Peak season for intermodal arrives with a whimper, as slack demand depresses volumes
Rail container and trailer volumes are down over 9% from last year, and there’s little prospect of relief so long as domestic destocking continues and international ocean traffic remains soft. Oh, and analysts see no uptick until late 2024.
Gary Frantz is a contributing editor for DC Velocity and its sister publication CSCMP's Supply Chain Quarterly, and a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
As 2023 moves from summer into fall, the good news for intermodal rail shippers is that the delays experienced in 2022 from congestion at West Coast ports and Midwest rail yards have receded into distant memory. The not-so-good news is that as the economy stumbles into the final quarter of 2023, the rail freight industry remains in a slump, with projections for continued weak demand and softness well into the second half of 2024.
It’s been a challenging year for America’s railroads. Over the first eight months of 2023, the Association of American Railroads (AAR) reported intermodal traffic, which is the movement by stack train of both ocean and domestic containers as well as trailer-on-flatcar traffic on U.S. railroads, was down 9.2% from the same period a year ago. The primary culprit: a falloff in international container volumes primarily through West Coast ports, which typically generate some 60% of intermodal box traffic moving on U.S. railroads.
“August was the third straight month in which total year-over-year U.S. rail carloads have fallen,” says John Gray, AAR’s senior vice president of policy and economics. “This year, if you look at what retailers [currently] have for inventories and buying levels going on, we are probably not going to have a [meaningful] peak season,” he’s observed.
Indeed, volumes arriving at the ports of Los Angeles and Long Beach, which combined represent the nation’s largest port complex, have been well below last year’s. Through the first six months of 2023, Long Beach handled some 3.72 million TEUs (20-foot equivalent units), trailing the more than 5 million containers handled in the first half of 2022. At Los Angeles, some 4.14 million TEUs moved through the port in 2023’s first half, which was significantly below the 5.41 million units handled over the same period last year.
On the flip side, for Los Angeles, total empties for export—containers returned to the port and loaded on ships for return trips to Asia—were down over 39% in July from last year. That sends a troubling signal about future factory output in Asia, as fewer empties being returned could foreshadow lower output—and lower imports later in the year—resulting in potentially fewer ocean boxes for rail intermodal to handle.
Lastly, drought conditions and low water levels in the Panama Canal, which as of early September was restricting through traffic to 32 vessels per day, could further impact where intermodal boxes eventually land in the U.S. According to a report from investment firm T.D. Cowen, “While shipping data indicates a pile of ships waiting at the ends of the waterway, containerships have not [yet] been materially impacted in the U.S. East and Gulf Coast ports. Potential [delays] will hinge on weather and reservoir replenishment.” AAR’s Gray, however, points out that should those conditions worsen, “shifts [of traffic] to West Coast ports could be big.”
Nevertheless, Gray reports that from a service perspective, “intermodal is functioning pretty well today.” Rail operators have capacity, they’ve been adding crews and equipment, retailer inventories are trending to more normal levels, and retailers appear to be ordering conservatively. That all gives Gray hope that “we’ll get through [the holiday] season without the congestion issues of the past, and things could actually improve.”
SOFT PRICING AND A DIVERSION FREE-FOR-ALL
Jason Seidl, managing director at T.D. Cowen, notes that contract rates for this year “have been hit pretty good” and generally have come in below last year, by as much as 10% on average. He doesn’t expect a rebound until “the second half of next year, when we will see … firming of truck pricing, and hopefully, good rail service levels. That should help drive volume and bring pricing up off the depressed environment we’ve had this year.”
He adds that the recent rise in diesel fuel costs may provide some help to intermodal, as shippers look to offset the 23% rise in diesel—and related fuel surcharges—seen this summer. He cites one shipper whose trucking bill was $400 higher because of diesel fuel. “He thought it was a mistake,” Seidl recalls. “When you think about modality and how shippers choose between different modes, diesel [cost] becomes a factor.”
Shelli Austin, president of InTek Freight & Logistics, an Indianapolis-based third-party logistics service provider (3PL) and intermodal marketing company (IMC), and board chairman of the Intermodal Association of North America (IANA), echoes Seidl’s comments. “The market is soft, and rates are continuing to go down,” she’s observed, noting that 90% of InTek’s business is intermodal moves. And while rail operators typically have tried to hold the line on pricing, as summer has proceeded into fall, “the rails have become more aggressive going after market share. It’s definitely the time to look at intermodal pricing,” Austin says.
Modal shift, or the diversion of freight by shippers from rail to truck, has been erratic, she notes. “Shippers are vacillating back and forth. Now that the rails have decided they need to get market share back, it’s all over the board. It’s kind of a diversion free-for-all. You’ve got to be on your toes,” she says, noting that intermodal spot rates are down more than 20% from last year. “At one point in time, truck was at the bottom of the barrel, but now not so much, as intermodal is going after market share in a big way since they have capacity to fill.”
Yet her experience with larger shippers who have been longstanding clients is that they continue to stick to their plans and strive for a balance between truck and rail. “They understand [the current market] is just a moment in time; they want to protect their capacity and maintain a reliable supply chain flow,” she notes. “They don’t spend a lot of time chasing rates and moving freight back and forth.”
With intermodal rates declining and rails looking to fill capacity, is that providing 3PLs and forwarders with an opportunity to increase margins?
“With the rails getting aggressive, I would wish that were true,” says Austin. “But it actually has had an adverse effect.” As head of a 3PL emphasizing intermodal, she’s competing against truckers with plenty of capacity and other IMC and rail providers for freight as well. “Because the market is loose and there’s so much capacity out there, we have to trim our margins somewhat to be competitive, keep the business we have, and win new business,” she notes.
Two areas where Austin believes intermodal has proven advantages in any market are sustainability and safety. By one industry estimate, freight moving by train can reduce a shipper’s carbon footprint by up to 75% versus truck. And as shippers begin to address coming requirements for ESG (environmental, social and governance) reporting, particularly around greenhouse gas emissions (GHG), they will “truly understand the importance of intermodal and how it helps them execute their supply chains in support of GHG goals,” Austin says.
The other area she sees as an advantage to intermodal is safety. “In the truckload industry, there is some nasty fraudulent brokering going on that is creating havoc and impacting shippers,” she notes. In some cases, she has seen three or four different parties involved in brokering a load—as well as bad actors working as part of theft rings targeting certain types of freight and impersonating carriers. That puts truck drivers as well as shippers—and their freight—at risk.
“With intermodal, the exposure to potentially nefarious trucking activity is much shorter, with less opportunity for fraudulent players to be involved,” she notes. “Once [that container or trailer] is on the rail and moving, there is less risk of its being compromised.”
Overall, Austin counsels her customers to “plan strategically, act tactically” to manage the ebbs and flows of freight transport markets. “Shippers should remain diversified in mode selection and assignment. Make a commitment to your IMC or rail provider to protect your capacity. At some point, we’ll go back to a stable market,” she advises, adding that “constantly shopping for the lowest rate isn’t sustainable.” When the market finally stabilizes, “capacity providers will remember who put their feet to the fire,” she warns. “At some point, trolling for the lowest rate constantly will come back to bite you” and leave you on the carrier’s doorstep without capacity.
RAILS STEP UP
Having persevered through last year’s challenges, Class 1 rail operators have been applying lessons learned and implementing strategies to improve service, reduce delays, and invest in rolling stock and infrastructure to support reliable capacity—even in the face of a down market.
“The railroad is in great shape with service at or, in some cases, exceeding 2019 levels,” says Kendall Sloan, spokeswoman for the Burlington Northern Santa Fe Railroad (BNSF). “Velocity continues in the right direction. BNSF’s hump yards have set all-time bests for productivity almost every month of 2023,” she notes.
Sloan says BNSF has been focused on three primary drivers to improve service: restoring network fluidity and velocity, increasing locomotive and crew availability, and boosting car inventory. The company pulled more than 250 locomotives out of storage over the winter and deployed additional units in the spring. Shop activity was accelerated, and output increased by using overtime to speed locomotive repair. Both actions brought assets online faster and improved network fluidity, Sloan says.
Lastly, sick-leave agreements were reached with 11 out of 12 unions, which, along with other scheduling changes, helped the BNSF hire more workers and “improve the work-life balance of our employees’ schedules,” she says. The overall goal: “to ensure we have the right resources in place at the right time to move the freight that needs to move,” Sloan says.
Over at the Union Pacific Railroad (UP), the company “still expects to outpace [the overall economy’s] industrial production [this year] in certain markets, but weak demand for consumer goods has pushed our full-year volume outlook below current industrial production estimates,” says UP spokeswoman Robynn Tysver.
The railroad “has ample capacity to handle our customers with room for growth,” Tysver adds. “We are leveraging our dependable capacity to create new opportunities and industrial development.” One of those initiatives was a new Mexico-U.S.-Canada service that the UP launched in conjunction with Canadian National Railway and Grupo México Transportes. Tysver says the “Falcon Premium” intermodal service will provide the “fastest, most reliable rail service between Canada and Mexico” through combining the services of each partner.
The railroad in May also announced a new service intended to expedite the delivery of goods landing at the Port of Houston. It’s designed to “allow intermodal containers to be loaded directly onto railcars from cargo ships and then shipped directly to inland terminals without being trucked overland,” she explains.
Tysver emphasizes that rail intermodal represents “one piece of the supply chain—the middle mile.” She adds that, “The beauty of intermodal is how it increases the overall capacity in the transportation supply chain, combining the benefits of both [truck and rail]. [It] creates capacity and efficiency in the total supply chain at a lower cost than truck alone and delivers on sustainability initiatives that reduce the shipper’s carbon footprint.”
For Norfolk Southern (NS), the capacity challenges that plagued the industry last year have abated, notes Shawn Tureman, the railroad’s vice president, intermodal and automotive marketing. And while the company expects a “muted” peak season and a market where volumes have moderated, Norfolk Southern nevertheless has capital improvement projects coming online to increase terminal capacity and is hiring more employees. Among the investments: the addition of nearly 5,600 chassis in 2022 and 2023.
Tureman notes that the railroad has not been immune from the effects of soft demand and the diversion of some freight from intermodal to truck. He characterizes it as “a cyclical change that has impacted shipper decisions about routing traffic. This has required us to adjust as well.”
And while he has seen some traffic shift back to the West Coast, “we are seeing continued strength at our East Coast ports,” he reports. Citing the Savannah, Georgia, market in particular, he notes that Norfolk Southern has added “three additional trains in each direction” to handle the volumes.
Despite a soft market and a variety of challenges, Tureman believes that Norfolk Southern overall is headed in the right direction. “NS, like all railroads, has been working aggressively … to overcome [the labor] challenge through recruiting and training hundreds of new conductors and locomotive engineers, as well as purchasing additional chassis capacity—despite the market downturn,” he notes.
“For the past year and a half, we have continued to invest in infrastructure and technology to add capacity and throughput,” he emphasizes. “Going forward, we will continue these investments in order to get ahead of the long-term growth curve we know is coming.”
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.