Easing on down the road: interview with Melissa Williams
Melissa Williams discovered her passion in an unlikely place: the driver’s seat of her own truck. A big part of the appeal is freedom and independence, she says, but you have to know your limits and stand your ground.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Melissa Williams found her calling the day her company suggested she apply for a commercial driver’s license. Since then, she has made the road her workplace as an independent owner-operator. The freedom she gained driving for herself means that she can choose the routes she wants and visit the places she wants to go. Senior Editor Victoria Kickham recently talked with Williams about life on the road on DC Velocity’s “Logistics Matters” podcast. What follows are some excerpts from their conversation.
Q: We write often about the need for truck drivers across the industry and the many efforts out there to recruit and retain people for the job. You are someone who has gone through that work transition to trucking. How long have you been a driver, and how did you get into the business?
A: I classify myself as a rookie driver. I only have about three and a half years on my license. I was working at FedEx Express at the Minneapolis airport, and a truck driver position opened up. They asked me if I wanted to drive. My immediate response was “You do know I drive a Mini Cooper?”—and they laughed at me. I told them, “Sure, why not? Let’s give it a try.”
How do you know what you love to do if you don’t try everything? Not only that, but if I don’t like it, it just adds to the list of skills that I can draw on in the future.
Q: That makes a lot of sense. Fast forward to today—you are an independent owner-operator and you work over the road, which means you travel long distances and are away from home for long stretches. Can you talk a bit about your job today—how you book loads, how you run your business, and, more broadly, about the advantages of being an independent driver?
A: Sure. I book my loads through the Vorto5F OTR platform. Basically, I set up what day I want to leave, what city and state [I want to start from], and then I determine how long I want to be out. Do I want to be out a week, two weeks, or whatever? Then I put in where I want to end and on what date.
Let’s say it’s a two-week trip. Basically, they start me out wherever I want to leave from and they bounce me to cities and states that match my preferences—places where I want to go. Then it is always the best-paying option from one place to the next and on to the next. That way it minimizes my amount of deadhead miles and the time I am sitting waiting between loads, so it maximizes my income.
Q: That sounds like a distinct advantage of being your own boss. What else does this allow you to do in terms of the freedom to decide how you do your job?
A: Well, I don’t have to go to any city or state that I don’t want to go to, that I am not comfortable going to. It allows me the opportunity to get out to North Carolina once or twice a month to see my grandfather, who’s 95, or my two younger sons—they’re 18 and 23—who live in Arizona. So I can go where I want to go when I want to go. If I want to stay there for a week and spend time, I can because: A) I am an owner-operator and B) they work with me so that I can have a life while enjoying what it is I do for a living.
Q: When you were working at FedEx a few years ago and decided to enroll in a commercial driver’s license course, did you expect to enjoy the industry as much as it sounds like you do? Has this new career surprised you in any way?
A: Yes. Initially, being a truck driver wasn’t on my radar even though my grandfather was a truck driver. At first, it was local work, and I quickly realized that local work wasn’t for me. I didn’t enjoy it. I figured if I’m going to work long hours in a truck, I want to go places. I want to see things. And that is the luxury of trucking: There are so many different types of work you can do in trucking that you can find what is best for you.
Q: On the flip side of that, what are the main challenges that truckers face today, and are there challenges specific to women drivers?
A: Over-the-road trucking is not for everybody. You have to be comfortable being alone. You have to be comfortable being away from home. It is a very specific lifestyle, and if it’s not for you, then maybe drive local. That is a challenge that a lot of people end up facing.
There are also concerns about safety for women for sure. You are in different cities and different states all the time. As women, we tend to be a little bit more cautious just because, well, we are women.
Q: I understand what you’re saying. Despite all of the challenges you mentioned, it sounds like you would recommend a career in trucking to women and, really, to anyone interested in the freedom that comes with over-the-road driving. What other advice would you give to people interested in pursuing a career in trucking?
A: I think trucking is great for anybody who has a passion or a desire to give it a try because there is so much diversity—flatbed, reefer, local, regional, over-the-road driving. There are a lot of options, but if you’re going to get into trucking, the number one thing that I tell people is know your limits, know your boundaries, and stand by them. Don’t let anyone push you around.
Then if you’re going to go and become an owner-operator, my recommendation is obviously to start as a company driver first to figure out the industry. Figure out what area is going to work best for you, and then learn everything you can about the industry, about the truck that you’re driving or the type of truck that you want to buy, and surround yourself with the kind of people who are doing and being what it is that you want to do and be.
Q: When you say “know your boundaries and don’t let anyone push you around,” do you mean in terms of doing the kind of work you want to do and going where you want to go?
A: Correct. With the ELD [electronic logging device] limitations, there are a lot of times where you may be sitting at a dock for 10 hours waiting to get unloaded. A lot of times as a company driver, your company may tell you “Well, you just had a 10-hour break and now you have to drive.” But just because you were sitting at the dock for 10 hours doesn’t mean that you were sleeping or are rested enough to drive. So, know your physical limitations when it comes to sleep and stress. But also, if you are petrified to go to a particular city, don’t go. Your safety and your mental wellbeing are the most important things.
Q: It’s important that we continue to raise awareness of the trucking profession. What do you think is the most important thing to mention in raising awareness about the importance of the job?
A: Almost everything that you have or use has been on a truck at some point. People are more and more aware of that, but they don’t realize what we go through on a daily basis, a weekly basis, or a monthly basis in order to provide that service to the population.
I also think it’s important that people be aware of the toll long-haul driving can take on a person. Sometimes we haven’t seen our family in a month or two months. A little bit of kindness in society overall goes a long way.
Businesses engaged in international trade face three major supply chain hurdles as they head into 2025: the disruptions caused by Chinese New Year (CNY), the looming threat of potential tariffs on foreign-made products that could be imposed by the incoming Trump Administration, and the unresolved contract negotiations between the International Longshoremen’s Association (ILA) and the U.S. Maritime Alliance (USMX), according to an analysis from trucking and logistics provider Averitt.
Each of those factors could lead to significant shipping delays, production slowdowns, and increased costs, Averitt said.
First, Chinese New Year 2025 begins on January 29, prompting factories across China and other regions to shut down for weeks, typically causing production to halt and freight demand to skyrocket. The ripple effects can range from increased shipping costs to extended lead times, disrupting even the most well-planned operations. To prepare for that event, shippers should place orders early, build inventory buffers, secure freight space in advance, diversify shipping modes, and communicate with logistics providers, Averitt said.
Second, new or increased tariffs on foreign-made goods could drive up the cost of imports, disrupt established supply chains, and create uncertainty in the marketplace. In turn, shippers may face freight rate volatility and capacity constraints as businesses rush to stockpile inventory ahead of tariff deadlines. To navigate these challenges, shippers should prepare advance shipments and inventory stockpiling, diversity sourcing, negotiate supplier agreements, explore domestic production, and leverage financial strategies.
Third, unresolved contract negotiations between the ILA and the USMX will come to a head by January 15, when the current contract expires. Labor action or strikes could cause severe disruptions at East and Gulf Coast ports, triggering widespread delays and bottlenecks across the supply chain. To prepare for the worst, shippers should adopt a similar strategy to the other potential January threats: collaborate early, secure freight, diversify supply chains, and monitor policy changes.
According to Averitt, companies can cushion the impact of all three challenges by deploying a seamless, end-to-end solution covering the entire path from customs clearance to final-mile delivery. That strategy can help businesses to store inventory closer to their customers, mitigate delays, and reduce costs associated with supply chain disruptions. And combined with proactive communication and real-time visibility tools, the approach allows companies to maintain control and keep their supply chains resilient in the face of global uncertainties, Averitt said.
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."