In a bid to shorten their supply chains, companies are looking to bring manufacturing back to U.S. shores. But are we ready? Rosemary Coates answers that question and more in the last of three interviews on workforce issues.
Diane Rand is Associate Editor and has several years of magazine editing and production experience. She previously worked as a production editor for Logistics Management and Supply Chain Management Review. She joined the editorial staff in 2015. She is responsible for managing digital, editorial, and production projects for DC Velocity and its sister magazine, Supply Chain Quarterly.
The past year revealed many kinks in our supply chains—particularly our far-flung global supply chains. That has managers rethinking the wisdom of sourcing products so far from their end-users, with all the complications that entails, and exploring the idea of bringing manufacturing back to U.S. shores.
But that raises some questions: Are we ready? Is the U.S. prepared to rebuild the broad manufacturing base—and the supporting workforce—it lost to Asia decades ago? And what will it take to get us there?
To find out, Diane Rand, managing editor of DCV’s sister publication,Supply Chain Quarterly, recently spoke to Rosemary Coates, executive director of the Reshoring Institute, a nonprofit that provides resources to companies looking to bring manufacturing back to the U.S. The interview, which was conducted for “Supply Chain in the Fast Lane,” a podcast coproduced by Supply Chain Quarterly and the Council of Supply Chain Management Professionals (CSCMP), concludes our three-part series on finding and retaining a first-class workforce.
Q: Given the supply chain disruptions we’ve experienced over the past few years, more and more companies are considering reshoring manufacturing and production. But that has raised concerns about labor—specifically, whether the U.S. can provide enough skilled workers to support those operations. How valid a concern is this?
A: I think that is very valid. In the early 2000s, we started moving production offshore to China, and with it went the entire supply chain—so all the suppliers and so forth ended up in China as well. Because we lost so much production during that period, we also lost skill levels in things like tool and die making along with trained electricians and welders. These are trades that were minimized during this period, so now, as we are bringing manufacturing back and rethinking how we manufacture, we need to retrain people for these specialized jobs. I think we’re going to limp along for a couple of years until we get that done.
Q: How can we overcome these labor-related challenges and make reshoring a reality?
A: I think there are needs and opportunities across the board, from entry-level manufacturing jobs all the way up to executive-level positions in manufacturing and supply chain. I believe part of the problem, though, is that politicians—and a lot of our policies—are focused on jobs, jobs, jobs, when actually the problem is training and education. We need to focus more on education so that we’ll have a trained workforce that can step into a manufacturing environment. I think that [burden] is going to mostly land on the shoulders of community colleges throughout America.
We have a wonderful system of community colleges that now offer courses that are a crossover between basic manufacturing and engineering. Most manufacturing jobs now require mathematics skills, expertise in computer operations, and an understanding of robotics. They’re not fully engineering jobs but they’re not basic manufacturing jobs either—they’re somewhere in between. The community colleges are smack dab in the middle of that space, and I think they’re going to pick up the burden and get people trained over the next couple of years.
Q: Beyond working with community colleges, what are some best practices you’ve seen in terms of training potential workers?
A: We know there were a few disasters that occurred because companies decided to bring manufacturing back but didn’t give much thought to where they’d find the skilled labor they’d need. They limped along until they could develop a trained workforce.
I think the best practices are to focus not just on training but also on planning ahead: What skills am I going to need for my specific operation, whether it’s a factory or a warehouse? How do I work with my local educational institutions to produce workers who can fill those roles?
Then the other thing is that many cities and states are now providing educational incentives and will reimburse companies for getting people trained.
So, we are all moving in the right direction. It’s just that you can’t just snap your fingers and expect it to be done. It is going to happen over time.
Q: Can technology and automation alleviate some of these labor shortages in the near term, and are they viable alternatives in manufacturing and distribution?
A: Absolutely. Automation is the key because through automation you can extract labor costs. As you know, we have high labor costs in the U.S.—if we were to go head to head [with other countries] on labor costs, we couldn’t compete. To solve that problem, you have to implement technology and extract that labor cost.
You can get capital investment money, and there are ways to automate and re-engineer your production line, but you have to train the workers so that instead of putting pegs in holes, they’re now running robots that put pegs in holes. Those are different skill sets. Learning to run robots and operate machine tools and so forth requires higher-level skills. These are also higher-paying jobs and essential to rebuilding the middle class in America.
Q: Let’s say someone wanted to switch careers and find a job in the supply chain. They need training. On average, how long does it take to develop the needed skills?
A: I think of it as a continuum. If you are looking to fill, say, a warehouse job, it’s no longer going to be just carrying boxes around. In today’s environment, a warehouse job is more likely to entail running the robots that go and pick items off the shelves and place them in line for shipping. That is a different level of skill. For that type of job, it’s probably an 18-month to two-year training and career path at either a community college or a technical training school.
But if you looked up the continuum at jobs for supply chain professionals who help run the global business, that typically requires a four-year degree. There are many great programs out there, and they’re offered at universities all across America.
Then on top of that, we also have a need for strategists—typically MBAs or people with a master’s degree in engineering—who can think globally about the strategic aspects of supply chain management.
Q: Thank you. As a mom of kids who are heading off to college, I’m always telling them about this industry, how amazing it is, and the many opportunities it offers.
A: It’s funny you should say that. I have a grandson who just graduated from the University of Kentucky. While he was in business school working on a management and marketing degree, I kept urging him to take a supply chain class, but he was reluctant. Finally, he did, and he was like, “Wow, this is really interesting, Grandma.” Now he is looking for a job in supply chain.
I would agree that supply chain is interesting. It’s also very global in nature and often provides opportunities to travel around the world. Plus it’s complex and technology-driven. It’s got all the kinds of goodies that you would look for in a new job.
Q: What are some common misconceptions about the current labor pool in North America?
A: I think companies understand that there’s a labor shortage. We can’t find skilled workers, and it’s particularly difficult in rural areas.
I think the bigger divide that we have to cross is more instructional—that is, making politicians understand that this is not just about creating jobs; it’s about developing a skilled, trained labor force. The money and emphasis should be put on training to fill those open jobs now and in the future.
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If they pass the remaining requirements to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."
Global trade will see a moderate rebound in 2025, likely growing by 3.6% in volume terms, helped by companies restocking and households renewing purchases of durable goods while reducing spending on services, according to a forecast from trade credit insurer Allianz Trade.
The end of the year for 2024 will also likely be supported by companies rushing to ship goods in anticipation of the higher tariffs likely to be imposed by the coming Trump administration, and other potential disruptions in the coming quarters, the report said.
However, that tailwind for global trade will likely shift to a headwind once the effects of a renewed but contained trade war are felt from the second half of 2025 and in full in 2026. As a result, Allianz Trade has throttled back its predictions, saying that global trade in volume will grow by 2.8% in 2025 (reduced by 0.2 percentage points vs. its previous forecast) and 2.3% in 2026 (reduced by 0.5 percentage points).
The same logic applies to Allianz Trade’s forecast for export prices in U.S. dollars, which the firm has now revised downward to predict growth reaching 2.3% in 2025 (reduced by 1.7 percentage points) and 4.1% in 2026 (reduced by 0.8 percentage points).
In the meantime, the rush to frontload imports into the U.S. is giving freight carriers an early Christmas present. According to Allianz Trade, data released last week showed Chinese exports rising by a robust 6.7% y/y in November. And imports of some consumer goods that have been threatened with a likely 25% tariff under the new Trump administration have outperformed even more, growing by nearly 20% y/y on average between July and September.
Declaring that it is furthering its mission to advance supply chain excellence across the globe, the Council of Supply Chain Management Professionals (CSCMP) today announced the launch of seven new International Roundtables.
The new groups have been established in Mexico City, Monterrey, Guadalajara, Toronto, Panama City, Lisbon, and Sao Paulo. They join CSCMP’s 40 existing roundtables across the U.S. and worldwide, with each one offering a way for members to grow their knowledge and practice professional networking within their state or region. Overall, CSCMP roundtables produce over 200 events per year—such as educational events, networking events, or facility tours—attracting over 6,000 attendees from 3,000 companies worldwide, the group says.
“The launch of these seven Roundtables is a testament to CSCMP’s commitment to advancing supply chain innovation and fostering professional growth globally,” Mark Baxa, President and CEO of CSCMP, said in a release. “By extending our reach into Latin America, Canada and enhancing our European Union presence, and beyond, we’re not just growing our community—we’re strengthening the global supply chain network. This is how we equip the next generation of leaders and continue shaping the future of our industry.”
The new roundtables in Mexico City and Monterrey will be inaugurated in early 2025, following the launch of the Guadalajara Roundtable in 2024, said Javier Zarazua, a leader in CSCMP’s Latin America initiatives.
“As part of our growth strategy, we have signed strategic agreements with The Logistics World, the largest logistics publishing company in Latin America; Tec Monterrey, one of the largest universities in Latin America; and Conalog, the association for Logistics Executives in Mexico,” Zarazua said. “Not only will supply chain and logistics professionals benefit from these strategic agreements, but CSCMP, with our wealth of content, research, and network, will contribute to enhancing the industry not only in Mexico but across Latin America.”
Likewse, the Lisbon Roundtable marks the first such group in Portugal and the 10th in Europe, noted Miguel Serracanta, a CSCMP global ambassador from that nation.