Logistics Software Gurus Share Their Top Five 3PL Trends for 2023
Logistics software system provider CartonCloud have shared their predictions for the top 5 trends that will share how Third-Party Logistics providers will operate in 2023, and it’s all about working smarter, not harder.
Logistics software system provider CartonCloud have shared their predictions for the top 5 trends that will share how Third-Party Logistics providers will operate in 2023, and it’s all about working smarter, not harder.
Their team of experts have experience in the industry and work closely with customers and industry partners — giving them a front-row seat to what 3PLs and their customers are seeking into the new year. They’ve shared their predictions here, for the top five 3PL trends to shape 2023— from revenue boosters to better customer service, here they are.
Diversifying services to boost revenue
This year, 3PL providers will be looking to introduce new revenue streams and services to customers, providing a single touch point to outsource their logistics needs, made possible with integrated systems and software.
“We’re seeing a shift in the services 3PLs are offering, as more and more businesses look to outsource logistics altogether. 3PLs are acting more like 4PLs, providing storage, freight and handling services as well as reporting and advice, and even acting as a single point of contact for customers, as they manage a range of logistics providers on the customer’s behalf.
“Our software is an integrated WMS/TMS, which means our customers can play it smart, listen to what their customers need and find new and innovative ways to provide that, under one umbrella,” said CartonCloud COO Shaun Hagen.
In 2022, 3PLs were beginning to move further into diversification; building new revenue streams and thinking of new ways to offer additional services to either win new business or provide more to their existing customers.
The importance of Direct Software Integrations
Data accuracy, speed, and security remains front of mind for 3PLs looking to grow in the coming 12 months. In 2023, the ability to connect systems and securely share data seamlessly across systems and platforms as a part of day-to-day operations will be a key focus for 3PLs looking to optimize operations and expand.
“In 2022, we built over 1,000 integrations for CartonCloud customers, allowing them to streamline data flow between systems — from linking to their customer’s online stores like Shopify and WooCommerce, to direct connections with specialty ERP systems like Crafted ERP, accounting platforms like Xero and Quickbooks, or DIY integrations through our public Zapier or self-service API,” said CartonCloud founder and CEO Vincent Fletcher.
Saving time with hands-off reporting
The new year will see 3PLs focus on building efficiency in more than just their operations. Logistics businesses will be looking at how they can save time in all areas of their business, especially through automating manual tasks like rate calculations, invoicing and ordering.
“Back in the paper days, reporting would take hours or days — trawling through spreadsheets or trying to find paper PODs and receipts, and then answering the phone to every customer seeking an update on their inventory or shipment.
“Not anymore, 3PLs can’t afford to lose so many hours on manual data entry and they can’t afford to have data that isn’t accurate. Automated reporting and customer access to reporting portals needs to be a priority for 3PLs who are serious about customer service, and growing their business,” said CartonCloud Implementation Manager Shaun Johnson.
From sign on glass at warehouse dispatch, to barcode scanning for cross-docking — data capture in 2023 will be important, thorough, and simplified. With manual tasks automated, they have more time to fulfill more orders, or focus on other areas of their business.
Track-ability
Whether it’s the ability to see a shipment in transit, view stock levels in the warehouse, or receive an electronic POD (ePOD) at the point of delivery, track-ability provides important usable data to all members of the supply chain.
With this data collection comes the importance of sharing information with partners and customers to use in their own planning and reporting needs.
“The ability to pull up any consignment and instantly see who it has been allocated to, if it’s in transit, and exactly when it is delivered is paramount to having a scalable transport operation.
Likewise, being able to easily capture inventory data as your warehouse personnel work directly through the mobile app is a game changer. It keeps reports up to date and allows you to show order dispatch date and time across multiple platforms through integrations,” said CartonCloud Customer Operations Manager Scott Murray.
Deep understanding of tech features and a drive to get the most
This year, 3PL providers will begin taking a bigger part in learning about the technology they have on hand, exploring how new features can allow them to do more for their customers or bring on new customer entirely.
3PL providers will take time to ensure thy have the right software for their system, and they will want it to be usable and easy to roll out across their team and operations. They want to do more for their customers, and they want to know all the ways their software can help them save time and money, and increase their output.
“When we started with CartonCloud, we were probably only using about 5% of the software’s capability. Now, each client we bring on has a new requirement, and we start to use a new level of the software, or access features we hadn’t needed before,” said TNS Logistics Commercial Manager Matt Norton.
“We used to see warehouses and transport companies have to bring in project managers and, tech experts or have an entire team dedicated to switching their software system or bringing on a new system, but the way CartonCloud is designed makes it so easy-to-use, that the team they have on hand can simply pick it up and start using it,” said CartonCloud Implementation Consultant Mitch Whitnack.
Penske said today that its facility in Channahon, Illinois, is now fully operational, and is predominantly powered by an onsite photovoltaic (PV) solar system, expected to generate roughly 80% of the building's energy needs at 200 KW capacity. Next, a Grand Rapids, Michigan, location will be also active in the coming months, and Penske's Linden, New Jersey, location is expected to go online in 2025.
And over the coming year, the Pennsylvania-based company will add seven more sites under its power purchase agreement with Sunrock Distributed Generation, retrofitting them with new PV solar systems which are expected to yield a total of roughly 600 KW of renewable energy. Those additional sites are all in California: Fresno, Hayward, La Mirada, National City, Riverside, San Diego, and San Leandro.
On average, four solar panel-powered Penske Truck Leasing facilities will generate an estimated 1-million-kilowatt hours (kWh) of renewable energy annually and will result in an emissions avoidance of 442 metric tons (MT) CO2e, which is equal to powering nearly 90 homes for one year.
"The initiative to install solar systems at our locations is a part of our company's LEED-certified facilities process," Ivet Taneva, Penske’s vice president of environmental affairs, said in a release. "Investing in solar has considerable economic impacts for our operations as well as the environmental benefits of further reducing emissions related to electricity use."
Overall, Penske Truck Leasing operates and maintains more than 437,000 vehicles and serves its customers from nearly 1,000 maintenance facilities and more than 2,500 truck rental locations across North America.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
Supply chains are poised for accelerated adoption of mobile robots and drones as those technologies mature and companies focus on implementing artificial intelligence (AI) and automation across their logistics operations.
That’s according to data from Gartner’s Hype Cycle for Mobile Robots and Drones, released this week. The report shows that several mobile robotics technologies will mature over the next two to five years, and also identifies breakthrough and rising technologies set to have an impact further out.
Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or innovation through five phases of maturity and adoption. Chief supply chain officers can use the research to find robotic solutions that meet their needs, according to Gartner.
Gartner, Inc.
The mobile robotic technologies set to mature over the next two to five years are: collaborative in-aisle picking robots, light-cargo delivery robots, autonomous mobile robots (AMRs) for transport, mobile robotic goods-to-person systems, and robotic cube storage systems.
“As organizations look to further improve logistic operations, support automation and augment humans in various jobs, supply chain leaders have turned to mobile robots to support their strategy,” Dwight Klappich, VP analyst and Gartner fellow with the Gartner Supply Chain practice, said in a statement announcing the findings. “Mobile robots are continuing to evolve, becoming more powerful and practical, thus paving the way for continued technology innovation.”
Technologies that are on the rise include autonomous data collection and inspection technologies, which are expected to deliver benefits over the next five to 10 years. These include solutions like indoor-flying drones, which utilize AI-enabled vision or RFID to help with time-consuming inventory management, inspection, and surveillance tasks. The technology can also alleviate safety concerns that arise in warehouses, such as workers counting inventory in hard-to-reach places.
“Automating labor-intensive tasks can provide notable benefits,” Klappich said. “With AI capabilities increasingly embedded in mobile robots and drones, the potential to function unaided and adapt to environments will make it possible to support a growing number of use cases.”
Humanoid robots—which resemble the human body in shape—are among the technologies in the breakthrough stage, meaning that they are expected to have a transformational effect on supply chains, but their mainstream adoption could take 10 years or more.
“For supply chains with high-volume and predictable processes, humanoid robots have the potential to enhance or supplement the supply chain workforce,” Klappich also said. “However, while the pace of innovation is encouraging, the industry is years away from general-purpose humanoid robots being used in more complex retail and industrial environments.”
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.