In Person interview: Andreas Boedenauer of Agilox North America
In our continuing series of discussions with top supply-chain company executives, Andreas Boedenauer discusses the autonomous mobile robot market and the swarm technology that makes their deployments and operations extremely efficient.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Andreas Boedenauer is the CEO of Agilox North America. He has more than 25 years of experience in the IT, telecommunications, electrical engineering, and factory automation sectors and has spent most of his career in international business, with an emphasis in helping companies enter overseas markets. Boedenauer joined autonomous mobile robotics company Agilox North America in 2019 and is based in Atlanta. He previously served as president of The Executive Consulting Inc., a firm that advises European companies looking to enter the North American market, and as the co-founder of The Scotty Group, a European-based telecommunications and technology company.
Q: How would you describe the current state of the automation and robotics markets?
A: The automation and robotics markets are experiencing rapid growth, particularly within the smart AGV (automatic guided vehicle), IGV (intelligent guided vehicle), and AMR (autonomous mobile robot) sectors. This is fueled by continuous innovation and the introduction of new applications.
Q: Have higher interest rates affected investments in new technologies, such as AMRs?
A: While higher interest rates have impacted investments, particularly in the mid-sized manufacturing sector, large enterprises with high production outputs and around-the-clock operations are less affected due to their ability to achieve a short-term return on investment (ROI).
Q: You have spent most of your career in the tech sector. What would you say is the most important technological advance you’ve seen, and why is it significant?
A: Digitization remains a pivotal force in technological innovation, most notably in the automotive industry. Where cars once relied on a handful of analog devices, they now have 50 to 100 sensors and 30 to 50 electronic control units (ECUs), all interconnected via a CAN bus system that oversees every vehicle function.
This transformation is mirrored in autonomous mobile robots. Equipped with industrial PCs, these intelligent machines exemplify the leap from analog to digital—gaining significant computational capabilities that align with Moore’s Law [the observation by Intel co-founder Gordon Moore that the number of transistors on an integrated circuit will double every two years with minimal rise in cost]. Moreover, the advent of artificial intelligence (AI) promises to accelerate technological advancements, surpassing the pace set by Moore’s Law.
Q: What will it take for automated forklifts to dominate the lift truck market?
A: Customers evaluating the switch to automation prioritize factors like ease of integration into existing workflows, the need for only minimal adjustments, and the capacity for rapid modification to system configurations, such as stations and routes. Scalability also plays a crucial role, enabling fleets to adjust seamlessly to fluctuating demands.
In particular, the transition from manual forklifts to fork-based AMRs is streamlined when integration is straightforward, leveraging decentralized fleet management to enhance reliability and simplify expansion. This minimizes commissioning efforts while maintaining compatibility with existing infrastructure like load carriers and conveyors.
Above all, a consistent commitment to innovation, coupled with product stability, flexibility, and adaptability to diverse operational environments, positions IGV/AMR providers at the forefront of the industry, ready to lead the market into the future.
Q: Can you describe how your systems use “swarm” technologies and explain their advantages?
A: Swarm technology in AMRs operates on a foundation of collective intelligence, where information is exchanged across a fleet, enabling individual AMRs to fulfill work orders autonomously. This system allows for dynamic navigation within an operational area rather than fixed routes, offering the agility to adapt to immediate environmental changes or challenges.
This adaptability is crucial, as it enables route alteration in real time to maintain workflow continuity. A critical advantage of swarm-based systems is their resilience; the fleet is designed without a single point of failure. Should any AMR become unavailable, the system redistributes tasks among the remaining units, ensuring uninterrupted operations.
Moreover, the shared intelligence within the swarm network facilitates optimal task allocation, considering variables such as each vehicle’s charge level, proximity to the objective, and potential pathway obstructions. This collaborative approach ensures that the most suitable AMR is selected for each task, maximizing efficiency and resource utilization.
Q: Can you talk about how your systems allow your users to scale operations for growth and peak periods?
A: Swarm technology enhances fleet scalability by allowing the addition of new vehicles without the need for individual commissioning. Once the initial setup is complete, new vehicles can autonomously adapt by learning from the established fleet, embodying a “plug & perform” ethos.
This capability means that increases in workload, whether from growth or seasonal peaks, can be accommodated by simply adding more vehicles. Conversely, when demand wanes, vehicles can be reallocated to different clusters or locations, ensuring operational flexibility and efficiency across various sites.
Q: Your plug & play technologies allow customers to operate your systems the same day they receive them. How can such quick deployments be an advantage for their operations?
A: The essence of efficiency in system integration lies in minimizing downtime, which is especially critical for customers operating in fast-paced and continuous, 24/7 environments. Quick and seamless integration directly translates to cost savings and operational continuity, which is invaluable in such demanding contexts. Time is money!
Nearly one-third of American consumers have increased their secondhand purchases in the past year, revealing a jump in “recommerce” according to a buyer survey from ShipStation, a provider of web-based shipping and order fulfillment solutions.
The number comes from a survey of 500 U.S. consumers showing that nearly one in four (23%) Americans lack confidence in making purchases over $200 in the next six months. Due to economic uncertainty, savvy shoppers are looking for ways to save money without sacrificing quality or style, the research found.
Younger shoppers are leading the charge in that trend, with 59% of Gen Z and 48% of Millennials buying pre-owned items weekly or monthly. That rate makes Gen Z nearly twice as likely to buy second hand compared to older generations.
The primary reason that shoppers say they have increased their recommerce habits is lower prices (74%), followed by the thrill of finding unique or rare items (38%) and getting higher quality for a lower price (28%). Only 14% of Americans cite environmental concerns as a primary reason they shop second-hand.
Despite the challenge of adjusting to the new pattern, recommerce represents a strategic opportunity for businesses to capture today’s budget-minded shoppers and foster long-term loyalty, Austin, Texas-based ShipStation said.
For example, retailers don’t have to sell used goods to capitalize on the secondhand boom. Instead, they can offer trade-in programs swapping discounts or store credit for shoppers’ old items. And they can improve product discoverability to help customers—particularly older generations—find what they’re looking for.
Other ways for retailers to connect with recommerce shoppers are to improve shipping practices. According to ShipStation:
70% of shoppers won’t return to a brand if shipping is too expensive.
51% of consumers are turned off by late deliveries
40% of shoppers won’t return to a retailer again if the packaging is bad.
The “CMA CGM Startup Awards”—created in collaboration with BFM Business and La Tribune—will identify the best innovations to accelerate its transformation, the French company said.
Specifically, the company will select the best startup among the applicants, with clear industry transformation objectives focused on environmental performance, competitiveness, and quality of life at work in each of the three areas:
Shipping: Enabling safer, more efficient, and sustainable navigation through innovative technological solutions.
Logistics: Reinventing the global supply chain with smart and sustainable logistics solutions.
Media: Transform content creation, and customer engagement with innovative media technologies and strategies.
Three winners will be selected during a final event organized on November 15 at the Orange Vélodrome Stadium in Marseille, during the 2nd Artificial Intelligence Marseille (AIM) forum organized by La Tribune and BFM Business. The selection will be made by a jury chaired by Rodolphe Saadé, Chairman and CEO of the Group, and including members of the executive committee representing the various sectors of CMA CGM.
The global air cargo market’s hot summer of double-digit demand growth continued in August with average spot rates showing their largest year-on-year jump with a 24% increase, according to the latest weekly analysis by Xeneta.
Xeneta cited two reasons to explain the increase. First, Global average air cargo spot rates reached $2.68 per kg in August due to continuing supply and demand imbalance. That came as August's global cargo supply grew at its slowest ratio in 2024 to-date at 2% year-on-year, while global cargo demand continued its double-digit growth, rising +11%.
The second reason for higher rates was an ocean-to-air shift in freight volumes due to Red Sea disruptions and e-commerce demand.
Those factors could soon be amplified as e-commerce shows continued strong growth approaching the hotly anticipated winter peak season. E-commerce and low-value goods exports from China in the first seven months of 2024 increased 30% year-on-year, including shipments to Europe and the US rising 38% and 30% growth respectively, Xeneta said.
“Typically, air cargo market performance in August tends to follow the July trend. But another month of double-digit demand growth and the strongest rate growths of the year means there was definitely no summer slack season in 2024,” Niall van de Wouw, Xeneta’s chief airfreight officer, said in a release.
“Rates we saw bottoming out in late July started picking up again in mid-August. This is too short a period to call a season. This has been a busy summer, and now we’re at the threshold of Q4, it will be interesting to see what will happen and if all the anticipation of a red-hot peak season materializes,” van de Wouw said.
The report cites data showing that there are approximately 1.7 million workers missing from the post-pandemic workforce and that 38% of small firms are unable to fill open positions. At the same time, the “skills gap” in the workforce is accelerating as automation and AI create significant shifts in how work is performed.
That information comes from the “2024 Labor Day Report” released by Littler’s Workplace Policy Institute (WPI), the firm’s government relations and public policy arm.
“We continue to see a labor shortage and an urgent need to upskill the current workforce to adapt to the new world of work,” said Michael Lotito, Littler shareholder and co-chair of WPI. “As corporate executives and business leaders look to the future, they are focused on realizing the many benefits of AI to streamline operations and guide strategic decision-making, while cultivating a talent pipeline that can support this growth.”
But while the need is clear, solutions may be complicated by public policy changes such as the upcoming U.S. general election and the proliferation of employment-related legislation at the state and local levels amid Congressional gridlock.
“We are heading into a contentious election that has already proven to be unpredictable and is poised to create even more uncertainty for employers, no matter the outcome,” Shannon Meade, WPI’s executive director, said in a release. “At the same time, the growing patchwork of state and local requirements across the U.S. is exacerbating compliance challenges for companies. That, coupled with looming changes following several Supreme Court decisions that have the potential to upend rulemaking, gives C-suite executives much to contend with in planning their workforce-related strategies.”
Stax Engineering, the venture-backed startup that provides smokestack emissions reduction services for maritime ships, will service all vessels from Toyota Motor North America Inc. visiting the Toyota Berth at the Port of Long Beach, according to a new five-year deal announced today.
Beginning in 2025 to coincide with new California Air Resources Board (CARB) standards, STAX will become the first and only emissions control provider to service roll-on/roll-off (ro-ros) vessels in the state of California, the company said.
Stax has rapidly grown since its launch in the first quarter of this year, supported in part by a $40 million funding round from investors, announced in July. It now holds exclusive service agreements at California ports including Los Angeles, Long Beach, Hueneme, Benicia, Richmond, and Oakland. The firm has also partnered with individual companies like NYK Line, Hyundai GLOVIS, Equilon Enterprises LLC d/b/a Shell Oil Products US (Shell), and now Toyota.
Stax says it offers an alternative to shore power with land- and barge-based, mobile emissions capture and control technology for shipping terminal and fleet operators without the need for retrofits.
In the case of this latest deal, the Toyota Long Beach Vehicle Distribution Center imports about 200,000 vehicles each year on ro-ro vessels. Stax will keep those ships green with its flexible exhaust capture system, which attaches to all vessel classes without modification to remove 99% of emitted particulate matter (PM) and 95% of emitted oxides of nitrogen (NOx). Over the lifetime of this new agreement with Toyota, Stax estimated the service will account for approximately 3,700 hours and more than 47 tons of emissions controlled.
“We set out to provide an emissions capture and control solution that was reliable, easily accessible, and cost-effective. As we begin to service Toyota, we’re confident that we can meet the needs of the full breadth of the maritime industry, furthering our impact on the local air quality, public health, and environment,” Mike Walker, CEO of Stax, said in a release. “Continuing to establish strong partnerships will help build momentum for and trust in our technology as we expand beyond the state of California.”