The past few years saw high demand and tight capacity, putting carriers in the proverbial driver’s seat. But as demand leveled off and inventory rose, the market has swung back in favor of shippers. After being burned by sky-high rates and some carriers failing to live up to prior agreements, many shippers are rethinking the annual bidding process and are looking at other options to lock down transportation capacity, according to the report. These include shorter deals, greater use of the spot market, and mini-bids.
“We believe that the second half of 2022, and what we are seeing in 2023 so far, has been all about getting back in sync with the fundamental change in the equation between shippers and carriers,” said report lead author Balika Sonthalia, partner at the consulting company Kearney. “And in addition to that, we are also seeing that supply chain executives are being more thoughtful and seizing the moment to address structural costs and strengthen the foundation.”
Every year, the State of Logistics Report seeks to detail all costs associated with moving freight through the U.S. supply chain. This year’s report—which was prepared by Kearney for the industry association CSCMP—studies the calendar year 2022 and the first few months of 2023. It also provides an analysis of the state of the economy and looks ahead at key logistics trends to watch. The report is sponsored by Penske Logistics.
In spite of a softening in the overall logistics and transportation market over the past year, U.S. business logistics costs continued to rise, due in a large part to the effects of inflation and a hot labor market. In 2022, U.S. business logistics costs (USBLC) reached $2.3 trillion, a 19.6% rise over 2021. As a result, logistics costs represented 9.1% of U.S. gross domestic product in 2022. (See Exhibit 1.) Sonthalia, however, expects to see these numbers drop in succeeding years.
[EXHIBIT 1] U.S. business logistics costs as a percent of nominal GDP
“I believe with all the corrections that are taking place between all the transportation categories, we expect to see a significant return to the levels we are used to seeing of USBLC as a percentage of GDP,” said Sonthalia. “However, with the lingering shadow of inflation, we see prices remain elevated in certain categories and on certain routes. A lot will depend on the monetary policy, even with the [recent] pause in the interest rate hikes.”
The report stresses that to succeed going forward, shippers and carriers will need to reset their relationships to be less transactional or adversarial and more strategic and collaborative. “If the past years have taught us anything, it is that uncertainty is now a near constant in the global economy, and the smartest way to respond in good times is to gather resources for when conditions suddenly shift again,” says the report.
Logistics trends that shippers and carriers will have to work together to address include increasingly complex order fulfillment requirements due e-commerce growth, reshoring, geopolitical upheaval, and climate change, according to the report.
ANALYSIS BY MODE
The report takes a close look at each of the main logistics sectors and transportation modes, including the following:
Air: Rates for air cargo dropped 33% from January to December 2022, as demand fell, customers increased their use of ocean freight, and capacity increased as passenger travel returned to pre-pandemic levels. Worldwide air cargo revenue is expected to be $150 billion for 2023, a 25% drop from 2022.
Parcel and last mile: As e-commerce growth eased, parcel volumes dropped by 2% in 2022. Revenue, however, rose as the major companies increased rates. The U.S. parcel market grew 4.7% year over year to $217 billion in 2022.
Water/ports: The major ocean freight companies saw combined operating profits of $215 billion in 2022 due to the strength of the early months of the year. But in the back half of 2022 and into 2023, demand fell, and ships and containers became more available. As a result, 2023 profits are projected to drop by 80% year over year.
Motor freight: Demand for over-the-road transportation stayed basically the same in 2022, while capacity increased. This shift has driven down rates significantly. Spot market rates for dry van, for example, fell 23% from the early months of 2022 to the early months of 2023.
Rail: Rate increases helped Class I railroads see operating income increase by 8% and total revenue by 14% from 2021 to 2022. The rail sector, however, suffered from severe service-related issues in 2022, including congestion, slow network speeds, and increased terminal dwell time.
Warehousing: In 2022, historically low warehouse vacancy rates of 2.9% pushed rents higher and encouraged robust construction of new facilities. But instead of moving into these new facilities, many companies are focusing on trimming inventory and better using existing space. As a result, pricing and availability is expected to be more favorable to shippers in 2023.
In spite of the rebalancing occurring the market, Sonthalia stressed that this phenomenon should not be interpreted as a return to normal.
“We call it the ‘great reset’ for a reason,” she said. “We did not call it ‘return to normal.’ There will not be a ‘new normal.’ The way to think about the reset is simply bringing back the balance. [In 2021] everything was imbalanced more in the favor of one player and there was another player that was losing. We saw over the course of last year and going into this year, the playing field is a bit more leveled. That is another way to think about the reset which gives everyone—shippers, carriers, alike—an opportunity to think through how to become better moving forward.”
Logistics real estate developer Prologis today named a new chief executive, saying the company’s current president, Dan Letter, will succeed CEO and co-founder Hamid Moghadam when he steps down in about a year.
After retiring on January 1, 2026, Moghadam will continue as San Francisco-based Prologis’ executive chairman, providing strategic guidance. According to the company, Moghadam co-founded Prologis’ predecessor, AMB Property Corporation, in 1983. Under his leadership, the company grew from a startup to a global leader, with a successful IPO in 1997 and its merger with ProLogis in 2011.
Letter has been with Prologis since 2004, and before being president served as global head of capital deployment, where he had responsibility for the company’s Investment Committee, deployment pipeline management, and multi-market portfolio acquisitions and dispositions.
Irving F. “Bud” Lyons, lead independent director for Prologis’ Board of Directors, said: “We are deeply grateful for Hamid’s transformative leadership. Hamid’s 40-plus-year tenure—starting as an entrepreneurial co-founder and evolving into the CEO of a major public company—is a rare achievement in today’s corporate world. We are confident that Dan is the right leader to guide Prologis in its next chapter, and this transition underscores the strength and continuity of our leadership team.”
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."