Susan Lacefield has been working for supply chain publications since 1999. Before joining DC VELOCITY, she was an associate editor for Supply Chain Management Review and wrote for Logistics Management magazine. She holds a master's degree in English.
Back in the early 2000s, when I lived close to Harvard University, I used to see these flyers posted on kiosks and lamp posts that said in big print, “Free Ice Cream!” Then in smaller print, “Volunteer needed to interact with robots.” Then in tiny print, “Participants in our study will receive a $5 gift certificate at [local ice cream parlor] J.P. Licks.”
While I never took the flyer up on its offer, I loved the idea of eating ice cream with a robot. Yes, I know that’s a willful misinterpretation of the sign on my part. But I liked to imagine sitting down to share a sundae with one of those windup mechanical robot toys from the 1950s.
This is all to say that I like robots. I am not terribly worried that a robot is going to steal my job (or my ice cream). And yet …
A few years ago, I had the chance to see Boston Dynamics’Spot robotic dog at a trade show. And I was, surprisingly, not delighted. Instead, I felt unsettled and maybe a bit queasy. I have not had this reaction to other robots. For example, I think AMRs are rather cute. And I think Boston Dynamics’ Stretch truck unloading robot is super cool.
There was no rational reason for the difference in my reactions. There was just a general sense that something about that “dog” felt off, and I did not want to get close to it.
As it turns out, I was experiencing what is known as the “uncanny valley effect,” or the feeling of unease when you encounter something whose appearance somewhat resembles a human (or dog) but is not quite fully human (or canine).
Even Jonathan Hurst, Agility Robotics’ chief robot officer, acknowledges that overcoming the uncanny valley effect is very important when it comes to acceptance of humanoid robots. Agility is the creator of Digit, the thin teal robot with the backwards knees and friendly eyes that’s being piloted in Amazon warehouses. Digit was carefully designed not to trigger the uncanny valley effect. Instead, it was designed to look like something close to a human, but not too close.
For example, Agility had earlier designed a bipedal robot that didn’t have a head. “A robot doesn’t need to have a head,” Hurst explains. “It actually got in the way when the robot bent down to pick something up.” But when they beta-tested the robot, they kept getting feedback from people that it was missing its head. (Interestingly, when I went back to look at photos of Spot, I noticed that it also lacks a head. Although in my memories of it, my brain has added one in.)
Digit not only has a head but eyes as well. And it turns out that the eyes are a useful communication tool. The direction in which Digit’s eyes are pointing tells the humans working with it where it will be going next, which makes it less likely that people will be startled by the robot’s movements. (Surprise, according to Hurst, is a key element of the uncanny valley effect.)
But at the same time, Agility was very careful not to make those eyes too lifelike. The eyes are simple LEDs—more like cartoon eyes.
Another example of not being too close to being human? When Digit was first introduced into a warehouse, Agility tried dressing it in the same vests that the human workers wore. But Hurst says they got feedback that people did not like that. That was their uniform, and putting Digit in their uniform made them feel like they were being replaced. So no vest for Digit.
Hurst says it’s helpful to think of robots not as people but more like service animals (just maybe not a service animal like Spot). They are meant not to replace human workers but to help them, like a seeing-eye dog.
But I think there’s another way to increase acceptance of humanoid robots. Maybe before they’re brought into the warehouse, they could first be introduced to their new human colleagues at an ice cream social.
The San Francisco tech startup Vooma has raised $16 million in venture funding for its artificial intelligence (AI) platform designed for freight brokers and carriers, the company said today.
The backing came from a $13 million boost in “series A” funding led by Craft Ventures, which followed an earlier seed round of $3.6 million led by Index Ventures with participation from angel investors including founders and executives from major logistics and technology companies such as Motive, Project44, Ryder, and Uber Freight.
Founded in 2023, the firm has built “Vooma Agents,” which it calls a multi-channel AI platform for logistics. The system uses various agents to operate across email, text and voice channels, allowing for automation in workflows that were previously unaddressable by existing systems. According to Vooma, its platform lets logistics companies scale up their operations by reducing time spent on tedious and manual work and creating space to solve real logistical challenges, while also investing in critical relationships.
The company’s solutions include: Vooma Quote, which identifies quotes and drafts email responses, Vooma Build, a data-entry assistant for load building, and Vooma Voice, which can make and receive calls for brokers and carriers. Additional options are: Vooma Insights and the future releases of Vooma Agent and Vooma Schedule.
“The United States moves approximately 11.5 billion tons of truckloads annually, and moving freight from point A to B requires hundreds of touchpoints between shippers, brokers and carriers,” Vooma co-founder, who is the former CEO of ASG LogisTech, said in a release. “By introducing AI that fits naturally into existing systems, workflows and communication channels used across the industry, we are meaningfully reducing the tasks people dislike and freeing up their time and headspace for more meaningful and complex challenges.”
The Dutch ship building company Concordia Damen has worked with four partner firms to build two specialized vessels that will serve the offshore wind industry by transporting large, and ever growing, wind turbine components, the company said today.
The first ship, Rotra Horizon, launched yesterday at Jiangsu Zhenjiang Shipyard, and its sister ship, Rotra Futura, is expected to be delivered to client Amasus in 2025. The project involved a five-way collaboration between Concordia Damen and Amasus, deugro Danmark, Siemens Gamesa, and DEKC Maritime.
The design of the 550-foot Rotra Futura and Rotra Horizon builds on the previous vessels Rotra Mare and Rotra Vente, which were also developed by Concordia Damen, and have been operating since 2016. However, the new vessels are equipped for the latest generation of wind turbine components, which are becoming larger and heavier. They can handle that increased load with a Roll-On/Roll-Off (RO/RO) design, specialized ramps, and three Liebherr cranes, allowing turbine blades to be stowed in three tiers, providing greater flexibility in loading methods and cargo configurations.
“For the Rotra Futura and Rotra Horizon, we, along with our partners, have focused extensively on energy savings and an environmentally friendly design,” Concordia Damen Managing Director Chris Kornet said in a release. “The aerodynamic and hydro-optimized hull design, combined with a special low-resistance coating, contributes to lower fuel consumption. Furthermore, the vessels are equipped with an advanced Wärtsilä main engine, which consumes 15 percent less fuel and has a smaller CO₂ emission footprint than current standards.”
Specifically, loaded import volume rose 11.2% in October 2024, compared to October 2023, as port operators processed 81,498 TEUs (twenty-foot containers), versus 73,281 TEUs in 2023, the port said today.
“Overall, the Port’s loaded import cargo is trending towards its pre-pandemic level,” Port of Oakland Maritime Director Bryan Brandes said in a release. “This steady increase in import volume in 2024 is an encouraging trend. We are also seeing a rise in US agricultural exports through Oakland. Thanks to refrigerated warehousing on Port property near the maritime terminals and convenient truck and rail access, we are well-positioned to continue to grow ag export cargo volume through the Oakland Seaport.”
Looking deeper into its October statistics, loaded exports declined 3.4%, registering 66,649 TEUs in October 2024, compared to 68,974 TEUs in October 2023. Despite that slight decline, the category has grown 6.7% between January and October 2024 compared to the same period last year.
In fact, Oakland’s exports have been declining over the past decade, a long-term trend that is largely due to the reduction in demand for recycled paper exports. However, agricultural exports have made up for some of the export losses from paper, the port said.
For the fourth quarter, empty exports bumped up 30.6%. Port operators processed 29,750 TEUs in October 2024, compared to 22,775 TEUs in October 2023. And empty imports increased 15.3%, with 15,682 TEUs transiting Port facilities in October 2024, in contrast to 13,597 TEUs in October 2023.
A growing number of organizations are identifying ways to use GenAI to streamline their operations and accelerate innovation, using that new automation and efficiency to cut costs, carry out tasks faster and more accurately, and foster the creation of new products and services for additional revenue streams. That was the conclusion from ISG’s “2024 ISG Provider Lens global Generative AI Services” report.
The most rapid development of enterprise GenAI projects today is happening on text-based applications, primarily due to relatively simple interfaces, rapid ROI, and broad usefulness. Companies have been especially aggressive in implementing chatbots powered by large language models (LLMs), which can provide personalized assistance, customer support, and automated communication on a massive scale, ISG said.
However, most organizations have yet to tap GenAI’s potential for applications based on images, audio, video and data, the report says. Multimodal GenAI is still evolving toward mainstream adoption, but use cases are rapidly emerging, and with ongoing advances in neural networks and deep learning, they are expected to become highly integrated and sophisticated soon.
Future GenAI projects will also be more customized, as the sector sees a major shift from fine-tuning of LLMs to smaller models that serve specific industries, such as healthcare, finance, and manufacturing, ISG says. Enterprises and service providers increasingly recognize that customized, domain-specific AI models offer significant advantages in terms of cost, scalability, and performance. Customized GenAI can also deliver on demands like the need for privacy and security, specialization of tasks, and integration of AI into existing operations.
The Port of Oakland has been awarded $50 million from the U.S. Department of Transportation’s Maritime Administration (MARAD) to modernize wharves and terminal infrastructure at its Outer Harbor facility, the port said today.
Those upgrades would enable the Outer Harbor to accommodate Ultra Large Container Vessels (ULCVs), which are now a regular part of the shipping fleet calling on West Coast ports. Each of these ships has a handling capacity of up to 24,000 TEUs (20-foot containers) but are currently restricted at portions of Oakland’s Outer Harbor by aging wharves which were originally designed for smaller ships.
According to the port, those changes will let it handle newer, larger vessels, which are more efficient, cost effective, and environmentally cleaner to operate than older ships. Specific investments for the project will include: wharf strengthening, structural repairs, replacing container crane rails, adding support piles, strengthening support beams, and replacing electrical bus bar system to accommodate larger ship-to-shore cranes.