You may not be able to see it, but artificial intelligence (AI) is probably installed on systems and equipment throughout your warehouse. Here’s how to judge its quality, effectiveness, and impact.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
Step inside one of today’s high-tech warehouses, and you might marvel at the high-speed conveyors, voice-operated picking headsets, or fleets of autonomous mobile robots (AMRs) bustling about. But you’d be hard-pressed to point out any concrete examples of one of the most advanced technologies in the facility: artificial intelligence (AI).
Although it’s fast becoming an industry buzzword, AI is little understood outside of engineering circles, and its impact on logistics operations is hard to trace. But the truth is, the technology is already widely used, powering everything from the conversational interface on the smartphone in your pocket to the warehouse management system (WMS) that controls the flow of goods through the DC.
So if you can’t see the AI in your warehouse, how can you get a handle on it? That is, how do you select a good system, judge its effectiveness, and measure its impact on your business over time? To get answers to these and other questions, we asked some experts to share their thoughts about AI and the warehouse.
LEARN THE ABCs OF AI
To begin with, organizations that want to be successful at adopting AI have to change their basic approach to buying warehouse technology, says Peter Chen, co-founder and CEO of Covariant, which develops AI for commercial devices like robotic picking arms.
That’s because AI operates in a fundamentally different way from previous generations of logistics and material handling tools. Twenty years ago, logistics managers chose hardware—such as forklifts or conveyors—based on quantifiable attributes like speed, strength, and durability. As technology progressed and they began to select software—like a warehouse control system (WCS) or a WMS—they added criteria like cybersecurity, tech support, and ease of upgrades to the list. And now to buy AI systems, they need to adopt a new set of strategies, he says.
There are a couple of reasons for that. For one thing, AI differs from other technologies in that it becomes more, rather than less, effective over time—in direct contrast to, say, hardware that slowly breaks down with use or software that eventually becomes obsolete. What sets AI apart is that it doesn’t rely on “programmed intelligence,” Chen says. “With AI, you have intelligence that is not preprogrammed; instead, it learns from data and learns from experience. As opposed to static behavior, it learns from its own trial and error, and improves over time.”
In Covariant’s case, that learning curve enables machines like robotic arms to handle an ever-evolving and expanding range of items without requiring software upgrades or engineering studies, Chen says. Instead, the arm experiments with a wide array of stock-keeping units (SKUs) and slowly refines its ability to grasp items of various types, whether it’s apparel, grocery items, pharmaceuticals, or cosmetics.
Another factor that differentiates AI from other technologies is that companies get the best results when they start as soon as possible. Just as financial advisers tell clients to start investing early in life so their savings can grow through compound interest, AI works best when it has time to learn and develop. That contrasts with the typical hardware-buying strategy of waiting to refresh or replace equipment until the vendor rolls out the latest version. “The best way to buy AI is to get going as early as possible, because it can start learning ASAP,” Chen says. “Roll out your first site as quickly as possible so [the system] can collect data and start learning. The goal is to gather vast amounts of data, then develop analytics and actionable insights, so it compounds the results of AI adoption.”
SO YOU HAVE A NEW AI; NOW WHAT?
Measuring the results is a critical step in justifying any warehouse purchase, but it comes with an added challenge for AI because artificial intelligence typically operates “behind the scenes,” says John Black, senior vice president for product engineering at Brain Corp. The San Diego-based firm develops AI software and analytics to run AMRs from third-party manufacturers, with a focus on the automated floor-cleaning robots found in factories, DCs, retail stores, and office buildings.
Just as most people don’t know what type of microchip is powering their personal computer, most users of AI-powered devices can’t pinpoint exactly which functions rely on artificial intelligence. That makes it tough to gauge how well the technology is working, particularly because AI is typically held to a pass/fail standard—if a machine’s logic makes a single mistake, the entire device is seen as defective. For example, as an AMR cruises through a DC, it executes dozens of AI-enabled steps along the way, from localization and navigation to data gathering and analytics. If it fails at any one of those steps, then the AMR is basically useless. “You have to get all the way there,” Black says. “You can get most of the way there, and that is interesting, but it’s not enough to get a [return on investment]” for the company that bought the AMR.
“[AI] has to be nearly perfect. The measure is, how much time can this robot go without an intervention? You can send an employee over to fix a problem on an AMR, but every touch [diminishes the system’s return]. The goal is no-touch autonomy,” he says. “What you’re paying for with automation is accuracy and repeatability. If you have to have a person babysitting it, essentially you’ve just changed their job to overseeing the task and haven’t truly repurposed that employee from a labor standpoint.”
By that measure, AI works best when people forget they’re even using it, agrees Mike Myers, director of solutions at Third Wave Automation. The company incorporates its AI into reach trucks built by partner companies, allowing those forklifts to become autonomous vehicles.
Myers points to AI that has run for years as a basic “rules engine” in the accounting software many people use to file their personal tax returns. More recently, some developers of tier-one warehouse management systems have applied AI to the complex puzzle of managing fulfillment operations in a busy e-commerce DC. “And in a WMS, the AI is invisible in how it works. That’s how you know things are effective—when people don’t have to go into the WMS; they can just go to the end points” and follow the software’s guidance, he says.
WHAT EXACTLY IS YOUR AI THINKING ABOUT?
Striking a balance between automated decision making and human oversight is key to generating a solid ROI (return on investment) from an AI system, Myers says. But to measure how independently the AI in your warehouse is performing, you need to know exactly what it’s doing. And that can be a challenge.
A common misconception about AI is that it acts as “general intelligence,” functioning like a sentient robot in a Hollywood movie, Myers observes. But the truth is that most AI performs a series of small jobs, as opposed to pondering big questions like the meaning of life. “AI is in the vehicle navigation, the high-level route planning, and the sequencing of tasks in a facility, and it’s also in Siri on your iPhone,” Myers says. But as impressive as a tool like Siri is, it works through a series of machine learning and language processing steps, not through an umbrella of overall awareness, he explains. “So ‘general intelligence’ AI is not necessary for practical use cases; you can break up all those cases to achieve each step.”
In the end, the best way to measure an AI system’s impact on your logistics operations is to go back to the classic supply chain yardstick—the key performance indicator (KPI). “KPIs don’t change, whether you’re looking at cost per unit, SLA [service level agreement] adherence, or whatever,” Myers says. “Consistency in meeting those numbers is a measure of effectiveness. The AI is just a component, one machine in the entire system. But because AI is self-improving, [the fact that you’re] making progress toward those KPIs is how you know it’s working.”
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.