JOPLIN, MISSOURI AND LAREDO, TEXAS – December 1, 2002 -- Rising costs to manufacture in China, disrupted supply chains causing shortages of all manner of goods, and congested transportation networks are all driving U.S. companies to more actively consider bringing manufacturing closer to the U.S – with Mexico becoming an increasingly popular choice.
A big factor has been the impact of the pandemic, which caused companies to focus on the risk of continuing to rely on long, complicated global supply chains, and what that meant for their businesses. Some of these risks included losing a supplier, incomplete orders, delayed goods that arrived too late to market, or even upon arrival, being delayed because of port or rail congestion.
Among the strongest trends are companies either relocating manufacturing to Mexico, along the border as well as inland, or choosing to expand production in Mexico rather than another Asia location, notes Rosemary Coates, executive director of The Reshoring Institute, based in California’s Silicon Valley.
According to Coates, some companies are adopting a strategy of diversification where they choose to first to move a portion of manufacturing from China to another Asian location, like Vietnam or Malaysia. “At the same time, there has been a strong trend toward adding operations in Mexico as part of a strategy to diversify and de-risk supply sources and production,” she notes, adding that Mexico is still a comparatively a low-cost labor market, and provides for much faster transit times to U.S. consumers.
Another trend is Chinese-based companies going with “nearshoring” strategies of their own, establishing their own operations and sourcing manufacturing closer to the U.S. - with Mexico at the top of the list. “You see signs for Chinese companies all along the border where they’ve set up manufacturing, again, to shorten the supply chain and get closer to North America customers,” she notes.
Coates cites as well the import tariff benefits that are available. “Goods coming into the U.S. directly from China are subject to a 25 percent tariff,” she explained. “Manufacturing products in Mexico, with Mexican parts and labor, may qualify for duty-free importation under the USMCA Trade Agreement amounting to a 25 percent savings over Chinese imports.”
It’s all part of the decision-making process executives are going through today, thinking first about strategy and risk, how to avoid or minimize risk, identifying the costs, and understanding the tradeoffs.
A key factor to consider is once you make the decision to expand sourcing or manufacturing in Mexico, what should you look for in a cross-border transportation partner?
“What countless Mexico shippers realized beginning in 2020 was the criticality of partnering with a diversified cross-border partner,” said Jason Dekker, Director of International Business Development at CFI. “There was severe imbalance and virtually no additional outbound capacity in major manufacturing markets such as Puebla, Guadalajara and Monterrey,” he added. CFI has major operations at five key U.S.-Mexico cross-border gateways, including its largest facility in Laredo. The company also has relationships with over 190 C-TPAT certified carriers in Mexico.
Dekker commented that, in some cases, asset providers would stage Mexican loads at their yards in Laredo and take as long as a week to source the internal power to deliver them to their final destination in the U.S. interior. The effect was a crippling of the supply chain.
“Customers were desperate,” Dekker says. “Large multinational firms that previously held the word “broker” in the same regard as an expletive were clamoring for any option that got their freight moved.” By offering brokerage and power-only solutions, CFI Logistica was able to provide solutions when the asset division was completely blown out. Such solutioning simply would not have been possible with a traditional asset-only provider.
While the northbound capacity situation is no longer at the crisis point it was in 2020 and 2021, as reshoring continues to increase, that will provide tailwinds which will help strengthen the cross-border freight market. That points to the importance of having an experienced, reliable and well-resourced transportation provider, with proven assets and capabilities in Mexico and the U.S. to ensure consistent supply chain flows.
“It doesn’t take much in these major Mexican markets to seize up capacity. Having a diversified provider that is hyper-focused on bringing a variety of trucking and distribution solutions is the key to supply chain stability in a growing freight market.”
CFI offers Truckload, Temp-Control, and Mexico services. With 37 years of cross-border experience, CFI Logistica drives supply chain solutions including consolidation, deconsolidation, LTL, truckload, flatbed and brokerage.
ABOUT CFI – CFI is a multifaceted carrier with a balance of asset and non-asset services driving supply chain solutions for businesses across North America. A wholly owned operating company of Heartland Express, Inc., CFI’s portfolio includes asset-based Truckload and Temp-Control services as well as non-asset-based Mexico services. A staple of shippers, CFI delivers on time, safely as promised. Operations in Mexico combine intra- and inter-Mexico LTL and TL trucking with a robust lineup that includes: transloading, consolidation, deconsolidation, brokerage, and experienced cross-border. With Canada to Panama expertise, at CFI, people drive possibility. For more information, visit: cfidrive.com.
As U.S. small and medium-sized enterprises (SMEs) face an uncertain business landscape in 2025, a substantial majority (67%) expect positive growth in the new year compared to 2024, according to a survey from DHL.
However, the survey also showed that businesses could face a rocky road to reach that goal, as they navigate a complex environment of regulatory/policy shifts and global market volatility. Both those issues were cited as top challenges by 36% of respondents, followed by staffing/talent retention (11%) and digital threats and cyber attacks (2%).
Against that backdrop, SMEs said that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%).
As the U.S. prepares for a broad shift in political leadership in Washington after a contentious election, the SMEs in DHL’s survey were likely split evenly on their opinion about the impact of regulatory and policy changes. A plurality of 40% were on the fence (uncertain, still evaluating), followed by 24% who believe regulatory changes could negatively impact growth, 20% who see these changes as having a positive impact, and 16% predicting no impact on growth at all.
That uncertainty also triggered a split when respondents were asked how they planned to adjust their strategy in 2025 in response to changes in the policy or regulatory landscape. The largest portion (38%) of SMEs said they remained uncertain or still evaluating, followed by 30% who will make minor adjustments, 19% will maintain their current approach, and 13% who were willing to significantly adjust their approach.
The overall national industrial real estate vacancy rate edged higher in the fourth quarter, although it still remains well below pre-pandemic levels, according to an analysis by Cushman & Wakefield.
Vacancy rates shrunk during the pandemic to historically low levels as e-commerce sales—and demand for warehouse space—boomed in response to massive numbers of people working and living from home. That frantic pace is now cooling off but real estate demand remains elevated from a long-term perspective.
“We've witnessed an uptick among firms looking to lease larger buildings to support their omnichannel fulfillment strategies and maintain inventory for their e-commerce, wholesale, and retail stock. This trend is not just about space, but about efficiency and customer satisfaction,” Jason Tolliver, President, Logistics & Industrial Services, said in a release. “Meanwhile, we're also seeing a flurry of activity to support forward-deployed stock models, a strategy that keeps products closer to the market they serve and where customers order them, promising quicker deliveries and happier customers.“
The latest figures show that industrial vacancy is likely nearing its peak for this cooling cycle in the coming quarters, Cushman & Wakefield analysts said.
Compared to the third quarter, the vacancy rate climbed 20 basis points to 6.7%, but that level was still 30 basis points below the 10-year, pre-pandemic average. Likewise, overall net absorption in the fourth quarter—a term for the amount of newly developed property leased by clients—measured 36.8 million square feet, up from the 33.3 million square feet recorded in the third quarter, but down 20% on a year-over-year basis.
In step with those statistics, real estate developers slowed their plans to erect more buildings. New construction deliveries continued to decelerate for the second straight quarter. Just 85.3 million square feet of new industrial product was completed in the fourth quarter, down 8% quarter-over-quarter and 48% versus one year ago.
Likewise, only four geographic markets saw more than 20 million square feet of completions year-to-date, compared to 10 markets in 2023. Meanwhile, as construction starts remained tempered overall, the under-development pipeline has continued to thin out, dropping by 36% annually to its lowest level (290.5 million square feet) since the third quarter of 2018.
Despite the dip in demand last quarter, the market for industrial space remains relatively healthy, Cushman & Wakefield said.
“After a year of hesitancy, logistics is entering a new, sustained growth phase,” Tolliver said. “Corporate capital is being deployed to optimize supply chains, diversify networks, and minimize potential risks. What's particularly encouraging is the proactive approach of retailers, wholesalers, and 3PLs, who are not just reacting to the market, but shaping it. 2025 will be a year characterized by this bias for action.”
The three companies say the deal will allow clients to both define ideal set-ups for new warehouses and to continuously enhance existing facilities with Mega, an Nvidia Omniverse blueprint for large-scale industrial digital twins. The strategy includes a digital twin powered by physical AI – AI models that embody principles and qualities of the physical world – to improve the performance of intelligent warehouses that operate with automated forklifts, smart cameras and automation and robotics solutions.
The partners’ approach will take advantage of digital twins to plan warehouses and train robots, they said. “Future warehouses will function like massive autonomous robots, orchestrating fleets of robots within them,” Jensen Huang, founder and CEO of Nvidia, said in a release. “By integrating Omniverse and Mega into their solutions, Kion and Accenture can dramatically accelerate the development of industrial AI and autonomy for the world’s distribution and logistics ecosystem.”
Kion said it will use Nvidia’s technology to provide digital twins of warehouses that allows facility operators to design the most efficient and safe warehouse configuration without interrupting operations for testing. That includes optimizing the number of robots, workers, and automation equipment. The digital twin provides a testing ground for all aspects of warehouse operations, including facility layouts, the behavior of robot fleets, and the optimal number of workers and intelligent vehicles, the company said.
In that approach, the digital twin doesn’t stop at simulating and testing configurations, but it also trains the warehouse robots to handle changing conditions such as demand, inventory fluctuation, and layout changes. Integrated with Kion’s warehouse management software (WMS), the digital twin assigns tasks like moving goods from buffer zones to storage locations to virtual robots. And powered by advanced AI, the virtual robots plan, execute, and refine these tasks in a continuous loop, simulating and ultimately optimizing real-world operations with infinite scenarios, Kion said.
Under terms of the deal, Sick and Endress+Hauser will each hold 50% of a joint venture called "Endress+Hauser SICK GmbH+Co. KG," which will strengthen the development and production of analyzer and gas flow meter technologies. According to Sick, its gas flow meters make it possible to switch to low-emission and non-fossil energy sources, for example, and the process analyzers allow reliable monitoring of emissions.
As part of the partnership, the product solutions manufactured together will now be marketed by Endress+Hauser, allowing customers to use a broader product portfolio distributed from a single source via that company’s global sales centers.
Under terms of the contract between the two companies—which was signed in the summer of 2024— around 800 Sick employees located in 42 countries will transfer to Endress+Hauser, including workers in the global sales and service units of Sick’s “Cleaner Industries” division.
“This partnership is a perfect match,” Peter Selders, CEO of the Endress+Hauser Group, said in a release. “It creates new opportunities for growth and development, particularly in the sustainable transformation of the process industry. By joining forces, we offer added value to our customers. Our combined efforts will make us faster and ultimately more successful than if we acted alone. In this case, one and one equals more than two.”
According to Sick, the move means that its current customers will continue to find familiar Sick contacts available at Endress+Hauser for consulting, sales, and service of process automation solutions. The company says this approach allows it to focus on its core business of factory and logistics automation to meet global demand for automation and digitalization.
Sick says its core business has always been in factory and logistics automation, which accounts for more than 80% of sales, and this area remains unaffected by the new joint venture. In Sick’s view, automation is crucial for industrial companies to secure their productivity despite limited resources. And Sick’s sensor solutions are a critical part of industrial automation, which increases productivity through artificial intelligence and the digital networking of production and supply chains.
He replaces Loren Swakow, the company’s president for the past eight years, who built a reputation for providing innovative and high-performance material handling solutions, Noblelift North America said.
Pedriana had previously served as chief marketing officer at Big Joe Forklifts, where he led the development of products like the Joey series of access vehicles and their cobot pallet truck concept.
According to the company, Noblelift North America sells its material handling equipment in more than 100 countries, including a catalog of products such as electric pallet trucks, sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, and manual pallet jacks.
"As part of Noblelift’s focus on delivering exceptional customer experiences, we are excited to have Bill Pedriana join us in this pivotal leadership role," Wendy Mao, CEO at Noblelift Intelligent Equipment Co. Ltd., the China-based parent company of Noblelift North America, said in a release. “His passion for the industry, proven ability to execute innovative strategies, and dedication to customer satisfaction make him the perfect leader to guide Noblelift into our next phase of growth.”