The motor freight sector has a reputation for foreshadowing economic trends. Entering the spring, freight carriers are cautiously optimistic, yet nervous shippers and a capacity glut could dampen the outlook for the sector’s recovery.
Gary Frantz is a contributing editor for DC Velocity and its sister publication CSCMP's Supply Chain Quarterly, and a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
As 2022 came to a close, persistent inflation and a drumbeat of Federal Reserve interest-rate increases conspired with flat manufacturing, cautious consumers, and slack freight demand to cast the dark clouds of recession over trucking operators.
“The market right now clearly has too much capacity, and that needs to come out,” says Jason Seidl, who covers trucking as managing director at investment firm Cowen & Co. “We had a lot of [trucking fleets] added to the ranks during Covid, and now some of those are dropping out. We’re keeping an eye on the DOT (U.S. Department of Transportation) numbers [of lapsed operating authorities] to see how much and how fast the market is shedding excess capacity,” he adds.
That excess capacity has sent truckload spot rates through the floor. To illustrate the point, Cowen’s weekly freight indices at the end of January showed dry-van truckload spot rates down 46.5% from a year ago. It was a brighter picture for contract rates, which were down only 1.2% from a year ago. “A lot of shippers have kept their [truckload] contract carriers as healthy as they could,” he notes. Seidl doesn’t expect a rebound in truckload volumes until the second half of 2023.
A RAY OF LIGHT
Yet going into the spring of 2023, while inflation remains problematic and there continues to be too much capacity chasing too little freight, some carriers see a ray of light breaking through the clouds.
“Volumes and tonnages are generally holding steady, depending on the market and the commodity,” observes Frank Granieri, chief operating officer of supply chain solutions for less-than-truckload (LTL) carrier A. Duie Pyle. “Customers are still ordering but ordering less. They are saying if a recession is imminent, it won’t be deep or last long. ‘Short and shallow’ seems to be the most popular phrase.”
While other modes and regions have softened after back-to-back years of extremely strong results, Granieri says that Pyle “has been able to experience slight shipment growth” in its primary area of operations—regional hauling in the U.S. Northeast—aided by recent expansions into Virginia and West Virginia. He says Pyle in 2023 will continue to invest in its network and add more direct ZIP codes, which he “expects to drive similar [growth] results.”
A tepid freight market didn’t stop LTL industry leader Old Dominion Freight Line (ODFL) from charging into 2023 on the strength of a record quarter for revenue and profit. Fourth-quarter 2022 revenue per hundredweight was up 16.7%, more than offsetting a 9.1% decline in volume, compared to 2021’s fourth quarter. Its operating ratio (operating expenses as a percentage of revenue) improved 240 basis points to 71.2, the best mark in the industry.
The company also announced that current president and CEO Greg Gantt is retiring in June. Succeeding Gantt is Marty Freeman, a 30-year company veteran, who moves into the top spot from his previous role as executive vice president and chief operating officer.
Gantt credited ODFL’s employees for its record-breaking results in 2022, citing progress with the company’s long-term strategic plan, which focuses on ODFL’s “ability to provide superior service at a fair price, while also ensuring … sufficient capacity to support our anticipated growth.” ODFL expects to fuel that growth with some $800 million in capital expenditures in 2023, with $300 million going to real estate and service center expansion, $400 million to rolling stock, and $100 million to IT and other assets.
Going into March and the second quarter, “we believe the freight cycle will start turning,” said Gantt in ODFL’s February earnings call, noting as well that freight volumes often are a leading macroeconomic indicator. “I think that we’re in a good spot, with our headcount, with our fleet, and certainly with the service center network to be able to let volume start flowing again.”
FULL STEAM AHEAD ON EXPANSION
LTL carrier Pitt Ohio is another major market player that’s not letting a freight downturn derail its plans for expansion and is, instead, positioning itself for a market rebound later this year. Based in Pittsburgh, the mid-Atlantic regional carrier in January expanded its next-day service for New York, adding 32 next-day lanes.
“We are full steam ahead on [investments in] equipment, technology, people, and our footprint,” said Jim Fields, Pitt Ohio’s chief operating officer. And while shipment count early in the year has been off slightly, Fields expects gradual improvement. “Many customers have come to rely on us for a certain level of quality service and reliable solutions to their needs. That’s where we excel,” he notes. That’s helping in rate negotiations with customers “who still want quality service and consistent capacity and are willing to pay for it,” he adds.
At Pitt Ohio’s sister company, Dohrn Transfer, President and COO Robert Howard says he hears similar sentiments in the market. “The last half of 2022 we saw demand decline,” he notes. Going into the new year, some industries, such as agriculture, fared better than others, such as retail, yet “most customers are pretty optimistic and expect a moderate pickup starting in the second quarter,” Howard says.
“Rates are pretty firm, and while some are asking for decreases, most are holding the line,” he adds. “We’re pretty transparent with customers on our costs. We won’t be the low-price carrier, but we will bring a value to them that is clear.” His biggest challenge going into 2023: recruiting and retaining qualified Class A drivers and mechanics. Dohrn has training schools that provide opportunities for dockworkers to graduate to drivers as well as to become mechanics, he notes.
Mario Harik, chief executive officer at LTL carrier XPO, also is seeing a mixed response from customers. “Some are shipping more with us; others are shipping less because they see softer demand for their products,” he says.
Moreover, there is a larger, post-pandemic trend among companies to rethink and recost their entire supply chains, which “is a major tailwind for XPO and the LTL industry as a whole,” Harik adds. Such re-engineering by both brick-and-mortar retailers and e-commerce sellers is intended to cut leadtimes and speed orders.
That’s creating LTL opportunity, Harik says, “because smaller shipments of goods need to be moved more frequently.” He notes as well that industrial customers are talking more about nearshoring, which plays to XPO’s North America cross-border capabilities. “Industrial customers represent about two-thirds of our base, so manufacturing is a demand driver for us,” he explains.
WAITING FOR THE SPRING PUSH
Over the past two months, Greg Orr, president of national truckload carrier CFI, has met with dozens of customers. The takeaway from those meetings: “Everyone is cautiously optimistic. We’re at the wait-and-see stage now, but the spring push will tell the story,” Orr says.
The first of the year saw volumes soften, impacted by the Chinese Lunar New Year and shippers recovering and resetting from the holiday push. And while Orr agrees that soft freight demand and excess market capacity have put shippers in the driver’s seat with rate negotiations, CFI’s longer-term customers (over 90% of CFI’s freight is contract) are coming to the table with concerns certainly about rates, but even more about securing consistent, reliable capacity.
“Customers recognize that we as an industry [are seeing] dramatically increased costs,” Orr says. “In most cases, they’re not pushing aggressively for [rate] decreases but want to [maintain] the status quo” on their total cost of service. “Each customer is different. It’s really an exercise in working with the customer and finding that sweet spot, whether it’s accessorials, a fuel program, or a negotiated base rate depending on where and how much capacity they need, how their cost structure is laid out, and the biggest pain point they’re facing.”
SIGNS OF LIFE
Yet another major freight player—David Jackson, president and CEO of Knight-Swift, which is one of the nation’s largest truckload operators and offers LTL services as well—sees hopeful signs where freight is concerned. Jackson struck an optimistic note in the company’s January earnings call, noting that “the freight market continues to show signs of life … as we go through January.”
One unique factor that impacted last year’s fourth quarter was that “so much of [shippers’] holiday inventory had already arrived, some of it 10 or 11 months before. It kind of sat around,” he said. So by the time October—traditionally the big-surge month for holiday freight—rolled around, “fourth-quarter freight had already arrived and was already in position,” which muted fourth-quarter volumes to some extent.
Jackson noted that the general consensus from his customers about inventory levels is that “by the time they get through the spring, things [will be] caught up.” Once that inventory overhang is burned off, he predicted, “we’ll be back to normal goods flow … without the expectation that there [will be] incremental supply” added to the market. “In fact, we believe that supply is leaving, has been leaving, and will continue to leave over the next two quarters,” he said, adding that he thinks “volumes [will] really begin to pick up in … June and July.”
LOOKING FOR A PATTERN
The current market has brought to the forefront an old truism that, regardless of the economic conditions, the amount of freight in the market, and carriers’ capacity to handle it, one overriding goal dictates buyer behavior. “Shippers always want the cheapest price,” opines Satish Jindel, president of ShipMatrix, which specializes in trucking market research and data analytics.
“What [shippers] need to be reminded of by the industry is that just because a recession is coming, that doesn’t mean the carrier has lower costs to operate,” he explains. “In many cases, and especially in this cycle, they’re actually higher. Costs for most carriers are up north of 15%,” he says, “so for a carrier to offer a lower price than it did a few months ago would mean losing money. And then some carriers go out of business. That compounds the capacity problem later, leading to higher rates, which is the opposite of what shippers are trying to achieve.”
As for when the market might rebound, Jindel says that’s a tough call given the lack of historical precedent to go by. “What economists fail to realize is that the pandemic was an event of a kind that had never been part of our economy before. There was no pattern or previous experience to guide us on how to respond or [to predict] how we’d come out of it.”
Nevertheless, Jindel believes that the way forward must include better understanding among shippers of market realities, the fungible nature of capacity, and their role in changing wasteful habits so capacity is used more efficiently.
DRIVER SHORTAGE ... OR NOT?
Over several decades of following the trucking industry, Avery Vise, vice president–trucking for market research firm FTR Transportation Intelligence, has seen any number of boom-and-bust cycles. This cycle, he says, has characteristics consistent with past market swings—with one difference: Carrier cost increases this cycle have been among the most dramatic he’s ever seen.
And while carriers imposed sharp rate increases over the past two years, inflation and rising operating costs across the board have eaten into almost all of that. Then freight demand last year fell through the floor.
“Our truckload rate forecast has continued to get incrementally weaker as we go along. We keep expecting to see a bottom on the spot market, but it never quite seems to get there,” he observes.
Overall, for 2023, FTR is projecting a total blended truckload rate decline of around 11%, with contract rates declining by 8%, and spot rates down some 18%, from 2022 levels.
What may change that forecast is carriers exiting the market and how that affects the supply of drivers. Vise explained that during the pandemic in 2021, company drivers working for fleets left and went to smaller carriers or into the owner-operator segment, where they could make more money in a high-demand market. That was evident in the surge in new DOT operating authorities granted during that time.
Then in early 2022 the market shifted, demand plummeted, and spot rates cratered. Owner-operators parked their trucks and went back to work as employees for larger fleets. Vise argues that there has been neither a shortage nor a glut of drivers, just the overall pool reallocating itself to adjust with the market cycle.
“So over the course of 2022, that driver dynamic reversed, and larger carriers mostly absorbed those drivers,” he says. “The key really is what happens over the next quarter or two” and how driver supply affects the speed and depth of a rebound.
Otherwise, Vise says, the carrier game plan is one of perseverance, keeping the trucks rolling with whatever freight they can land, and surviving until 2024.
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
The “series B” funding round was financed by an unnamed “strategic customer” as well as Teradyne Robotics Ventures, Toyota Ventures, Ranpak, Third Kind Venture Capital, One Madison Group, Hyperplane, Catapult Ventures, and others.
The fresh backing comes as Massachusetts-based Pickle reported a spate of third quarter orders, saying that six customers placed orders for over 30 production robots to deploy in the first half of 2025. The new orders include pilot conversions, existing customer expansions, and new customer adoption.
“Pickle is hitting its strides delivering innovation, development, commercial traction, and customer satisfaction. The company is building groundbreaking technology while executing on essential recurring parts of a successful business like field service and manufacturing management,” Omar Asali, Pickle board member and CEO of investor Ranpak, said in a release.
According to Pickle, its truck-unloading robot applies “Physical AI” technology to one of the most labor-intensive, physically demanding, and highest turnover work areas in logistics operations. The platform combines a powerful vision system with generative AI foundation models trained on millions of data points from real logistics and warehouse operations that enable Pickle’s robotic hardware platform to perform physical work at human-scale or better, the company says.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."