In a bid to shorten their supply chains, companies are looking to bring manufacturing back to U.S. shores. But are we ready? Rosemary Coates answers that question and more in the last of three interviews on workforce issues.
Diane Rand is Associate Editor and has several years of magazine editing and production experience. She previously worked as a production editor for Logistics Management and Supply Chain Management Review. She joined the editorial staff in 2015. She is responsible for managing digital, editorial, and production projects for DC Velocity and its sister magazine, Supply Chain Quarterly.
The past year revealed many kinks in our supply chains—particularly our far-flung global supply chains. That has managers rethinking the wisdom of sourcing products so far from their end-users, with all the complications that entails, and exploring the idea of bringing manufacturing back to U.S. shores.
But that raises some questions: Are we ready? Is the U.S. prepared to rebuild the broad manufacturing base—and the supporting workforce—it lost to Asia decades ago? And what will it take to get us there?
To find out, Diane Rand, managing editor of DCV’s sister publication,Supply Chain Quarterly, recently spoke to Rosemary Coates, executive director of the Reshoring Institute, a nonprofit that provides resources to companies looking to bring manufacturing back to the U.S. The interview, which was conducted for “Supply Chain in the Fast Lane,” a podcast coproduced by Supply Chain Quarterly and the Council of Supply Chain Management Professionals (CSCMP), concludes our three-part series on finding and retaining a first-class workforce.
Q: Given the supply chain disruptions we’ve experienced over the past few years, more and more companies are considering reshoring manufacturing and production. But that has raised concerns about labor—specifically, whether the U.S. can provide enough skilled workers to support those operations. How valid a concern is this?
A: I think that is very valid. In the early 2000s, we started moving production offshore to China, and with it went the entire supply chain—so all the suppliers and so forth ended up in China as well. Because we lost so much production during that period, we also lost skill levels in things like tool and die making along with trained electricians and welders. These are trades that were minimized during this period, so now, as we are bringing manufacturing back and rethinking how we manufacture, we need to retrain people for these specialized jobs. I think we’re going to limp along for a couple of years until we get that done.
Q: How can we overcome these labor-related challenges and make reshoring a reality?
A: I think there are needs and opportunities across the board, from entry-level manufacturing jobs all the way up to executive-level positions in manufacturing and supply chain. I believe part of the problem, though, is that politicians—and a lot of our policies—are focused on jobs, jobs, jobs, when actually the problem is training and education. We need to focus more on education so that we’ll have a trained workforce that can step into a manufacturing environment. I think that [burden] is going to mostly land on the shoulders of community colleges throughout America.
We have a wonderful system of community colleges that now offer courses that are a crossover between basic manufacturing and engineering. Most manufacturing jobs now require mathematics skills, expertise in computer operations, and an understanding of robotics. They’re not fully engineering jobs but they’re not basic manufacturing jobs either—they’re somewhere in between. The community colleges are smack dab in the middle of that space, and I think they’re going to pick up the burden and get people trained over the next couple of years.
Q: Beyond working with community colleges, what are some best practices you’ve seen in terms of training potential workers?
A: We know there were a few disasters that occurred because companies decided to bring manufacturing back but didn’t give much thought to where they’d find the skilled labor they’d need. They limped along until they could develop a trained workforce.
I think the best practices are to focus not just on training but also on planning ahead: What skills am I going to need for my specific operation, whether it’s a factory or a warehouse? How do I work with my local educational institutions to produce workers who can fill those roles?
Then the other thing is that many cities and states are now providing educational incentives and will reimburse companies for getting people trained.
So, we are all moving in the right direction. It’s just that you can’t just snap your fingers and expect it to be done. It is going to happen over time.
Q: Can technology and automation alleviate some of these labor shortages in the near term, and are they viable alternatives in manufacturing and distribution?
A: Absolutely. Automation is the key because through automation you can extract labor costs. As you know, we have high labor costs in the U.S.—if we were to go head to head [with other countries] on labor costs, we couldn’t compete. To solve that problem, you have to implement technology and extract that labor cost.
You can get capital investment money, and there are ways to automate and re-engineer your production line, but you have to train the workers so that instead of putting pegs in holes, they’re now running robots that put pegs in holes. Those are different skill sets. Learning to run robots and operate machine tools and so forth requires higher-level skills. These are also higher-paying jobs and essential to rebuilding the middle class in America.
Q: Let’s say someone wanted to switch careers and find a job in the supply chain. They need training. On average, how long does it take to develop the needed skills?
A: I think of it as a continuum. If you are looking to fill, say, a warehouse job, it’s no longer going to be just carrying boxes around. In today’s environment, a warehouse job is more likely to entail running the robots that go and pick items off the shelves and place them in line for shipping. That is a different level of skill. For that type of job, it’s probably an 18-month to two-year training and career path at either a community college or a technical training school.
But if you looked up the continuum at jobs for supply chain professionals who help run the global business, that typically requires a four-year degree. There are many great programs out there, and they’re offered at universities all across America.
Then on top of that, we also have a need for strategists—typically MBAs or people with a master’s degree in engineering—who can think globally about the strategic aspects of supply chain management.
Q: Thank you. As a mom of kids who are heading off to college, I’m always telling them about this industry, how amazing it is, and the many opportunities it offers.
A: It’s funny you should say that. I have a grandson who just graduated from the University of Kentucky. While he was in business school working on a management and marketing degree, I kept urging him to take a supply chain class, but he was reluctant. Finally, he did, and he was like, “Wow, this is really interesting, Grandma.” Now he is looking for a job in supply chain.
I would agree that supply chain is interesting. It’s also very global in nature and often provides opportunities to travel around the world. Plus it’s complex and technology-driven. It’s got all the kinds of goodies that you would look for in a new job.
Q: What are some common misconceptions about the current labor pool in North America?
A: I think companies understand that there’s a labor shortage. We can’t find skilled workers, and it’s particularly difficult in rural areas.
I think the bigger divide that we have to cross is more instructional—that is, making politicians understand that this is not just about creating jobs; it’s about developing a skilled, trained labor force. The money and emphasis should be put on training to fill those open jobs now and in the future.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."