Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
When it comes to advances in material handling equipment, storage racking is probably the last category that comes to mind. But experts would challenge that notion in light of today’s modern warehouses and distribution centers, which require diverse storage solutions that can meet varied picking requirements and function alongside a growing array of robotic and automated systems. Such changes are creating the need for innovative storage solutions that can seamlessly integrate with automated technologies and contribute to the primary objective of the modern warehouse: faster throughput and more efficient operations.
To that end, rack manufacturers are taking this warehouse staple to the next level with flexible designs that can accommodate shifting needs. Increasingly, rack manufacturers are designing scalable solutions that combine standard pallet rack with products such as pallet flow rack, carton or case flow rack, and automated storage and retrieval systems (AS/RS)—all under the same roof. Here’s how.
IT ALL STARTS WITH A PALLET
Pallet rack is the most common form of storage in warehouses and DCs, and it serves as the starting point for most modern systems, according to experts at rack manufacturing companySteel King.
“Everyone’s pallets need to sleep somewhere at night,” explains Raymond Weber, regional sales manager for Steel King. “Pallet rack is the place to start. And it can be configured to handle numerous items.”
Those pallets of product are often broken up into smaller units—boxes, cartons, and single items—to fill orders. To accommodate those demands, a system designer will often start with pallet racking and then add other types of racking based on the customer’s applications and workflow. Pharmaceutical and health-care industries provide a good example. Customers in those sectors rely on a first-in, first-out (FIFO) system—which means that products produced or acquired first are sold first, due to the expiration dates on medicines and drugs. This often calls for a pallet flow racking system, which is a high-density storage solution in which pallets are loaded from the rear of the system and move forward along a pitched track of wheels. Systems can be configured to handle pallets just a few layers deep or scaled up, depending on the facility’s needs. When a pallet is removed from the system, the remaining loads roll forward.
Pallet flow racking not only helps condense storage by eliminating aisles in a warehouse but also creates a natural FIFO system. And it can be converted to carton or case flow, in which smaller units flow through the system in essentially the same way, Weber explains. He says combining such systems under one roof is increasingly common in today’s warehouses and DCs.
“[It may be that] 80% to 90% of a warehouse is for bulk pallet storage, but then you get into some areas of pallet flow and some areas of ‘eaches’ [single-item picks],” he says. “You start with this massive warehouse full of everything, and you need to go from pallet to case to individual [item].”
John Clark, Steel King’s director of marketing, agrees, and adds that the ability to change or alter a system is important as well.
“You have to consider, if you put up pallet racking, how easy is it to convert pallet storage to case storage in your operation?” he says, noting that many warehouses are dealing with a larger volume of smaller orders these days, thanks to accelerating e-commerce activity and the need to serve a wider array of customers. “Facilities need the flexibility to handle all that.”
Weber points to health-care companyMedline, a Steel King customer, as an example. The manufacturer and distributor of medical and surgical supplies sells to institutions, businesses, and consumers and recently built a giant DC that features a variety of racking solutions to accommodate its fulfillment needs.
“You go all the way from full pallet loads [down to single items], where they can actually pick one tube of toothpaste,” Weber explains. “E-commerce has driven so many things. Warehouses used to be 100,000 square feet, 200,000 square feet … Medline just completed a 1 million-square-foot DC in Illinois. We also know that Amazon and Walmart can do over 2 million square feet under one roof. It’s the economy of scale.”
And the trend is here to stay. The market for industrial racking systems is set to grow to $16 billion by 2029 from $11 billion in 2022, a roughly 6% compound annual growth rate, according to alate 2022 report from research firm Fortune Business Insights. Global demand for more modern warehouse space that can accommodate increasing e-commerce volumes is a driving force, according to the research.
AND THEN, ADD TECHNOLOGY
In addition to being called upon to create systems that include a wider variety of storage solutions, rack manufacturers are also being challenged to integrate those systems with a growing array of robotic technologies on the warehouse floor. That includes creating traditional systems that form the backbone of the warehouse and “feed” the automated equipment as well as those that work alongside it.
“People have to take into account [that] in order for an automated section of a facility to work, the areas upstream and downstream have to have their houses in order,” Clark explains. “It’s an ‘islands of automation’ approach, but you have to have bridges to make it work.”
Weber points to today’s larger facilities to illustrate the point.
“In years past, warehouses were 25 feet tall, and forklifts only reached four or five [levels] high,” he says. “Now, we’ve done projects where the rack supports the building. It could be 125 feet tall inside, with automated cranes.”
Such an operation calls for higher rack tolerances to withstand the required support for the building as well as the interaction with cranes, he says.
Chris Williamson, vice president of rack manufacturerUnarco, points to the integration with AS/RS technology as a common design requirement—especially in pharmaceutical facilities. Unarco supplies racking for both unit-load AS/RS, which are large systems that store pallets, and mini-load systems, which are smaller and can move vials and bottles stored in totes or trays. A systems integrator will combine the racking with automated equipment that moves the pallets, totes, or trays into and out of storage. He says the automated systems have been used in European pharmaceutical warehouses for years and are now more common in the United States.
“This sector has picked up a lot of steam,” Williamson says, pointing to the need for increased efficiency as the main driver. He notes that there’s growing pressure on operations using pallet racks to find ways to automate the movement of materials and free up workers for more value-added tasks, such as picking. “Everyone is looking for a better way to do things. At this point, it’s all about the lack of available labor and finding a more efficient way to get [products] from point A to point B.”
TheFortune Business Insights research supports those points, noting that end-users’ need to optimize storage space, speed throughput, and address labor challenges will be a prime driver of industrial rack industry growth over the next six years.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.