Sustainability in the supply chain: More emissions-reporting challenges ahead?
Transportation companies face new carbon-reporting mandates as well as increased scrutiny from investors, shippers, and consumers concerned about their eco-impact. What’s a transportation provider to do?
Gary Frantz is a contributing editor for DC Velocity and its sister publication, Supply Chain Xchange. He is a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
Sustainability programs and the demand to accurately measure, track—and ultimately reduce—greenhouse gas (GHG) emissions are moving into a new chapter, thanks to new rules finalized earlier this year by the U.S. Securities and Exchange Commission (SEC). And that is bringing about new challenges for fleet operators, third-party logistics service providers (3PLs), brokers, and shippers as they develop and refine strategies, practices, and tools to gather, validate, and effectively report emissions not just from direct operations but from other activities up and down the supply chain.
At issue is the SEC’s adoption this past March of new business reporting rules for “Climate-Related Disclosures for Investors.” Under study for over two years, the final rules reflect some 24,000 comment letters and input from dozens of groups. And while focused on publicly traded companies, the new rules also affect nonpublic businesses whose services—like trucking and warehouse operations—contribute to the carbon footprint of a public company.
WHAT THEY COVER
The new regulations will require disclosure by public companies of so-called Scope 1 and Scope 2 emissions. Scope 1 emissions are typically defined as emissions produced by assets that are owned or controlled by the operator, like fleet trucks, yard tractors that move trailers around trucking yards, or fossil-fuel powered forklifts used in a warehouse. Scope 2 emissions are those that are generated indirectly, such as purchased energy (electricity and natural gas) used in operating facilities, manufacturing plants, or offices.
Not included in the current SEC regulations are so-called Scope 3 emissions (although California will soon require businesses to report their Scope 3 emissions within the state). These are other emissions, not generated by a company itself, but which occur up and down the business’s supply chain and are generated by other related parties that touch the business or its products in some fashion. One example would be emissions produced to make fabric that goes into clothing, or those related to a consumer using a product.
The SEC noted that some 40% of affected companies currently report Scope 1 and 2 emissions, often as a component of an overall sustainability program, but not in a standardized manner. “The rules will provide investors with consistent, comparable, and decision-useful information [to guide investment decisions] and issuers with clear reporting requirements,” said SEC Chair Gary Gensler in a March 6 news release.
A SLOW GRIND
While most businesses, particularly those in transportation, have had some awareness and started preparing for emissions-related reporting, it’s been a slow grind, which likely now will gain some traction with the new SEC mandate.
A study done by the Boston Consulting Group late last year found that while some 50% of firms surveyed were disclosing at least some Scope 3 emissions, “virtually no progress has been made on the proportion of companies comprehensively reporting” across all scopes. The report surveyed 1,850 executives with emissions-reporting and reduction responsibility, at organizations with at least 100 employees and revenues of $100 million to $1 billion, across 18 major industries and 23 countries.
One of its findings was that only 10% of surveyed companies comprehensively measure and report Scope 1, 2, and 3 emissions, making no progress on improvement in the past year.
However, the lack of progress on carbon-reporting and reduction goals didn’t diminish recognition among survey respondents of the significant benefits of decarbonization (and the upside of formal sustainability programs). More than half of respondents cited advantages to reputational value, as well as lower costs (50%), higher valuations (41%), higher revenues (41%), and the ability to attract the best talent (38%). Forty percent of respondents also estimated financial benefits of at least $100 million from meeting emissions-reduction targets.
STEPPING UP
Some logistics companies already are well underway with tackling the challenge, as are existing transportation-related software providers and some emerging new technology offerings (see sidebar).
“I’ve been in this field for 15 years,” notes Stephan Schablinski, vice president of the “Go Green” program at global 3PL DHL Supply Chain. “In the past three to five years, sustainability has made its way into board meetings and business review meetings with customers. It’s gone mainstream with much more interest by real decision-makers to understand and address the need.”
He says DHL is seeing increasing demand from shippers to help them 1) understand and quantify the true nature and scope of their carbon footprint, and 2) look at the totality of a supply chain and uncover opportunities to change and decarbonize it. “This is something we have been doing very frequently with customers,” he notes, adding that regulatory mandates in both the U.S. and EU are accelerating activity.
“Carbon reporting has changed from being something you do [just] for reporting’s sake, to an active influence on real decision-making” in how you plan and run a business, he notes. And in a nod to the old saw “You can’t manage what you don’t measure,” he notes that interest in accurately measuring and consistently reporting GHG emissions naturally leads to follow-on plans to reduce them.
It’s about quantifying the “abatement cost” (for example, the cost of investing in energy-saving devices or hybrid or all-electric vehicles for freight transport) and the opportunity for economic as well as climate benefits, says Schablinski. A typical measure is the equivalent dollar amount per carbon ton reduced. “We do these calculations for customers and help them understand the tradeoffs and opportunities.”
As of year-end 2023, DHL operated a fleet of more than 123,000 road vehicles, of which over 37,000 had alternative drive systems (electric, hydrogen, LNG, CNG, LPG, etc.).
DATA IS THE BIG ASK
Trucking firms are embracing the challenge as well, building out or buying reporting tools to provide emission reports to shippers, partnering with startups pioneering new carbon-reduction or -capture technologies, and taking action on their own to track and measure emissions, as well as instituting programs and making investments to reduce them.
“Being sustainable and being environmentally responsible has been part of our DNA since our founding in 1931,” says Sara Graf, vice president of sustainability, culture, and communications at less-than-truckload (LTL) carrier Estes Express Lines. “Data is the big ask right now, and how and what we are doing to reduce our carbon footprint,” she notes. “Many shippers are prioritizing sustainability not only to address regulatory risk but also to respond to investor and consumer sentiment.”
The company plans to issue its first comprehensive sustainability report this year, including disclosures of its Scope 1 and 2 carbon emissions. It is working with some customers to pilot an emissions calculator that will produce allocated emissions reports per shipper. “That’s the biggest challenge,” Graf says. “LTL networks are complex; it’s not as easy as truckload [where emissions reporting means] producing one report on one truckload going from point A to B. We continue to refine that [reporting] to be able to provide a per-shipment per-customer measure.”
As for reducing emissions, Estes has 12 all-electric Class 8 tractors in service in Southern California, all in local pickup and delivery routes with ranges of between 150 and 270 miles. Additionally, Estes is a CARB (California Air Resources Board)-certified company, which ensures all its trucks operating in California comply with the state’s emissions standards. This has led to new awarded business, Graf says.
Across its network, Estes has 330 electric forklifts in deployment and this year took delivery of two electric yard tractors, which it is testing in its Charlotte, North Carolina, terminal, with plans to buy more. It also has installed solar-generating arrays at seven terminals and has three more on the drawing board for 2024 alone. And it is the first LTL carrier to sign up with carbon-capture tech firm Remora, which is developing a truck-mounted carbon-capture system that takes carbon dioxide (CO**subscript{2}) from the tailpipe and stores it in a device on board the vehicle.
Overall, Graf says the sustainability journey “has been a double win for us, becoming more efficient and lowering cost while achieving results that reduce our carbon footprint.”
Another early success story has been truckload operator Schneider National. With 92 battery-electric Freightliner eCascadias and two electric yard spotters (or hosteling tractors), it’s deploying the largest heavy e-truck fleet in the industry. The charging depot alone is half the size of a football field.
The Schneider e-fleet, based in Southern California, late last year reached a significant milestone when it became the first major carrier to surpass 1 million zero-emission miles with the Freightliner eCascadia. That performance translated to avoiding about 3.3 million pounds of CO**subscript{2} emissions, equivalent to removing about 330 gas-powered passenger cars from the road for a year.
“We believe in a future where clean technology helps transform the way we move goods and reduces our environmental footprint [while still delivering reliability and efficiency for customers],” said Schneider President and CEO Mark Rourke in a statement. “This milestone is just the first of many.” The first shipper to contract with Schneider to use its eCascadia fleet: FritoLay. The engagement is helping the company reduce its Scope 3 emissions.
FROM COST TO VALUE
The impetus for a business to change—especially when that change may initially be driven by social or other issues and does not immediately present a clear opportunity for a defined business value or benefit—often can be difficult for it to embrace. Sometimes those businesses need a nudge—often from a regulatory mandate.
“Without the incentive of regulation, some people still see [emissions reporting] as a cost,” observes industry analyst Bart DeMuynck. Yet from an investment perspective, an aggressive sustainability program can have benefits to the balance sheet and income statement as well.
One example he cites is financial institutions paying more attention to emissions scores and reduction programs. “If you have a low emissions score and are making progress reducing your carbon footprint, you could conceivably get more favorable loan terms” than a business with a higher score.
“Some investors are very focused on sustainability and will set part of the investment value they see in you based on your overall ESG [environmental, social, and corporate governance] score,” DeMuynck says. “And that’s only going to continue to become more prevalent.”
New tech incubated in academia may offer solution to carbon-reporting challenge
Accurately reporting carbon emissions from the nation’s trucking operations presents a daunting, and seemingly overwhelming, challenge.
Shippers and brokers engage with thousands of motor carriers to move freight. There are literally hundreds of thousands of trucks—of all classes, sizes, powertrain configurations, and use cases—operating today, all generating different levels of emissions. Data is available from the Environmental Protection Agency’s (EPA) SmartWay program as well as the Department of Transportation and other government sources, but there is no one central repository or “source of truth” that captures it all.
Collecting, validating, consolidating, and then assembling data from a widely diverse set of sources, securing and maintaining it in one place, keeping it timely and accurate, then developing the software to effectively utilize the data to create something of value is an incredibly complex challenge—made even more pressing by today’s new regulatory reporting mandates.
Alex Scott believes he has the answer.
An associate professor of supply chain management at the University of Tennessee–Knoxville Haslam College of Business, he’s the inspiration and the driving force behind the University of Tennessee’s Fleet Sustainability Index.
The index collects, crunches, organizes, and stores data from sources that include the Department of Transportation, the EPA’s SmartWay program, the National Highway Traffic Safety Administration, OEMs (original equipment manufacturers), and others. It then applies proprietary software algorithms to do a deep dive into the data and generate a unique “emissions factor” that can be as granular as that for a specific truck/engine configuration or a fleet.
Not unlike many ideas that are incubated in academia and then commercialized, the index has become the basis for a business. Scott has since founded a company called Sustainable Logistics, which was set up to sell the index’s services to the market. Customers include carriers, brokers, and 3PLs.
“Carriers all have different emissions profiles,” which the index helps identify and define, he notes. “[The index] provides data and insight into about 400,000 carriers, into all the equipment they use, and the emissions those trucks generate. The database holds over 4 million observations on truck emissions performance,” he explains. “And it’s constantly being updated and refreshed.”
Once its emissions factor—typically a measurement of grams of CO2 per mile—has been set, a fleet can then be assigned an emissions measurement, or score.
“As a shipper (or broker or 3PL), you need to know all the miles your freight runs with each carrier. Then once you know your historical shipments by carrier and the miles they run, you apply that to the emissions factor and you come up with an emissions rate, or score, per mile for that carrier,” Scott notes. “That gives you an accurate measure of the total CO2 output for that carrier for a period of time.” And it provides the basis for a carrier to report Scope 1 emissions and for a shipper to report Scope 3 emissions related to their supply chain operations.
It also provides a baseline emissions report from which carriers and shippers can then begin to better understand their emissions profile, set targets, and then design and implement initiatives to achieve those reduction targets. Scott compares the index to the EPA’s mpg (miles per gallon) ratings for passenger vehicles. “It’s similar to that,” he says. The index’s software also recognizes and accounts for different truck classes and types of fuel used.
One surprising outcome from initial user feedback is how shippers want to use the index to find and employ carriers with the lowest emissions scores. Shippers recognize and want the benefits of using cleaner carriers, Scott has found. “Comparing one carrier to another with similar service and price, if one has a significantly lower emissions score, that can help your overall carbon footprint profile—in some cases by millions of pounds of CO2 annually,” he notes. “That’s contributing to reduction goals and helping save money in other areas of the business.”
Scott says that Sustainable Logistics is working with 20 clients at the “proof of concept” stage and has about a half-dozen who have launched with the platform. Typical customers are larger freight brokerages (who deal with hundreds, if not thousands, of different carriers) as well as high-volume shippers and 3PLs who source and manage transportation on a client’s behalf—and now have to provide reporting to their client to meet SEC mandates.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."