Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
Eleven years ago, the Industrial Truck Association (ITA) held its first National Forklift Safety Day. Its mission: to impress upon equipment users, regulators, and policymakers the importance of forklift safety and training. But, as ITA and its members are quick to point out, safety should be a top priority every day, not just during that high-profile annual event.
For those who need an extra nudge to maintain the highest safety standards at all times, here’s another incentive: In 2023, the U.S. Occupational Safety and Health Administration (OSHA) launched a National Emphasis Program targeting warehouses and DCs with high rates of injuries, illness, and “Days Away, Restricted, or Transferred” (DART) reports. OSHA initiated the program in response to rising injury and illness rates that are now twice the average of those in most other industries, according to Celeste Hardy, occupational safety and health education specialist for the North Carolina Department of Labor. That increase is tied to a doubling in the number of warehouse employees in the last decade, due to the expansion of e-commerce warehouses and fulfillment centers, Hardy said in a webcast hosted by Yale Lift Truck Technologies.
Hardy said she would not be surprised if high rates of employee turnover are contributing to the rise in injuries and reportable incidents. While there are no statistics available to confirm that, experts we consulted for this article say it reflects what they’re seeing in the field. They also expect that, despite a decline in the astronomical turnover rate among forklift operators seen during the Covid-19 pandemic, churn will remain a problem for the foreseeable future.
Experts we spoke with cited annual turnover rates among their customers of 35%, 45%, or more—in one case, 100% in a three-month period. Turnover, they say, can make it harder to ensure that everyone working in a facility is fully trained, competent, and safe. Here’s a look at how turnover affects forklift safety, and what you can do to help keep safety compliance high and incident rates low.
AVOID THE TRAINING TREADMILL
OSHA requires that operators undergo a three-part training protocol of classroom lectures (which may also include videos and online learning), followed by hands-on instruction, and then a demonstration of competence out on the floor. Refresher training is required at least every three years. Operators must also be trained for the specific equipment, facility, and applications they will work with. Additional training is mandated when an operator is involved in an accident or near-miss or shows a lack of competency as well as when their job function changes, or they will use different equipment. Using an attachment, switching motive power sources, even a change in racking design require additional training, says Mike Hance, technology center manager for Equipment Depot, which represents Cat lift trucks, Mitsubishi forklift trucks, and Jungheinrich in 25 states.
Unique-to-the-facility training usually is handled internally, but fleets of various sizes have traditionally relied on forklift dealers to conduct standardized training and certify operators. In facilities where operators frequently come and go, however, having a certified in-house trainer can be efficient and cost-effective—one reason, dealers say, they’re seeing a big increase in demand for “train the trainer” instruction.
That approach comes with some caveats, though. Managers must decide whether they can afford to take their best, most experienced operator off the floor to become a trainer, says Tony Parsons, regional training manager at Wolter Inc., which represents Linde, Doosan Bobcat, and other brands across the Midwest. These days, fleets may not even have operators with sufficient experience or knowledge to qualify as trainers, he adds.
Another concern is that in-house trainers may end up spending so much time teaching successive groups of new hires that they lack the bandwidth to conduct more advanced training, says Kenneth Kluge, product training and development specialist for Kion North America, which provides Linde and Baoli lift trucks. Frequent turnover, he adds, may also mean “you’re not getting the experienced person you need to oversee operators and be a mentor, coach, or team leader.”
When turnover is high, Parsons says, the risk level rises for everyone. Without stable, experienced teams of operators, he cautions, “what you have is a bunch of independent workers who can’t predict how colleagues will go about doing their jobs or read each other’s body language.” New operators, moreover, likely won’t feel comfortable reporting unsafe practices or asking for help when they don’t know their co-workers or their managers well.
CONSISTENCY IS KEY
When it comes to operator training, the safest course is to start from ground zero, whether the trainees are new to the business or veteran drivers. “Experienced” operators, though, may actually have comparatively little experience, and those who have worked for multiple employers may bring with them behaviors and practices that aren’t safe or appropriate for your facility.
Jason Moore, manager, operator training and development at Hyster Co., suggests three ways to help new hires meet your standards. First, don’t assume those coming from other employers will know what you want them to do and how to do it. Operators’ certifications are only good for a specific facility and the equipment used there. Second, don’t underestimate how much training will be needed. Operating a three-wheel standup truck is a very different experience than a four-wheel, sit-down counterbalanced truck, even if they’re made by the same manufacturer, he points out. And third, keep in mind that training for new hires should encompass more than just the equipment. They have to learn a facility’s layout, workflow, and pedestrian safety protocols on day one. They also need to become thoroughly familiar with the specific area where they will be working and how to operate safely and efficiently there.
Regardless of the length of their tenure, every operator must be trained to the same standard, so they will not only know what is expected but will also behave as expected, says David Norton, vice president of customer solutions and support at The Raymond Corp. Every requirement, no matter how detailed, should be standardized and included in training. Then, follow up consistently. “Without supervision—without leadership, guidance, and coaching—all the standards will go out the window,” he says.
Hance recommends that supervisors complete a train-the-trainer program, so they’ll be qualified to evaluate operators’ performance. One or more of those supervisors should be out on the floor during every shift, observing operators as they work and correcting errors as soon as they’re made. His colleague, Director of Environmental Health and Safety Michael Hassell, adds that on-the-spot feedback will be most effective when it’s clear to operators that supervisors are not there simply to find fault; rather, they want to help operators do their jobs in the safest, most efficient way.
TEACH WITH TECHNOLOGY
Technology can be an effective tool for enhancing safety training and ensuring compliance among new hires. The following are just three examples of technologies that help forklift fleets achieve those objectives:
Simulators, available from several forklift OEMs (original equipment manufacturers) as well as independent developers, provide operators with a standardized experience and training on different models of forklift trucks. Raymond, for instance, offers virtual reality (VR) simulation as a supplement to its “Safety on the Move” training program. The optional technology is used in the intermediate segment of the training, Norton says. Trainees learn on a “buck,” or stationary truck of the same type they will be operating, working through lessons from the basics, such as completing their daily checklist, to driving, handling pallets in racks, and interacting with other trucks and pedestrians. As they build on previous lessons’ skills and advance to the next level, operators also get in-person feedback from a trainer, who can use the VR to understand the trainee’s skill level and suitability for particular types of equipment, he explains.
Kion NA’s Kluge, who has years of experience as a developer of training technology for military pilots, agrees that simulators and other e-learning options are beneficial for training forklift operators. For example, they can be an effective way to get familiar with a lift truck; trainers can then introduce additional levels of difficulty as learners progress in their hands-on and practical training. However, he emphasizes, they are not intended to substitute for the real deal: “Nothing replaces actually sitting in a truck with someone standing next to you, showing you what to do and coaching you as you do it.”
Photo courtesy of Yale Lift Truck Technologies
Detectiontechnology alerts forklift operators and pedestrians to each other’s proximity and notifies operators when objects are in their travel path. One example is the Yale Reliant operator-assist system, which includes three elements that work together to avoid collisions. Object Detection uses light-detection and ranging (LiDAR) technology to detect objects and obstructions in the line of sight when a truck is traveling in the reverse, forks-trailing position. Proximity Detection utilizes ultrawide-band radio communications to detect nearby lift trucks and pedestrians with transmitter tags. Both systems react more quickly than a camera could, slowing the forklift so operators have time to react, according to Joe Koch, sales manager, emerging technology at Yale Lift Truck Technologies. The third element, Real-Time Location Sensing, communicates location-specific information, such as speed and zone restrictions, and automatically adjusts the truck’s performance to ensure compliance. Yale’s sister company, Hyster, offers similar technology through its Hyster Reaction product.
Another example is the Linde Guardian system, which alerts operators and tagged pedestrians to each other’s presence as well as to the proximity of potential hazard zones. It uses LED lights and audible alarms on the forklift and sets off light, sound, and vibration signals on pedestrian units. The technology can “see” around corners and through walls and storage racks (depending on thickness and material) and, when needed, automatically slows Linde trucks equipped with the system. Similarly, Raymond’s FieldSense option within its iWarehouse telematics system provides visible and audible alerts to pedestrians and forklifts when they come within a predefined distance from each other. An optional module alerts operators to the proximity of infrastructure such as racks. The system uses magnetic-field generation technology to create a 360-degree field around a truck that can pass through most obstructions and “see” around corners.
Telematics systems, offered by many forklift manufacturers, are very complex. They vary in capabilities, design, and underlying technology, but typically these wireless communication systems continuously gather real-time data to analyze operator and truck performance and send back instructions to the forklift. They reinforce training by correcting operators’ errors and enhance safety by imposing limitations on a truck’s performance when needed. Here are just a few examples of their capabilities:
Controlling operators’ access to equipment.Operators can be required to log in with a unique ID that not only identifies who they are but also specifies which forklift types and models they are certified to operate. A truck they’re not authorized to operate will not start.
Adjusting forklift performance. Depending on the provider, telematics systems can control travel speed (including enforcing a controlled stop), acceleration, and lift/lower height and speed. These controls may be used to enforce restrictions in specified zones or to reinforce training while operators build their skills and gain experience.
Maintaining stability. Some systems can reduce the risk of tipovers by monitoring load status and the forklift’s forward and lateral motion, then adjusting the truck’s movements and mast tilt angle. Some also prevent lifting or lowering of loads that exceed allowable weights.
Assessing skill levels and compliance. By tracking lift trucks’ performance and forklift operators’ activities, telematics systems can supplement trainers’ own observations of operators’ skill progression; performance constraints can then be adjusted accordingly. At the same time, telematics systems reveal unsafe behaviors, allowing trainers to target individual operators for coaching or retraining.
Yale’s Koch notes that operators who have worked in multiple facilities may struggle to absorb and remember policies, practices, and equipment that differ from employer to employer. In high-turnover environments, telematics is an efficient way to communicate requirements, reinforce training, and ensure compliance every time operators get on a truck, regardless of their work history.
DON’T LET YOUR GUARD DOWN
By some estimates, warehouse space is expected to grow by about 5 billion square feet by 2032, Koch says; an additional 80 to 100 operators will be needed for each additional 1 million square feet of space. If demand for operators rises while high rates of personnel turnover continue, forklift fleets could be challenged to keep up with training and safety compliance in the future. Technology, whether active or passive, can assist here, he says.
Conditions today are daunting enough, of course. But high turnover should not tempt you to compromise when it comes to operator training and compliance with OSHA regulations, Kluge and the other experts we spoke with warn. “Don’t let yourself fall into ‘just check the box’ mode,” he says. “You cannot relax or let the bar for safety standards get lower.”
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."