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C.H. ROBINSON: WHAT GLOBAL SHIPPERS SHOULD EXPECT FROM ONGOING RED SEA DISRUPTION
C.H. Robinson’s Matthew Burgess, vice president of global ocean services, provides insights on three factors shippers need to be prepared for in the coming weeks, including how other supply chain disruptions could elevate the impact further.
While the full impact to global supply chains from the conflict in the Red Sea is still unfolding, it is clear that we have just begun to see the ripple effects. Even if the conflict was solved tomorrow, the cascade of disruptions has already begun. And it will take significant time for the logistics market to return to more predictable cycles.
As we remain in the midst of the disruption, here are some factors shippers should prepare for:
Constrained global ocean capacity and equipment
The pauses in transit and re-routing of vessels from the Suez Canal are already placing a strain on capacity globally – not only in the Red Sea. While space limitations are most prominent on the Asia-Europe trade lane now, and are expected to continue for multiple weeks, we’re seeing the impact across other lanes as ocean carriers shift vessels to lanes with the highest shipping demand.
To secure space in a competitive capacity market, booking as far in advance as possible for ocean freight will be key across all trade lanes. Currently, we’re recommending customers to book at least 3-4 weeks in advance.
As vessels and containers are in transit longer, a shortage of empty containers and equipment in Asia will occur. This will further increase delays as freight is stuck at origin until an empty container is available. When containers are in short supply, utilizing less-than-container load (LCL) ocean shipping is an option to consider. If you can’t secure a full 20 or 40-foot container, LCL helps keep some of your freight moving by securing space in a shared container.
Other events causing delays
Since 29% of global ocean traffic typically travels through the Suez Canal, it was clear the re-routing of vessel traffic was going to have a significant impact. However, the disruption was promptly elevated due to the ongoing ocean shipping challenges because of low water levels in the Panama Canal.
Not only were some vessels re-routed to the Suez Canal to avoid the Panama Canal before the conflict escalated, the ongoing drought in Panama leaves shippers with one less option. This leaves the Cape of Good Hope as the main alternative ocean route available – and that route adds, on average, 14 days to transit time depending on the origin and destination. Although there has recently been an increase in rain in the area and some additional daily slots have opened up, the Panama Canal is unlikely to be a reliable alternative solution anytime soon as that area enters their dry season. Vessel restrictions will likely remain in place for the foreseeable future.
Lunar New Year is another event to keep in mind. The holiday traditionally brings an increase in exports from Asia as companies tend to move more freight before most businesses across Asia go offline for at least 2 weeks.
Typically, the ocean market sees volume increases several weeks before the holiday, which starts February 10th this year. These expected volume increases will compound delays that the logistics market is already experiencing.
Expanded role of air freight and LCL ocean shipping in the coming weeks
Although it is a completely different situation, the cascade of disruptions across the supply chain is giving some shippers flashbacks to the COVID pandemic. Similarly, some shippers are already in survival mode with one goal on their mind: make sure my freight moves by whatever means possible. That’s where contingency plans come in. Keep in mind, a logistics provider with global scale and expertise to strategize and put those plans in motion is key to keep your freight moving during disruption.
Traditional air freight is an obvious alternative, but contingency plans can also include a combination of sea and air solutions, expedited inland services, transloading when cargo arrives at port, and LCL. The spot market will be a good indicator to monitor the industry-wide shift to other modes.
Since this disruption escalated over the holidays, contingency plans are rolling out slower than usual, but we expect this to change quickly as people are back in the office. While air and LCL capacity is easier to come by now, that may not be the case long-term as shippers activate their contingency plans.
In anticipation of ocean to air conversions, we’re already blocking additional air capacity on core trade lanes to help our customers keep their freight moving. However, shippers shouldn’t only focus on individual locations or modes. We’re helping our customers look across their entire supply chain and build risk mitigation strategies that support their business amidst an evolving geopolitical climate.
Even if you’re not currently impacted by the disruption, starting conversations with your logistics provider now is crucial as delays will likely cascade to multiple areas of the supply chain, including surface transportation. While disruption is not new in global shipping, each event is as unique as the supply chains operating in it. As the situation is evolving, contingency plans that include plans A, B and C are critical to keeping supply chains moving.
Des Plaines, Illinois – January 7, 2025: NOBLELIFT North America, a global leader in lithium-iron material handling technology, is excited to announce the appointment of Bill Pedriana as its new President. With nearly four decades of experience in the material handling industry, Pedriana is poised to lead NOBLELIFT North America into a new era of innovation, growth, and customer-centric success.
Bill Pedriana served as Chief Marketing Officer at Big Joe Forklifts, where his visionary leadership helped rebuild the brand, develop groundbreaking products (including the Joey series of access vehicles and their cobot pallet truck concept), and execute comprehensive sales and marketing strategies. For 14 years, Pedriana played an instrumental role in achieving an extraordinary 14x growth in sales and helping to drive the global expansion of Big Joe’s parent company, EP Equipment.
Pedriana’s track record of aligning business strategies with customer needs has consistently delivered exceptional results throughout his career. Drawing from his wealth of experience, he now brings his expertise to NOBLELIFT to continue building on the strong foundation established by his predecessor, Loren Swakow. Under Swakow’s leadership over the past eight years, NOBLELIFT North America experienced unparalleled growth and built a reputation for providing innovative and high-performance material handling solutions.
“I became attracted to NOBLELIFT over the past few years due to their exceptional manufacturing quality, progressive equipment design theory, and their sophistication when it came to deploying intelligent material handling systems,” said Pedriana. “As the incoming President of NOBLELIFT NorthAmerica, I aim to continue the strong growth the organization experienced under Loren Swakow over the past 8 years by utilizing my sales and product development expertise to enhance the value of NOBLELIFT for its distributors and OEM partners. In 2025, we will be introducing a number of new products and programs and expanding our team and capabilities to support our growth.”
Leading the Material Handling Industry Forward
NOBLELIFT North America is known for its wide range of innovative material handling equipment, including electric pallet trucks, sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie- stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. With products trusted in over 100 countries, NOBLELIFT continues to deliver on its promise of high performance, low maintenance, and advanced ergonomic designs at an unbeatable value.
"As part of NOBLELIFT’s focus on delivering exceptional customer experiences, we are excited to have Bill Pedriana join us in this pivotal leadership role," said Wendy Mao, CEO at Noblelift Intelligent Equipment Co., Ltd. “His passion for the industry, proven ability to execute innovative strategies, and dedication to customer satisfaction make him the perfect leader to guide NOBLELIFT into our next phase of growth.”
Pedriana’s values extend beyond operations and product development. “Our industry was built by family businesses and handshakes,” shared Pedriana. “While it’s great to win, it’s how you play the game that delivers true long-term success. I’m grateful for the opportunity to bring everything I’ve learned during my 30+ year career to NOBLELIFT—a brand that aligns perfectly with my beliefs.”
Delivering on What’s Next
With Pedriana’s strategic vision, NOBLELIFT North America will continue to lead advancements in material handling solutions. Plans for 2025 include the launch of cutting-edge equipment and innovative programs designed to empower dealers, and end-users alike. NOBLELIFT North America invites dealers, OEM partners, and businesses to experience how its products and services are transforming operations across industries. To learn more about NOBLELIFT North America’s offerings, visit www.NOBLELIFTna.com or contact your local dealer.
About NOBLELIFT North America
NOBLELIFT® North America (www.nobleliftna.com) is a global leader in Lithium-iron technology. We manufacture a comprehensive range of high-performance, low-maintenance manual, electric, and internal combustion equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. Noblelift® North America builds tough, durable products that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.
For more information about our company and our products, visit www.nobleliftna.com or follow us on social media.
Des Plaines, Illinois – Loren Swakow, Managing Director of NOBLELIFT North America, has announced his retirement effective January 31st, 2025, leaving behind a legacy of unprecedented growth, innovation, and strong relationships built over nearly a decade at the helm of the company.
Swakow joined NOBLELIFT in October 2016, tasked with the challenge of bringing an unknown brand into the highly competitive American market. At the time, NOBLELIFT had no dealer network and minimal brand recognition. Over the course of eight years, Swakow's strategic leadership and expertise have led to remarkable success, driving average annual growth of 43%. Today, NOBLELIFT is supported by a professional dealer network spanning the entire country, with sales growth consistently outpacing the industry, a true testament to Swakow’s vision and determination.
Swakow’s leadership also played a key role in expanding NOBLELIFT's footprint into Canada by helping to establish NOBLELIFT Canada. His unwavering belief in the brand and dedication to fostering partnerships were critical to this growth.
Reflecting on his tenure, Swakow remarked, “It takes a great team to do what we did in eight years, and that’s what we have—A Great Team! I have always believed in fostering open communication, creating a culture of trust, empowering individuals, leveraging diverse perspectives, and prioritizing collaboration. We have all worked very hard, and I am proud of them all.”
Swakow’s career in the material handling industry began long before his time at NOBLELIFT. He co-founded a lift truck dealership with his brother, representing brands like Komatsu, Mitsubishi, Tailift, and TCM. After decades of success, they sold the dealership and related businesses in 2012. Swakow also played a key role in the wider industry, serving as a founding member and Presidentof the Chicago Industrial Truck Dealers Association and as President of MHEDA (Material Handling Equipment Distributors Association) in 2004. His strong belief in the power of networking was critical to the formation of NOBLELIFT North America.
"MHEDA has always been the optimal association for networking," Swakow stated. "The connections and insights I gained through MHEDA were invaluable as we built NOBLELIFT North America from the ground up."
The succession plan for Swakow's role has been set, with the announcement of his successor scheduled for January 7th, 2025. Through January, Swakow will collaborate closely with his successor to ensure a smooth handover of responsibilities and to share his insights and guidance.
“We are grateful for Loren’s remarkable contributions to NOBLELIFT North America,” stated Wendy Mao, CEO at Noblelift Intelligent Equipment Co., Ltd. “His vision and passion have been instrumental in shaping our success. We are committed to building on the strong foundation he has established.”
Swakow’s dedication to excellence, his ability to inspire trust, and his relentless pursuit of success will leave a lasting impact on the material handling industry. While the company expresses enormous gratitude for his leadership, it is clear that his legacy will continue to guide NOBLELIFT on its upward trajectory.
About NOBLELIFT North America
NOBLELIFT® North America (www.nobleliftna.com) is a global leader in Lithium-iron technology. We manufacture a comprehensive range of high-performance, low-maintenance manual, electric, and internal combustion equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. Noblelift® North America builds tough, durable products that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.
For more information about our company and our products, visit www.nobleliftna.com or follow us on social media.
Grocery shoppers in Australia will soon be able to zip in and out of the store in record time, bypassing the lines for cashiers or self-checkout kiosks altogether. They can just walk in, make their selections, and walk out with their bags in hand.
The secret to this express shopping experience is the “Caper Cart,” an AI (artificial intelligence)-powered smart trolley from San Francisco-based Instacart. In its first deployment in the Asia Pacific (APAC) region, the system is being tested by Coles Supermarkets, a food and beverage retailer with more than 1,800 grocery and liquor stores throughout the country.
To get started, customers simply grab a grocery cart-sized smart trolley at the store’s entrance and begin shopping, depositing the items directly into shopping bags as they go. The Caper Carts use onboard AI, cameras, and a built-in scale to automatically recognize items as they’re added to the trolley. Customers can watch their running total display on a screen—just as if they were shopping online—then swipe their credit card on the trolley’s payment terminal to complete the purchase.
“As the first retailer in Australia to introduce AI-powered trolleys, we’re excited to offer our customers a convenient and engaging way to shop in-store, helping them save time, manage their budget, and check out faster—or at their own pace,” Coles’ chief digital officer, Ben Hassing, said in a release. “The Coles smart trolley illustrates our omnichannel approach, leveraging digital capabilities to enrich the in-store experience.”
If you’re looking to make the packaging process more eco-friendly, the obvious place to start is with the box itself. And that’s exactly what Salt Lake City-based Packsize did when it made its initial foray into sustainable packaging back in 2002. That year, the company launched its first product, an innovative on-demand packaging system designed to reduce cardboard waste (and the need for filler material) by creating a right-sized box for each shipment.
Now the company is ready for the next step: greening up the glue.
According to Packsize, 300 billion boxes around the globe are sealed using 500,000 tons of hot-melt adhesive every year, contributing significantly to global emissions generated by the paper-based packaging industry. In a bid to cut those emissions, Packsize recently teamed up with Henkel Adhesive Technologies, a unit of the German chemical and consumer goods company Henkel, to launch Eco-Pax, a bio-based hot-melt adhesive designed to lower carbon footprints without sacrificing performance.
Eco-Pax is made from bio-based raw materials, forgoing traditional fossil-based ingredients. The adhesive will soon be used on more than 340 million boxes produced annually using Packsize’s right-sized packaging machines. That single change is expected to reduce Science Based Targets Initiative (SBTi)-relevant greenhouse gas (GHG) emissions up to 32%, which is equivalent to the burning of 1.75 million pounds of coal, the partners said.
“Partnering with an innovative leader like Packsize to launch a bio-based adhesive solution is a big step toward building a more sustainable packaging value chain,” Kevin Heffernan, head of business development, North America, consumer goods adhesives, Henkel Adhesives Technologies, said in a release. “Together, we’re setting a new standard for sustainability in packaging while delivering the high-performance brands and consumers trust.”
MOORESTOWN, NJ (December 18, 2024) OPEX® Corporation, a global leader in Next Generation Automation providing solutions for document, mail, and warehouse automation, has been selected as a finalist in the 2024 NED (New Equipment Digest) Innovation Awards, which celebrates innovations in industrial technology, tools, and equipment that empower businesses to work faster, better, and more cost-effectively.
Introduced in March 2024, Sure Sort X with Xtract is a fully adaptable, turnkey offering designed to automate multiple manual tasks with a simple, one-touch solution.
The technology handles nearly 100% of customer-sortable items weighing up to 20 pounds and sorts items into a configurable array of mixed bin sizes and types, all while maintaining a consistent throughput of up to 2,100 items per hour.
“We are excited to once again receive this recognition, which honors our warehouse automation solutions that clients around the globe count on, as well as our culture of innovation,” said Alex Stevens, President, OPEX Warehouse Automation. “Sure Sort has long been a preferred warehouse automation solution for distribution centers and third-party logistics companies. Sure Sort X paired with Xtract has been developed to meet the evolving demands of the marketplace to deliver one integrated solution that automates the sort and order takeaway process.”
When Sure Sort X is paired with Xtract, totes are retrieved and their contents are transferred into shipping containers automatically, eliminating the need to manually sort and transfer boxes downstream. Xtract iBOTs can handle up to 200 extracted totes per hour.
The system can accommodate multiple market vertical workflows and greatly reduce the need for human interface. Installation can occur in as little as one week and return on investment can be realized within just two years.
For nearly five decades, OPEX has served as a trusted partner, collaborating closely with clients to develop customized, scalable solutions that transform how they conduct business.
About OPEX
OPEX Corporation is a global leader in Next Generation Automation, providing innovative, unique solutions for warehouse, document and mail automation. With headquarters in Moorestown, NJ, USA—and facilities in Pennsauken, NJ; Plano, TX; France; Germany; Switzerland; the United Kingdom; and Australia—OPEX has nearly 1,600 employees who are continuously reimagining and delivering customized, scalable technology solutions that solve the business challenges of today and in the future.