Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
When it comes to advances in material handling equipment, storage racking is probably the last category that comes to mind. But experts would challenge that notion in light of today’s modern warehouses and distribution centers, which require diverse storage solutions that can meet varied picking requirements and function alongside a growing array of robotic and automated systems. Such changes are creating the need for innovative storage solutions that can seamlessly integrate with automated technologies and contribute to the primary objective of the modern warehouse: faster throughput and more efficient operations.
To that end, rack manufacturers are taking this warehouse staple to the next level with flexible designs that can accommodate shifting needs. Increasingly, rack manufacturers are designing scalable solutions that combine standard pallet rack with products such as pallet flow rack, carton or case flow rack, and automated storage and retrieval systems (AS/RS)—all under the same roof. Here’s how.
IT ALL STARTS WITH A PALLET
Pallet rack is the most common form of storage in warehouses and DCs, and it serves as the starting point for most modern systems, according to experts at rack manufacturing companySteel King.
“Everyone’s pallets need to sleep somewhere at night,” explains Raymond Weber, regional sales manager for Steel King. “Pallet rack is the place to start. And it can be configured to handle numerous items.”
Those pallets of product are often broken up into smaller units—boxes, cartons, and single items—to fill orders. To accommodate those demands, a system designer will often start with pallet racking and then add other types of racking based on the customer’s applications and workflow. Pharmaceutical and health-care industries provide a good example. Customers in those sectors rely on a first-in, first-out (FIFO) system—which means that products produced or acquired first are sold first, due to the expiration dates on medicines and drugs. This often calls for a pallet flow racking system, which is a high-density storage solution in which pallets are loaded from the rear of the system and move forward along a pitched track of wheels. Systems can be configured to handle pallets just a few layers deep or scaled up, depending on the facility’s needs. When a pallet is removed from the system, the remaining loads roll forward.
Pallet flow racking not only helps condense storage by eliminating aisles in a warehouse but also creates a natural FIFO system. And it can be converted to carton or case flow, in which smaller units flow through the system in essentially the same way, Weber explains. He says combining such systems under one roof is increasingly common in today’s warehouses and DCs.
“[It may be that] 80% to 90% of a warehouse is for bulk pallet storage, but then you get into some areas of pallet flow and some areas of ‘eaches’ [single-item picks],” he says. “You start with this massive warehouse full of everything, and you need to go from pallet to case to individual [item].”
John Clark, Steel King’s director of marketing, agrees, and adds that the ability to change or alter a system is important as well.
“You have to consider, if you put up pallet racking, how easy is it to convert pallet storage to case storage in your operation?” he says, noting that many warehouses are dealing with a larger volume of smaller orders these days, thanks to accelerating e-commerce activity and the need to serve a wider array of customers. “Facilities need the flexibility to handle all that.”
Weber points to health-care companyMedline, a Steel King customer, as an example. The manufacturer and distributor of medical and surgical supplies sells to institutions, businesses, and consumers and recently built a giant DC that features a variety of racking solutions to accommodate its fulfillment needs.
“You go all the way from full pallet loads [down to single items], where they can actually pick one tube of toothpaste,” Weber explains. “E-commerce has driven so many things. Warehouses used to be 100,000 square feet, 200,000 square feet … Medline just completed a 1 million-square-foot DC in Illinois. We also know that Amazon and Walmart can do over 2 million square feet under one roof. It’s the economy of scale.”
And the trend is here to stay. The market for industrial racking systems is set to grow to $16 billion by 2029 from $11 billion in 2022, a roughly 6% compound annual growth rate, according to alate 2022 report from research firm Fortune Business Insights. Global demand for more modern warehouse space that can accommodate increasing e-commerce volumes is a driving force, according to the research.
AND THEN, ADD TECHNOLOGY
In addition to being called upon to create systems that include a wider variety of storage solutions, rack manufacturers are also being challenged to integrate those systems with a growing array of robotic technologies on the warehouse floor. That includes creating traditional systems that form the backbone of the warehouse and “feed” the automated equipment as well as those that work alongside it.
“People have to take into account [that] in order for an automated section of a facility to work, the areas upstream and downstream have to have their houses in order,” Clark explains. “It’s an ‘islands of automation’ approach, but you have to have bridges to make it work.”
Weber points to today’s larger facilities to illustrate the point.
“In years past, warehouses were 25 feet tall, and forklifts only reached four or five [levels] high,” he says. “Now, we’ve done projects where the rack supports the building. It could be 125 feet tall inside, with automated cranes.”
Such an operation calls for higher rack tolerances to withstand the required support for the building as well as the interaction with cranes, he says.
Chris Williamson, vice president of rack manufacturerUnarco, points to the integration with AS/RS technology as a common design requirement—especially in pharmaceutical facilities. Unarco supplies racking for both unit-load AS/RS, which are large systems that store pallets, and mini-load systems, which are smaller and can move vials and bottles stored in totes or trays. A systems integrator will combine the racking with automated equipment that moves the pallets, totes, or trays into and out of storage. He says the automated systems have been used in European pharmaceutical warehouses for years and are now more common in the United States.
“This sector has picked up a lot of steam,” Williamson says, pointing to the need for increased efficiency as the main driver. He notes that there’s growing pressure on operations using pallet racks to find ways to automate the movement of materials and free up workers for more value-added tasks, such as picking. “Everyone is looking for a better way to do things. At this point, it’s all about the lack of available labor and finding a more efficient way to get [products] from point A to point B.”
TheFortune Business Insights research supports those points, noting that end-users’ need to optimize storage space, speed throughput, and address labor challenges will be a prime driver of industrial rack industry growth over the next six years.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."