Skip to content
Search AI Powered
Human content, AI powered search.

Latest Stories

Press releases are provided by companies as is and have not been edited or checked for accuracy. Any queries should be directed to the company issuing the release.

Banyan Technology Promotes Deanna Wright to Chief Marketing Officer

Expands Marketing Strategy to Drive Outbound Sales Team

Banyan Technology Promotes Deanna Wright to Chief Marketing Officer
DC Velocity Staff
By DC Velocity StaffJun 24, 2024
DC Velocity Staff
See Full Bio

CLEVELAND, OH (June 24, 2024) – Banyan Technology, the leading provider of over-the-road (OTR) freight execution software, has announced the promotion of Deanna Wright to Chief Marketing Officer (CMO).

“Deanna’s exceptional leadership in marketing has been instrumental in elevating Banyan's brand presence and driving our growth,” said Brian Smith, CEO of Banyan. “Her strategic vision, dedication and ability to inspire her teams make her the perfect choice to take on this expanded role. I’m confident that under her guidance, the Marketing, Inside Sales and Business Development teams will thrive, further propelling Banyan's success.”

Wright, who previously served as Director of Marketing for Banyan, will continue to lead the freight execution software provider’s overall brand and marketing presence with a focus on innovative strategies and impactful campaigns that strengthen the brand’s identity, enhance its market position and drive engagement across various channels.

In addition to Marketing, Wright also oversees the Inside Sales and Business Development teams at Banyan. She is responsible for developing strategic plans to drive sales growth, overseeing the training and development of sales personnel and identifying new market opportunities. Wright ensures that both teams align with the company's overall goals, working closely with cross-functional departments to optimize performance.

“I’m truly honored and excited to take on this expanded role at Banyan,” said Wright. “It's been incredibly rewarding to see our marketing efforts flourish, and I look forward to bringing that same energy and strategic vision to the Inside Sales and Business Development teams. Together, we'll continue to innovate and drive Banyan's growth, ensuring we deliver exceptional value to our customers and partners.”

Wright has spent most of her career in marketing leadership positions at the senior level, building talent and resources to drive company revenue and growth. She holds both bachelor’s and master’s degrees in business administration from Cleveland State University.

Wright is a member of the Senior Leadership Team at Banyan Technology and is dedicated to the continued successful development, deployment and management of LIVE Connect®, the logistics industry’s most comprehensive technology solution.

###

About Banyan Technology:
Banyan Technology, the leading provider of over-the-road (OTR) shipping software, delivers enterprise-level, end-to-end freight execution solutions. Our patented LIVE Connect® platform serves as your primary transportation management system (TMS) or API connectivity that supports your existing systems. Banyan’s solution provides a comprehensive suite of AI and BI tools that help automate manual shipping processes and identify cost-saving opportunities through multi-mode rate comparison. To learn more, visit www.banyantechnology.com or connect with us on LinkedIn, Facebook, and Twitter.

Media Contact:
Megan Greenwalt
Public Relations Manager
mgreenwalt@banyantechnology.com
(330) 301-6864

https://www.banyantechnology.com
Industry Press RoomTechnologyTransportationSC Services
banyan technology
Industry Press RoomTechnologyTransportationSC Services
banyan technology

The Latest

Logistics economy picked up speed in January
Featured

Logistics economy picked up speed in January

Disrupting the furniture supply chain: An interview with Jay Rogers
Robotics

Disrupting the furniture supply chain: An interview with Jay Rogers

More Stories

Warp Announces Preparation for U.S. Government Partnership to Enhance Service and Efficiency

Los Angeles, CA, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Warp, a tech-powered network of cross-docks and carriers offering various vehicle sizes, announced that 2025 it will extend its solutions and services to the U.S. government. Warp aims to modernize government freight logistics with machine-learning-driven planning, optimized network strategies, and flexible solutions to create efficient, cost-effective, and sustainable supply chain transportation.

Focused on optimizing every load, every time, Warp employs machine learning (ML), artificial intelligence (AI), and groundbreaking consolidation techniques to blur the traditional lines of freight shipping by combining the best elements of LTL, FTL, and parcel delivery. Using its homogenous fleet including cargo vans, sedans, box trucks, and 53-foot trailers, Warp facilitates carrier injections, inbound vendor consolidation, pool point distribution, zone-skipping, store replenishment, and national retail distribution for some of the world’s largest shippers.

Keep ReadingShow less

Featured

maersk and hapag lloyd container ships at dock
Maritime & Ocean

Maersk and Hapag-Lloyd begin “Gemini” collaboration on Saturday

White House in washington DC
Regulation/Government

Experts: U.S. companies need strategies to pay costs of Trump tariffs

containers stacked in yard
Regulation/Government

U.S. manufacturers scramble to avoid pain of tariff war

NMFTA to release proposed freight classification changes this week
Featured

NMFTA to release proposed freight classification changes this week

photos of us capital dome and a container ship at dock
Regulation/Government

Supply chain groups push back on Trump tariff plan

Toyota Material Handling MidSouth’s Forklift Donation Raises $40,000 for Higher Education

Toyota Material Handling and Toyota Material Handling MidSouth partner to donate 5,000-pound-capacity pneumatic forklift at Concrete Industry Management’s annual charity auction.

Photo courtesy of Toyota Material Handling

Toyota Material Handling MidSouth’s Forklift Donation Raises $40,000 for Higher Education

LAS VEGAS, Jan. 28, 2024 – Toyota Material Handling MidSouth, a full-service dealer for Toyota Material Handling, showcased its dedication to fostering the next generation of industry professionals by donating a 5,000-pound-capacity Toyota Core IC Pneumatic forklift to the Concrete Industry Management’s (CIM) annual charity auction on January 22.

The forklift’s winning bid of $40,000 significantly contributed to the auction’s total proceeds of $2.15 million, supporting CIM’s mission to address the growing demand for skilled professionals in the concrete industry. Offered at five universities, CIM equips students with technical, communication and management expertise, preparing them for successful careers in a rapidly evolving industry. Proceeds from the auction are used to assist CIM in funding higher education programs that offer degrees in concrete industry management.

Keep ReadingShow less

Chang Robotics launches 'The Chang Robotics Fund' - A Seed Stage Venture Capital Fund targetting a $50M Raise to Specialize in Disruptive Technology

JACKSONVILLE, Fla., Jan. 27, 2025 /PRNewswire/ -- 2,750 miles away from Silicon Valley, Matthew Chang, founder of Chang Robotics, today announced his next business venture: The Chang Robotics Fund. The Fund is targeting a $50M raise to address the numerous needs and market opportunities the Chang Robotics engineering team identified in their daily operations by investing in disruptive technologies designed to confront the industry's most urgent challenges—from labor shortages to energy efficiency to environmental remediation. By utilizing innovative intellectual property and the engineering and management expertise of Chang Robotics, the Fund seeks to scale its targeted innovations into impactful, transformative, and profitable businesses.

Global industries, from manufacturing to healthcare, face mounting pressures such as intensifying global competition, workforce constraints, escalating expenses, and the urgent need for environmental restoration. Tackling these issues demands a new paradigm of intelligent automation, energy efficiency, and sustainable innovation.

Keep ReadingShow less

Adelante SCM and Magaya Release Report on the 2025 State of Digitization in Freight Forwarding

Miami, FL – January 28, 2025 – Magaya Corporation, the leading freight management platform for logistics service providers (LSPs), today released a report detailing the state of digitization in freight forwarding and the divide that presently exists between shipper expectations and forwarder capabilities.

In November 2024, independent research firm Adelante SCM and Magaya surveyed executives in the logistics services industry, as well as supply chain and logistics executives from manufacturing, retail, and distribution companies. The research found a substantial gap between what the shippers expect in terms of technological capabilities and what their logistics service providers currently offer.

Keep ReadingShow less

ORTEC Joins Wine & Spirits Wholesalers of America (WSWA)

Atlanta, GA – ORTEC, a leader in advanced analytics and optimization solutions, is excited to announce its membership in the Wine and Spirits Wholesalers of America (WSWA), the only national membership organization dedicated to wine and spirits distributors.

“Joining WSWA is an important milestone for ORTEC toward our goal to become a trusted technology partner to wine and spirits distributors,” said Mat Witte, CEO of ORTEC Americas. “We envision a future of collaborating with fellow members to drive innovation and optimize operations that benefit their business, their customers, and the industry as a whole.”

As a member of WSWA, ORTEC is committed to leveraging its expertise in advanced analytics and optimization to support the goals of the wine and spirits distribution industry. This collaboration will enable ORTEC to share insights and innovative solutions that can help streamline loading and delivery while improving efficiency across the sector.

About ORTEC
ORTEC is a leading provider of advanced analytics and optimization solutions, dedicated to helping organizations enhance their operational efficiency and decision-making processes. With a strong focus on innovation, ORTEC leverages cutting-edge technologies and data-driven insights to address complex challenges across a number of industries, including logistics, manufacturing, and healthcare. The company’s commitment to continuous improvement and collaboration with clients enables businesses to optimize their resources, reduce costs, and drive sustainable growth. By integrating advanced analytics into their operations, ORTEC empowers organizations to make informed decisions that lead to transformative outcomes and a competitive edge in the market. Discover more at ORTEC | NEWS.

About WSWA
WSWA plays a vital role in advocating for the interests of distributors on federal, state, regulatory, and legal issues that impact the beverage alcohol industry. The organization focuses on critical policy areas, including taxation of family-owned businesses, state-based alcohol regulation, social responsibility, and impaired driving prevention. Additionally, WSWA offers programs designed to promote the careers of its members and help their businesses thrive in a diverse and dynamic industry. Learn more at wswa.org.

Copyright ©2025.