It was developed to optimize operations in a DC that ran on people and pallets. But the venerable warehouse management system (WMS) will have to evolve if it’s to stay relevant in today’s hyperconnected, robotic facilities, experts say.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
For decades, warehouse management system (WMS) software has had a clear-cut role to play in the DC. Once your fulfillment operation got big enough, this was the software you needed to maintain visibility over your inventory, maximize the flow of goods from dock door to pallet to rack and back again, and direct the flow of activity inside the building.
But recent developments have muddied the picture, creating something of an identity crisis for the traditional WMS. That’s partly due to the arrival of software like warehouse execution systems (WES) and warehouse control systems (WCS), both of which can provide operating instructions to automated equipment. And it’s partly due to the rise of automation—particularly the self-directed, autonomous robots and vehicles that operate independently of a WMS.
Depending on who you talk to in the logistics tech community, the line that divides the WMS from other DC software hasbegun to blur—or even disappeared entirely. That rapid evolution has created a confusing space for businesses seeking the best way to use their WMS products in 2023, says Jordan Mitchell, senior director, product management at the Atlanta-based systems integrator Fortna.
ROBOTS SEIZE THE SPOTLIGHT
As noted, much of that change has been driven by the arrival of large fleets of robots in facilities that are looking to rev up their e-commerce and omnichannel fulfillment operations. A case in point is the autonomous mobile robot (AMR), which is becoming an increasingly common sight in DCs. As its name suggests, an AMR is designed to be, well, autonomous, meaning it can carry out its mission without step-by-step guidance from a warehouse management system. And that’s true whether the AMR connects directly to a conveyor or automated storage and retrieval system (AS/RS), operates as a collaborative robot (“cobot”) that works in conjunction with humans, or simply whisks items—totes, cartons, or pallets—around the warehouse floor.
The advent of AMRs and their more-static robot cousins has even sparked the development of a new breed of warehouse software, called the “multiagent orchestration platform.” Some large DCs use this app, which acts as an extra layer between the WMS and the automated equipment, to help manage the complex interplay between human associates, automated storage and retrieval systems, goods-to-person robots, articulated picking arms, and other devices.
What all this suggests is that in order to remain relevant, the traditional WMS will have to expand its social circle—meaning it will need to be able to handle real-time data inputs from humans, robots, and a growing array of internet of things (IoT) sensors, Mitchell says. If it simply stays in its lane, companies will have less of a reason to invest in a top-of-the-line WMS, he adds. For instance, smaller fulfillment centers with just one or two types of automated equipment might decide they no longer need a complex, “tier one” WMS and instead opt for a basic WMS that they can pair with their AMR control software, Mitchell explains.
Other DCs may skip the WMS entirely, choosing to link their WES directly to the enterprise resource planning (ERP) software that serves as an umbrella over all of a facility’s applications, says Samay Kohli, CEO and co-founder of GreyOrange, a Georgia-based mobile robotics developer that also offers a WES, or “fulfillment orchestration system,” called GreyMatter.
“Either the line between WES and WMS is blurring, or WES is taking over,” says Kohli, who points to robots as the reason for that change. “Robotics is different from the traditional automation path,” he says. “It’s not like a conveyor belt or a shuttle system because it generates real-time data on its progress.”
And GreyOrange is not the only one. Comparable platforms like SVT Robotics’ Softbot and Amazon Web Services' (AWS) RoboRunner can also orchestrate the activities of diverse fleets of robots, while tech developer AutoScheduler offers a software program called AutoScheduler.AI that sits on top of a WMS to optimize its operations. Plus, systems integrators like Körber, Fortna, and Bastian all offer WES toolkits to manage higher-complexity workflows, Fortna’s Mitchell says.
THE STORY ISN’T OVER
But not everyone is ready to write the WMS off just yet. While its “job profile” is under pressure to change, the WMS still has a critical role to play, argues Adam Kline, senior director, product management at Manhattan Associates, an Atlanta-based supply chain software developer. It’s true that the WMS needs to reach out of its sandbox and integrate with other systems in the modern DC, but thanks to cloud-based software design, it can make that evolutionary step without losing its core identity, he says.
Manhattan’s answer to those changing demands is a cloud-based software application that combines warehouse management, labor management, and transportation management in a single cloud-native application called Manhattan Active Supply Chain. Unifying the three applications on a single platform allows each one to operate in cooperation with the others, providing a better “holistic view” over the business landscape than any single software app could, Kline says.
Though the WMS’s future remains an open question, it’s clear that the traditional software is under pressure, squeezed by the ERP control platform above it and the WES and WCS systems on both sides—all of which can do something the WMS can’t: deal with a flood of data bubbling up from the floor below, generated by robotic systems, multi-agent orchestration platforms, and the IoT. While supply chain tech developers have come up with a number of creative solutions to help the WMS step up its game, it’s still anybody’s guess as to which will prevail.
Autonomous forklift maker Cyngn is deploying its DriveMod Tugger model at COATS Company, the largest full-line wheel service equipment manufacturer in North America, the companies said today.
By delivering the self-driving tuggers to COATS’ 150,000+ square foot manufacturing facility in La Vergne, Tennessee, Cyngn said it would enable COATS to enhance efficiency by automating the delivery of wheel service components from its production lines.
“Cyngn’s self-driving tugger was the perfect solution to support our strategy of advancing automation and incorporating scalable technology seamlessly into our operations,” Steve Bergmeyer, Continuous Improvement and Quality Manager at COATS, said in a release. “With its high load capacity, we can concentrate on increasing our ability to manage heavier components and bulk orders, driving greater efficiency, reducing costs, and accelerating delivery timelines.”
Terms of the deal were not disclosed, but it follows another deployment of DriveMod Tuggers with electric automaker Rivian earlier this year.
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.
The partnership creates a data connection between suppliers and the retail store. It works by integrating Salt Lake City-based ReposiTrak’s network of thousands of suppliers and their traceability shipment data with Austin, Texas-based Upshop’s network of more than 450 retailers and their retail stores.
That accomplishment is important because it will allow food sector trading partners to meet the U.S. FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements that they must create and store complete traceability records for certain foods.
And according to ReposiTrak and Upshop, the traceability solution may also unlock potential business benefits. It could do that by creating margin and growth opportunities in stores by connecting supply chain data with store data, thus allowing users to optimize inventory, labor, and customer experience management automation.
"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," Mark Hawthorne, chief innovation and strategy officer at Upshop, said in a release.
"Once the data is flowing the benefits are compounding. Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store,” Hawthorne said.
Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). ReposiTrak and Upshop say that major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.
Online grocery technology provider Instacart is rolling out its “Caper Cart” AI-powered smart shopping trollies to a wide range of grocer networks across North America through partnerships with two point-of-sale (POS) providers, the San Francisco company said Monday.
Instacart announced the deals with DUMAC Business Systems, a POS solutions provider for independent grocery and convenience stores, and TRUNO Retail Technology Solutions, a provider that powers over 13,000 retail locations.
Terms of the deal were not disclosed.
According to Instacart, its Caper Carts transform the in-store shopping experience by letting customers automatically scan items as they shop, track spending for budget management, and access discounts directly on the cart. DUMAC and TRUNO will now provide a turnkey service, including Caper Cart referrals, implementation, maintenance, and ongoing technical support – creating a streamlined path for grocers to bring smart carts to their stores.
That rollout follows other recent expansions of Caper Cart rollouts, including a pilot now underway by Coles Supermarkets, a food and beverage retailer with more than 1,800 grocery and liquor stores throughout Australia.
Instacart’s core business is its e-commerce grocery platform, which is linked with more than 85,000 stores across North America on the Instacart Marketplace. To enable that service, the company employs approximately 600,000 Instacart shoppers who earn money by picking, packing, and delivering orders on their own flexible schedules.
The new partnerships now make it easier for grocers of all sizes to partner with Instacart, unlocking a modern shopping experience for their customers, according to a statement from Nick Nickitas, General Manager of Local Independent Grocery at Instacart.
In addition, the move also opens up opportunities to bring additional Instacart Connected Stores technologies to independent retailers – including FoodStorm and Carrot Tags – continuing to power innovation and growth opportunities for retailers across the grocery ecosystem, he said.