Artificial intelligence is everywhere—even the warehouse
From advanced WMS solutions to equipment simulation tools, AI-based technologies are helping to improve productivity and efficiency on the warehouse floor.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Artificial intelligence (AI)-based technologies are just about everywhere these days, making electronic devices, equipment, and business processes more streamlined and, of course, smarter. As it is commonly understood, AI uses computers and machines to mimic the problem-solving and decision-making capabilities of the human mind—and it exists on many levels. Common examples include speech recognition, online virtual agents, computer vision, and even “recommendation engines”—those systems that tell you what “you may also like” when you’re shopping online.
AI is also being applied in the warehouse, in the form of emerging technologies designed to increase output, reduce errors, maximize equipment uptime, and help companies bridge the labor gap by accomplishing more work with fewer people. Here’s a look at some emerging applications in use at warehouses nationwide.
ACCELERATING YOUR WMS
One of the newest terms to hit the warehouse floor is a warehouse management system “accelerator,” which is a software solution that sits above a company’s warehouse management system (WMS) to help optimize and orchestrate the broader operations of a warehouse, according to Keith Moore, CEO of AutoScheduler, a WMS accelerator founded in 2020.
“We are a fairly new breed of software,” Moore says. “We are a complementary solution to an existing WMS, and our objective is to be the overall brain for a warehouse. That’s the easiest way to put it.”
He explains that the strength of a WMS lies in its ability to integrate with the hardware and robotics systems on the warehouse floor to manage inventory, coordinate the picking and packing processes, generate analytics, and the like. But the same system may come up short when it comes to optimizing the various constraints at work in the warehouse—labor, for one—so that managers can efficiently execute all of the disparate functions and maximize overall flow through the facility, he says.
“For example, [a WMS] would struggle to leverage data to understand when a trailer arrives, the optimal door to put it in when it gets there, what should be cross-docked, and so forth,” Moore explains. “If you have 80 people working, what equipment do they need to be on, what tasks should they be working on, how do you maximize flow through the building? We try to provide that total plan for execution.”
AutoScheduler accomplishes that goal by combining artificial intelligence with digital-twin technology to model the workflows throughout the entire warehouse or facility complex. The digital twin models those flows, looking ahead 48 to 72 hours; AI is applied on top of the twin to calculate and determine the best sequence for all of the processes that need to take place in that time period. It sounds simple, Moore says, but it’s anything but: Warehouses are dynamic workplaces, which means the accelerator is constantly calculating and recalculating to optimize process flows. AI is the brains behind it all, continuously working through math problems with far more dimensions than a human could ever handle.
Moore likens the situation to a game of chess in which the WMS accelerator is the ultimate player.
“It’s not possible for a person to consider all the possible combinations in chess—and warehousing is more complex than chess,” he says. “[The AI is] constantly re-planning and finding the best way to optimize. It’s a constant reoptimization of the total system. That’s the differentiator. And it allows you to see ahead and plan better.”
Moore says larger companies—those with multi-building campuses—benefit the most from WMS accelerator technology but adds that smaller facilities with 15 to 20 people can benefit as well. Some of the most common improvements include higher fill rates, increased output per hour, and a reduction in detention and demurrage costs.
“The number one thing we are doing is enabling delivery of products to customers. The warehouse should never be a bottleneck; it needs to enable the flow of products through the supply chain,” Moore says, adding that demand for WMS accelerator technology is poised for growth over the next few years as organizations place a greater emphasis on the warehouse in general. “Warehousing is finally getting a bit of a moment in the spotlight. It’s always been a cost center, but companies are starting to realize that having a really effective warehousing innovation strategy can become a significant differentiator.”
AutoScheduler counts Procter and Gamble and a host of other large consumer packaged goods (CPG) companies among its growing list of customers.
ADVANCING WITH IMAGE RECOGNITION AND DEEP LEARNING
AI-powered image recognition tools are another example of cutting-edge technologies that are improving operations in the warehouse. Software company Siena Analytics is applying the technology to high-volume logistics operations—to increase throughput and efficiency, and also for quality improvement, according to company founder and CEO John Dwinell. The company’s Siena Insights software captures data from the sensors found in package-scanning tunnels and sorting equipment in the warehouse; it then analyzes that information to identify equipment problems and assembly-line bottleneck, as well as labeling and packaging issues that may lead to delivery errors or quality-control problems. The company analyzes data from millions of packages flowing through warehouses daily.
“We’re using AI to ‘see’ every one of those packages,” Dwinell explains. “You can train the AI to look for all sorts of different features and report back on every single package … [which is] good for throughput and efficiency as well as for product [quality] and compliance. And those are really big topics for anyone’s logistics operation.”
As Dwinell explains, Siena Insights is vendor-agnostic, meaning that it can analyze data from any brand of scanner, sensor, or camera to provide a standard solution for improving package flow—which includes identifying problems such as incorrect packaging, a misapplied or missing label, product damage, and the like.
AI-based “deep learning” technology is at the heart of the solution. A subset of machine learning, deep learning teaches computers to learn by example, using large amounts of data and artificial neural networks that contain multiple layers. It’s the technology behind driverless cars, and it also powers the voice-control features in cellphones, tablets, and other consumer devices. Applied to scanning and image recognition in the warehouse, it provides real-time visibility into the package’s journey and its condition along the way.
“We’re using deep learning models to look at the images, and they are trained to identify all kinds of features: the type of packaging, its condition—are the labels there or not there?” Dwinell says. “Is the package wrapped in plastic? Does it have an open top? Does it have a crushed corner? How are the bar codes? Are they readable? If not, why? We train the models to recognize these features and let them run in real time.”
Warehouse managers can then use the data to make process improvements, monitor equipment health, and automate sorting and exception handling—all of which leads to higher productivity and better quality.
“What we’re really bringing [to customers] are solutions for compliance and quality in general,” Dwinell says. “We are identifying for them where things are right and where things are wrong, and then showing them what is wrong—and we’re not just giving them the information; we’re providing a picture to go with it.”
Siena Analytics works with large, high-volume logistics and supply chain companies, including third-party logistics service providers (3PLs).
SIMULATING YOUR WAY TO THE RIGHT SOLUTION
Industrial battery and energy solutions provider EnerSys is using AI to help its customers find the best solution for their application—a factor that varies from warehouse to warehouse, according to Kerry Phillips, the company’s vice president, global product management, motive power. EnerSys uses its EnSite simulation software program to analyze battery and equipment data—which are gathered by interviewing the customer and extracting data from an electronic device EnerSys attaches to the customer’s material handling equipment. The software uses simple AI-based algorithms to calculate which energy solution is best for the job, taking into account anticipated changes that may require a different solution down the road.
“We’re trying to understand the customer’s application and select the right product,” Phillips explains, noting that that could range from a traditional lead-acid battery solution to a more advanced lithium-ion product. “The really cool thing is, if we think the customer’s business might change—for example, it may go from one shift to two shifts, or its break times may change—we can say, based on that growth, this is what it should use or this is when it should switch to a new solution.”
Phillips says the EnSite program differs from traditional battery-management systems in its predictive simulation capabilities. That is, it doesn’t just analyze the demands being placed on a particular product for maintenance or energy-savings purposes, but can also suggest a range of solutions that could better meet the customer’s particular needs. It even includes a financial model that takes into account a product’s purchase price, maintenance costs, and a host of other factors over the life of the battery so that the customer can weigh different options.
“We have some customers that have chosen a virtually maintenance-free product because of water consumption, for example,” Phillips explains. “In places where [water consumption] is a big issue … that is a cost savings, an environmental savings, and a labor savings. EnSite can factor all of that in.”
Phillips says EnerSys is working on a more advanced predictive analytics tool that will take the simulation software to the next level.
“The next generation is really where the AI will become progressive,” he says. “We will be able to predict end-of-life and then project out what [a customer will] need next. As we evolve our use of AI, we will also be able to predict service needs so we can optimize the service life [of a product].”
Phillips adds that no matter where AI is being applied in the warehouse, the goal is to get a glimpse of the future so that managers and workers on the floor can make better long-term decisions.
“I think the trends you see in the battery industry are the same as you see in other industrial products,” he says. “We’ve got to have smart products … and all of that can be achieved through the use of data and how we report that data back.”
Occupiers signed leases for 49 such mega distribution centers last year, up from 43 in 2023. However, the 2023 total had marked the first decline in the number of mega distribution center leases, which grew sharply during the pandemic and peaked at 61 in 2022.
Despite the 2024 increase in mega distribution center leases, the average size of the largest 100 industrial leases fell slightly to 968,000 sq. ft. from 987,000 sq. ft. in 2023.
Another wrinkle in the numbers was the fact that 40 of the largest 100 leases were renewals, up from 30 in 2023. According to CBRE, the increase in renewals reflected economic uncertainty, prompting many major occupiers to take a wait-and-see approach to their leasing strategies.
“The rise in lease renewals underscores a strategic shift in the market,” John Morris, president of Americas Industrial & Logistics at CBRE, said in a release. “Companies are more frequently prioritizing stability and efficiency by extending their current leases in established logistics hubs.”
Broken out into sectors, traditional retailers and wholesalers increased their share of the top 100 leases to 38% from 30%. Conversely, the food & beverage, automotive, and building materials sectors accounted for fewer of this year's top 100 leases than they did in 2023. Notably, building materials suppliers and electric vehicle manufacturers were also significantly less active than in 2023, allowing retailers and wholesalers to claim a larger share.
Activity from third-party logistics operators (3PLs) also dipped slightly, accounting for one fewer lease among the top 100 (28 in total) than it did in 2023. Nevertheless, the 2024 total was well above the 15 leases in 2020 and 18 in 2022, underscoring the increasing reliance of big industrial users on 3PLs to manage their logistics, CBRE said.
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.
The 40-acre solar facility in Gentry, Arkansas, includes nearly 18,000 solar panels and 10,000-plus bi-facial solar modules to capture sunlight, which is then converted to electricity and transmitted to a nearby electric grid for Carroll County Electric. The facility will produce approximately 9.3M kWh annually and utilize net metering, which helps transfer surplus power onto the power grid.
Construction of the facility began in 2024. The project was managed by NextEra Energy and completed by Verogy. Both Trio (formerly Edison Energy) and Carroll Electric Cooperative Corporation provided ongoing consultation throughout planning and development.
“By commissioning this solar facility, J.B. Hunt is demonstrating our commitment to enhancing the communities we serve and to investing in economically viable practices aimed at creating a more sustainable supply chain,” Greer Woodruff, executive vice president of safety, sustainability and maintenance at J.B. Hunt, said in a release. “The annual amount of clean energy generated by the J.B. Hunt Solar Facility will be equivalent to that used by nearly 1,200 homes. And, by drawing power from the sun and not a carbon-based source, the carbon dioxide kept from entering the atmosphere will be equivalent to eliminating 1,400 passenger vehicles from the road each year.”