMRs, it helps to know a little about the vehicles' background. The AGV has traditionally been defined as a kind of robotic cart that lifts and ferries loads around a facility without human assistance. Although it doesn't rely on a driver for navigation, it does require external guidance—electric wire buried in the concrete floor, lines of magnets, tape, beacons, or reflectors. The main rap on these vehicles is that changing that path—say, to accommodate a new product, a new client, a new facility, or a reconfigured workflow—can be time-consuming and expensive.
The AMR, by contrast, is a self-guided vehicle outfitted with software and intelligent sensors that enable it to navigate its own path around the DC. It's that capability for onboard navigation that sets the new breed of self-driving warehouse vehicles apart from their predecessors, said John Santagate, research director for commercial service robotics at IDC Manufacturing Insights, an analyst group based in Framingham, Mass.
By using suites of onboard sensors and processors, AMRs can perform complex tasks like simultaneous location and mapping (SLAM) to "learn" their way around a new site. They rely on artificial intelligence (AI) to sense and respond to a changing environment, and to optimize their routes.
Some AMRs can also leverage "swarm intelligence," meaning they're able to exchange data with other units through wireless networks and adjust their operations based on what they learn. That means they can, say, adjust their paths based on information received from other units, much the way drivers do on a crowded highway, or even "teach" new arrivals how to navigate a particular warehouse. That's a key advantage of those models and some next-gen AGVs—one that conventional AGVs can't match.
A PEACEFUL COEXISTENCE?
There's no doubt that AMRs are the hot technology of the moment, as indicated by high-profile deals like transportation and logistics giant XPO Logistics Inc.'s recent purchase of 5,000 mobile robots from GreyOrange Pte. Ltd. for use in e-commerce fulfillment.
That notwithstanding, AMRs are still a young, emerging technology, according to IDC's 2018 Autonomous Mobile Robots in the Warehouse and Fulfillment Center MaturityScape Benchmark Survey, which looks at the current state of AMR deployments in fulfillment operations. The study showed that 47.2 percent of users were still at the "ad hoc" or "opportunistic" level of AMR adoption, running only sporadic or pilot programs, while 33.8 percent were at the middle "repeatable" stage, where they are just beginning to expand their deployments. That leaves 15.2 percent at the advanced "managed" stage of maturity, where they are achieving competitive advantage through AMRs, and just 3.8 percent at the fully "optimized" stage of widespread adoption, IDC found.
By contrast, AGVs are entrenched in many U.S. logistics facilities, with operations that have been running for decades and are on track to continue for years to come, Santagate said. In those cases, companies introducing AMRs into their operations will most likely use them in combination with AGVs and other automated equipment, with the units all working together in a symphony of machines.
Like Santagate, systems integrator Dematic, a division of German material handling giant Kion Group AG, doesn't see AGVs going away anytime soon. In a white paper titled Automated Guided Vehicles (AGVs) vs. Autonomous Mobile Robots (AMRs): Debunking the Myths, Dematic argues that AGVs will continue to fill an important role in the warehouse for some time to come, relieving human workers of nonvalue-added repetitive material movement tasks. Although some AMR proponents might give the impression that AGVs are antiquated and obsolete, that's misleading, the company says. Leaps in AGV technology in the last 10 years have added new weapons to their arsenal, including vision-based guidance, dynamic routing, and three-dimensional (3-D) sensors.
BLURRED LINES
In the meantime, the categories of mobile warehouse vehicles continue to evolve, muddying the waters for those who contend AMRs are defined by the navigation sensors they carry, said Jeff Christensen, vice president of products at Seegrid Corp., an AGV firm that makes vision-guided vehicles.
Seegrid sees a future where autonomous onboard navigation will become a requirement for new warehouse vehicles. "Dependent navigation is very predictable; when people buy that, they're not buying a cool machine; they're buying predictability," Christensen said. "But in DCs where every pallet is going a different route to a different location, fixed routes are untenable" because of guidepath infrastructure limitations.
The market could soon have greater clarity on the navigation question, he said. Today's warehouse operators are being squeezed by multiple market forces, including a DC labor shortage; the challenges of filling small, multiple-SKU (stock-keeping unit) orders; and shorter delivery times demanded by e-commerce customers, he noted. In an effort to address those pain points, companies are using whatever technology can produce the quickest results. "There's a substantial installed base of AGVs and people will continue to run them maybe until they go into the ground," Christensen said. "But for companies looking to make a decision today, picking something with fixed guidance is nine times out of 10 not the right choice."
AGV vendor and systems integrator Knapp AG sees many of the same trends playing out, according to Kevin Reader, the company's vice president of business development and marketing. In response, the company has introduced AGVs whose capabilities extend far beyond following fixed paths, he noted. For example, Knapp's current family of "Open Shuttles" can dynamically sense obstacles in their path and communicate with other AGVs, Reader said.
In the end, he said, vehicle choice isn't just about the best way to automate a single process. It requires a more holistic view of the workflow. "You have to look at [vehicles] in the context of the whole operation, and then calculate the cost per order or cost per case or cost per tote, depending on your operation," Reader said.
To that point, he added that regardless of the type of vehicle you pick, the greatest gains are likely to come from combining the automated equipment with software-based approaches to warehousing distribution. Today's DCs, he noted, are poised to start reaping big benefits from tools like predictive modeling, analytics, big data, actionable insights, Internet of Things-enabled predictive maintenance, bottleneck detection, and AI.
EVERY INSTRUMENT PLAYS ITS PART
Fetch Robotics' Freight500 autonomous mobile robot is designed to transport workloads up to 1,100 lbs.
When it comes to vehicle choice, it may not necessarily be an "either-or" question. Different approaches each have their own benefits, says Melonee Wise, CEO of AMR vendor Fetch Robotics, a fast-growing firm that recently landed a deal with industrial heavyweight Honeywell International Inc. to supply its AMRs for e-commerce DCs.
According to Wise, the fast-growing AMR sector has produced a range of distinct vehicle designs. Some AMRs are engineered exclusively for order picking, essentially turning the DC into a virtual AS/RS by providing mobile access to static inventory. Others support more varied applications, including tasks associated with processes like forward picking, reverse logistics, and manufacturing.
Given the wide range of potential applications, these AMRs don't even compete directly with each other, much less with existing automated platforms. "Just because we now have AMRs, do you think AS/RSs are going away? I don't," Wise said.
The key challenge for customers is to pick the right robotic technology for the problem they're trying to solve, she said. For example, it would be a waste of resources to dedicate a fast-moving robot to a rack of seldom-needed goods because the AMR would sit idle much of the time awaiting a call. "Imagine if Amazon put slow-moving goods in a case with a Kiva?" Wise asked, referring to the squat orange robots used in Amazon.com's DCs to ferry products to order pickers. "You'd have a really expensive, million-dollar battery-filled paperweight!"
AMRs may have made a flashy debut on the self-driving vehicle scene in recent months, but AGVs are still the king of the prom, if popularity is measured by installed base and total miles driven. Only time will tell whether there's room for both types of driverless vehicles in the logistics universe. But experts agree that they show great promise for solving some of today's most intractable logistics challenges, as business pressures and new technologies continue to drive the development of intelligent, flexible self-driving platforms.
The supply chain risk management firm Overhaul has landed $55 million in backing, saying the financing will fuel its advancements in artificial intelligence and support its strategic acquisition roadmap.
The equity funding round comes from the private equity firm Springcoast Partners, with follow-on participation from existing investors Edison Partners and Americo. As part of the investment, Springcoast’s Chris Dederick and Holger Staude will join Overhaul’s board of directors.
According to Austin, Texas-based Overhaul, the money comes as macroeconomic and global trade dynamics are driving consequential transformations in supply chains. That makes cargo visibility and proactive risk management essential tools as shippers manage new routes and suppliers.
“The supply chain technology space will see significant consolidation over the next 12 to 24 months,” Barry Conlon, CEO of Overhaul, said in a release. “Overhaul is well-positioned to establish itself as the ultimate integrated solution, delivering a comprehensive suite of tools for supply chain risk management, efficiency, and visibility under a single trusted platform.”
Artificial intelligence (AI) and data science were hot business topics in 2024 and will remain on the front burner in 2025, according to recent research published in AI in Action, a series of technology-focused columns in the MIT Sloan Management Review.
In Five Trends in AI and Data Science for 2025, researchers Tom Davenport and Randy Bean outline ways in which AI and our data-driven culture will continue to shape the business landscape in the coming year. The information comes from a range of recent AI-focused research projects, including the 2025 AI & Data Leadership Executive Benchmark Survey, an annual survey of data, analytics, and AI executives conducted by Bean’s educational firm, Data & AI Leadership Exchange.
The five trends range from the promise of agentic AI to the struggle over which C-suite role should oversee data and AI responsibilities. At a glance, they reveal that:
Leaders will grapple with both the promise and hype around agentic AI. Agentic AI—which handles tasks independently—is on the rise, in the form of generative AI bots that can perform some content-creation tasks. But the authors say it will be a while before such tools can handle major tasks—like make a travel reservation or conduct a banking transaction.
The time has come to measure results from generative AI experiments. The authors say very few companies are carefully measuring productivity gains from AI projects—particularly when it comes to figuring out what their knowledge-based workers are doing with the freed-up time those projects provide. Doing so is vital to profiting from AI investments.
The reality about data-driven culture sets in. The authors found that 92% of survey respondents feel that cultural and change management challenges are the primary barriers to becoming data- and AI-driven—indicating that the shift to AI is about much more than just the technology.
Unstructured data is important again. The ability to apply Generative AI tools to manage unstructured data—such as text, images, and video—is putting a renewed focus on getting all that data into shape, which takes a whole lot of human effort. As the authors explain “organizations need to pick the best examples of each document type, tag or graph the content, and get it loaded into the system.” And many companies simply aren’t there yet.
Who should run data and AI? Expect continued struggle. Should these roles be concentrated on the business or tech side of the organization? Opinions differ, and as the roles themselves continue to evolve, the authors say companies should expect to continue to wrestle with responsibilities and reporting structures.
Shippers today are praising an 11th-hour contract agreement that has averted the threat of a strike by dockworkers at East and Gulf coast ports that could have frozen container imports and exports as soon as January 16.
The agreement came late last night between the International Longshoremen’s Association (ILA) representing some 45,000 workers and the United States Maritime Alliance (USMX) that includes the operators of port facilities up and down the coast.
Details of the new agreement on those issues have not yet been made public, but in the meantime, retailers and manufacturers are heaving sighs of relief that trade flows will continue.
“Providing certainty with a new contract and avoiding further disruptions is paramount to ensure retail goods arrive in a timely manner for consumers. The agreement will also pave the way for much-needed modernization efforts, which are essential for future growth at these ports and the overall resiliency of our nation’s supply chain,” Gold said.
The next step in the process is for both sides to ratify the tentative agreement, so negotiators have agreed to keep those details private in the meantime, according to identical statements released by the ILA and the USMX. In their joint statement, the groups called the six-year deal a “win-win,” saying: “This agreement protects current ILA jobs and establishes a framework for implementing technologies that will create more jobs while modernizing East and Gulf coasts ports – making them safer and more efficient, and creating the capacity they need to keep our supply chains strong. This is a win-win agreement that creates ILA jobs, supports American consumers and businesses, and keeps the American economy the key hub of the global marketplace.”
The breakthrough hints at broader supply chain trends, which will focus on the tension between operational efficiency and workforce job protection, not just at ports but across other sectors as well, according to a statement from Judah Levine, head of research at Freightos, a freight booking and payment platform. Port automation was the major sticking point leading up to this agreement, as the USMX pushed for technologies to make ports more efficient, while the ILA opposed automation or semi-automation that could threaten jobs.
"This is a six-year détente in the tech-versus-labor tug-of-war at U.S. ports," Levine said. “Automation remains a lightning rod—and likely one we’ll see in other industries—but this deal suggests a cautious path forward."
Editor's note: This story was revised on January 9 to include additional input from the ILA, USMX, and Freightos.
Logistics industry growth slowed in December due to a seasonal wind-down of inventory and following one of the busiest holiday shopping seasons on record, according to the latest Logistics Managers’ Index (LMI) report, released this week.
The monthly LMI was 57.3 in December, down more than a percentage point from November’s reading of 58.4. Despite the slowdown, economic activity across the industry continued to expand, as an LMI reading above 50 indicates growth and a reading below 50 indicates contraction.
The LMI researchers said the monthly conditions were largely due to seasonal drawdowns in inventory levels—and the associated costs of holding them—at the retail level. The LMI’s Inventory Levels index registered 50, falling from 56.1 in November. That reduction also affected warehousing capacity, which slowed but remained in expansion mode: The LMI’s warehousing capacity index fell 7 points to a reading of 61.6.
December’s results reflect a continued trend toward more typical industry growth patterns following recent years of volatility—and they point to a successful peak holiday season as well.
“Retailers were clearly correct in their bet to stock [up] on goods ahead of the holiday season,” the LMI researchers wrote in their monthly report. “Holiday sales from November until Christmas Eve were up 3.8% year-over-year according to Mastercard. This was largely driven by a 6.7% increase in e-commerce sales, although in-person spending was up 2.9% as well.”
And those results came during a compressed peak shopping cycle.
“The increase in spending came despite the shorter holiday season due to the late Thanksgiving,” the researchers also wrote, citing National Retail Federation (NRF) estimates that U.S. shoppers spent just short of a trillion dollars in November and December, making it the busiest holiday season of all time.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
As U.S. small and medium-sized enterprises (SMEs) face an uncertain business landscape in 2025, a substantial majority (67%) expect positive growth in the new year compared to 2024, according to a survey from DHL.
However, the survey also showed that businesses could face a rocky road to reach that goal, as they navigate a complex environment of regulatory/policy shifts and global market volatility. Both those issues were cited as top challenges by 36% of respondents, followed by staffing/talent retention (11%) and digital threats and cyber attacks (2%).
Against that backdrop, SMEs said that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%).
As the U.S. prepares for a broad shift in political leadership in Washington after a contentious election, the SMEs in DHL’s survey were likely split evenly on their opinion about the impact of regulatory and policy changes. A plurality of 40% were on the fence (uncertain, still evaluating), followed by 24% who believe regulatory changes could negatively impact growth, 20% who see these changes as having a positive impact, and 16% predicting no impact on growth at all.
That uncertainty also triggered a split when respondents were asked how they planned to adjust their strategy in 2025 in response to changes in the policy or regulatory landscape. The largest portion (38%) of SMEs said they remained uncertain or still evaluating, followed by 30% who will make minor adjustments, 19% will maintain their current approach, and 13% who were willing to significantly adjust their approach.