Sisters of the road: interview with Anne-Marie Michel
London fashion photographer Anne-Marie Michel was simply following her curiosity when she turned her lens on U.S. women truck drivers. Then the project took on a life of its own, becoming the basis for a book and a cross-country tour.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
She is used to doing her work on the catwalks of London and in places where celebrities hang out. But when life on the road called, art photographer Anne-Marie Michel responded—a decision that took her career in an unexpected direction.
It all began as a “passion project.” Michel’s interest in the day-to-day lives of female truck drivers led her to seek out women drivers and ask about their stories. But over the course of the project, her perspective changed. The more she learned about their lives, their struggles, and their achievements, the more convinced she became that their stories needed to be heard.
That vision has become a reality. In 2022, she published her first book, Sisters of the Road, which features photographs of 40 female drivers and tells their stories in their own words. Earlier this year, Michel took the photo collection on the road—literally—embarking on a cross-country tour that showcased her work as a way to celebrate the many women drivers she met and photographed.
Michel was recently a guest on DC Velocity’s“Logistics Matters” podcast, where she spoke with Senior Editor Victoria Kickham about the book and her experiences creating it.
Q: Sisters of the Road is an ambitious project. Can you describe the book and tell us why you embarked on the project?
A: It is a photo book that contains portraits of 40 American women truck drivers. Their stories are presented alongside the photos, which include images of the landscapes they travel through.
I actually started this project as a personal passion project. I was just following my curiosity, and these were pictures I took just for me. And then it kind of snowballed into something much larger, drawing in this much bigger community of women who now share the project with me. It’s very much collaborative.
Q: How did the project evolve into this larger movement?
A: I had never met a woman truck driver—or any truck drivers at all—before I started this project. And when I actually met these women and heard their stories, I knew their stories needed to be heard. So they very much took ownership of this project with me. I took the pictures, but it’s very much them.
And so, it’s a process of getting their voices heard. We’ve used this art photography platform, where you have many eyes and ears there, and it just turned into this community.
Q: How did you find and then connect with the women you included in your photo book?
A: Women only make up 7% of the truck driver workforce, so, though I didn’t realize at the time, they’re actually really hard to find. I live in London, but for this project I flew to Orlando, where I started off by sitting in a truck stop for three days. Of course, lots of men truck drivers came in, but no women.
On the third day, I was standing outside my car questioning my life choices when I saw a woman getting into her truck to leave the truck stop. I leapt up and ran over there, waving my arms and trying to get her to stop and talk to me. And of course, she drove right by me—the crazy woman in the parking lot waving her arms around.
So then, I had to change tack quickly. I just talked to everyone I knew to see if anyone had even heard of any female truck drivers. Eventually, I found my first woman trucker through my sister’s high school friend’s neighbor, who had a company and who knew a woman trucker in Ohio. I drove there, and that was my first one.
From there, I began to gain their trust as they came to understand what I was doing and that I had true intentions. And then, through word of mouth and social media, [word of the project] gradually seeped out and that’s how I found them.
Q: To honor Women’s History Month this past March, you took the project on the road with a cross-country tour that celebrates the many women drivers you met and photographed. Can you tell us about the scope of the tour and the reaction you received?
A: Yes, it was an incredible month. As you said, it was for Women’s History Month. These women are a really important part of American history—women’s history. We started off in San Francisco at the Red Oak Victory, which is a big World War II-era ship that was built primarily by women. This is where Rosie the Riveter would have worked, so we took inspiration from that—we wore yellow bandanas and had a big launch for Women’s History Month. From there, we went to the Houston FotoFest, which is a big international arts and photography festival. It was quite a long drive to get there, but it was so great to make the journey with Debbie Desiderato, who drove the truck the whole time.
Next, we went to Little Rock, Arkansas, and had a celebration for Idella Hansen, who’s an amazing truck driver and is kind of the icon of the series—and also a famous name in trucking as she has been driving for 55 years. And then for the trip’s grand finale, we visited the Mid-America Trucking Show in Louisville, Kentucky, which is an important event in the industry and one that drew a lot of women truckers.
Q: What did you do at these different stops?
A: We had a gallery of the photos built into a tractor-trailer that was pulled by Debbie Desiderato, the woman I mentioned earlier. Uber Freight was our main sponsor, and they put the power under the gallery. They were a great partner, perfectly in line [with us] because we both want to elevate and celebrate these women in the trucking industry.
Inside the trailer, there was a gallery with eight large portraits of the women truckers, along with video and music. It was a very immersive experience. And the book was there to be viewed as well.
When we took the tractor-trailer to the Houston FotoFest, the curators and gallerists were just amazed by the quality of the gallery that was built into the trailer. It very much had a “gallery” feel to it.
Q: I’ve never been in a gallery in a truck before. What were some other reactions you received?
A: Me neither—and it was a first for most people. It’s been fascinating because we have split the journey between the arts world and the trucking world. It’s very much a merging of these two worlds, which you don’t normally [see]. So, from the arts-and-gallery perspective, it was obviously just seeing the images and the art form. It’s already been around the world, as it’s also been displayed across Europe and Australia.
It was also interesting to have that arts perspective, where we had some of the women in the photos present with us, so they could have this cross conversation there.
Then bringing it to the Mid-America Trucking Show has been really great as well because it’s obviously a trucking audience and this is their own world—so it was a really important stop. Some of the truckers came through, and obviously they know the world these women move in, they know how hard the life is, and they were just in awe of the women and what they do. Take Brooke [Held-Sudimak], for example. Brooke hauls steel coils on a flatbed truck. And lots of the male truckers that came in were just like, “Wow. She’s an amazing woman.” So that’s really nice to hear from the trucking industry as well.
Q: What’s next for you? Do you have any plans for further projects in trucking or logistics?
A: Oh, I don’t know. This was my first foray into trucking and logistics. Nothing’s set in stone yet, but I have my eye on other bits and pieces, maybe even trains. I like freight trains in America. That might be something next—who knows?
Q: What have you personally taken away from this experience?
A: It’s been amazing. I come from such a different world. I was a fashion and celebrity photographer in London. I had never actually met a woman trucker before. But now, I have learned what inspirational people they are, what hard jobs they have, how resilient they are—they’re just really incredible. I feel like these are the people we should all be aspiring to [be like]. So check them out. Pay more attention there. They’re getting more space in the industry, and their percentages are going up. Keep your eye on them.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.