Transportation & Logistics Roundtable: How tech is changing the transportation game
What will 2024 hold for transportation and logistics operations? How will technological advances affect the way we move goods? And what can warehouses do to better prepare their shipments for transit? To get some answers, we asked leading experts from companies participating in DC Velocity’s Transportation & Logistics Theater at Modex 2024. Here’s what they had to say.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Q: How have recent government investments in infrastructure affected transportation operations?
Ahmad Stokes: Recent government infrastructure investments have had a positive impact on transportation operations in the United States by enhancing the capacity, efficiency, safety, and sustainability of various modes of transportation. We have received a lot of automation requirements from third-party logistics companies this year, which is indeed a good sign.
Q: How have higher interest rates affected investment in assets and new technologies?
Stanislas Normand: The rising cost of capital is forcing companies to be a lot more strategic about their spending, including investment in new technologies. At the same time, underlying pressure to modernize supply chains is not going anywhere as businesses continue to struggle with labor issues, growing customer expectations, and general uncertainty around the future. This means that we’re seeing businesses do more due diligence around whether the technologies they’re investing in can both meet their current needs and provide the flexibility to adapt to changes down the line.
Nicolas Chee: Higher interest rates have made it more challenging for companies to invest in new assets and technologies due to increased borrowing costs. However, this also creates an impetus for companies to invest in cost-effective and efficient solutions. Our autonomous mobile robots offer long-term cost savings and efficiency gains, making them a smart investment even in times of financial constraint.
Rick DeFiesta: Even with interest rate pressures, many companies are still dealing with labor shortages, so they are looking to mobile robotic automation to address their workforce challenges. And e-commerce activity isn’t slowing down, so companies need to make strategic investments to keep up with order fulfillment demands. Due to this and despite high interest rates, we expect strong mobile robotics demand to continue throughout 2024 and beyond no matter the economic situation.
Q: How can new technologies aid in loading and unloading trucks?
Nicolas Chee: New technologies, particularly in automation and robotics, can significantly streamline the process of loading and unloading trucks. Our robots, for example, can be programmed to carry out these tasks with high precision and speed, reducing the need for manual labor and the potential for errors. This not only speeds up the process but also helps in reducing workplace injuries associated with heavy lifting.
Ahmad Stokes: Truck loading and unloading has always been a major topic in automation, and the past two years have really seen the productization of some exciting technologies, such as vision and 3D laser-based perception, the composite robots, and autonomous forklifts. Combining artificial intelligence, machine vision, and control algorithms, these systems can automate the loading and unloading of conveyor belts, pallets, cages, cartons, and other goods by means of mobile robots to meet the challenge of labor shortages.
Rick DeFiesta: Robots can accomplish tasks that are either unsafe or unpleasant, while creating more skilled jobs for employees. In this case, robots can reduce repetitive work and the tiring act of loading and unloading trailers, and also get employees out of the elements. Workers unloading trucks can be exposed to sweltering temperatures or bitter cold, depending on the time of year. Using new technologies to load and unload, in conjunction with mobile order fulfillment robots, can improve employee happiness and retention. From an operational standpoint, truck loaders can also help speed up the loading/unloading processes and improve efficiency.
Stanislas Normand: There are plenty of technologies that can make it easier to load and unload trucks, including automated docking systems, conveyors, and even exoskeletons for material handling. That said, one functionality that is seeing high demand in our space is the ability to sequence outbound orders. What it allows is to essentially cube out trucks in a specific order, which can be helpful for both loading and unloading. A simple example would be to load a truck that drops off orders to multiple facilities in a way where orders are organized in the sequence in which they will be dropped off.
Q: Has the economic slowdown during the past year eased the driver shortage?
Ahmad Stokes: The economic slowdown has not eased the driver shortage, but rather exacerbated it. Over the next decade, the industry will have to recruit nearly 1,000,000 new drivers to replace retiring drivers and drivers that leave voluntarily or involuntarily, as well as meet the need for additional drivers to accommodate industry growth.
Q: How can warehouses improve how they prepare shipments for transit?
Stanislas Normand: This will sound obvious, but the key things that warehouses need to improve are speed and accuracy. This is largely due to the fact that most operations remain incredibly manual and thus prone to mistakes and low productivity. This not only limits the throughput that warehouse operations can achieve, but also creates a lot of additional costs.
Ahmad Stokes: Operators would benefit by implementing automation and robotics to improve reliability, speed, and safety of picking, packing, palletizing, loading, and unloading tasks. They could also utilize some management method or tools, like value-stream mapping, to identify and eliminate bottlenecks and inefficiencies in the warehouse shipping process. And they could adopt more economical, recycled packaging to reduce material waste.
Rick DeFiesta: It’s important for warehouse operators to effectively utilize the entire capacity of their facility, properly organizing and prioritizing goods to ensure accurate and efficient order picking. Clear labeling and optimized mapping of the entire warehouse is important. High-density storage, picking, sorting, and transport can all be streamlined with the help of warehouse robotics solutions.
Nicolas Chee: Warehouses can improve shipment preparation by adopting automated systems and robotics for picking, packing, and sorting. Our autonomous mobile robots are designed to seamlessly integrate into existing warehouse operations, enhancing efficiency and accuracy in preparing shipments. In addition, implementing advanced tracking and inventory management systems can further streamline the process and reduce errors.
The Port of Oakland has been awarded $50 million from the U.S. Department of Transportation’s Maritime Administration (MARAD) to modernize wharves and terminal infrastructure at its Outer Harbor facility, the port said today.
Those upgrades would enable the Outer Harbor to accommodate Ultra Large Container Vessels (ULCVs), which are now a regular part of the shipping fleet calling on West Coast ports. Each of these ships has a handling capacity of up to 24,000 TEUs (20-foot containers) but are currently restricted at portions of Oakland’s Outer Harbor by aging wharves which were originally designed for smaller ships.
According to the port, those changes will let it handle newer, larger vessels, which are more efficient, cost effective, and environmentally cleaner to operate than older ships. Specific investments for the project will include: wharf strengthening, structural repairs, replacing container crane rails, adding support piles, strengthening support beams, and replacing electrical bus bar system to accommodate larger ship-to-shore cranes.
The Florida logistics technology startup OneRail has raised $42 million in venture backing to lift the fulfillment software company its next level of growth, the company said today.
The “series C” round was led by Los Angeles-based Aliment Capital, with additional participation from new investors eGateway Capital and Florida Opportunity Fund, as well as current investors Arsenal Growth Equity, Piva Capital, Bullpen Capital, Las Olas Venture Capital, Chicago Ventures, Gaingels and Mana Ventures. According to OneRail, the funding comes amidst a challenging funding environment where venture capital funding in the logistics sector has seen a 90% decline over the past two years.
The latest infusion follows the firm’s $33 million Series B round in 2022, and its move earlier in 2024 to acquire the Vancouver, Canada-based company Orderbot, a provider of enterprise inventory and distributed order management (DOM) software.
Orlando-based OneRail says its omnichannel fulfillment solution pairs its OmniPoint cloud software with a logistics as a service platform and a real-time, connected network of 12 million drivers. The firm says that its OmniPointsoftware automates fulfillment orchestration and last mile logistics, intelligently selecting the right place to fulfill inventory from, the right shipping mode, and the right carrier to optimize every order.
“This new funding round enables us to deepen our decision logic upstream in the order process to help solve some of the acute challenges facing retailers and wholesalers, such as order sourcing logic defaulting to closest store to customer to fulfill inventory from, which leads to split orders, out-of-stocks, or worse, cancelled orders,” OneRail Founder and CEO Bill Catania said in a release. “OneRail has revolutionized that process with a dynamic fulfillment solution that quickly finds available inventory in full, from an array of stores or warehouses within a localized radius of the customer, to meet the delivery promise, which ultimately transforms the end-customer experience.”
Commercial fleet operators are steadily increasing their use of GPS fleet tracking, in-cab video solutions, and predictive analytics, driven by rising costs, evolving regulations, and competitive pressures, according to an industry report from Verizon Connect.
Those conclusions come from the company’s fifth annual “Fleet Technology Trends Report,” conducted in partnership with Bobit Business Media, and based on responses from 543 fleet management professionals.
The study showed that for five consecutive years, at least four out of five respondents have reported using at least one form of fleet technology, said Atlanta-based Verizon Connect, which provides fleet and mobile workforce management software platforms, embedded OEM hardware, and a connected vehicle device called Hum by Verizon.
The most commonly used of those technologies is GPS fleet tracking, with 69% of fleets across industries reporting its use, the survey showed. Of those users, 72% find it extremely or very beneficial, citing improved efficiency (62%) and a reduction in harsh driving/speeding events (49%).
Respondents also reported a focus on safety, with 57% of respondents citing improved driver safety as a key benefit of GPS fleet tracking. And 68% of users said in-cab video solutions are extremely or very beneficial. Together, those technologies help reduce distracted driving incidents, improve coaching sessions, and help reduce accident and insurance costs, Verizon Connect said.
Looking at the future, fleet management software is evolving to meet emerging challenges, including sustainability and electrification, the company said. "The findings from this year's Fleet Technology Trends Report highlight a strong commitment across industries to embracing fleet technology, with GPS tracking and in-cab video solutions consistently delivering measurable results,” Peter Mitchell, General Manager, Verizon Connect, said in a release. “As fleets face rising costs and increased regulatory pressures, these technologies are proving to be indispensable in helping organizations optimize their operations, reduce expenses, and navigate the path toward a more sustainable future.”
Businesses engaged in international trade face three major supply chain hurdles as they head into 2025: the disruptions caused by Chinese New Year (CNY), the looming threat of potential tariffs on foreign-made products that could be imposed by the incoming Trump Administration, and the unresolved contract negotiations between the International Longshoremen’s Association (ILA) and the U.S. Maritime Alliance (USMX), according to an analysis from trucking and logistics provider Averitt.
Each of those factors could lead to significant shipping delays, production slowdowns, and increased costs, Averitt said.
First, Chinese New Year 2025 begins on January 29, prompting factories across China and other regions to shut down for weeks, typically causing production to halt and freight demand to skyrocket. The ripple effects can range from increased shipping costs to extended lead times, disrupting even the most well-planned operations. To prepare for that event, shippers should place orders early, build inventory buffers, secure freight space in advance, diversify shipping modes, and communicate with logistics providers, Averitt said.
Second, new or increased tariffs on foreign-made goods could drive up the cost of imports, disrupt established supply chains, and create uncertainty in the marketplace. In turn, shippers may face freight rate volatility and capacity constraints as businesses rush to stockpile inventory ahead of tariff deadlines. To navigate these challenges, shippers should prepare advance shipments and inventory stockpiling, diversity sourcing, negotiate supplier agreements, explore domestic production, and leverage financial strategies.
Third, unresolved contract negotiations between the ILA and the USMX will come to a head by January 15, when the current contract expires. Labor action or strikes could cause severe disruptions at East and Gulf Coast ports, triggering widespread delays and bottlenecks across the supply chain. To prepare for the worst, shippers should adopt a similar strategy to the other potential January threats: collaborate early, secure freight, diversify supply chains, and monitor policy changes.
According to Averitt, companies can cushion the impact of all three challenges by deploying a seamless, end-to-end solution covering the entire path from customs clearance to final-mile delivery. That strategy can help businesses to store inventory closer to their customers, mitigate delays, and reduce costs associated with supply chain disruptions. And combined with proactive communication and real-time visibility tools, the approach allows companies to maintain control and keep their supply chains resilient in the face of global uncertainties, Averitt said.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.