Artificial intelligence is everywhere—even the warehouse
From advanced WMS solutions to equipment simulation tools, AI-based technologies are helping to improve productivity and efficiency on the warehouse floor.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Artificial intelligence (AI)-based technologies are just about everywhere these days, making electronic devices, equipment, and business processes more streamlined and, of course, smarter. As it is commonly understood, AI uses computers and machines to mimic the problem-solving and decision-making capabilities of the human mind—and it exists on many levels. Common examples include speech recognition, online virtual agents, computer vision, and even “recommendation engines”—those systems that tell you what “you may also like” when you’re shopping online.
AI is also being applied in the warehouse, in the form of emerging technologies designed to increase output, reduce errors, maximize equipment uptime, and help companies bridge the labor gap by accomplishing more work with fewer people. Here’s a look at some emerging applications in use at warehouses nationwide.
ACCELERATING YOUR WMS
One of the newest terms to hit the warehouse floor is a warehouse management system “accelerator,” which is a software solution that sits above a company’s warehouse management system (WMS) to help optimize and orchestrate the broader operations of a warehouse, according to Keith Moore, CEO of AutoScheduler, a WMS accelerator founded in 2020.
“We are a fairly new breed of software,” Moore says. “We are a complementary solution to an existing WMS, and our objective is to be the overall brain for a warehouse. That’s the easiest way to put it.”
He explains that the strength of a WMS lies in its ability to integrate with the hardware and robotics systems on the warehouse floor to manage inventory, coordinate the picking and packing processes, generate analytics, and the like. But the same system may come up short when it comes to optimizing the various constraints at work in the warehouse—labor, for one—so that managers can efficiently execute all of the disparate functions and maximize overall flow through the facility, he says.
“For example, [a WMS] would struggle to leverage data to understand when a trailer arrives, the optimal door to put it in when it gets there, what should be cross-docked, and so forth,” Moore explains. “If you have 80 people working, what equipment do they need to be on, what tasks should they be working on, how do you maximize flow through the building? We try to provide that total plan for execution.”
AutoScheduler accomplishes that goal by combining artificial intelligence with digital-twin technology to model the workflows throughout the entire warehouse or facility complex. The digital twin models those flows, looking ahead 48 to 72 hours; AI is applied on top of the twin to calculate and determine the best sequence for all of the processes that need to take place in that time period. It sounds simple, Moore says, but it’s anything but: Warehouses are dynamic workplaces, which means the accelerator is constantly calculating and recalculating to optimize process flows. AI is the brains behind it all, continuously working through math problems with far more dimensions than a human could ever handle.
Moore likens the situation to a game of chess in which the WMS accelerator is the ultimate player.
“It’s not possible for a person to consider all the possible combinations in chess—and warehousing is more complex than chess,” he says. “[The AI is] constantly re-planning and finding the best way to optimize. It’s a constant reoptimization of the total system. That’s the differentiator. And it allows you to see ahead and plan better.”
Moore says larger companies—those with multi-building campuses—benefit the most from WMS accelerator technology but adds that smaller facilities with 15 to 20 people can benefit as well. Some of the most common improvements include higher fill rates, increased output per hour, and a reduction in detention and demurrage costs.
“The number one thing we are doing is enabling delivery of products to customers. The warehouse should never be a bottleneck; it needs to enable the flow of products through the supply chain,” Moore says, adding that demand for WMS accelerator technology is poised for growth over the next few years as organizations place a greater emphasis on the warehouse in general. “Warehousing is finally getting a bit of a moment in the spotlight. It’s always been a cost center, but companies are starting to realize that having a really effective warehousing innovation strategy can become a significant differentiator.”
AutoScheduler counts Procter and Gamble and a host of other large consumer packaged goods (CPG) companies among its growing list of customers.
ADVANCING WITH IMAGE RECOGNITION AND DEEP LEARNING
AI-powered image recognition tools are another example of cutting-edge technologies that are improving operations in the warehouse. Software company Siena Analytics is applying the technology to high-volume logistics operations—to increase throughput and efficiency, and also for quality improvement, according to company founder and CEO John Dwinell. The company’s Siena Insights software captures data from the sensors found in package-scanning tunnels and sorting equipment in the warehouse; it then analyzes that information to identify equipment problems and assembly-line bottleneck, as well as labeling and packaging issues that may lead to delivery errors or quality-control problems. The company analyzes data from millions of packages flowing through warehouses daily.
“We’re using AI to ‘see’ every one of those packages,” Dwinell explains. “You can train the AI to look for all sorts of different features and report back on every single package … [which is] good for throughput and efficiency as well as for product [quality] and compliance. And those are really big topics for anyone’s logistics operation.”
As Dwinell explains, Siena Insights is vendor-agnostic, meaning that it can analyze data from any brand of scanner, sensor, or camera to provide a standard solution for improving package flow—which includes identifying problems such as incorrect packaging, a misapplied or missing label, product damage, and the like.
AI-based “deep learning” technology is at the heart of the solution. A subset of machine learning, deep learning teaches computers to learn by example, using large amounts of data and artificial neural networks that contain multiple layers. It’s the technology behind driverless cars, and it also powers the voice-control features in cellphones, tablets, and other consumer devices. Applied to scanning and image recognition in the warehouse, it provides real-time visibility into the package’s journey and its condition along the way.
“We’re using deep learning models to look at the images, and they are trained to identify all kinds of features: the type of packaging, its condition—are the labels there or not there?” Dwinell says. “Is the package wrapped in plastic? Does it have an open top? Does it have a crushed corner? How are the bar codes? Are they readable? If not, why? We train the models to recognize these features and let them run in real time.”
Warehouse managers can then use the data to make process improvements, monitor equipment health, and automate sorting and exception handling—all of which leads to higher productivity and better quality.
“What we’re really bringing [to customers] are solutions for compliance and quality in general,” Dwinell says. “We are identifying for them where things are right and where things are wrong, and then showing them what is wrong—and we’re not just giving them the information; we’re providing a picture to go with it.”
Siena Analytics works with large, high-volume logistics and supply chain companies, including third-party logistics service providers (3PLs).
SIMULATING YOUR WAY TO THE RIGHT SOLUTION
Industrial battery and energy solutions provider EnerSys is using AI to help its customers find the best solution for their application—a factor that varies from warehouse to warehouse, according to Kerry Phillips, the company’s vice president, global product management, motive power. EnerSys uses its EnSite simulation software program to analyze battery and equipment data—which are gathered by interviewing the customer and extracting data from an electronic device EnerSys attaches to the customer’s material handling equipment. The software uses simple AI-based algorithms to calculate which energy solution is best for the job, taking into account anticipated changes that may require a different solution down the road.
“We’re trying to understand the customer’s application and select the right product,” Phillips explains, noting that that could range from a traditional lead-acid battery solution to a more advanced lithium-ion product. “The really cool thing is, if we think the customer’s business might change—for example, it may go from one shift to two shifts, or its break times may change—we can say, based on that growth, this is what it should use or this is when it should switch to a new solution.”
Phillips says the EnSite program differs from traditional battery-management systems in its predictive simulation capabilities. That is, it doesn’t just analyze the demands being placed on a particular product for maintenance or energy-savings purposes, but can also suggest a range of solutions that could better meet the customer’s particular needs. It even includes a financial model that takes into account a product’s purchase price, maintenance costs, and a host of other factors over the life of the battery so that the customer can weigh different options.
“We have some customers that have chosen a virtually maintenance-free product because of water consumption, for example,” Phillips explains. “In places where [water consumption] is a big issue … that is a cost savings, an environmental savings, and a labor savings. EnSite can factor all of that in.”
Phillips says EnerSys is working on a more advanced predictive analytics tool that will take the simulation software to the next level.
“The next generation is really where the AI will become progressive,” he says. “We will be able to predict end-of-life and then project out what [a customer will] need next. As we evolve our use of AI, we will also be able to predict service needs so we can optimize the service life [of a product].”
Phillips adds that no matter where AI is being applied in the warehouse, the goal is to get a glimpse of the future so that managers and workers on the floor can make better long-term decisions.
“I think the trends you see in the battery industry are the same as you see in other industrial products,” he says. “We’ve got to have smart products … and all of that can be achieved through the use of data and how we report that data back.”
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."