Gary Frantz is a contributing editor for DC Velocity and its sister publication CSCMP's Supply Chain Quarterly, and a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
A month after venerable LTL (less-than-truckload) carrier Yellow ceased operations, closing the books on a 99-year-old business—and injecting a fresh burst of freight into the networks of remaining LTL carriers—the overall trucking market is still looking for answers to a host of stubborn, ongoing challenges, including flat pricing, weak demand, excess capacity, and declining tonnages that have persisted through the year.
The supply chain disruptions from Yellow’s closure predicted by some industry watchers failed to materialize. “Typically, what happens in situations like this is there is a bleed into the final event, and then there is the event,” notes Jason Seidl, managing director and senior analyst, trucking and logistics, for investment firm TD Cowen.
“Freight diversions started weeks before [Yellow’s closure],” Seidl says. “Most of Yellow’s freight was in the hands of other LTL carriers [by late July],” he notes, adding that the 8% to 10% LTL market share once held by Yellow and now riding with other carriers is doing so at higher rates.
“They were the low-price carrier,” he says. “Some carriers will take on the freight initially only to find it doesn’t fit their network. [They] will get rid of it eventually, and someone else will pick it up. Freight profiles six months from now will look much different than last month.”
He’s also heard of some carriers who over the past month were delaying rate negotiations with customers “because they wanted to wait out the Yellow situation, to be in a better position to secure higher pricing once Yellow closed its doors,” Seidl’s observed.
Whether that helps lift the margins of surviving carriers remains to be seen, given that the underlying fundamentals of the market “are not that great,” Seidl says. He notes that volumes were soft through the first half of the year and that the market was projected to see little, if any, growth until 2024. Nevertheless, Seidl says, “Net net, it’s a big positive for the industry,” which already had excess capacity available to absorb the volumes.
END OF AN ERA
When the closure became official on Aug. 6, it was a day of profound disappointment, noted Darrin Hawkins, Yellow’s chief executive officer. In a news release, he said, “Today, it is not common for someone to work at one company for 20, 30, or even 40 years, yet many at Yellow did. For generations, Yellow provided hundreds of thousands of Americans with solid, good-paying jobs and fulfilling careers.”
He was unsparing in his criticism of Yellow’s union and what he cited as its fundamental role in the company’s failure.
“All workers and employers should take note of our experience with the International Brotherhood of Teamsters (IBT) and worry,” said Hawkins. “We faced nine months of union intransigence, bullying, and deliberately destructive tactics. A company has the right to manage its own operations, but as we have experienced, IBT leadership was able to halt our business plan, literally driving our company out of business, despite every effort to work with them.”
A CONTROLLED PROCESS
Carriers have been very deliberate in how they’re evaluating the available business from Yellow’s closure, and choosy about what additional freight they’re willing to inject into their networks.
“We are taking on freight from specific customers, but in a controlled process,” notes Jim Fields, chief operating officer for Pitt Ohio. He’s focused on “desirable” freight—freight from existing customers or from customers that fit in lanes where the carrier has capacity, and freight that’s priced appropriately. “We are not inviting shipments from customers who call out of the blue and that are not planned,” he adds.
At Old Dominion Freight Line (ODFL), it’s a similar story. “We have seen an uptick in business [in late July],” said CFO Adam Satterfield in the company’s recent second-quarter earnings call. He also cited a more encouraging macro trend. “I think we are at the end of a long, slow cycle,” he observed.
Late July ODFL volumes had been running at about 47,000 shipments per day, and that has since ticked up closer to 50,000 shipments, reflecting some diversion of freight from Yellow. ODFL’s network has approximately 30% excess capacity, “which is a little higher than our target range of 25%. We are comfortable with the amount of excess capacity, as we remain confident in our ability to win market share over the long term,” Satterfield said.
ODFL continues to invest for growth, with aggregate capital expenditures for 2023 expected to reach $700 million, with $260 million devoted to real estate and service center expansion, $365 million for rolling stock, and $75 million for technology and other assets.
Another beneficiary of the Yellow closure has been LTL carrier XPO. In its second-quarter earnings call, the company said its July shipment count was up “about 9%,” estimating it had picked up some 3,000 additional shipments per day. CEO Mario Harik noted that during this disruptive period in the industry, “we’re very focused on being selective [about] the freight we take on,” with an emphasis on “protecting capacity for our existing customers.”
“A lot of it goes down to being picky about the freight,” he added. “We want four- by four-foot pallets or skids that we can on-board from our customers that fit well into the LTL network.” The goal: “margin-accretive business that will improve our OR [operating ratio] over time.”
XPO also is benefiting from its earlier decision to invest in capacity. Over the past 18 months, the company has added more than 1,900 new tractors and 8,000 new trailers to its fleet, bringing its average fleet age down to 5.1 years from 5.9 years. The company has expanded dock doors in markets where it needed capacity, last year opened six new service centers, and this year expanded capacity at two other service centers in major metro areas.
With near-term industry capacity tightening up, XPO has started pushing the pricing lever. “We are taking pricing actions with customers,” said XPO’s incoming CFO, Kyle Wismans. “We implemented a GRI [general rate increase] with our transactional 3PL [third-party logistics provider] business, and we’ve also moved up our target for contract renewals,” he noted.
“Customers understand that when you take 10% of capacity out of the market, it’s going to cost more to move freight,” he added.
Even as the market adjusts, shippers still want the same consistent blocking and tackling when it comes to service, claims-free handling, and on-time delivery of their freight—as well as ever-increasing technology support, says Jeff First, senior vice president of operations for FedEx Freight.
“We are committed to protecting service and capacity for our existing customers and will leverage our highly flexible network accordingly,” he notes. Yet as the market balances out, he believes customers will return their attention to fundamentals that ensure a consistent, dependable, cost-effective service experience. “Customers care about capacity, future capacity, automation, and service reliability. Knowing that, we’re investing in those parts of our business to ensure we are giving customers an outstanding experience, now and in the future.”
MOVING FORWARD
As of this writing, all of the freight once handled by Yellow has been absorbed into the market, which had excess capacity to begin with. It was a welcome injection of business at a time when market conditions for the most part could be described as suffering from weak demand and lower volumes compared to the same time last year. That’s been exacerbated by persistently increasing costs across the board, for everything from tires to maintenance to wages and insurance, recruiting and retention costs, and health-care benefits.
“When you look at general inflation, I think supply chain inflation is significantly higher than the normal inflation we are seeing,” observes Pat Martin, vice president of corporate sales and strategic planning for Estes Express Lines. “Tractors and trailers cost way more—when you can get them. Tires, parts, everything around maintenance, insurance … it’s all gone up significantly.”
Carriers are going to have to be disciplined, he adds. “You can’t be successful in this business without reinvesting, and you can’t reinvest unless you are growing and making a sustained profit.”
He notes that the last two months have been somewhat unsettled as carriers cherry-picked available freight from Yellow’s closing. However, he emphasized that “there was plenty of capacity to absorb the freight. And it has all been absorbed.”
For Estes, “nothing has changed in how we evaluate opportunities,” he explains. “We are taking on freight that is commensurate with what our network can handle and that we can service properly,” he says. Like other carriers, Estes has focused first on meeting the needs of current customers and will only consider taking on business from new customers once it has achieved that.
WHERE ART THOU, PEAK SEASON?
One overriding question that hovers over the industry: Will there be a peak season this year?
“I would say there is a chance we’ll see a peak season,” Martin of Estes Express says. “Inventory levels have become more reasonable. I do think we might see a little bump. Shippers we talk with are by and large cautiously optimistic. There are just so many wild cards out there that will affect the economy and freight.”
Satish Jindel, founder and president of SJ Consulting, believes that the way the economy has been performing and the switch in consumer spending from goods to services over the past two years argues for a very light peak season this year, if there’s one at all.
“I do not see a peak of more than 1% or 2% [in shipment volume] over last year,” he says. “While the retail sales may be higher, around 3% to 4% of that will be due to increases in prices. Parcel volume will have lower growth due to more people shopping at stores and fewer dollars available for goods after high levels of spending on travel and entertainment, which I call the ‘Swiftie effect.’” He expects little growth in trucking volumes, other than that resulting from diversion of Yellow’s shipments to other carriers. “The Yellow situation could not have come at a better time for the LTL industry,” Jindel says.
“As far as trucking overall is concerned, we are probably at or very close to the bottom” in terms of freight volumes in the major sectors of truckload, LTL, and flatbed. And while freight seems to have hit bottom, it’s stable, he notes. “We will not have the type of rebound some expect,” Vise adds. He believes the industry “sort of already has had a freight recession.” From a volume perspective, he adds, “we expect no freight growth this year, something on the order of two-tenths of a percentage [point] next year, and really no meaningful recovery until 2025.”
Vise believes the market is still in a “normalization” stage, with Yellow’s shipments moving into and between existing LTL carriers as operators find the sweet spot managing the added volumes, and as other economic factors keep a lid on meaningful growth.
What he does not see is a driver shortage, even as small owner/operator capacity continues to exit the market. Through June of this year, he notes, the market saw 41 carriers with more than 100 trucks close their doors. And looking at those operators with mostly one and two trucks, “[they] have been consistently declining since July 2022. Clearly, carriers have been able to fill their trucks [with drivers] because we have not seen a decline in overall payrolls,” he points out.
“What that means is that we have reversed the surge of new entrants,” which ballooned in 2021 and through early 2022 as spot rates skyrocketed and owner/operators jumped in to ride the wave, he says. “So far, the trucking industry has absorbed all of those displaced drivers. They [small operators] failed with their own trucks, so they went back to big carriers.”
Nevertheless, he expects rates, particularly in LTL, to rise significantly this year due to Yellow’s failure—and higher next year.
LOOK IN THE MIRROR
As the market continues to level out, shippers can expect their transportation budgets to increase as rate hikes come into play and carriers refine their costing models to ensure the freight they do handle is priced correctly and “making money,” says SJ Consulting’s Jindel.
“Mr. Shipper, look in the mirror,” he says. “You have had bad shipping habits, which you didn’t change because carriers let you [get away with] those habits and still took your freight.” In the LTL markets, shippers still are “shipping a lot of air, poorly loading pallets, and not palletizing or optimizing freight to make it more efficient to handle.”
For shippers seeking assurances of consistent capacity and who truly want to become a “shipper of choice” for a carrier, Jindel offers this counsel: “You have to start changing your habits.”
Penske said today that its facility in Channahon, Illinois, is now fully operational, and is predominantly powered by an onsite photovoltaic (PV) solar system, expected to generate roughly 80% of the building's energy needs at 200 KW capacity. Next, a Grand Rapids, Michigan, location will be also active in the coming months, and Penske's Linden, New Jersey, location is expected to go online in 2025.
And over the coming year, the Pennsylvania-based company will add seven more sites under its power purchase agreement with Sunrock Distributed Generation, retrofitting them with new PV solar systems which are expected to yield a total of roughly 600 KW of renewable energy. Those additional sites are all in California: Fresno, Hayward, La Mirada, National City, Riverside, San Diego, and San Leandro.
On average, four solar panel-powered Penske Truck Leasing facilities will generate an estimated 1-million-kilowatt hours (kWh) of renewable energy annually and will result in an emissions avoidance of 442 metric tons (MT) CO2e, which is equal to powering nearly 90 homes for one year.
"The initiative to install solar systems at our locations is a part of our company's LEED-certified facilities process," Ivet Taneva, Penske’s vice president of environmental affairs, said in a release. "Investing in solar has considerable economic impacts for our operations as well as the environmental benefits of further reducing emissions related to electricity use."
Overall, Penske Truck Leasing operates and maintains more than 437,000 vehicles and serves its customers from nearly 1,000 maintenance facilities and more than 2,500 truck rental locations across North America.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
Supply chains are poised for accelerated adoption of mobile robots and drones as those technologies mature and companies focus on implementing artificial intelligence (AI) and automation across their logistics operations.
That’s according to data from Gartner’s Hype Cycle for Mobile Robots and Drones, released this week. The report shows that several mobile robotics technologies will mature over the next two to five years, and also identifies breakthrough and rising technologies set to have an impact further out.
Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or innovation through five phases of maturity and adoption. Chief supply chain officers can use the research to find robotic solutions that meet their needs, according to Gartner.
Gartner, Inc.
The mobile robotic technologies set to mature over the next two to five years are: collaborative in-aisle picking robots, light-cargo delivery robots, autonomous mobile robots (AMRs) for transport, mobile robotic goods-to-person systems, and robotic cube storage systems.
“As organizations look to further improve logistic operations, support automation and augment humans in various jobs, supply chain leaders have turned to mobile robots to support their strategy,” Dwight Klappich, VP analyst and Gartner fellow with the Gartner Supply Chain practice, said in a statement announcing the findings. “Mobile robots are continuing to evolve, becoming more powerful and practical, thus paving the way for continued technology innovation.”
Technologies that are on the rise include autonomous data collection and inspection technologies, which are expected to deliver benefits over the next five to 10 years. These include solutions like indoor-flying drones, which utilize AI-enabled vision or RFID to help with time-consuming inventory management, inspection, and surveillance tasks. The technology can also alleviate safety concerns that arise in warehouses, such as workers counting inventory in hard-to-reach places.
“Automating labor-intensive tasks can provide notable benefits,” Klappich said. “With AI capabilities increasingly embedded in mobile robots and drones, the potential to function unaided and adapt to environments will make it possible to support a growing number of use cases.”
Humanoid robots—which resemble the human body in shape—are among the technologies in the breakthrough stage, meaning that they are expected to have a transformational effect on supply chains, but their mainstream adoption could take 10 years or more.
“For supply chains with high-volume and predictable processes, humanoid robots have the potential to enhance or supplement the supply chain workforce,” Klappich also said. “However, while the pace of innovation is encouraging, the industry is years away from general-purpose humanoid robots being used in more complex retail and industrial environments.”
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.