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It used to be as easy as picking up the phone. But these days, finding a trucker to move your freight calls for creativity, flexibility and all the powers of persuasion you can muster.
After a long drought, truckers report that their trailers are packed and they're having to turn away business. Sure, they're breathing sighs of relief, but where does that leave shippers?
Getting 8.5 million copies of Harry Potter and the Order of the Phoenix into stores for sale at but not a minute before the witching hour on June 21 was only part of Andy Yablin's challenge. The other part was keeping every single copy under wraps so nobody could ruin the magic.
Despite a sputtering economy, regional truckers know their stock could soar at any moment. In the meantime, they're pulling out all the stops to keep customers on the line.