Containership and port operators face a host of issues as peak season arrives
As business ramps up, maritime industry players are adjusting as global conflicts, the specter of an East Coast labor disruption, and other market and economic issues reroute freight and impact capacity. Are container rates headed back to record territory?
Gary Frantz is a contributing editor for DC Velocity and its sister publication CSCMP's Supply Chain Quarterly, and a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
The first half of 2024 hasn’t been particularly kind to shippers, global containership operators, and U.S ports. They’ve dealt with rebel attacks on ships transiting the Suez Canal and the Red Sea, as well as extended transit times and higher costs for Asia outbound cargoes to Europe and the Eastern U.S, now diverted into longer routes around the tip of Africa. They’ve had to contend with congestion (although moderating) at Asia-Pacific ports such as Singapore and Malaysia, backing up cargoes headed for U.S West Coast ports; and with a Panama Canal slowly recovering from last year’s drought and the resulting low water conditions that have limited ship passages.
And not to be left out, they face the possibility of labor disruptions at U.S. East Coast and Gulf ports as negotiators haggle over a new contract.
It’s a familiar picture: a maritime market experiencing high demand while dealing with global geopolitical factors and supply chain shifts that have upended normal operations—and sucked up available capacity, which is pushing up rates for container shipping back toward record territory.
BACK TO THE FUTURE
“We are seeing the exact same playout as during the pandemic,” observes Lars Jensen, principal with maritime consultancy Vespucci Maritime. “There is an overall lack of capacity [globally].” In this case, the biggest culprit is hostilities in the Red Sea, which have forced containership operators to reroute Asia-origin vessels destined for Europe and the U.S. East Coast around Africa’s Cape of Good Hope.
As vessel operators have pulled ships from other routes and redeployed them into these lanes to maintain capacity and schedules, “that’s left no slack to address other issues,” Jensen explains. And where cargo once was able to move on larger ships through the Red Sea, “now it needs to be trans-shipped. That’s compounding the problem; it takes more time to handle four smaller vessels than one big [one],” he notes. “Adding insult to injury, nothing runs on time. That makes it exceedingly difficult to plan yard layout, which reduces port efficiency [and delays ship loading and departure].”
It’s a reverse image of where the market was nearly a year ago. Then, capacity was relatively available, rates were falling, and new ships were coming online at a rapid pace, foreshadowing a capacity glut. Shippers were haggling for the lowest rates they could find.
Now the shoe is on the other foot, Jensen says. “October to November last year, rates were lower than pre-pandemic [levels],” he notes. “At that point in time, the industry talk was how dumb the carriers were to over-order vessels. And yet here they are today, and we are able to manage the Red Sea crisis [with that formerly excess capacity coming to the rescue].
“Imagine where we would be right now [if vessel lines had not ordered ships at the rates they did],” Jensen adds. “We would not be able to service the global supply chain.”
PULLING FORWARD
Michael Britton, head of North America ocean products for containership operator Maersk, sees a market where volumes have been higher than expected. “Part of it seems to be a return to more normal inventory cycles after a period of heavy restocking in the first part of 2023,” he says. “Part of it also is strong demand from U.S. consumers continuing healthy spending,” he adds, noting as well that with some China-based suppliers seeing weakness in their domestic markets, more products are going into export markets than projected.
He also believes that the longer transit times for Asia to Europe and North America are influencing the timing for how businesses are ordering goods. “It’s making them order earlier to factor in those longer leadtimes or maybe pull forward some of the traditional peak season volumes we’ve seen. There is some front-loading going on,” he’s observed.
Adjusting to the impact of Mideast hostilities and other factors has come with challenges new and old, Britton says.
“How do we respond to a requirement to add two to three vessels to a string, so we can maintain frequency of sailings? Where does the extra capacity come from?” he asks. Carriers like Maersk have just two options, he says.
“We can go to the charter market, which is limited,” he explains. That also comes with higher fixed costs, and not just for a couple of weeks or months. In today’s market, with charter rates at a premium, those vessel owners typically demand—and get—multiyear contracts for the capacity.
“Or we can pull ships from other parts of our network and redeploy vessels to fill the gaps,” he notes. “We have to adjust and invest in the service to maintain the frequency that customers demand.” Britton cites as an example an instance where if two vessels were needed to be added to a service (to maintain schedule frequency), not doing so would mean that there would be up to two weeks in the schedule when no voyages were offered.
In the current market, transit times have increased by anywhere from seven to 10 days on the U.S. East Coast to as much as 14 to 28 or more to some locations in Europe and the Eastern Mediterranean. “We have also seen increases in congestion and waiting times both at key hub ports and some Asian ports that add to those already increased transit times,” he adds.
“It’s a networkwide challenge not just limited to the U.S. trades.”
Additional costs are piling up as well. Faced with diverting cargo into [lanes with] longer transit times (and to reduce the number of added vessels required per “string,” meaning an ordered set of ports at which a ship will call), ship operators also are running vessels at faster speeds. That’s incurring higher fuel and other operating costs that by some estimates are as much as $1 million per string.
Then there is the issue of containers.
With longer transit times, containers are taking longer to get back to origin ports. “There is no use having a weekly sailing if I don’t have boxes to release to customers,” Britton says. With the current trade lanes and transit times, it’s taking up to 24 days or more for boxes to return.
“The only way to stay ahead of that and carry the same volumes is to buy and deploy more containers,” he notes. “You can either do one of two [things]: invest in capacity and higher operating costs or eliminate the service. If you want transit time and port coverage, that requires investment and higher operating costs—and with that comes higher rates.”
According to Alphaliner’s Top 100 report (a ranking produced by AXSMarine with up-to-date data on containership capacity and ships on order) for July 18, Maersk had some 31 vessels on order, representing 397,498 TEUs [twenty-foot equivalent units]. So far this year, Britton says, the company has added about 200,000 TEUs of capacity, which comes out to about a 5% increase for the fleet to date. Overall, Alphaliner’s data places Maersk as the second-largest containership operator, with 713 vessels and 4,345,927 TEUs of capacity.
It’s a similar story at global containership operator Hapag-Lloyd. Comparing its fleet at the first quarter of this year versus last year, the company has added 30 vessels in its liner shipping segment. It’s also sent three older, smaller units to the scrapyard, confirms company spokesperson Tim Seifert.
“The Red Sea situation is certainly keeping us busy,” he notes, citing an instance late last year when one of its vessels transiting the Red Sea was attacked. “The safety of our people is … our highest priority,” he notes, adding that the company as of last December rerouted all vessels around the Cape of Good Hope. “We leave no stone unturned … to deploy adequate capacity to maintain regular sailings for our customers,” he says.
Seifert also noted the upcoming launch of the Gemini Cooperation initiative, an operational partnership Hapag-Lloyd is forming with Maersk that will start in February 2025. He says the partnership’s goal is to provide “over 90% schedule reliability once the new network is fully phased in.” Other key components include Hapag-Lloyd’s initiatives to further support customer efforts to digitize supply chains, “such as equipping our boxes with trackers,” and sustainability-related projects that will help shippers and the liner further decarbonize vessel and supply chain operations.
Hapag-Lloyd is listed in Alphaliner’s recent Top 100 report as the fifth-largest containership operator globally, with 285 vessels owned or chartered, representing 2,160,104 TEUs.
PORTS STEPPING UP
Port operators also have been adjusting to shifting global shipping patterns—and revisiting safety and operational contingency plans to ensure safe passage of today’s giant containerships in and out of ports.
Those plans came into stark relief when the 984-foot-long containership MV Dali crashed into a piling and brought down Baltimore’s Francis Scott Key bridge, sending a shudder up and down the U.S. East Coast. “Our first concern was for the workers that perished and anyone else who was injured,” recalls Mike Bozza, deputy port director for the Port Authority of New York and New Jersey. “We reached out and offered whatever help we could provide.”
That incident closed the Port of Baltimore for months, rerouting traffic to other East Coast ports. Bozza notes that as part of its initial response to the crisis, the NY/NJ port authority streamlined its process for Baltimore truckers to get on the port’s truck pass system, so they could obtain a “Sea Link” digital access card and be able to enter the port and quickly pick up freight. “We registered over 800 Baltimore truck drivers in the first month,” he says.
Initially, the Baltimore closure resulted in a bump of about 10% in volume, Bozza says. But since all the liner services that called on Baltimore also called on New York/New Jersey, “we had sufficient capacity, terminal space, and operating resources to absorb the [temporary] increase,” he reports, adding that of the 10 vessel lines that called on Baltimore, eight of them stopped at NY/NJ first. “It wasn’t a huge rerouting,” he notes.
Could an incident like that happen in NY/NJ?
Not likely, Bozza emphasizes. “We’re set up differently,” he explains. “Every vessel that comes into our terminals has two pilots, a harbor pilot and a docking pilot, and at least two tugboats. A ship the size of the MV Dali would have four [tugboats] on it.”
NY/NJ also is one of 12 U.S. ports that has a U.S. Coast Guard-operated vessel traffic service controlling transit through the harbor. Additionally, the footings that support the Bayonne Bridge, which spans the harbor’s entrance, are outside the navigation channel, Bozza explains. “The port is naturally a shallow harbor, so when you dredge [the channel] down to 50 feet, a vessel is not going to be able to get near the support structures. It would run aground first.”
What’s top of mind with the port’s stakeholders today? “They’re asking about the labor situation. They want some clarity on that and what to expect,” Bozza says, pointing out that while the port isn’t at the negotiating table, it is hoping for a quick resolution. The current contract expires Sept. 30.
WE’VE GOTTEN A LOT SMARTER”
On the U.S. West Coast, Port of Los Angeles Executive Director Gene Seroka says the port is running at about 75% of capacity and is well prepared to handle any surge in cargoes should East Coast labor matters cause diversion, and as congestion issues in Asia continue to diminish.
Pointing to lessons learned during the pandemic, Seroka says, “We’ve all gotten a lot smarter,” citing growing use of LA’s Port Optimizer tech platform as one example. Launched in 2017, Port Optimizer is a free real-time data portal that offers stakeholders visibility of cargo up to 40 days out, which helps with planning.
He expects a bump in port volumes as summer moves into fall and says he “feels good” about the port’s current performance metrics. Ships are being worked quickly and efficiently, and “rail dwell is just a bit over three days, which is better than before Covid,” he adds.
And while the Mideast conflict hasn’t significantly impacted the Port of Los Angeles, Seroka says shippers are telling him the conflict is causing them to modify their ordering and supply chain timelines given that routings out of Asia have 10 to 14 days more transit time. “A voyage that starts in North Asia [previously] had a 75-day trip. Today, that’s pushing more than 90 days.” Those longer transit strings mean ships burn about a million dollars more in fuel per vessel voyage, he notes.
“New build capacity coming out of shipyards was thought to be a concern,” Seroka adds. “It has worked out to be just the opposite because so many of the new-build ships were put into service on these longer strings.”
Overall, shippers are telling him the new routings have led to an uneven cadence of arrivals, “so there is more ship bunching because of schedule irregularities,” he notes.
What keeps port operators up at night?
“Nothing really keeps me up; I tend to be rather centered,” says Mario Cordero, chief executive officer of the Port of Long Beach. “If I had to pick something, it would be the whole question of uncertainty, how we address and respond to unexpected supply chain disruptions,” he says, adding that the Covid experience provided many valuable lessons.
“Shippers want certainty. Time is money. From a port perspective, we want to provide fluid cargo movement, consistency, and velocity—not volatility,” Cordero emphasizes. “That’s our focus, and we want to make sure that every day, we are checking the boxes and doing the work in those areas that need attention to ensure reliable scheduling, movement, and cargo availability.”
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.