Since his release from federal prison, Aaron Smith has devoted his energies to helping others emerging from incarceration make a fresh start—by finding jobs in the trucking industry.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
We all make mistakes. What matters is what we learn from them and what we do moving forward with our lives.
For those who have served time in prison, the stigma can last a long time, and that can make it hard for them to reacclimate upon release. It helps to have guidance from someone who’s been there and can help them start off on the right foot. Part of that is having a job that allows them to build a new life and not turn back to whatever landed them in prison in the first place.
Aaron Smith has been there. After serving his time in prison, he founded a media company and program known as Escaping the Odds to provide others with practical assistance in life skills, job training, and an entrepreneurial path toward becoming truck owner-operators.
Smith was recently a guest on DC Velocity’s “Logistics Matters” podcast, where he spoke with Senior Editor Victoria Kickham about his work.
Q: What is Escaping the Odds, and why did you start it?
A: Escaping the Odds Media is a multimedia company based in Chicago. It initially started off with a podcast, as that was the quickest and most cost-efficient way to get [the word] out about what we wanted to do.
I was formerly incarcerated, and I wanted to change the narrative and actually get stories out there from an unlikely source—men and women who had been incarcerated. I wanted to provide a platform where they could talk not just about their experience being incarcerated, but also about what led to their [fulfilling their] entrepreneurial dreams and being able to start businesses.
That is where it started, and it eventually spiraled off into [the world of] trucking and transportation.
Q: Your organization has a heavy focus on trucking, transportation, and logistics. How did you become interested in this field, and why do you continue to focus on supply chains?
A: Back when I was going through adjudication of my criminal case, I had to get a job. I was on bond, and I started working for one of the largest 3PLs [third-party logistics service providers] in the country. So, I learned the trucking industry from a broker’s perspective.
Once I was released, I had to get a job, and since I had experience working in the dispatch brokerage arena, I figured that I would get a job doing that. But my end goal was to actually start my own transportation company and also offer opportunities for men and women—not just those who had been incarcerated, but really all men and women with an interest in the field—to help them get their start in the trucking or logistics industry. So that is what I have been doing.
Q: On your website, you talk a lot about “switching the hustle,” going from what you were doing before you were incarcerated to a different career. Why is switching the hustle to logistics and transportation an attractive option for people looking to make a fresh start?
A: Believe it or not, truck driving is one of the most popular positions for people—especially men—who have been incarcerated. There are two reasons for that: First and foremost, the money is somewhat comparable to the money they were making with illicit activities. The other big thing is freedom. You don’t have to go work for a trucking company—although you can, and you can make a nice living that way. You also have the option of being an owner/operator. Those are the reasons it is very appealing to this population.
That is what I’ve been seeing with a lot of my colleagues and people that I was incarcerated with. They get released and get their commercial driver’s license [CDL] and they begin their journey, so to speak.
Q: One of your primary offerings through Escaping the Odds is a class on starting a box truck business. Can you tell us a little bit about that?
A: I partnered with a company called Stretch Finance, [which provides] banking services for formerly incarcerated people. They wanted to pivot a little bit and start offering courses [geared toward] this particular population of people who were formerly incarcerated or individuals who just wanted to do something different with their lives.
I also partnered up with another gentleman, Ed Hennings, who had a trucking company [Go Time Trucking] that used box trucks, which you don’t have to have a commercial driver’s license to operate. We knew that there was a lot of freight out there that could move in box trucks, mainly last-mile delivery stuff. So, we created an “A to Z” course where we could teach people how to become a truck owner/operator without having to obtain a commercial driver’s license. Escaping the Odds Media is the producer of that concept.
[Editor’s Note:Escaping the Odds now offers the box truck class via partnerships with correctional institutions.]
Q: It can be costly to get a commercial driver’s license, right? So, since driving a box truck doesn’t require a CDL, this becomes a more affordable route into the trucking industry.
A: Absolutely. It is also a program in which [the classes are offered] on-demand, so it is very flexible for the working person.
Q: We write often about the need for truck drivers and for workers in general throughout logistics. Could you talk about why the broader industry should be paying attention to efforts like yours and about your ultimate goals for the program?
A: The ultimate goal for Escaping the Odds within trucking is to be the conduit for men and women who have a desire to step into this new arena. It is more than just getting a job, right? There are a lot of things that a person who is reintegrating back into society may have to get adjusted to. We want to be that handoff to some of these companies and to continue training and partnering with more and more logistics companies. It is about bringing that credibility to what we’re doing.
Q: Where can people who are interested in your work find you?
A: The Escaping the Odds podcast can be found on Escapingtheodds.com or YouTube. We have another podcast that I am producing called “The Urban Trucker” that tells stories of people of all backgrounds, mainly women and men of color in the logistics industry. It is a great concept for something different.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."