Warehouse technology projects that combine voice- and vision-based picking systems with goods-to-person robotics are gaining steam, thanks to growing interest in warehouse robots nationwide.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Warehouse automation projects that blend voice- and vision-based picking with robotics are on the rise as systems integrators and technology developers seek ways to help customers maximize their labor resources and speed productivity on the warehouse floor. Tying these technologies together can deliver the ultimate in efficiency, experts say: Robots handle heavy-lifting tasks such as conveyance through the building, and pickers become faster and more accurate thanks to voice- and vision-based wearables with data-capture capabilities. In this strategy, human workers use tools like smart glasses, ring scanners, wrist-mounted computers, wireless headsets, and the like to direct their movements.
Eric Harty, senior director of strategic initiatives at supply chain tech firm Zebra Technologies, says more warehouse operators are looking for ways to connect these technologies in order to optimize workflows throughout their facilities.
“This [form of] integration has been fairly steady,” he explains. “What you see now is more people adopting robotics in general—and that generally triggers some level of modification to improve current workflows.”
More than 80% of warehouse managers agree they will rely more on automation in the future—especially in the form of autonomous mobile robots (AMRs) for picking and materials movement, according to Zebra’s most recentWarehousing Vision Study. Integrating other technologies that can streamline increasingly complex workflows goes hand-in-hand with those efforts, Harty adds.
BUT FIRST, SOFTWARE
Zebra has been accelerating its focus on integration since acquiring AMR developer Fetch Robotics in 2021. Harty points to the company’s cloud-based FetchCore software system as a case in point. The fleet and workflow management solution allows warehouse operators to integrate AMRs with scanners, tablets, and other mobile technologies. The software connects the data-capture devices and the AMRs, allowing operators to program workflows that blend the two technologies.
“The scanners and mobile computers are used to trigger workflows,” Harty explains. “For example, a worker picks a pallet, scans the bar code or clicks on a screen, and that signals the mobile robot to pick up the [pallet].”
He uses a recent customer application to illustrate the point: A distribution customer now uses Fetch AMRs to automate the delivery of pallet orders to its shipping department, a process that was previously done manually with forklifts. A worker builds the order on the pallet and scans it into the company’s warehouse management software (WMS) system after dropping the completed pallet order at the pallet transfer station. That action signals an AMR to take over material transport; the AMR travels to the pallet transfer station, picks up the pallet, and delivers it to the designated shipping lane.
“They used to have people doing [the conveyance] and dropping it off,” Harty explains. “[The integration] frees up those people to do more picking.”
The project is improving productivity, although Harty says he can’t yet share results because it’s still in the testing phase. He adds that Zebra is seeing increased interest in similar solutions—especially those that blend voice-directed picking with robotics.
“We’re seeing more interest, and we’re working with partners to build that out,” he explains.
GIVING VOICE TO THE SYSTEM
Leaders at systems integrator Numina Group are seeing growing demand for mixing voice-activated picking and robotic solutions as well, and company president Dan Hanrahan says they’ve been making steady progress on those innovations over the past few years. The goal is to improve operations by freeing workers to focus on the value-added tasks associated with order picking while automating the conveyance function with robots.
“We’ve looked at the AMRs, in a broad sense, as an automation component, much like a typical systems integrator would do with a conveyor system,” Hanrahan explains. “We ask, what advantages can AMRs [offer] in moving materials more efficiently?”
And then they connect the dots. Numina Group uses its proprietary warehouse execution system (WES) to tie the AMRs to the customer’s WMS or enterprise resource planning (ERP) system for case or pallet picking, integrating wearable technology for piece picking. In a typical solution, the WES connects to the customer’s WMS or ERP, gleans the day’s order information, and then dispatches work orders to AMRs, which pick up a designated pallet or case and bring it to a predetermined pick zone. Pickers—outfitted with wrist-mounted mobile computers and wireless headsets—meet the AMRs at the designated zone after receiving a voice command telling them where to go.
“Basically, we have the AMRs on a bus route—a variable bus route—based on pick stops in different zones in the warehouse,” Hanrahan explains. “And like when you are waiting for an Uber, we’re using voice commands telling the picker, ‘It’s time for you to meet the AMR at this location.’”
The worker then performs the necessary picking tasks at that location. When the AMR has finished its route, it picks up a batch of finished orders from its last stop and delivers them to the packing area.
“The goal is to get the people moving simultaneously with the AMRs so the AMRs are not waiting at stops,” Hanrahan adds. “We want them to work in a continuous-travel mode.”
Several customers are using the AMR/voice solution to optimize picking and scale for growth, including an online retailer based in Northern Illinois that Hanrahan says has reduced labor costs by more than 50%, and a paint supply company in Ohio that has cut forklift driving time by 30%, freeing drivers to do more picking tasks.
“Keep the [workers] within the picking area; have them perform the value tasks—that’s what we’re really being challenged with,” Hanrahan explains, emphasizing the wide variety of technologies that can make that happen. “There are a lot more choices available to [warehouse] operations today.”
SEEING IS BELIEVING
Another choice for blended warehouse automation: pick-by-vision. In this process, pickers wear smart glasses—such as those developed by supply chain tech firm Picavi—that direct them through the picking process via a visual interface. Equipped with a bar-code scanner for data capture, the glasses allow for hands-free operation, speeding the picking process and improving accuracy. When used with goods-to-person robotics, vision systems can help optimize piece picking while also alleviating stress and strain on workers, developers say. Picavi and Japanese robotics developer SoftBank Robotics have launched a pilot project to illustrate those benefits at SoftBank’s innovation lab, an 11,000-square-foot demonstration facility in Ichikawa City, Japan.
The companies have paired Picavi’s smart glasses with an automated storage and retrieval system (AS/RS) from automation specialist AutoStore. Goods are stored in the AutoStore system, which combines product bins, robots, picking and putaway stations, a storage and retrieval “grid,” and a software-based controller to move inventory in and out of storage for automated fulfillment. Workers at the AutoStore’s picking stations use Picavi smart glasses for multi-order picking out of containers as well as for more complex multi-order put applications that would typically incorporate a more expensive and less flexible pick-to-light system. Both systems connect directly to the facility’s WMS.
“The AutoStore [system] automatically provides the containers with the right goods. The employees receive all the information necessary to pick the right goods in the right quantity via the user interface of the smart glasses, and to acknowledge changes in the inventory on the software side,” Picavi said in a statement describing the pilot project. “The container is then picked up again by the AutoStore system and placed in storage.”
The demo is yet another example of using goods-to-person robotics for the heavy lifting while fine-tuning the picking process with additional technology.
Companies of all shapes and sizes can develop similar projects—provided they focus on a particular task or workflow and be open to a range of solutions, according to Zebra’s Harty.
“I suggest starting with a specific use case or workflow you want to automate,” he explains. “Think through what that looks like, what your current operation is, and work with [partners] who can map out that workflow and figure out the solution for you. Be specific, but also be flexible. What I’ve found in my personal experience …. [is that those] that say they just want to work with robots don’t know [what they want to accomplish]. Those that say, ‘I want a robot to do XYZ’ will get a robot to do XYZ.”
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
Global trade will see a moderate rebound in 2025, likely growing by 3.6% in volume terms, helped by companies restocking and households renewing purchases of durable goods while reducing spending on services, according to a forecast from trade credit insurer Allianz Trade.
The end of the year for 2024 will also likely be supported by companies rushing to ship goods in anticipation of the higher tariffs likely to be imposed by the coming Trump administration, and other potential disruptions in the coming quarters, the report said.
However, that tailwind for global trade will likely shift to a headwind once the effects of a renewed but contained trade war are felt from the second half of 2025 and in full in 2026. As a result, Allianz Trade has throttled back its predictions, saying that global trade in volume will grow by 2.8% in 2025 (reduced by 0.2 percentage points vs. its previous forecast) and 2.3% in 2026 (reduced by 0.5 percentage points).
The same logic applies to Allianz Trade’s forecast for export prices in U.S. dollars, which the firm has now revised downward to predict growth reaching 2.3% in 2025 (reduced by 1.7 percentage points) and 4.1% in 2026 (reduced by 0.8 percentage points).
In the meantime, the rush to frontload imports into the U.S. is giving freight carriers an early Christmas present. According to Allianz Trade, data released last week showed Chinese exports rising by a robust 6.7% y/y in November. And imports of some consumer goods that have been threatened with a likely 25% tariff under the new Trump administration have outperformed even more, growing by nearly 20% y/y on average between July and September.