In Person interview: Andreas Boedenauer of Agilox North America
In our continuing series of discussions with top supply-chain company executives, Andreas Boedenauer discusses the autonomous mobile robot market and the swarm technology that makes their deployments and operations extremely efficient.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Andreas Boedenauer is the CEO of Agilox North America. He has more than 25 years of experience in the IT, telecommunications, electrical engineering, and factory automation sectors and has spent most of his career in international business, with an emphasis in helping companies enter overseas markets. Boedenauer joined autonomous mobile robotics company Agilox North America in 2019 and is based in Atlanta. He previously served as president of The Executive Consulting Inc., a firm that advises European companies looking to enter the North American market, and as the co-founder of The Scotty Group, a European-based telecommunications and technology company.
Q: How would you describe the current state of the automation and robotics markets?
A: The automation and robotics markets are experiencing rapid growth, particularly within the smart AGV (automatic guided vehicle), IGV (intelligent guided vehicle), and AMR (autonomous mobile robot) sectors. This is fueled by continuous innovation and the introduction of new applications.
Q: Have higher interest rates affected investments in new technologies, such as AMRs?
A: While higher interest rates have impacted investments, particularly in the mid-sized manufacturing sector, large enterprises with high production outputs and around-the-clock operations are less affected due to their ability to achieve a short-term return on investment (ROI).
Q: You have spent most of your career in the tech sector. What would you say is the most important technological advance you’ve seen, and why is it significant?
A: Digitization remains a pivotal force in technological innovation, most notably in the automotive industry. Where cars once relied on a handful of analog devices, they now have 50 to 100 sensors and 30 to 50 electronic control units (ECUs), all interconnected via a CAN bus system that oversees every vehicle function.
This transformation is mirrored in autonomous mobile robots. Equipped with industrial PCs, these intelligent machines exemplify the leap from analog to digital—gaining significant computational capabilities that align with Moore’s Law [the observation by Intel co-founder Gordon Moore that the number of transistors on an integrated circuit will double every two years with minimal rise in cost]. Moreover, the advent of artificial intelligence (AI) promises to accelerate technological advancements, surpassing the pace set by Moore’s Law.
Q: What will it take for automated forklifts to dominate the lift truck market?
A: Customers evaluating the switch to automation prioritize factors like ease of integration into existing workflows, the need for only minimal adjustments, and the capacity for rapid modification to system configurations, such as stations and routes. Scalability also plays a crucial role, enabling fleets to adjust seamlessly to fluctuating demands.
In particular, the transition from manual forklifts to fork-based AMRs is streamlined when integration is straightforward, leveraging decentralized fleet management to enhance reliability and simplify expansion. This minimizes commissioning efforts while maintaining compatibility with existing infrastructure like load carriers and conveyors.
Above all, a consistent commitment to innovation, coupled with product stability, flexibility, and adaptability to diverse operational environments, positions IGV/AMR providers at the forefront of the industry, ready to lead the market into the future.
Q: Can you describe how your systems use “swarm” technologies and explain their advantages?
A: Swarm technology in AMRs operates on a foundation of collective intelligence, where information is exchanged across a fleet, enabling individual AMRs to fulfill work orders autonomously. This system allows for dynamic navigation within an operational area rather than fixed routes, offering the agility to adapt to immediate environmental changes or challenges.
This adaptability is crucial, as it enables route alteration in real time to maintain workflow continuity. A critical advantage of swarm-based systems is their resilience; the fleet is designed without a single point of failure. Should any AMR become unavailable, the system redistributes tasks among the remaining units, ensuring uninterrupted operations.
Moreover, the shared intelligence within the swarm network facilitates optimal task allocation, considering variables such as each vehicle’s charge level, proximity to the objective, and potential pathway obstructions. This collaborative approach ensures that the most suitable AMR is selected for each task, maximizing efficiency and resource utilization.
Q: Can you talk about how your systems allow your users to scale operations for growth and peak periods?
A: Swarm technology enhances fleet scalability by allowing the addition of new vehicles without the need for individual commissioning. Once the initial setup is complete, new vehicles can autonomously adapt by learning from the established fleet, embodying a “plug & perform” ethos.
This capability means that increases in workload, whether from growth or seasonal peaks, can be accommodated by simply adding more vehicles. Conversely, when demand wanes, vehicles can be reallocated to different clusters or locations, ensuring operational flexibility and efficiency across various sites.
Q: Your plug & play technologies allow customers to operate your systems the same day they receive them. How can such quick deployments be an advantage for their operations?
A: The essence of efficiency in system integration lies in minimizing downtime, which is especially critical for customers operating in fast-paced and continuous, 24/7 environments. Quick and seamless integration directly translates to cost savings and operational continuity, which is invaluable in such demanding contexts. Time is money!
Online merchants should consider seven key factors about American consumers in order to optimize their sales and operations this holiday season, according to a report from DHL eCommerce.
First, many of the most powerful sales platforms are marketplaces. With nearly universal appeal, 99% of U.S. shoppers buy from marketplaces, ranked in popularity from Amazon (92%) to Walmart (68%), eBay (47%), Temu (32%), Etsy (28%), and Shein (21%).
Second, they use them often, with 61% of American shoppers buying online at least once a week. Among the most popular items are online clothing and footwear (63%), followed by consumer electronics (33%) and health supplements (30%).
Third, delivery is a crucial aspect of making the sale. Fully 94% of U.S. shoppers say delivery options influence where they shop online, and 45% of consumers abandon their baskets if their preferred delivery option is not offered.
That finding meshes with another report released this week, as a white paper from FedEx Corp. and Morning Consult said that 75% of consumers prioritize free shipping over fast shipping. Over half of those surveyed (57%) prioritize free shipping when making an online purchase, even more than finding the best prices (54%). In fact, 81% of shoppers are willing to increase their spending to meet a retailer’s free shipping threshold, FedEx said.
In additional findings from DHL, the Weston, Florida-based company found:
43% of Americans have an online shopping subscription, with pet food subscriptions being particularly popular (44% compared to 25% globally). Social Media Influence:
61% of shoppers use social media for shopping inspiration, and 26% have made a purchase directly on a social platform.
37% of Americans buy from online retailers in other countries, with 70% doing so at least once a month. Of the 49% of Americans who buy from abroad, most shop from China (64%), followed by the U.K. (29%), France (23%), Canada (15%), and Germany (13%).
While 58% of shoppers say sustainability is important, they are not necessarily willing to pay more for sustainable delivery options.
Schneider says its FreightPower platform now offers owner-operators significantly more access to Schneider’s range of freight options. That can help drivers to generate revenue and strengthen their business through: increased access to freight, high drop and hook rates of over 95% of loads, and a trip planning feature that calculates road miles.
“Collaborating with owner-operators is an important component in the success of our business and the reliable service we can provide customers, which is why the network has grown tremendously in the last 25 years,” Schneider Senior Vice President and General Manager of Truckload and Mexico John Bozec said in a release. "We want to invest in tools that support owner-operators in running and growing their businesses. With Schneider FreightPower, they gain access to better load management, increasing their productivity and revenue potential.”
Economic activity in the logistics industry continued its expansion streak in October, growing for the 11th straight month and reaching its highest level in two years, according to the most recent Logistics Managers’ Index report (LMI), released this week.
The LMI registered 58.9, up from 58.6 in September, and continued a run of moderate growth that began late in 2023. The LMI is a monthly measure of business activity across warehousing and transportation markets. A reading above 50 indicates expansion, and a reading below 50 indicates contraction.
October’s reading showed the fastest rate of expansion in the overall index since September of 2022, when the index hit 61.4. The results show that the industry is continuing its steady recovery from the volatility and sluggish freight market conditions that plagued the sector just after the Covid-19 pandemic, according to the LMI researchers.
“The big takeaway is that we’re continuing the slow, steady recovery,” said LMI researcher Zac Rogers, associate professor of supply chain management at Colorado State University. “I think, ultimately, it’s better to have the slow and steady recovery because it is more sustainable.”
All eight of the LMI’s indices grew during the month, with the Transportation Prices index showing the most growth, at nearly 6 points higher than September, reflecting increased activity across transportation markets. Transportation capacity expanded slightly during the month, remaining just above the 50-point threshold. Rogers said more capacity will enter the market if prices continue to rise, citing idle capacity across the market due to overbuilding during the pandemic years.
“Normally we don’t have this much slack in the market,” he said. “We overbuilt in 2021, so there’s more slack available to soak up this additional demand.”
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
The port worker strike that began yesterday on Canada’s west coast could cost that country $765 million a day in lost trade, according to the ALPS Marine analysis by Russell Group, a British data and analytics company.
Specifically, the labor strike at the ports of Vancouver, Prince Rupert, and Fraser-Surrey will hurt the commodities of furniture, metal products, meat products, aluminum, and clothing. But since the strike action is focused on stopping containers and general cargo, it will not slow operations in grain vessels or cruise ships, the firm said.
“The Canadian port strike is a microcosm of many of the issues that are impacting Western economies today; protection against automation, better work-life balance, and a cost-of-living crisis,” Russell Group Managing Director Suki Basi said in a release. “Taken together, these pressures are creating a cocktail of connected risk for countries, business, individuals and entire sectors such as marine insurance, which help to mitigate cargo exposures.”
The strike is also sending ripples through neighboring U.S. ports, which are hustling to absorb the diverted cargo, according to David Kamran, assistant vice president for Moody’s Ratings.
“The recurrence of strikes at Canadian seaports is positive for U.S. ports that may gain cargo throughput, depending on the strike duration,” Kamran said in a statement. “The current dispute at Vancouver is another example of the resistance of port unions to automation and the social risk involved with implementing these technologies. Persistent disruption in Canadian port access would strengthen the competitive position of US West Coast ports over the medium-term, as shippers seek to diversify cargo away from unreliable gateways.”
The strike is also affected rail movements, according to ocean cargo carrier Maersk. CN has stopped all international intermodal shipments bound for the west coast ports of Prince Rupert, Robbank, Centerm, Vanterm, and Fraser Surrey Docks. And CPKC has stopped acceptance of all export loads and pre-billed empties destined for Vancouver ports.
Connected with the turmoil, Maersk has suspended its import and export carrier demurrage and detention clock for most affected operations. The ultimate duration of the strike is unknown, but the situation is “rapidly evolving” as talks continue between the Longshore Workers Union (ILWU 514) and the British Columbia Maritime Employers Association (BCMEA), Maersk said.
Terms of the acquisition were not disclosed, but Mode Global said it will now assume Jillamy's comprehensive logistics and freight management solutions, while Jillamy's warehousing, packaging and fulfillment services remain unchanged. Under the agreement, Mode Global will gain more than 200 employees and add facilities in Pennsylvania, Arizona, Florida, Texas, Illinois, South Carolina, Maryland, and Ontario to its existing national footprint.
Chalfont, Pennsylvania-based Jillamy calls itself a 3PL provider with expertise in international freight, intermodal, less than truckload (LTL), consolidation, over the road truckload, partials, expedited, and air freight.
"We are excited to welcome the Jillamy freight team into the Mode Global family," Lance Malesh, Mode’s president and CEO, said in a release. "This acquisition represents a significant step forward in our growth strategy and aligns perfectly with Mode's strategic vision to expand our footprint, ensuring we remain at the forefront of the logistics industry. Joining forces with Jillamy enhances our service portfolio and provides our clients with more comprehensive and efficient logistics solutions."