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Red Sea and Panama Canal Disruptions: 2024 Implications for Shippers
Media Statement from Mike Short, President of Global Forwarding at C.H. Robinson:
When disruption in the Red Sea co-occurred with ongoing water level challenges in the Panama Canal, shippers were eager to understand immediate supply chain impacts. That uncertainty led many to build contingency plans to address short-term implications. However, due to lower overall demand, those short-term issues have not been as disruptive as many anticipated. Despite this, global and domestic shippers cannot ignore the longer-term cascading impacts that may follow in the coming months.
Here is what shippers need to know now about rates, capacity and the ports as they plan for Q2 through Q4 this year:
Capacity Changes May Impact Ocean Rates
Since December, 80% of the Suez Canal’s capacity and $200 billion of goods have been diverted to the Cape of Good Hope. These diversions can increase overall transit times by 30%.
And on the Panama Canal, daily vessel traffic has decreased 30% due to historically low water. Avoiding the Panama Canal adds 7 days via Suez Canal and 5-15 days via Cape of Good Hope for all Asia to East Coast or Gulf U.S. shipments.
Additional ocean vessel capacity that began entering the market in 2023, will continue throughout 2024. However, the additional capacity that entered the market in 2023, has been fairly absorbed by the re-routing of vessels via the Cape of Good Hope with the 3,500 additional nautical miles vessels need to travel.
As global ocean carriers continue to build on their understanding of their costs, expected shipper demand, and impact to other trade lanes from the re-routing and shifting of vessels, ocean rates could decrease as we move throughout 2024. Geopolitical conflicts, demand, and other supply chain disruptors will be a big factor in rates and how long carriers choose to reroute vessels.
Potential Delays In and Out of Ports and Rail Terminals
Extended transit times have affected arrival schedules, potentially resulting in vessel congestion, equipment constraints, and driver capacity challenges. Due to reduced demand, ports are witnessing an upswing in empty containers at port and rail terminals, leading to a U.S.-Asia equipment imbalance.
The looming threat of port congestion and equipment disparities may revive concerns about container dwell time, detention, and chassis accruals in the second quarter and beyond. Shippers should closely monitor trends in daily demurrage and detention fees to inform their contingency plans.
In Los Angeles, certain terminals are already restricting daily dray appointments and empty returns, resulting in higher charges for chassis and storage. As empty container volumes increase at the ports, it’s likely more restrictions will be enforced. These risks vary per market and will remain fluid into Q2, so understanding them is critical for U.S. shippers to mitigate inland accessorial fees. Additionally, shippers must recognize the significance of shipping and receiving agility as a factor within their control.
Recent removals of IPI (Inland Point Intermodal) service offerings may lead to increased demand for alternative services like transloading and long-haul drayage. We actively monitor equipment trends across inland U.S. markets, proactively flagging imbalances for our customers’ awareness.
Shippers should remember that East Coast union contracts expire Sept. 30. This may impact rerouting between the coasts in the second half of the year. However, there is limited risk of disruption because Montreal labor negotiation ratified on February 18th, which will likely lead towards a positive resolution between parties soon.
Selecting the Right Port Will Streamline U.S. Surface Transportation
The U.S. surface transportation market is expected to tighten in the second half of this year due to capacity exits.
California will be extremely tight when produce season begins in late spring. Typically, the season sees load-to-truck ratios increase from 1.6 loads per truck in February to over 6 loads per truck at the end of June. Shippers should keep this in mind when considering a switch from East to West Coast ports in the second or third quarter.
Overall, shippers should consider the total cost and transit of any shipment in making planning decisions. Switching from the East to West Coast in the third quarter of this year may improve ocean transit times, but it could also increase inland transit times and costs due to truckload capacity and lasting port congestion from Red Sea and Suez Canal disruptions.
In addition, intermodal market dynamics tend to follow those of truckload. By incorporating an intermodal strategy into their supply chain, shippers can secure capacity that will help them maintain predictability when the market enters its next cycle.
Prioritize Disruption Planning in 2024
There is no one-size-fits-all solution for supply chain disruption. Even when one conflict ends, a ripple of cascading impacts could last years. While shippers shouldn’t expect the same level of ongoing disruption this year that they experienced during the pandemic, they should still consider how these complex events can affect their supply chain and adjust their 2024 strategy accordingly.
Contingency planning should include plan A, B, and C to help shippers pivot quickly to keep goods moving. The last few years have taught us that supply chains are fragile and global events can cause cascading disruption at the domestic and regional level. By working with a logistics expert, shippers can stay on top of trends and develop strategies to enhance flexibility and mitigate these disruption risks.
Des Plaines, Illinois – January 7, 2025: NOBLELIFT North America, a global leader in lithium-iron material handling technology, is excited to announce the appointment of Bill Pedriana as its new President. With nearly four decades of experience in the material handling industry, Pedriana is poised to lead NOBLELIFT North America into a new era of innovation, growth, and customer-centric success.
Bill Pedriana served as Chief Marketing Officer at Big Joe Forklifts, where his visionary leadership helped rebuild the brand, develop groundbreaking products (including the Joey series of access vehicles and their cobot pallet truck concept), and execute comprehensive sales and marketing strategies. For 14 years, Pedriana played an instrumental role in achieving an extraordinary 14x growth in sales and helping to drive the global expansion of Big Joe’s parent company, EP Equipment.
Pedriana’s track record of aligning business strategies with customer needs has consistently delivered exceptional results throughout his career. Drawing from his wealth of experience, he now brings his expertise to NOBLELIFT to continue building on the strong foundation established by his predecessor, Loren Swakow. Under Swakow’s leadership over the past eight years, NOBLELIFT North America experienced unparalleled growth and built a reputation for providing innovative and high-performance material handling solutions.
“I became attracted to NOBLELIFT over the past few years due to their exceptional manufacturing quality, progressive equipment design theory, and their sophistication when it came to deploying intelligent material handling systems,” said Pedriana. “As the incoming President of NOBLELIFT NorthAmerica, I aim to continue the strong growth the organization experienced under Loren Swakow over the past 8 years by utilizing my sales and product development expertise to enhance the value of NOBLELIFT for its distributors and OEM partners. In 2025, we will be introducing a number of new products and programs and expanding our team and capabilities to support our growth.”
Leading the Material Handling Industry Forward
NOBLELIFT North America is known for its wide range of innovative material handling equipment, including electric pallet trucks, sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie- stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. With products trusted in over 100 countries, NOBLELIFT continues to deliver on its promise of high performance, low maintenance, and advanced ergonomic designs at an unbeatable value.
"As part of NOBLELIFT’s focus on delivering exceptional customer experiences, we are excited to have Bill Pedriana join us in this pivotal leadership role," said Wendy Mao, CEO at Noblelift Intelligent Equipment Co., Ltd. “His passion for the industry, proven ability to execute innovative strategies, and dedication to customer satisfaction make him the perfect leader to guide NOBLELIFT into our next phase of growth.”
Pedriana’s values extend beyond operations and product development. “Our industry was built by family businesses and handshakes,” shared Pedriana. “While it’s great to win, it’s how you play the game that delivers true long-term success. I’m grateful for the opportunity to bring everything I’ve learned during my 30+ year career to NOBLELIFT—a brand that aligns perfectly with my beliefs.”
Delivering on What’s Next
With Pedriana’s strategic vision, NOBLELIFT North America will continue to lead advancements in material handling solutions. Plans for 2025 include the launch of cutting-edge equipment and innovative programs designed to empower dealers, and end-users alike. NOBLELIFT North America invites dealers, OEM partners, and businesses to experience how its products and services are transforming operations across industries. To learn more about NOBLELIFT North America’s offerings, visit www.NOBLELIFTna.com or contact your local dealer.
About NOBLELIFT North America
NOBLELIFT® North America (www.nobleliftna.com) is a global leader in Lithium-iron technology. We manufacture a comprehensive range of high-performance, low-maintenance manual, electric, and internal combustion equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. Noblelift® North America builds tough, durable products that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.
For more information about our company and our products, visit www.nobleliftna.com or follow us on social media.
Des Plaines, Illinois – Loren Swakow, Managing Director of NOBLELIFT North America, has announced his retirement effective January 31st, 2025, leaving behind a legacy of unprecedented growth, innovation, and strong relationships built over nearly a decade at the helm of the company.
Swakow joined NOBLELIFT in October 2016, tasked with the challenge of bringing an unknown brand into the highly competitive American market. At the time, NOBLELIFT had no dealer network and minimal brand recognition. Over the course of eight years, Swakow's strategic leadership and expertise have led to remarkable success, driving average annual growth of 43%. Today, NOBLELIFT is supported by a professional dealer network spanning the entire country, with sales growth consistently outpacing the industry, a true testament to Swakow’s vision and determination.
Swakow’s leadership also played a key role in expanding NOBLELIFT's footprint into Canada by helping to establish NOBLELIFT Canada. His unwavering belief in the brand and dedication to fostering partnerships were critical to this growth.
Reflecting on his tenure, Swakow remarked, “It takes a great team to do what we did in eight years, and that’s what we have—A Great Team! I have always believed in fostering open communication, creating a culture of trust, empowering individuals, leveraging diverse perspectives, and prioritizing collaboration. We have all worked very hard, and I am proud of them all.”
Swakow’s career in the material handling industry began long before his time at NOBLELIFT. He co-founded a lift truck dealership with his brother, representing brands like Komatsu, Mitsubishi, Tailift, and TCM. After decades of success, they sold the dealership and related businesses in 2012. Swakow also played a key role in the wider industry, serving as a founding member and Presidentof the Chicago Industrial Truck Dealers Association and as President of MHEDA (Material Handling Equipment Distributors Association) in 2004. His strong belief in the power of networking was critical to the formation of NOBLELIFT North America.
"MHEDA has always been the optimal association for networking," Swakow stated. "The connections and insights I gained through MHEDA were invaluable as we built NOBLELIFT North America from the ground up."
The succession plan for Swakow's role has been set, with the announcement of his successor scheduled for January 7th, 2025. Through January, Swakow will collaborate closely with his successor to ensure a smooth handover of responsibilities and to share his insights and guidance.
“We are grateful for Loren’s remarkable contributions to NOBLELIFT North America,” stated Wendy Mao, CEO at Noblelift Intelligent Equipment Co., Ltd. “His vision and passion have been instrumental in shaping our success. We are committed to building on the strong foundation he has established.”
Swakow’s dedication to excellence, his ability to inspire trust, and his relentless pursuit of success will leave a lasting impact on the material handling industry. While the company expresses enormous gratitude for his leadership, it is clear that his legacy will continue to guide NOBLELIFT on its upward trajectory.
About NOBLELIFT North America
NOBLELIFT® North America (www.nobleliftna.com) is a global leader in Lithium-iron technology. We manufacture a comprehensive range of high-performance, low-maintenance manual, electric, and internal combustion equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. Noblelift® North America builds tough, durable products that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.
For more information about our company and our products, visit www.nobleliftna.com or follow us on social media.
Grocery shoppers in Australia will soon be able to zip in and out of the store in record time, bypassing the lines for cashiers or self-checkout kiosks altogether. They can just walk in, make their selections, and walk out with their bags in hand.
The secret to this express shopping experience is the “Caper Cart,” an AI (artificial intelligence)-powered smart trolley from San Francisco-based Instacart. In its first deployment in the Asia Pacific (APAC) region, the system is being tested by Coles Supermarkets, a food and beverage retailer with more than 1,800 grocery and liquor stores throughout the country.
To get started, customers simply grab a grocery cart-sized smart trolley at the store’s entrance and begin shopping, depositing the items directly into shopping bags as they go. The Caper Carts use onboard AI, cameras, and a built-in scale to automatically recognize items as they’re added to the trolley. Customers can watch their running total display on a screen—just as if they were shopping online—then swipe their credit card on the trolley’s payment terminal to complete the purchase.
“As the first retailer in Australia to introduce AI-powered trolleys, we’re excited to offer our customers a convenient and engaging way to shop in-store, helping them save time, manage their budget, and check out faster—or at their own pace,” Coles’ chief digital officer, Ben Hassing, said in a release. “The Coles smart trolley illustrates our omnichannel approach, leveraging digital capabilities to enrich the in-store experience.”
If you’re looking to make the packaging process more eco-friendly, the obvious place to start is with the box itself. And that’s exactly what Salt Lake City-based Packsize did when it made its initial foray into sustainable packaging back in 2002. That year, the company launched its first product, an innovative on-demand packaging system designed to reduce cardboard waste (and the need for filler material) by creating a right-sized box for each shipment.
Now the company is ready for the next step: greening up the glue.
According to Packsize, 300 billion boxes around the globe are sealed using 500,000 tons of hot-melt adhesive every year, contributing significantly to global emissions generated by the paper-based packaging industry. In a bid to cut those emissions, Packsize recently teamed up with Henkel Adhesive Technologies, a unit of the German chemical and consumer goods company Henkel, to launch Eco-Pax, a bio-based hot-melt adhesive designed to lower carbon footprints without sacrificing performance.
Eco-Pax is made from bio-based raw materials, forgoing traditional fossil-based ingredients. The adhesive will soon be used on more than 340 million boxes produced annually using Packsize’s right-sized packaging machines. That single change is expected to reduce Science Based Targets Initiative (SBTi)-relevant greenhouse gas (GHG) emissions up to 32%, which is equivalent to the burning of 1.75 million pounds of coal, the partners said.
“Partnering with an innovative leader like Packsize to launch a bio-based adhesive solution is a big step toward building a more sustainable packaging value chain,” Kevin Heffernan, head of business development, North America, consumer goods adhesives, Henkel Adhesives Technologies, said in a release. “Together, we’re setting a new standard for sustainability in packaging while delivering the high-performance brands and consumers trust.”
MOORESTOWN, NJ (December 18, 2024) OPEX® Corporation, a global leader in Next Generation Automation providing solutions for document, mail, and warehouse automation, has been selected as a finalist in the 2024 NED (New Equipment Digest) Innovation Awards, which celebrates innovations in industrial technology, tools, and equipment that empower businesses to work faster, better, and more cost-effectively.
Introduced in March 2024, Sure Sort X with Xtract is a fully adaptable, turnkey offering designed to automate multiple manual tasks with a simple, one-touch solution.
The technology handles nearly 100% of customer-sortable items weighing up to 20 pounds and sorts items into a configurable array of mixed bin sizes and types, all while maintaining a consistent throughput of up to 2,100 items per hour.
“We are excited to once again receive this recognition, which honors our warehouse automation solutions that clients around the globe count on, as well as our culture of innovation,” said Alex Stevens, President, OPEX Warehouse Automation. “Sure Sort has long been a preferred warehouse automation solution for distribution centers and third-party logistics companies. Sure Sort X paired with Xtract has been developed to meet the evolving demands of the marketplace to deliver one integrated solution that automates the sort and order takeaway process.”
When Sure Sort X is paired with Xtract, totes are retrieved and their contents are transferred into shipping containers automatically, eliminating the need to manually sort and transfer boxes downstream. Xtract iBOTs can handle up to 200 extracted totes per hour.
The system can accommodate multiple market vertical workflows and greatly reduce the need for human interface. Installation can occur in as little as one week and return on investment can be realized within just two years.
For nearly five decades, OPEX has served as a trusted partner, collaborating closely with clients to develop customized, scalable solutions that transform how they conduct business.
About OPEX
OPEX Corporation is a global leader in Next Generation Automation, providing innovative, unique solutions for warehouse, document and mail automation. With headquarters in Moorestown, NJ, USA—and facilities in Pennsauken, NJ; Plano, TX; France; Germany; Switzerland; the United Kingdom; and Australia—OPEX has nearly 1,600 employees who are continuously reimagining and delivering customized, scalable technology solutions that solve the business challenges of today and in the future.