Maritime operators, ports, take a step back as slack demand, destocking depress volumes and rates
The maritime industry breathed a sigh of relief as West Coast ports inked a labor agreement. The next challenges: the effects of climate change, a tepid global economy, new environmental regs, and a looming capacity glut.
Gary Frantz is a contributing editor for DC Velocity and its sister publication, Supply Chain Xchange. He is a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
It’s been an interesting summer for port and maritime operators. A potential strike among West Coast longshore workers appears to have been averted as management and labor hammered out an 11th hour agreement, which now goes to members for ratification. Drought conditions impacting water levels—and ship passages—through the Panama Canal have moderated, forestalling potential delays and more serious restrictions. And while loose capacity, slack demand, and weak shipping volumes have forced ocean containership operators to park some ships and slow-steam others, some industry watchers believe the market has bottomed out and is primed for a rebound.
“We believe that the container shipping downturn bottomed out in February,” says Bryan Brandes, the Port of Oakland’s maritime director. “Oakland cargo volumes have been on a steady increase for three consecutive months since February.”
At the Port of Long Beach, “the trajectory has been very good,” observes Executive Director Mario Cordero. “Volumes for the month of May, at 158,000 TEUs [20-foot equivalent units], were the highest since August 2022” and represented a 15% increase over April 2023. “We expect by the end of the year for the San Pedro Bay complex to have [more] TEU volume than any other gateway,” Cordero says, adding that the Long Beach/Los Angeles port complex is the nation’s largest container gateway.
The Port of Virginia sees “ocean freight moving in the direction of returning to normal,” says port spokesman Joe Harris, who noted that the Covid-driven surges were an anomaly and that “going forward, volumes are going to be impacted by more traditional factors like inflation, consumer trends, changes in supply chain [sourcing], geopolitical events, and the like.”
The Port Authority of New York & New Jersey was the second-busiest containerport year-to-date, handling nearly 1.6 million TEUs since the first of the year. The seaport moved 676,311 TEUs in May 2023, 5.1% more cargo than in pre-pandemic May 2019. “Things have been soft and below where we would certainly like them to be,” says Beth Rooney, director of the port department for the New York/New Jersey Port Authority. “That being said, we are trending higher than [in the same period in] 2019. We’re in pretty good shape.”
TWO SCENARIOS
Lars Jensen, CEO and partner with consulting firm Vespucci Maritime, sees two possible scenarios for the maritime industry going forward. “One is where the market gets worse—which from a headline perspective, is the easiest argument to make. Why? We still have a lot of extra capacity in the market, rates have been trending downward, and blank [canceled] sailings have been increasing,” he notes. On top of that is the persistent issue of “a continued overhang of inventory that is not being cleared fast enough and that is depressing volumes.”
Yet it’s not a “slam dunk” that a continued downturn is in the market’s future, opines Jensen, who also says “there is actually a legitimate argument that the market is going in the exact opposite direction. History tells us that markets driven by inventory correction, once that is done, typically rebound a lot faster than anyone expects.”
“If the doomsayers of a recession are wrong, then you could see the market snap back very quickly, and we could see a strong peak season,” he continues. “We will eventually hit bottom [if we haven’t already], and once that happens, we will see a rebound, one that could happen quickly to drive demand.”
Beth Rooney makes a similar point about an inventory overhang. “What we have been doing for the last six to nine months is living off the bloated inventory that [has] accumulated. There was so much panic buying during the pandemic on the part of shippers who were afraid of running out of inventory. They bought early and often. We have been living off that excess inventory.”
That reality was reinforced in a meeting Rooney and her team had in June with the largest sporting goods retailer in the U.S. “They were very open that they were living off [bloated] inventory; they bought too much, too soon,” she says.
A common refrain among retailers she’s talked with is that they were faced with the conundrum of liquidating goods that missed their seasonal window, went out of style, or became obsolete. Until they did so, “there was no room at the inn …. Warehouses were full, and they couldn’t bring in the summer outdoor furniture because they were still liquidating snow blowers,” she notes.
LESS DWELL, MORE DIVERSION
One issue that thankfully has no longer been a problem for Rooney as well as her fellow port operators is excessive dwell, or delay in containers moving out of the port. Last year, the New York/New Jersey Port Authority, in cooperation with drayage firms, liner operators, and terminal operators, instituted an empty-container evacuation program to address extended dwell issues.
“It’s gone very well; we didn’t have to charge any of the assessments if carriers did not follow through,” she says. “That helped restore fluidity and got the truckers the opportunity to return the empties that were in the yard, holding up chassis, and preventing the next import from coming in.”
The improvement was dramatic. “In dwell alone, at our worst we were upwards of 21 days average dwell time,” Rooney notes. “Last week, our average dwell was 3.36 days.”
There also continues to be some diversion of cargo from West Coast destinations to Gulf and East Coast ports. Some of that is an outgrowth of pandemic-induced congestion that initially created problems at West Coast ports, exacerbated over the past nine months by shipper angst over labor negotiations. “We continue to gain market share on West Coast ports,” says Rooney. Shippers are telling her that until the West Coast labor contract is fully ratified, “they are not racing to go back.”
Nevertheless, Long Beach’s Cordero points out that while the American shipper has choices for Asia-U.S. cargo movement, “the San Pedro Bay complex remains the No. 1 gateway” for U.S. shippers, and he expects them to eventually make routing changes that will return more cargo to the West Coast. “It will remain competitive,” he says, citing the port’s “billions in capital improvement programs” as a major incentive for shippers and vessel operators, particularly Long Beach’s investments in on-dock rail, efficiency, and cargo velocity.
RECORD PROFITS NO MORE
Ship operators are coming off two years of record profits. As they head into the remainder of 2023 and on into 2024, they are instituting cost-saving moves like slow steaming, resulting in longer transit times and blanked sailings, while idling some capacity and sending other older vessels to the scrapyard. At the same time, they’re preparing for a coming wave of new, larger vessels that will be brought online over the next few years, which will portend still more changes and challenges for operators and shippers alike.
“New vessels are already being delivered,” notes Vespucci Maritime’s Jensen. With deliveries representing 10% of market capacity projected to come online this year and next year, “it’s easy to make the case that we could again be in an overcapacity situation.”
Jensen says ship operators are “slowing everything down,” particularly in the Asia-Europe and European Community trade lanes. “That will absorb quite a bit of the new capacity; they are putting extra vessels on every string.” Another factor impacting capacity is ship operators parking vessels, which he estimates is currently about 3% of the worldwide fleet.
Jensen also expects to see a ramp-up in the scrapping of older vessels, with this year and next year seeing some 70,000 TEUs of capacity exiting the market. High charter rates last year, which kept many older vessels in service, have declined precipitously, accelerating their exit. And last but not least are coming environmental regulations, which will force out many older, noncompliant vessels and will require vessel operators to invest in new ships and push their fleets to run cleaner than ever before.
Stuart Sandlin, president of the North America region for global containership operator Hapag-Lloyd, agrees with others that “on the demand side, import markets have been weaker … [largely] due to a global economic slowdown and unusually high inventories.” However, he adds, “we have recently seen demand start to rise slightly in some selected trades. I would anticipate that demand is likely to remain subdued until the destocking cycle is completed.”
From a supply perspective, Sandlin notes that “a strong inflow of new capacity will be partially offset by an increase in scrapping activities and slow steaming. This will be exacerbated by the International Maritime Organization’s CII regulation, which impacts less fuel-efficient ships. (CII stands for “Carbon Intensity Indicator,” which is a measure of how efficiently a ship transports goods or passengers.) Sandlin goes on to say, “I anticipate that supply will likely outpace demand in 2023 and 2024, making active cost management inevitable.” A bright spot for liner operators: growth in the Asia-to-Mexico trade lane, supported by a rise in nearshoring of manufacturing and production capacity among many industries.
It is a similar story at Maersk, the world’s largest containership fleet operator. The company continues to anticipate that the inventory correction will have run its course by mid-year, “leading to a more balanced demand environment” for the second half of the year, as the carrier noted in its Q1 earnings statement. That projection is beginning to come into focus as Maersk “has begun to see an uptick in cargo flows common to peak season shipping, as the flow of back-to-school, fall fashion, and end-of-the-year holiday goods begins to come into North America,” noted a Maersk spokesperson.
One area Maersk (and other ship operators) is monitoring closely is the draft adjustments announced by the Panama Canal Authority. As of mid-June, “the authority communicated that a maximum draft of 44 feet is in effect for the Neopanamax locks,” explained the Maersk spokesperson. (Neopanamax, or “new” Panamax, is a term that relates to the size of the containerships or other vessels that are able to transit the now-widened Panama Canal.) That reduction is a drop of six feet since restrictions were first announced in March. Low water levels prevent some larger ships from transiting the canal and force ship operators to divert cargo over other routes, such as the Suez Canal.
And while local weather conditions continue to affect the water levels the Panama Canal requires for operation, “in compliance with [current] draft restrictions, we are optimizing our network planning and vessel loading accordingly,” said the spokesperson. Maersk continues to offer multiple sailings per week through Panama.
THE SHIPPER’S PERSPECTIVE
Ocean freight “has not bottomed out. It’s a longer cycle going down and not as fast coming back up,” says Andy Dyer, president, transportation management for AFS Logistics. “There just isn’t enough freight out there. Everyone is hoping for a peak season, but no one is holding their breath.”
U.S.-based AFS operates as a freight forwarder and broker for ocean freight, dealing directly with ship lines on behalf of AFS customers to arrange and route freight. Dyer sees a market “fresh off the crack of the bullwhip effect from Covid,” a seminal market event that’s been longer in duration than anyone expected and whose impact “is still echoing in people’s ears.”
Does he expect a second-half pickup in ocean freight volumes? Maybe. “What really comes into play is material consumption,” he’s observed. “One saving grace is that the consumer has continued to buy, even as we have seen a lot of inflation. There was a big bubble in demand for goods, retailers over-inventoried, [and then] demand from consumers dropped as they switched spending to services. Just look at what’s happened with airline, hotel, and rental car prices.”
With a stable yet relatively tepid economy, Dyer does not expect demand for ocean freight to explode anytime soon. “We’ve been working off a mountain of inventory. And it’s not done yet,” he notes. One lesson he believes shippers have learned: the importance of de-risking and diversifying supply chains and sourcing nodes.
“People are looking at the nodes and flows in their supply chains and realizing they have to change, reduce risk, and improve reliability—as well as manage cost,” he says. “It’s not just the number of suppliers; it’s where they are [and] having reliable secondary sources that can jump in when a primary is compromised.
“Let’s face it, if you were relying on China, as many have for years, just moving to another part of Asia may not always be the best answer,” he notes, adding that people are thinking more broadly.
“Making those types of changes, and then seeing those manifest themselves in freight from new locations, doesn’t happen overnight. Untangling and replacing some of those global relationships can be a years-long process.”
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."