Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Companies running large warehouses are looking for ways to improve performance and increase efficiency, all while dealing with unrelenting market pressures such as a labor shortage and space constraints. For many companies, warehouse automation is the answer to those problems. Material handling technology and equipment providers are stepping up with new and innovative solutions every day, as evidenced by an expected increase in demand for automated warehouse equipment over the next couple of years, according to late 2023 research from consulting firm Interact Analysis. The firm expects demand to reach double-digit levels in 2025. A separate study from earlier this year—by supply chain software developer Descartes Systems Group—found that more than half of supply chain and logistics leaders are focused on automating nonvalue-added and repetitive tasks to improve productivity.
For those reasons and more, automation is on the front burner at large distribution centers around the world. Here’s a look at how a Spanish frozen-food company tackled its warehouse productivity challenges with a high-tech solution designed to streamline operations and prepare for growth.
BIGGER, BETTER, FASTER—BY DESIGN
No stranger to warehouse automation, Spanish frozen-food company Virto Group wanted to increase storage capacity, efficiency, and performance when it set out to build a large, automated warehouse in Northern Spain. The company—which sells frozen vegetables to retailers, restaurants, and others in the food-service industry—already operated smaller automated warehouses but wanted to add a larger, high-bay warehouse that could store and manage higher volumes of produce to meet market demand. Company leaders also wanted a system that would boost the agility and speed of the facility’s order fulfillment process.
What they needed was “maximum automation,” according to Juan Virto, industrial director of the 40-year-old, family-run business. Virto Group turned to material handling automation specialist Swisslog and its PowerStore solution to tackle the challenge. Virto Group and Swisslog described the project in a case history published earlier this year.
PowerStore is a high-density automated pallet shuttle system designed for high-throughput, low-mix operations. The modular system allows for storage of up to 60% more pallets compared to traditional manual pallet racking and can be designed to fit warehouses of any shape or size, according to Swisslog. And because it can operate in low temperatures—as cold as -30 degrees Celsius (-22 degrees Fahrenheit)—it was the perfect solution for Virto Group’s temperature-controlled operations.
Virto Group’s rack-supported warehouse covers 118,000 square feet and is approximately 125 feet high. The PowerStore system includes 31 shuttles, or “AisleCarriers,” that are equipped with additional, smaller vehicles called “RowCarriers.” In this “parent/child” configuration, the shuttles travel throughout the system to move pallets in and out of a storage grid, which consists of 10 levels.
It works like this: Elevators move each pallet vertically through the system, placing it on a shuttle that then transports it down the aisle until it reaches the correct storage row. At this point, the RowCarrier completes the last leg of the journey, detaching itself from the AisleCarrier to deliver the pallet to the correct storage position; the RowCarrier then returns to the AisleCarrier for the next move. The system works pretty much the same way for pallet retrieval: The AisleCarriers move through the system to the correct storage location, dispatching the RowCarrier to retrieve pallets and convey them to a pickup point, where they are prepared for delivery.
Virto Group’s system includes 14 elevators, two inverted monorail conveyor loops for entering and exiting the system, a dispatch buffer that can accommodate 204 pallets, and conveyors that connect the system’s various functional areas—inputs, outputs, production, and so on, according to the two companies. The system manages a flow of 350 pallets per hour and can store approximately 57,000 European-style pallets (the equivalent of 48,000 American pallets). This allows Virto Group to stock between 50 million and 70 million kilos (roughly 110 million to 150 million pounds) of deep-frozen product. Swisslog’s SynQ warehouse management software (WMS) manages the flow of goods through the facility and optimizes the storage process.
The system is allowing “faster and more thorough preparation of orders, an increase in storage capacity and performance, [and] an increase in our overall efficiency,” according to Juan Virto.
And that’s the name of the game when it comes to warehouse automation—and the reason for an expected increase in tech investment in the years ahead, especially as labor challenges persist worldwide. Warehouse operations were cited as the top area for technology investment to mitigate labor challenges, according to the 2024 Descartes study.
Picking made easier, thanks to automation design
French grocery retailer Carrefour is turning to automation to meet the demands of a changing workforce and business climate. The company embarked on a digital transformation plan in 2022 that encompasses a wide range of projects, including one at its logistics hub in Bourges, France, where it hired fellow French firm Fives Group to automate order picking tasks that were previously done by hand. Fives is a global industrial engineering firm that designs smart automation systems for the manufacturing industry as well as for warehousing and distribution center logistics operations. Up and running since late May, Carrefour’s new system is speeding the sorting and picking of fresh grocery items—and creating a more efficient, worker-friendly environment at the same time.
The 66,000-square-meter (roughly 710,000-square-foot) Bourges facility is part of a network of logistics centers that supply Carrefour’s stores throughout Europe. The facility serves roughly 100 stores, including traditional markets and “hypermarkets”—large retail stores that combine a supermarket and retail store under one roof. Fives designed one of the facility’s 11 cells—one dedicated to picking orders for fresh produce, including fruits and vegetables; seafood; grocery; and brewery items.
The project started with the implementation of Fives’ warehouse management software (WMS), which has streamlined the order process and minimized the risk of errors—helped largely by the system’s end-to-end traceability of goods, operators, and processes. A high-capacity cross-belt sorter is also boosting productivity: It automatically sorts parcels that were previously sorted by hand and conveys them to prep stations, where workers then pick the parcels directly to final pallets for delivery to stores. The system sorts 8,500 parcels per hour. In addition, ergonomically designed palletizing stations are reducing strain and fatigue by allowing workers to pick parcels from a physically safe and proper height.
Fives says automation demand remains strong and adds that the company has completed 15 similar projects across France for other large distribution center customers.
Autonomous forklift maker Cyngn is deploying its DriveMod Tugger model at COATS Company, the largest full-line wheel service equipment manufacturer in North America, the companies said today.
By delivering the self-driving tuggers to COATS’ 150,000+ square foot manufacturing facility in La Vergne, Tennessee, Cyngn said it would enable COATS to enhance efficiency by automating the delivery of wheel service components from its production lines.
“Cyngn’s self-driving tugger was the perfect solution to support our strategy of advancing automation and incorporating scalable technology seamlessly into our operations,” Steve Bergmeyer, Continuous Improvement and Quality Manager at COATS, said in a release. “With its high load capacity, we can concentrate on increasing our ability to manage heavier components and bulk orders, driving greater efficiency, reducing costs, and accelerating delivery timelines.”
Terms of the deal were not disclosed, but it follows another deployment of DriveMod Tuggers with electric automaker Rivian earlier this year.
Manufacturing and logistics workers are raising a red flag over workplace quality issues according to industry research released this week.
A comparative study of more than 4,000 workers from the United States, the United Kingdom, and Australia found that manufacturing and logistics workers say they have seen colleagues reduce the quality of their work and not follow processes in the workplace over the past year, with rates exceeding the overall average by 11% and 8%, respectively.
The study—the Resilience Nation report—was commissioned by UK-based regulatory and compliance software company Ideagen, and it polled workers in industries such as energy, aviation, healthcare, and financial services. The results “explore the major threats and macroeconomic factors affecting people today, providing perspectives on resilience across global landscapes,” according to the authors.
According to the study, 41% of manufacturing and logistics workers said they’d witnessed their peers hiding mistakes, and 45% said they’ve observed coworkers cutting corners due to apathy—9% above the average. The results also showed that workers are seeing colleagues take safety risks: More than a third of respondents said they’ve seen people putting themselves in physical danger at work.
The authors said growing pressure inside and outside of the workplace are to blame for the lack of diligence and resiliency on the job. Internally, workers say they are under pressure to deliver more despite reduced capacity. Among the external pressures, respondents cited the rising cost of living as the biggest problem (39%), closely followed by inflation rates, supply chain challenges, and energy prices.
“People are being asked to deliver more at work when their resilience is being challenged by economic and political headwinds,” Ideagen’s CEO Ben Dorks said in a statement announcing the findings. “Ultimately, this is having a determinantal impact on business productivity, workplace health and safety, and the quality of work produced, as well as further reducing the resilience of the nation at large.”
Respondents said they believe technology will eventually alleviate some of the stress occurring in manufacturing and logistics, however.
“People are optimistic that emerging tech and AI will ultimately lighten the load, but they’re not yet feeling the benefits,” Dorks added. “It’s a gap that now, more than ever, business leaders must look to close and support their workforce to ensure their staff remain safe and compliance needs are met across the business.”
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
Donald Trump has been clear that he plans to hit the ground running after his inauguration on January 20, launching ambitious plans that could have significant repercussions for global supply chains.
As Mark Baxa, CSCMP president and CEO, says in the executive forward to the white paper, the incoming Trump Administration and a majority Republican congress are “poised to reshape trade policies, regulatory frameworks, and the very fabric of how we approach global commerce.”
The paper is written by import/export expert Thomas Cook, managing director for Blue Tiger International, a U.S.-based supply chain management consulting company that focuses on international trade. Cook is the former CEO of American River International in New York and Apex Global Logistics Supply Chain Operation in Los Angeles and has written 19 books on global trade.
In the paper, Cook, of course, takes a close look at tariff implications and new trade deals, emphasizing that Trump will seek revisions that will favor U.S. businesses and encourage manufacturing to return to the U.S. The paper, however, also looks beyond global trade to addresses topics such as Trump’s tougher stance on immigration and the possibility of mass deportations, greater support of Israel in the Middle East, proposals for increased energy production and mining, and intent to end the war in the Ukraine.
In general, Cook believes that many of the administration’s new policies will be beneficial to the overall economy. He does warn, however, that some policies will be disruptive and add risk and cost to global supply chains.
In light of those risks and possible disruptions, Cook’s paper offers 14 recommendations. Some of which include:
Create a team responsible for studying the changes Trump will introduce when he takes office;
Attend trade shows and make connections with vendors, suppliers, and service providers who can help you navigate those changes;
Consider becoming C-TPAT (Customs-Trade Partnership Against Terrorism) certified to help mitigate potential import/export issues;
Adopt a risk management mindset and shift from focusing on lowest cost to best value for your spend;
Increase collaboration with internal and external partners;
Expect warehousing costs to rise in the short term as companies look to bring in foreign-made goods ahead of tariffs;
Expect greater scrutiny from U.S. Customs and Border Patrol of origin statements for imports in recognition of attempts by some Chinese manufacturers to evade U.S. import policies;
Reduce dependency on China for sourcing; and
Consider manufacturing and/or sourcing in the United States.
Cook advises readers to expect a loosening up of regulations and a reduction in government under Trump. He warns that while some world leaders will look to work with Trump, others will take more of a defiant stance. As a result, companies should expect to see retaliatory tariffs and duties on exports.
Cook concludes by offering advice to the incoming administration, including being sensitive to the effect retaliatory tariffs can have on American exports, working on federal debt reduction, and considering promoting free trade zones. He also proposes an ambitious water works program through the Army Corps of Engineers.