You may not be able to see it, but artificial intelligence (AI) is probably installed on systems and equipment throughout your warehouse. Here’s how to judge its quality, effectiveness, and impact.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
Step inside one of today’s high-tech warehouses, and you might marvel at the high-speed conveyors, voice-operated picking headsets, or fleets of autonomous mobile robots (AMRs) bustling about. But you’d be hard-pressed to point out any concrete examples of one of the most advanced technologies in the facility: artificial intelligence (AI).
Although it’s fast becoming an industry buzzword, AI is little understood outside of engineering circles, and its impact on logistics operations is hard to trace. But the truth is, the technology is already widely used, powering everything from the conversational interface on the smartphone in your pocket to the warehouse management system (WMS) that controls the flow of goods through the DC.
So if you can’t see the AI in your warehouse, how can you get a handle on it? That is, how do you select a good system, judge its effectiveness, and measure its impact on your business over time? To get answers to these and other questions, we asked some experts to share their thoughts about AI and the warehouse.
LEARN THE ABCs OF AI
To begin with, organizations that want to be successful at adopting AI have to change their basic approach to buying warehouse technology, says Peter Chen, co-founder and CEO of Covariant, which develops AI for commercial devices like robotic picking arms.
That’s because AI operates in a fundamentally different way from previous generations of logistics and material handling tools. Twenty years ago, logistics managers chose hardware—such as forklifts or conveyors—based on quantifiable attributes like speed, strength, and durability. As technology progressed and they began to select software—like a warehouse control system (WCS) or a WMS—they added criteria like cybersecurity, tech support, and ease of upgrades to the list. And now to buy AI systems, they need to adopt a new set of strategies, he says.
There are a couple of reasons for that. For one thing, AI differs from other technologies in that it becomes more, rather than less, effective over time—in direct contrast to, say, hardware that slowly breaks down with use or software that eventually becomes obsolete. What sets AI apart is that it doesn’t rely on “programmed intelligence,” Chen says. “With AI, you have intelligence that is not preprogrammed; instead, it learns from data and learns from experience. As opposed to static behavior, it learns from its own trial and error, and improves over time.”
In Covariant’s case, that learning curve enables machines like robotic arms to handle an ever-evolving and expanding range of items without requiring software upgrades or engineering studies, Chen says. Instead, the arm experiments with a wide array of stock-keeping units (SKUs) and slowly refines its ability to grasp items of various types, whether it’s apparel, grocery items, pharmaceuticals, or cosmetics.
Another factor that differentiates AI from other technologies is that companies get the best results when they start as soon as possible. Just as financial advisers tell clients to start investing early in life so their savings can grow through compound interest, AI works best when it has time to learn and develop. That contrasts with the typical hardware-buying strategy of waiting to refresh or replace equipment until the vendor rolls out the latest version. “The best way to buy AI is to get going as early as possible, because it can start learning ASAP,” Chen says. “Roll out your first site as quickly as possible so [the system] can collect data and start learning. The goal is to gather vast amounts of data, then develop analytics and actionable insights, so it compounds the results of AI adoption.”
SO YOU HAVE A NEW AI; NOW WHAT?
Measuring the results is a critical step in justifying any warehouse purchase, but it comes with an added challenge for AI because artificial intelligence typically operates “behind the scenes,” says John Black, senior vice president for product engineering at Brain Corp. The San Diego-based firm develops AI software and analytics to run AMRs from third-party manufacturers, with a focus on the automated floor-cleaning robots found in factories, DCs, retail stores, and office buildings.
Just as most people don’t know what type of microchip is powering their personal computer, most users of AI-powered devices can’t pinpoint exactly which functions rely on artificial intelligence. That makes it tough to gauge how well the technology is working, particularly because AI is typically held to a pass/fail standard—if a machine’s logic makes a single mistake, the entire device is seen as defective. For example, as an AMR cruises through a DC, it executes dozens of AI-enabled steps along the way, from localization and navigation to data gathering and analytics. If it fails at any one of those steps, then the AMR is basically useless. “You have to get all the way there,” Black says. “You can get most of the way there, and that is interesting, but it’s not enough to get a [return on investment]” for the company that bought the AMR.
“[AI] has to be nearly perfect. The measure is, how much time can this robot go without an intervention? You can send an employee over to fix a problem on an AMR, but every touch [diminishes the system’s return]. The goal is no-touch autonomy,” he says. “What you’re paying for with automation is accuracy and repeatability. If you have to have a person babysitting it, essentially you’ve just changed their job to overseeing the task and haven’t truly repurposed that employee from a labor standpoint.”
By that measure, AI works best when people forget they’re even using it, agrees Mike Myers, director of solutions at Third Wave Automation. The company incorporates its AI into reach trucks built by partner companies, allowing those forklifts to become autonomous vehicles.
Myers points to AI that has run for years as a basic “rules engine” in the accounting software many people use to file their personal tax returns. More recently, some developers of tier-one warehouse management systems have applied AI to the complex puzzle of managing fulfillment operations in a busy e-commerce DC. “And in a WMS, the AI is invisible in how it works. That’s how you know things are effective—when people don’t have to go into the WMS; they can just go to the end points” and follow the software’s guidance, he says.
WHAT EXACTLY IS YOUR AI THINKING ABOUT?
Striking a balance between automated decision making and human oversight is key to generating a solid ROI (return on investment) from an AI system, Myers says. But to measure how independently the AI in your warehouse is performing, you need to know exactly what it’s doing. And that can be a challenge.
A common misconception about AI is that it acts as “general intelligence,” functioning like a sentient robot in a Hollywood movie, Myers observes. But the truth is that most AI performs a series of small jobs, as opposed to pondering big questions like the meaning of life. “AI is in the vehicle navigation, the high-level route planning, and the sequencing of tasks in a facility, and it’s also in Siri on your iPhone,” Myers says. But as impressive as a tool like Siri is, it works through a series of machine learning and language processing steps, not through an umbrella of overall awareness, he explains. “So ‘general intelligence’ AI is not necessary for practical use cases; you can break up all those cases to achieve each step.”
In the end, the best way to measure an AI system’s impact on your logistics operations is to go back to the classic supply chain yardstick—the key performance indicator (KPI). “KPIs don’t change, whether you’re looking at cost per unit, SLA [service level agreement] adherence, or whatever,” Myers says. “Consistency in meeting those numbers is a measure of effectiveness. The AI is just a component, one machine in the entire system. But because AI is self-improving, [the fact that you’re] making progress toward those KPIs is how you know it’s working.”
Autonomous forklift maker Cyngn is deploying its DriveMod Tugger model at COATS Company, the largest full-line wheel service equipment manufacturer in North America, the companies said today.
By delivering the self-driving tuggers to COATS’ 150,000+ square foot manufacturing facility in La Vergne, Tennessee, Cyngn said it would enable COATS to enhance efficiency by automating the delivery of wheel service components from its production lines.
“Cyngn’s self-driving tugger was the perfect solution to support our strategy of advancing automation and incorporating scalable technology seamlessly into our operations,” Steve Bergmeyer, Continuous Improvement and Quality Manager at COATS, said in a release. “With its high load capacity, we can concentrate on increasing our ability to manage heavier components and bulk orders, driving greater efficiency, reducing costs, and accelerating delivery timelines.”
Terms of the deal were not disclosed, but it follows another deployment of DriveMod Tuggers with electric automaker Rivian earlier this year.
Manufacturing and logistics workers are raising a red flag over workplace quality issues according to industry research released this week.
A comparative study of more than 4,000 workers from the United States, the United Kingdom, and Australia found that manufacturing and logistics workers say they have seen colleagues reduce the quality of their work and not follow processes in the workplace over the past year, with rates exceeding the overall average by 11% and 8%, respectively.
The study—the Resilience Nation report—was commissioned by UK-based regulatory and compliance software company Ideagen, and it polled workers in industries such as energy, aviation, healthcare, and financial services. The results “explore the major threats and macroeconomic factors affecting people today, providing perspectives on resilience across global landscapes,” according to the authors.
According to the study, 41% of manufacturing and logistics workers said they’d witnessed their peers hiding mistakes, and 45% said they’ve observed coworkers cutting corners due to apathy—9% above the average. The results also showed that workers are seeing colleagues take safety risks: More than a third of respondents said they’ve seen people putting themselves in physical danger at work.
The authors said growing pressure inside and outside of the workplace are to blame for the lack of diligence and resiliency on the job. Internally, workers say they are under pressure to deliver more despite reduced capacity. Among the external pressures, respondents cited the rising cost of living as the biggest problem (39%), closely followed by inflation rates, supply chain challenges, and energy prices.
“People are being asked to deliver more at work when their resilience is being challenged by economic and political headwinds,” Ideagen’s CEO Ben Dorks said in a statement announcing the findings. “Ultimately, this is having a determinantal impact on business productivity, workplace health and safety, and the quality of work produced, as well as further reducing the resilience of the nation at large.”
Respondents said they believe technology will eventually alleviate some of the stress occurring in manufacturing and logistics, however.
“People are optimistic that emerging tech and AI will ultimately lighten the load, but they’re not yet feeling the benefits,” Dorks added. “It’s a gap that now, more than ever, business leaders must look to close and support their workforce to ensure their staff remain safe and compliance needs are met across the business.”
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
Donald Trump has been clear that he plans to hit the ground running after his inauguration on January 20, launching ambitious plans that could have significant repercussions for global supply chains.
As Mark Baxa, CSCMP president and CEO, says in the executive forward to the white paper, the incoming Trump Administration and a majority Republican congress are “poised to reshape trade policies, regulatory frameworks, and the very fabric of how we approach global commerce.”
The paper is written by import/export expert Thomas Cook, managing director for Blue Tiger International, a U.S.-based supply chain management consulting company that focuses on international trade. Cook is the former CEO of American River International in New York and Apex Global Logistics Supply Chain Operation in Los Angeles and has written 19 books on global trade.
In the paper, Cook, of course, takes a close look at tariff implications and new trade deals, emphasizing that Trump will seek revisions that will favor U.S. businesses and encourage manufacturing to return to the U.S. The paper, however, also looks beyond global trade to addresses topics such as Trump’s tougher stance on immigration and the possibility of mass deportations, greater support of Israel in the Middle East, proposals for increased energy production and mining, and intent to end the war in the Ukraine.
In general, Cook believes that many of the administration’s new policies will be beneficial to the overall economy. He does warn, however, that some policies will be disruptive and add risk and cost to global supply chains.
In light of those risks and possible disruptions, Cook’s paper offers 14 recommendations. Some of which include:
Create a team responsible for studying the changes Trump will introduce when he takes office;
Attend trade shows and make connections with vendors, suppliers, and service providers who can help you navigate those changes;
Consider becoming C-TPAT (Customs-Trade Partnership Against Terrorism) certified to help mitigate potential import/export issues;
Adopt a risk management mindset and shift from focusing on lowest cost to best value for your spend;
Increase collaboration with internal and external partners;
Expect warehousing costs to rise in the short term as companies look to bring in foreign-made goods ahead of tariffs;
Expect greater scrutiny from U.S. Customs and Border Patrol of origin statements for imports in recognition of attempts by some Chinese manufacturers to evade U.S. import policies;
Reduce dependency on China for sourcing; and
Consider manufacturing and/or sourcing in the United States.
Cook advises readers to expect a loosening up of regulations and a reduction in government under Trump. He warns that while some world leaders will look to work with Trump, others will take more of a defiant stance. As a result, companies should expect to see retaliatory tariffs and duties on exports.
Cook concludes by offering advice to the incoming administration, including being sensitive to the effect retaliatory tariffs can have on American exports, working on federal debt reduction, and considering promoting free trade zones. He also proposes an ambitious water works program through the Army Corps of Engineers.