David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Unless you had a rich uncle, you’re probably destined to spend about 45 years of your life working. For most of us, time on the job represents about one-third of our existence, so ideally, our work lives will prove both rewarding and enjoyable.
As technology advances, the kind of work we do changes. There’s not a lot of call now for blacksmiths or wainwrights. Today’s jobs use different technologies from those that engaged our ancestors. Likewise, the jobs of tomorrow will be different from those of today, with much of the change driven by technological advancements.
Ian Kahn is a technology writer and futurist, and the founder of a consultancy known as The Futuracy. His firm provides education about the future and emerging technologies, and helps companies determine how ready they are for the future and how disruption-proof their organizations are.
Kahn was recently a guest on DC Velocity’s “Logistics Matters” podcast, where he spoke with Group Editorial Director David Maloney. What follows are some excerpts from their conversation.
Q: Will work in general be different in the future than it is today?
A: There are so many different types of work. For many people, work is about doing things and accomplishing tasks. For others, it is creative work, thinking work. So there are many different types of work. Within the logistics industry and supply chain, there is a lot of work that’s manual—it’s about moving goods from one place to another. But there is also creative work, thinking work, such as back-office work.
What’s happening right now is that work across the board is changing. Automation is taking over some tasks, although there are still many roles that are not changing, that will stay the way they are.
We keep hearing about what technology is doing and the transformation it’s creating, but we also have to ask what parts of the jobs and roles are changing? Is it changing the repetitive tasks or the creative tasks? The physical tasks or some other type of task? Automation and robotics are here, and there are some exciting things coming down the pipeline.
Q: What are some of the most influential aspects of technology that will affect supply chain jobs?
A: Right now, we’re hearing a lot about artificial intelligence and how it will change the way repetitive tasks are done and eliminate the need for human intervention. Great. I love the idea, but let’s have proof of that by creating some use cases. Let’s actually make the lives of workers better and more efficient.
There’s also robotics, autonomous cars, and self-driving trucks. Now, that part of the industry is also exciting, and maybe the truck operators, the professionals who are on the road, can get some kind of a break. Maybe they can drive shorter routes or make use of different routing strategies. That’s a promising technology that can help the industry become more efficient. But that conversation is much bigger than just having self-driving vehicles on the roads. We need the right infrastructure. We need the right transportation systems and technologies in order for that to be successful.
Then you have blockchain technology, which can fundamentally alter the way payments are made, the way customers are paying their vendors. It could address the challenge of money being stuck in escrow, where it is waiting to be paid out to someone. Technology such as blockchain can change that, but we still need to have those initial use cases.
Q: You mentioned how jobs are going to change in the future and will obviously be influenced by technology. Are our high schools, colleges, and technical schools properly preparing students for the jobs of the future?
A: I think they are partially preparing students for the future, but the challenge also for schools, universities, colleges, and training institutes is that technology is changing more rapidly than curriculums can change. Unfortunately, universities and educational institutions cannot change their curriculum every six months. We have to pay close attention to identifying the bigger trends that are changing industry.
Right now, I think there’s a need for improvement with respect to education pertaining to emerging technologies, how these technologies work. And it’s not just about teaching people how jobs are changing; it’s also about how they can use these technologies to their benefit. How their jobs can be made easier. How their jobs can become more efficient, and how they can contribute more value to the economy, to the industry, and to their employers.
Q: Will the next generation of students have to acquire different kinds of skills to prepare for future work?
A: If you look at the past, we were living in a very manual, mechanized world, where initially technology—like steam engines and electricity—was used mainly to move things. We then went to automation, which enabled large factories to produce goods at a rapid pace.
We are now living in the era of cognitive technologies, where the emphasis is on how technology is able to eliminate human error. It enables faster processing, the production of more widgets per hour, and so on and so forth.
Technology to me is different in many ways from what it was, say, 20, 30, or 50 years ago. So, the definition of what it can do has changed. People who have been in the workforce for years have a completely different relationship with their work compared with kids who are in school right now and who will be in the workforce five or 10 years from now. Their skill sets are going to be different because the world they operate and work in is going to be driven by different parameters than in the past.
The future workforce has to be more in tune with technology. They already are, right? You see kids dealing with technology really well. I feel that the future jobs are going to be less hands-on and more creative, more cognitive.
Q: Are there other skills tomorrow’s workers will need beyond what you just talked about?
A: I believe at the end of the day, we all are human. We need the skills to communicate and to work with other people and understand complexity. Right now, we’re seeing high demand for data scientists, people who can make sense of the vast amount of data that technology generates. I believe that—the data side of the industry—will be a good place to look for positions within logistics.
Communication, public relations—any channel that makes that happen—is great. Sales is always a good place to be because salespeople will always be in demand.
We know the general direction we’re headed in is, of course, specialization, and people need to keep their skills up. Don’t assume that because you’ve had a lot of training, you’re done with that. You’ve got to constantly keep learning.
Q: How will AI shape the future of work?
A: As we stand on the precipice of the AI revolution, it’s evident that the jobs landscape will undergo significant transformation. Historically, technology has always been a catalyst for change in the workplace. Consider the accounting industry: Half a century ago, accountants relied on pen, paper, and ledgers. Today, the scene is vastly different, with technologies like Excel and advanced risk management software reshaping the industry’s operations. This evolution isn’t exclusive to accounting; sectors like manufacturing, retail, and agriculture are witnessing similar technological metamorphoses. Furthermore, as technology evolves, it’s not just about jobs changing or becoming obsolete; it’s also about the birth of new roles and opportunities.
Q: Which jobs will AI impact the most? And what about the supply chain industry?
A: Jobs characterized by repetitiveness and susceptibility to human error stand to be most influenced by AI. This encompasses roles in back-office operations, content review, copywriting, paralegal tasks, marketing content creation, and even certain aspects of sales, operations, and leadership. However, it’s crucial to view AI not as a threat, but as a tool. Instead of replacing humans, AI can be harnessed to enhance human capabilities, enabling professionals to make more informed decisions, leverage personal digital assistants, and drive superior business outcomes.
For instance, within the supply chain industry, AI can revolutionize human resource functions. Imagine HR professionals being able to sift through thousands of resumes in minutes, shortlisting candidates based on precise criteria set by AI algorithms. This not only streamlines the hiring process but also ensures a higher-quality pool of candidates.
Q: How should companies integrate AI into workforce planning and job structuring?
A: AI is more than just a technological advancement; it’s a game-changer. Its unparalleled ability to automate tasks and analyze vast data sets in record time offers businesses a competitive edge. Companies should, therefore, view AI as a strategic partner. By integrating AI-driven systems, businesses can elevate their data analysis, enhancing automation and decision-making processes. As we move forward, it’s not about replacing the human touch but about augmenting it with AI’s precision and efficiency.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Keith Moore is CEO of AutoScheduler.AI, a warehouse resource planning and optimization platform that integrates with a customer's warehouse management system to orchestrate and optimize all activities at the site. Prior to venturing into the supply chain business, Moore was a director of product management at software startup SparkCognition. He is a graduate of the University of Tennessee, where he earned a Bachelor of Science degree in mechanical engineering.
Q: Autoscheduler provides tools for warehouse orchestration—a term some readers may not be familiar with. Could you explain what warehouse orchestration means?
A: Warehouse orchestration tools are software control layers that synthesize data from existing systems to eliminate costly delays, streamline inefficient workflows, and [prevent the waste of] resources in distribution operations. These platforms empower warehouses to optimize operations, enhance productivity, and improve order accuracy by dynamically prioritizing work continuously to ensure that the operation is always running optimally. This leads to faster trailer turn times, reduced costs, and a network that runs like clockwork, even during fluctuating demands.
Q: How is orchestration different from a typical warehouse management system?
A: A warehouse management system (WMS) focuses on tracking inventory and managing warehouse operations. Warehouse orchestration goes a step further by integrating and optimizing all aspects of warehouse activities in a capacity-constrained way. Orchestration provides a dynamic, real-time layer that coordinates various systems and processes, enabling more agile and responsive operations. It enhances decision-making by considering multiple variables and constraints.
Q: How does warehouse orchestration help facilities make their workers more productive?
A: Two ways to make labor in a warehouse more productive are to work harder and to work smarter. For teams that want to work harder, most companies use a labor management system to track individual performances against an expected standard. Warehouse orchestration technology focuses on the other side of the coin, helping warehouses "work smarter."
Warehouse orchestration technology optimizes labor by providing real-time insights into workload demands and resource availability based on actual fluctuating constraints around the building. It enables dynamic task assignments based on current priorities and worker skills, ensuring that labor is allocated where it's needed most, even accounting for equipment availability, flow constraints, and overall work speed. This approach reduces idle time, balances workloads, and enhances employee productivity.
Q: How can visibility improve operations?
A: Due to the software ecosystem in place today, most distribution operations are highly reactive environments where there is always a "hair on fire" problem that needs to be solved. By leveraging orchestration technologies, this problem is mitigated because you're providing the site with added visibility into the past, present, and future state of the operation. This opens up a vast number of doors for distribution leadership. They go from learning about a problem after it's happened to gaining the ability to inform customers and transportation teams about potential service issues that are 24 hours away.