Business logistics costs finally reverting to prepandemic levels, according to annual report
After sluggish demand in 2023, the “35th Annual State of Logistics Report” anticipates tightening of capacity, potential upturn in transportation rates in second half of 2024.
Susan Lacefield has been working for supply chain publications since 1999. Before joining DC VELOCITY, she was an associate editor for Supply Chain Management Review and wrote for Logistics Management magazine. She holds a master's degree in English.
U.S. business logistics costs for 2023 dropped 10% to $2.4 trillion, or 8.7% of last year’s $27.4 trillion gross domestic product (GDP), according to the “2024 State of Logistics Report” released today. The annual report—which is produced by the analyst firm Kearney for the industry association the Council of Supply Chain Management Professionals (CSCMP)—says this is the first time that costs have declined since the start of the pandemic four years ago.
“This was not unexpected,” said Josh Brogan, Kearney partner and lead author of the report, during the press conference announcing the results. “After the initial impacts of Covid were felt in 2020, we saw a steady rise in logistics costs, even in terms of total GDP. What we are seeing now is a reversion more toward the mean. We are starting to see a reversion in certain [transportation] modes toward prepandemic levels of cost.”
Now in its 35th year, the “State of Logistics Report,” which is sponsored by third-party logistics service provider Penske Logistics, provides a yearly review of the health of primary logistics sectors and of the industry as a whole.
According to Brogan, the biggest drop in costs was seen in asset-heavy transportation sectors, such as air cargo and ocean shipping, driven mostly by rate decreases. While modes such as motor freight have also seen cost decreases due to soft volumes and ample capacity, these reductions were not as large as air and water transport. Additionally, storage costs dropped last year with the market seeing a decline in rents for the first time since the pandemic.
“By and large we are seeing reductions in logistics costs across the board,” summarized Brogan.
Breakdown by mode
The 60-page report, which is free for CSCMP members and $299 for nonmembers, breaks down logistics costs by mode and sector (see chart below) and provides an in-depth analysis of expectations for the coming year.
FIGURE 1: The USBLC decreased 11.2% YoY between 2022 and 2023
Some key insights include:
Motor carriers: Costs decreased 8.6% in 2023, as the downturn in consumer demand, plus a lingering surplus in capacity, led to rates remaining steady and lower than in the past few years.
Parcel: Costs held relatively steady with a slight 0.5% drop. Volume fell for UPS and FedEx, as shippers looked to use more regional and local carriers.
Rail: The largest railroads saw a 2% decline in revenue and an 11% decrease in operating income due to a drop in intermodal volume, higher fuel prices, and greater labor expenses.
Air freight: Costs dropped by 15.4% as passenger traffic returned to normal, bringing online more belly capacity for transporting freight. In addition, some ocean carriers added air freight capacity in effort to broaden their offerings.
Water: Waterborne freight saw sluggish demand and excess capacity. As a result, shippers were able to negotiate better contracts, leading to a 64.2% decrease in costs.
Storage: Demand for new warehouse space has cooled and rents have dropped, causing costs to decline by 13.9%.
Future outlook
Looking ahead, the market will continue to favor shippers over transportation providers for the near term. The report recommends that shippers take advantage of the opportunity to lock in lower rates and diversify their carrier portfolios. The report’s authors do anticipate that capacity will begin to tighten in the second half of the year, resulting in an upturn in rates.
In general, both shippers and providers will have to contend with a muted level of global economic growth. Economists are predicting that the global GDP will grow by 2.5% in 2024, down from 2.7% in 2023. Additionally military conflicts and geopolitical tensions are putting stress on global supply chains, adding costs and friction. As a result, many companies are looking to “rewire” their distribution networks. These redesign efforts are driven not just by cost concerns but also by efforts to enable greater capacity, agility, and flexibility.
"The interesting part of the equation is how much of that is going to be onshoring/nearshoring versus more friendly offshoring," said Brogan. "There isn’t a consensus, there’s a lot of debate about what those strategies mean and obviously that has big implications for overall logistics costs in the long and medium term."
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.