Peak season for intermodal arrives with a whimper, as slack demand depresses volumes
Rail container and trailer volumes are down over 9% from last year, and there’s little prospect of relief so long as domestic destocking continues and international ocean traffic remains soft. Oh, and analysts see no uptick until late 2024.
Gary Frantz is a contributing editor for DC Velocity and its sister publication, Supply Chain Xchange. He is a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
As 2023 moves from summer into fall, the good news for intermodal rail shippers is that the delays experienced in 2022 from congestion at West Coast ports and Midwest rail yards have receded into distant memory. The not-so-good news is that as the economy stumbles into the final quarter of 2023, the rail freight industry remains in a slump, with projections for continued weak demand and softness well into the second half of 2024.
It’s been a challenging year for America’s railroads. Over the first eight months of 2023, the Association of American Railroads (AAR) reported intermodal traffic, which is the movement by stack train of both ocean and domestic containers as well as trailer-on-flatcar traffic on U.S. railroads, was down 9.2% from the same period a year ago. The primary culprit: a falloff in international container volumes primarily through West Coast ports, which typically generate some 60% of intermodal box traffic moving on U.S. railroads.
“August was the third straight month in which total year-over-year U.S. rail carloads have fallen,” says John Gray, AAR’s senior vice president of policy and economics. “This year, if you look at what retailers [currently] have for inventories and buying levels going on, we are probably not going to have a [meaningful] peak season,” he’s observed.
Indeed, volumes arriving at the ports of Los Angeles and Long Beach, which combined represent the nation’s largest port complex, have been well below last year’s. Through the first six months of 2023, Long Beach handled some 3.72 million TEUs (20-foot equivalent units), trailing the more than 5 million containers handled in the first half of 2022. At Los Angeles, some 4.14 million TEUs moved through the port in 2023’s first half, which was significantly below the 5.41 million units handled over the same period last year.
On the flip side, for Los Angeles, total empties for export—containers returned to the port and loaded on ships for return trips to Asia—were down over 39% in July from last year. That sends a troubling signal about future factory output in Asia, as fewer empties being returned could foreshadow lower output—and lower imports later in the year—resulting in potentially fewer ocean boxes for rail intermodal to handle.
Lastly, drought conditions and low water levels in the Panama Canal, which as of early September was restricting through traffic to 32 vessels per day, could further impact where intermodal boxes eventually land in the U.S. According to a report from investment firm T.D. Cowen, “While shipping data indicates a pile of ships waiting at the ends of the waterway, containerships have not [yet] been materially impacted in the U.S. East and Gulf Coast ports. Potential [delays] will hinge on weather and reservoir replenishment.” AAR’s Gray, however, points out that should those conditions worsen, “shifts [of traffic] to West Coast ports could be big.”
Nevertheless, Gray reports that from a service perspective, “intermodal is functioning pretty well today.” Rail operators have capacity, they’ve been adding crews and equipment, retailer inventories are trending to more normal levels, and retailers appear to be ordering conservatively. That all gives Gray hope that “we’ll get through [the holiday] season without the congestion issues of the past, and things could actually improve.”
SOFT PRICING AND A DIVERSION FREE-FOR-ALL
Jason Seidl, managing director at T.D. Cowen, notes that contract rates for this year “have been hit pretty good” and generally have come in below last year, by as much as 10% on average. He doesn’t expect a rebound until “the second half of next year, when we will see … firming of truck pricing, and hopefully, good rail service levels. That should help drive volume and bring pricing up off the depressed environment we’ve had this year.”
He adds that the recent rise in diesel fuel costs may provide some help to intermodal, as shippers look to offset the 23% rise in diesel—and related fuel surcharges—seen this summer. He cites one shipper whose trucking bill was $400 higher because of diesel fuel. “He thought it was a mistake,” Seidl recalls. “When you think about modality and how shippers choose between different modes, diesel [cost] becomes a factor.”
Shelli Austin, president of InTek Freight & Logistics, an Indianapolis-based third-party logistics service provider (3PL) and intermodal marketing company (IMC), and board chairman of the Intermodal Association of North America (IANA), echoes Seidl’s comments. “The market is soft, and rates are continuing to go down,” she’s observed, noting that 90% of InTek’s business is intermodal moves. And while rail operators typically have tried to hold the line on pricing, as summer has proceeded into fall, “the rails have become more aggressive going after market share. It’s definitely the time to look at intermodal pricing,” Austin says.
Modal shift, or the diversion of freight by shippers from rail to truck, has been erratic, she notes. “Shippers are vacillating back and forth. Now that the rails have decided they need to get market share back, it’s all over the board. It’s kind of a diversion free-for-all. You’ve got to be on your toes,” she says, noting that intermodal spot rates are down more than 20% from last year. “At one point in time, truck was at the bottom of the barrel, but now not so much, as intermodal is going after market share in a big way since they have capacity to fill.”
Yet her experience with larger shippers who have been longstanding clients is that they continue to stick to their plans and strive for a balance between truck and rail. “They understand [the current market] is just a moment in time; they want to protect their capacity and maintain a reliable supply chain flow,” she notes. “They don’t spend a lot of time chasing rates and moving freight back and forth.”
With intermodal rates declining and rails looking to fill capacity, is that providing 3PLs and forwarders with an opportunity to increase margins?
“With the rails getting aggressive, I would wish that were true,” says Austin. “But it actually has had an adverse effect.” As head of a 3PL emphasizing intermodal, she’s competing against truckers with plenty of capacity and other IMC and rail providers for freight as well. “Because the market is loose and there’s so much capacity out there, we have to trim our margins somewhat to be competitive, keep the business we have, and win new business,” she notes.
Two areas where Austin believes intermodal has proven advantages in any market are sustainability and safety. By one industry estimate, freight moving by train can reduce a shipper’s carbon footprint by up to 75% versus truck. And as shippers begin to address coming requirements for ESG (environmental, social and governance) reporting, particularly around greenhouse gas emissions (GHG), they will “truly understand the importance of intermodal and how it helps them execute their supply chains in support of GHG goals,” Austin says.
The other area she sees as an advantage to intermodal is safety. “In the truckload industry, there is some nasty fraudulent brokering going on that is creating havoc and impacting shippers,” she notes. In some cases, she has seen three or four different parties involved in brokering a load—as well as bad actors working as part of theft rings targeting certain types of freight and impersonating carriers. That puts truck drivers as well as shippers—and their freight—at risk.
“With intermodal, the exposure to potentially nefarious trucking activity is much shorter, with less opportunity for fraudulent players to be involved,” she notes. “Once [that container or trailer] is on the rail and moving, there is less risk of its being compromised.”
Overall, Austin counsels her customers to “plan strategically, act tactically” to manage the ebbs and flows of freight transport markets. “Shippers should remain diversified in mode selection and assignment. Make a commitment to your IMC or rail provider to protect your capacity. At some point, we’ll go back to a stable market,” she advises, adding that “constantly shopping for the lowest rate isn’t sustainable.” When the market finally stabilizes, “capacity providers will remember who put their feet to the fire,” she warns. “At some point, trolling for the lowest rate constantly will come back to bite you” and leave you on the carrier’s doorstep without capacity.
RAILS STEP UP
Having persevered through last year’s challenges, Class 1 rail operators have been applying lessons learned and implementing strategies to improve service, reduce delays, and invest in rolling stock and infrastructure to support reliable capacity—even in the face of a down market.
“The railroad is in great shape with service at or, in some cases, exceeding 2019 levels,” says Kendall Sloan, spokeswoman for the Burlington Northern Santa Fe Railroad (BNSF). “Velocity continues in the right direction. BNSF’s hump yards have set all-time bests for productivity almost every month of 2023,” she notes.
Sloan says BNSF has been focused on three primary drivers to improve service: restoring network fluidity and velocity, increasing locomotive and crew availability, and boosting car inventory. The company pulled more than 250 locomotives out of storage over the winter and deployed additional units in the spring. Shop activity was accelerated, and output increased by using overtime to speed locomotive repair. Both actions brought assets online faster and improved network fluidity, Sloan says.
Lastly, sick-leave agreements were reached with 11 out of 12 unions, which, along with other scheduling changes, helped the BNSF hire more workers and “improve the work-life balance of our employees’ schedules,” she says. The overall goal: “to ensure we have the right resources in place at the right time to move the freight that needs to move,” Sloan says.
Over at the Union Pacific Railroad (UP), the company “still expects to outpace [the overall economy’s] industrial production [this year] in certain markets, but weak demand for consumer goods has pushed our full-year volume outlook below current industrial production estimates,” says UP spokeswoman Robynn Tysver.
The railroad “has ample capacity to handle our customers with room for growth,” Tysver adds. “We are leveraging our dependable capacity to create new opportunities and industrial development.” One of those initiatives was a new Mexico-U.S.-Canada service that the UP launched in conjunction with Canadian National Railway and Grupo México Transportes. Tysver says the “Falcon Premium” intermodal service will provide the “fastest, most reliable rail service between Canada and Mexico” through combining the services of each partner.
The railroad in May also announced a new service intended to expedite the delivery of goods landing at the Port of Houston. It’s designed to “allow intermodal containers to be loaded directly onto railcars from cargo ships and then shipped directly to inland terminals without being trucked overland,” she explains.
Tysver emphasizes that rail intermodal represents “one piece of the supply chain—the middle mile.” She adds that, “The beauty of intermodal is how it increases the overall capacity in the transportation supply chain, combining the benefits of both [truck and rail]. [It] creates capacity and efficiency in the total supply chain at a lower cost than truck alone and delivers on sustainability initiatives that reduce the shipper’s carbon footprint.”
For Norfolk Southern (NS), the capacity challenges that plagued the industry last year have abated, notes Shawn Tureman, the railroad’s vice president, intermodal and automotive marketing. And while the company expects a “muted” peak season and a market where volumes have moderated, Norfolk Southern nevertheless has capital improvement projects coming online to increase terminal capacity and is hiring more employees. Among the investments: the addition of nearly 5,600 chassis in 2022 and 2023.
Tureman notes that the railroad has not been immune from the effects of soft demand and the diversion of some freight from intermodal to truck. He characterizes it as “a cyclical change that has impacted shipper decisions about routing traffic. This has required us to adjust as well.”
And while he has seen some traffic shift back to the West Coast, “we are seeing continued strength at our East Coast ports,” he reports. Citing the Savannah, Georgia, market in particular, he notes that Norfolk Southern has added “three additional trains in each direction” to handle the volumes.
Despite a soft market and a variety of challenges, Tureman believes that Norfolk Southern overall is headed in the right direction. “NS, like all railroads, has been working aggressively … to overcome [the labor] challenge through recruiting and training hundreds of new conductors and locomotive engineers, as well as purchasing additional chassis capacity—despite the market downturn,” he notes.
“For the past year and a half, we have continued to invest in infrastructure and technology to add capacity and throughput,” he emphasizes. “Going forward, we will continue these investments in order to get ahead of the long-term growth curve we know is coming.”
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."