Artificial intelligence is everywhere—even the warehouse
From advanced WMS solutions to equipment simulation tools, AI-based technologies are helping to improve productivity and efficiency on the warehouse floor.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Artificial intelligence (AI)-based technologies are just about everywhere these days, making electronic devices, equipment, and business processes more streamlined and, of course, smarter. As it is commonly understood, AI uses computers and machines to mimic the problem-solving and decision-making capabilities of the human mind—and it exists on many levels. Common examples include speech recognition, online virtual agents, computer vision, and even “recommendation engines”—those systems that tell you what “you may also like” when you’re shopping online.
AI is also being applied in the warehouse, in the form of emerging technologies designed to increase output, reduce errors, maximize equipment uptime, and help companies bridge the labor gap by accomplishing more work with fewer people. Here’s a look at some emerging applications in use at warehouses nationwide.
ACCELERATING YOUR WMS
One of the newest terms to hit the warehouse floor is a warehouse management system “accelerator,” which is a software solution that sits above a company’s warehouse management system (WMS) to help optimize and orchestrate the broader operations of a warehouse, according to Keith Moore, CEO of AutoScheduler, a WMS accelerator founded in 2020.
“We are a fairly new breed of software,” Moore says. “We are a complementary solution to an existing WMS, and our objective is to be the overall brain for a warehouse. That’s the easiest way to put it.”
He explains that the strength of a WMS lies in its ability to integrate with the hardware and robotics systems on the warehouse floor to manage inventory, coordinate the picking and packing processes, generate analytics, and the like. But the same system may come up short when it comes to optimizing the various constraints at work in the warehouse—labor, for one—so that managers can efficiently execute all of the disparate functions and maximize overall flow through the facility, he says.
“For example, [a WMS] would struggle to leverage data to understand when a trailer arrives, the optimal door to put it in when it gets there, what should be cross-docked, and so forth,” Moore explains. “If you have 80 people working, what equipment do they need to be on, what tasks should they be working on, how do you maximize flow through the building? We try to provide that total plan for execution.”
AutoScheduler accomplishes that goal by combining artificial intelligence with digital-twin technology to model the workflows throughout the entire warehouse or facility complex. The digital twin models those flows, looking ahead 48 to 72 hours; AI is applied on top of the twin to calculate and determine the best sequence for all of the processes that need to take place in that time period. It sounds simple, Moore says, but it’s anything but: Warehouses are dynamic workplaces, which means the accelerator is constantly calculating and recalculating to optimize process flows. AI is the brains behind it all, continuously working through math problems with far more dimensions than a human could ever handle.
Moore likens the situation to a game of chess in which the WMS accelerator is the ultimate player.
“It’s not possible for a person to consider all the possible combinations in chess—and warehousing is more complex than chess,” he says. “[The AI is] constantly re-planning and finding the best way to optimize. It’s a constant reoptimization of the total system. That’s the differentiator. And it allows you to see ahead and plan better.”
Moore says larger companies—those with multi-building campuses—benefit the most from WMS accelerator technology but adds that smaller facilities with 15 to 20 people can benefit as well. Some of the most common improvements include higher fill rates, increased output per hour, and a reduction in detention and demurrage costs.
“The number one thing we are doing is enabling delivery of products to customers. The warehouse should never be a bottleneck; it needs to enable the flow of products through the supply chain,” Moore says, adding that demand for WMS accelerator technology is poised for growth over the next few years as organizations place a greater emphasis on the warehouse in general. “Warehousing is finally getting a bit of a moment in the spotlight. It’s always been a cost center, but companies are starting to realize that having a really effective warehousing innovation strategy can become a significant differentiator.”
AutoScheduler counts Procter and Gamble and a host of other large consumer packaged goods (CPG) companies among its growing list of customers.
ADVANCING WITH IMAGE RECOGNITION AND DEEP LEARNING
AI-powered image recognition tools are another example of cutting-edge technologies that are improving operations in the warehouse. Software company Siena Analytics is applying the technology to high-volume logistics operations—to increase throughput and efficiency, and also for quality improvement, according to company founder and CEO John Dwinell. The company’s Siena Insights software captures data from the sensors found in package-scanning tunnels and sorting equipment in the warehouse; it then analyzes that information to identify equipment problems and assembly-line bottleneck, as well as labeling and packaging issues that may lead to delivery errors or quality-control problems. The company analyzes data from millions of packages flowing through warehouses daily.
“We’re using AI to ‘see’ every one of those packages,” Dwinell explains. “You can train the AI to look for all sorts of different features and report back on every single package … [which is] good for throughput and efficiency as well as for product [quality] and compliance. And those are really big topics for anyone’s logistics operation.”
As Dwinell explains, Siena Insights is vendor-agnostic, meaning that it can analyze data from any brand of scanner, sensor, or camera to provide a standard solution for improving package flow—which includes identifying problems such as incorrect packaging, a misapplied or missing label, product damage, and the like.
AI-based “deep learning” technology is at the heart of the solution. A subset of machine learning, deep learning teaches computers to learn by example, using large amounts of data and artificial neural networks that contain multiple layers. It’s the technology behind driverless cars, and it also powers the voice-control features in cellphones, tablets, and other consumer devices. Applied to scanning and image recognition in the warehouse, it provides real-time visibility into the package’s journey and its condition along the way.
“We’re using deep learning models to look at the images, and they are trained to identify all kinds of features: the type of packaging, its condition—are the labels there or not there?” Dwinell says. “Is the package wrapped in plastic? Does it have an open top? Does it have a crushed corner? How are the bar codes? Are they readable? If not, why? We train the models to recognize these features and let them run in real time.”
Warehouse managers can then use the data to make process improvements, monitor equipment health, and automate sorting and exception handling—all of which leads to higher productivity and better quality.
“What we’re really bringing [to customers] are solutions for compliance and quality in general,” Dwinell says. “We are identifying for them where things are right and where things are wrong, and then showing them what is wrong—and we’re not just giving them the information; we’re providing a picture to go with it.”
Siena Analytics works with large, high-volume logistics and supply chain companies, including third-party logistics service providers (3PLs).
SIMULATING YOUR WAY TO THE RIGHT SOLUTION
Industrial battery and energy solutions provider EnerSys is using AI to help its customers find the best solution for their application—a factor that varies from warehouse to warehouse, according to Kerry Phillips, the company’s vice president, global product management, motive power. EnerSys uses its EnSite simulation software program to analyze battery and equipment data—which are gathered by interviewing the customer and extracting data from an electronic device EnerSys attaches to the customer’s material handling equipment. The software uses simple AI-based algorithms to calculate which energy solution is best for the job, taking into account anticipated changes that may require a different solution down the road.
“We’re trying to understand the customer’s application and select the right product,” Phillips explains, noting that that could range from a traditional lead-acid battery solution to a more advanced lithium-ion product. “The really cool thing is, if we think the customer’s business might change—for example, it may go from one shift to two shifts, or its break times may change—we can say, based on that growth, this is what it should use or this is when it should switch to a new solution.”
Phillips says the EnSite program differs from traditional battery-management systems in its predictive simulation capabilities. That is, it doesn’t just analyze the demands being placed on a particular product for maintenance or energy-savings purposes, but can also suggest a range of solutions that could better meet the customer’s particular needs. It even includes a financial model that takes into account a product’s purchase price, maintenance costs, and a host of other factors over the life of the battery so that the customer can weigh different options.
“We have some customers that have chosen a virtually maintenance-free product because of water consumption, for example,” Phillips explains. “In places where [water consumption] is a big issue … that is a cost savings, an environmental savings, and a labor savings. EnSite can factor all of that in.”
Phillips says EnerSys is working on a more advanced predictive analytics tool that will take the simulation software to the next level.
“The next generation is really where the AI will become progressive,” he says. “We will be able to predict end-of-life and then project out what [a customer will] need next. As we evolve our use of AI, we will also be able to predict service needs so we can optimize the service life [of a product].”
Phillips adds that no matter where AI is being applied in the warehouse, the goal is to get a glimpse of the future so that managers and workers on the floor can make better long-term decisions.
“I think the trends you see in the battery industry are the same as you see in other industrial products,” he says. “We’ve got to have smart products … and all of that can be achieved through the use of data and how we report that data back.”
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.