Sisters of the road: interview with Anne-Marie Michel
London fashion photographer Anne-Marie Michel was simply following her curiosity when she turned her lens on U.S. women truck drivers. Then the project took on a life of its own, becoming the basis for a book and a cross-country tour.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
She is used to doing her work on the catwalks of London and in places where celebrities hang out. But when life on the road called, art photographer Anne-Marie Michel responded—a decision that took her career in an unexpected direction.
It all began as a “passion project.” Michel’s interest in the day-to-day lives of female truck drivers led her to seek out women drivers and ask about their stories. But over the course of the project, her perspective changed. The more she learned about their lives, their struggles, and their achievements, the more convinced she became that their stories needed to be heard.
That vision has become a reality. In 2022, she published her first book, Sisters of the Road, which features photographs of 40 female drivers and tells their stories in their own words. Earlier this year, Michel took the photo collection on the road—literally—embarking on a cross-country tour that showcased her work as a way to celebrate the many women drivers she met and photographed.
Michel was recently a guest on DC Velocity’s“Logistics Matters” podcast, where she spoke with Senior Editor Victoria Kickham about the book and her experiences creating it.
Q: Sisters of the Road is an ambitious project. Can you describe the book and tell us why you embarked on the project?
A: It is a photo book that contains portraits of 40 American women truck drivers. Their stories are presented alongside the photos, which include images of the landscapes they travel through.
I actually started this project as a personal passion project. I was just following my curiosity, and these were pictures I took just for me. And then it kind of snowballed into something much larger, drawing in this much bigger community of women who now share the project with me. It’s very much collaborative.
Q: How did the project evolve into this larger movement?
A: I had never met a woman truck driver—or any truck drivers at all—before I started this project. And when I actually met these women and heard their stories, I knew their stories needed to be heard. So they very much took ownership of this project with me. I took the pictures, but it’s very much them.
And so, it’s a process of getting their voices heard. We’ve used this art photography platform, where you have many eyes and ears there, and it just turned into this community.
Q: How did you find and then connect with the women you included in your photo book?
A: Women only make up 7% of the truck driver workforce, so, though I didn’t realize at the time, they’re actually really hard to find. I live in London, but for this project I flew to Orlando, where I started off by sitting in a truck stop for three days. Of course, lots of men truck drivers came in, but no women.
On the third day, I was standing outside my car questioning my life choices when I saw a woman getting into her truck to leave the truck stop. I leapt up and ran over there, waving my arms and trying to get her to stop and talk to me. And of course, she drove right by me—the crazy woman in the parking lot waving her arms around.
So then, I had to change tack quickly. I just talked to everyone I knew to see if anyone had even heard of any female truck drivers. Eventually, I found my first woman trucker through my sister’s high school friend’s neighbor, who had a company and who knew a woman trucker in Ohio. I drove there, and that was my first one.
From there, I began to gain their trust as they came to understand what I was doing and that I had true intentions. And then, through word of mouth and social media, [word of the project] gradually seeped out and that’s how I found them.
Q: To honor Women’s History Month this past March, you took the project on the road with a cross-country tour that celebrates the many women drivers you met and photographed. Can you tell us about the scope of the tour and the reaction you received?
A: Yes, it was an incredible month. As you said, it was for Women’s History Month. These women are a really important part of American history—women’s history. We started off in San Francisco at the Red Oak Victory, which is a big World War II-era ship that was built primarily by women. This is where Rosie the Riveter would have worked, so we took inspiration from that—we wore yellow bandanas and had a big launch for Women’s History Month. From there, we went to the Houston FotoFest, which is a big international arts and photography festival. It was quite a long drive to get there, but it was so great to make the journey with Debbie Desiderato, who drove the truck the whole time.
Next, we went to Little Rock, Arkansas, and had a celebration for Idella Hansen, who’s an amazing truck driver and is kind of the icon of the series—and also a famous name in trucking as she has been driving for 55 years. And then for the trip’s grand finale, we visited the Mid-America Trucking Show in Louisville, Kentucky, which is an important event in the industry and one that drew a lot of women truckers.
Q: What did you do at these different stops?
A: We had a gallery of the photos built into a tractor-trailer that was pulled by Debbie Desiderato, the woman I mentioned earlier. Uber Freight was our main sponsor, and they put the power under the gallery. They were a great partner, perfectly in line [with us] because we both want to elevate and celebrate these women in the trucking industry.
Inside the trailer, there was a gallery with eight large portraits of the women truckers, along with video and music. It was a very immersive experience. And the book was there to be viewed as well.
When we took the tractor-trailer to the Houston FotoFest, the curators and gallerists were just amazed by the quality of the gallery that was built into the trailer. It very much had a “gallery” feel to it.
Q: I’ve never been in a gallery in a truck before. What were some other reactions you received?
A: Me neither—and it was a first for most people. It’s been fascinating because we have split the journey between the arts world and the trucking world. It’s very much a merging of these two worlds, which you don’t normally [see]. So, from the arts-and-gallery perspective, it was obviously just seeing the images and the art form. It’s already been around the world, as it’s also been displayed across Europe and Australia.
It was also interesting to have that arts perspective, where we had some of the women in the photos present with us, so they could have this cross conversation there.
Then bringing it to the Mid-America Trucking Show has been really great as well because it’s obviously a trucking audience and this is their own world—so it was a really important stop. Some of the truckers came through, and obviously they know the world these women move in, they know how hard the life is, and they were just in awe of the women and what they do. Take Brooke [Held-Sudimak], for example. Brooke hauls steel coils on a flatbed truck. And lots of the male truckers that came in were just like, “Wow. She’s an amazing woman.” So that’s really nice to hear from the trucking industry as well.
Q: What’s next for you? Do you have any plans for further projects in trucking or logistics?
A: Oh, I don’t know. This was my first foray into trucking and logistics. Nothing’s set in stone yet, but I have my eye on other bits and pieces, maybe even trains. I like freight trains in America. That might be something next—who knows?
Q: What have you personally taken away from this experience?
A: It’s been amazing. I come from such a different world. I was a fashion and celebrity photographer in London. I had never actually met a woman trucker before. But now, I have learned what inspirational people they are, what hard jobs they have, how resilient they are—they’re just really incredible. I feel like these are the people we should all be aspiring to [be like]. So check them out. Pay more attention there. They’re getting more space in the industry, and their percentages are going up. Keep your eye on them.
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."