So you finally got an AMR for your warehouse? Great, but without some crucial attachments, it’s unlikely to reach its full potential. Here are some options for getting the most from your investment.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
Perhaps thebiggest story in the world of warehouse automation over the past five years has been the rise of the robot—specifically, the autonomous mobile robot, or AMR. Thanks to the robots’ remarkable ability to navigate safely around chaotic distribution centers, these diminutive electric vehicles have had an outsized impact on DC operations. Working alone or in fleets, they can speed up processes like picking and fulfillment, easing the pressure on companies struggling to keep up with e-commerce orders amid a shortage of workers.
But at its core, an AMR is just an intelligent vehicle. Most models operate much like a city bus, weaving their way through traffic as they travel between stops on their route, but lacking the tools needed to autonomously pick up or drop off passengers—or in this case, material—at each stop.
In the early days of AMRs, systems integrators filled that gap by designing specialized hardware to bolt onto the robots for each individual client. Those gadgets did the trick, but they also gained a reputation for being expensive and unreliable, according to Mayuran Ponnampalam, sales manager at Nord Modules, a Danish company that makes AMR “top modules,” a catch-all term for attachments or accessories that expand the robots’ functionality.
“Historically, systems integrators built one-off, customized solutions, which were actually just prototypes. They [were of] low quality, so they gained a bad name in the market; after a year or half a year, it would break down,” Ponnampalam says.
To meet the market’s need for better attachments, several former executives from the AMR developer Mobile Industrial Robots (MiR) founded Nord Modules in 2017. Today, the company makes four types of products: lift modules (lifting mechanisms that resemble the roof racks on cars), conveyor modules (roller tops that allow a pallet to slide onto an AMR), station modules (shelves that hold a package off the ground so it can be picked up by the lift module), and accessories (like wheeled racks that can be pushed around by AMRs). In the company’s own words, “An AMR moves from A to B, but we do what happens when it’s actually at A or B.”
Nord Modules isn’t alone. A number of attachment makers have jumped into the market in recent years. These providers argue that they can leverage their large scale to offer AMR accessories that are better designed, more thoroughly tested, and lower priced than one-off solutions. We should note here that while some AMR suppliers do make top modules for their own equipment, many prefer to leave that to third parties so they can focus their R&D efforts on enhancements to the mobile robot itself.
CUSTOM-TAILORED SUITS
Like many of those AMR accessory makers, Nord Modules builds devices for specific robot models—in this case, MiR, Omron, and Otto robots—and sells its accessories through integrators or distributors. Because of that tight relationship, attachment makers are able to build top modules that are fitted so precisely to each AMR that most end-users have no idea that they’re made by separate companies.
“You wouldn’t necessarily know the provider of a cart is different from the provider of the AMR, because it’s seamless in form, fit, and function,” says Dan Gannaway, director of marketing at another top module maker, Jtec Industries.
East Peoria, Illinois-based Jtec started out making cart systems that were pulled by human-driven tuggers, typically in heavy manufacturing applications. But in recent years, the company started noticing that clients were using automated guided vehicles (AGVs)—and eventually, AMRs—to move the carts. “We saw a gap in the market; these new machines really don’t move materials themselves. So now we want to own everything from the tugger back,” Gannaway says. The company makes several devices that fit onto Otto-brand AMRs, such as powered roller tops that can move boxes to the front or the side, and scissor lifts that can pick up a custom-built cart.
TOP MODULES GET SMART
In order to navigate safely, AMRs come outfitted with many of the same sensors that are found on autonomous cars. But as top modules take on an expanded role in warehouse operations—like exchanging loads with other pieces of moving equipment—they increasingly need intelligence of their own, says Carsten Sørensen, head of sales at Roeq, a Danish maker of mobile robotic equipment (MRE) for MiR, Omron, and Continental AMRs.
“It’s one thing to look at an AMR, but you also need to look at the MRE,” Sørensen says. “You take a mobile robot that can move around, and that’s neat. But in order to take on goods, pick them up, and deliver them, you need the MRE to make this fancy AMR useful.”
The Danish company makes three types of equipment: “move it” cart solutions, “roll it” conveyors, and “lift it” lifters. In each case, the top module needs to communicate with other warehouse equipment around it—for example, exchanging data with a static conveyor to identify the right position and direction to engage its top roller before discharging a load.
“The AMR is bringing our equipment from point A to point B. That’s where our top module takes over and interacts with the environment,” Sørensen says. “That answers the question: How do I get my goods moved around with just a ‘naked robot’?”
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
DAT Freight & Analytics has acquired Trucker Tools, calling the deal a strategic move designed to combine Trucker Tools' approach to load tracking and carrier sourcing with DAT’s experience providing freight solutions.
Beaverton, Oregon-based DAT operates what it calls the largest truckload freight marketplace and truckload freight data analytics service in North America. Terms of the deal were not disclosed, but DAT is a business unit of the publicly traded, Fortune 1000-company Roper Technologies.
Following the deal, DAT said that brokers will continue to get load visibility and capacity tools for every load they manage, but now with greater resources for an enhanced suite of broker tools. And in turn, carriers will get the same lifestyle features as before—like weigh scales and fuel optimizers—but will also gain access to one of the largest networks of loads, making it easier for carriers to find the loads they want.
Trucker Tools CEO Kary Jablonski praised the deal, saying the firms are aligned in their goals to simplify and enhance the lives of brokers and carriers. “Through our strategic partnership with DAT, we are amplifying this mission on a greater scale, delivering enhanced solutions and transformative insights to our customers. This collaboration unlocks opportunities for speed, efficiency, and innovation for the freight industry. We are thrilled to align with DAT to advance their vision of eliminating uncertainty in the freight industry,” Jablonski said.
Global trade will see a moderate rebound in 2025, likely growing by 3.6% in volume terms, helped by companies restocking and households renewing purchases of durable goods while reducing spending on services, according to a forecast from trade credit insurer Allianz Trade.
The end of the year for 2024 will also likely be supported by companies rushing to ship goods in anticipation of the higher tariffs likely to be imposed by the coming Trump administration, and other potential disruptions in the coming quarters, the report said.
However, that tailwind for global trade will likely shift to a headwind once the effects of a renewed but contained trade war are felt from the second half of 2025 and in full in 2026. As a result, Allianz Trade has throttled back its predictions, saying that global trade in volume will grow by 2.8% in 2025 (reduced by 0.2 percentage points vs. its previous forecast) and 2.3% in 2026 (reduced by 0.5 percentage points).
The same logic applies to Allianz Trade’s forecast for export prices in U.S. dollars, which the firm has now revised downward to predict growth reaching 2.3% in 2025 (reduced by 1.7 percentage points) and 4.1% in 2026 (reduced by 0.8 percentage points).
In the meantime, the rush to frontload imports into the U.S. is giving freight carriers an early Christmas present. According to Allianz Trade, data released last week showed Chinese exports rising by a robust 6.7% y/y in November. And imports of some consumer goods that have been threatened with a likely 25% tariff under the new Trump administration have outperformed even more, growing by nearly 20% y/y on average between July and September.
Declaring that it is furthering its mission to advance supply chain excellence across the globe, the Council of Supply Chain Management Professionals (CSCMP) today announced the launch of seven new International Roundtables.
The new groups have been established in Mexico City, Monterrey, Guadalajara, Toronto, Panama City, Lisbon, and Sao Paulo. They join CSCMP’s 40 existing roundtables across the U.S. and worldwide, with each one offering a way for members to grow their knowledge and practice professional networking within their state or region. Overall, CSCMP roundtables produce over 200 events per year—such as educational events, networking events, or facility tours—attracting over 6,000 attendees from 3,000 companies worldwide, the group says.
“The launch of these seven Roundtables is a testament to CSCMP’s commitment to advancing supply chain innovation and fostering professional growth globally,” Mark Baxa, President and CEO of CSCMP, said in a release. “By extending our reach into Latin America, Canada and enhancing our European Union presence, and beyond, we’re not just growing our community—we’re strengthening the global supply chain network. This is how we equip the next generation of leaders and continue shaping the future of our industry.”
The new roundtables in Mexico City and Monterrey will be inaugurated in early 2025, following the launch of the Guadalajara Roundtable in 2024, said Javier Zarazua, a leader in CSCMP’s Latin America initiatives.
“As part of our growth strategy, we have signed strategic agreements with The Logistics World, the largest logistics publishing company in Latin America; Tec Monterrey, one of the largest universities in Latin America; and Conalog, the association for Logistics Executives in Mexico,” Zarazua said. “Not only will supply chain and logistics professionals benefit from these strategic agreements, but CSCMP, with our wealth of content, research, and network, will contribute to enhancing the industry not only in Mexico but across Latin America.”
Likewse, the Lisbon Roundtable marks the first such group in Portugal and the 10th in Europe, noted Miguel Serracanta, a CSCMP global ambassador from that nation.
In response to booming e-commerce volumes, investors are currently building $9 billion worth of warehousing and distribution projects under construction in the U.S., with nearly 25% of the activity attributed to one company alone—Amazon.
The measure comes from a report by the Texas-based market analyst firm Industrial Info Resources (IIR), which said that Amazon is responsible for $2 billion in warehousing and distribution projects across the U.S., buoyed by the buildout of fulfillment centers--facilities that help process orders and ship products directly to end customers, ensuring deliveries of online goods from retailers to buyers.
That investment is inspired by U.S. Census Bureau data showing $300.1 billion in a preliminary estimate of U.S. retail e-commerce sales for third-quarter 2024, adjusted for seasonal variation but not for price changes, compared to $287.5 million in the first quarter, and an increase of 7.4% compared with third-quarter 2023. In addition, e-commerce sales accounted for 16.2% of total retail sales in the third quarter of this year, the report said.