Skip to content
Search AI Powered

Latest Stories

Stumbles by autonomous car startups could slow rollout of self-driving trucks

Wary investors may slow rush toward full autonomy and seek revenue from partial steps like driver-assist functions.

tusimple Screen Shot 2022-11-01 at 4.30.22 PM.png

Under pressure from souring economic conditions, some investors and corporations are throttling back their rush to build fully self-driving automobiles and focusing instead on partially autonomous vehicles with “driver-assist” features to promote safety for human drivers, an industry expert says.

The latest example came last week when Ford and Volkswagen shut down Argo AI, the Pittsburgh-based startup they had jointly founded—and richly funded—to create fully autonomous commercial cars. That news was closely followed by the unveiling of lawsuits against aspiring autonomous vehicle (AV) automakers Tesla (accused of overhyping its “autopilot” system in passenger vehicles) and TuSimple (for allegedly transferring technology to a Chinese company). TuSimple promptly released its CEO, Xiaodi Hou, but proclaimed it will continue to pursue work related to reservations for autonomous trucks from major freight transportation providers including Penske, Schneider, and U.S. Xpress.


Those stumbles come as both small startups and large automakers have been pouring resources into AV technology since about 2014, says Tony Wayda, principal at JBF Consulting, a Connecticut-based logistics consulting and systems integration firm. That race to bring new products to market has recently slowed to a more strategic rollout of the components that have proven successful so far, as investors seek to generate reliable revenue instead of funding speculative research and development.

According to Wayda, the change in approach can be measured by the yardstick of the six levels of autonomous driving defined by the Pennsylvania-based engineering standards group SAE International. Those ranks span from Level 0 (No Driving Automation) through Level 1 (Driver Assistance), Level 2 (Partial Driving Automation), Level 3 (Conditional Driving Automation), Level 4 (High Driving Automation), and Level 5 (Full Driving Automation).

“Given the current economic downturn, recession fears and tightening of [private equity] and [venture capital] dollars, companies are reevaluating their position on Level 4 and Level 5.  While we believe Level 4 is attainable it is still several years away from becoming mainstream,” Wayda said in an email. “For this reason, we are seeing automakers starting to give less focus on Level 4 & 5 AD and focusing on automation that can drive safety, which in turn can drive revenue. Level 2 and Level 3 are attainable in the near future and in some cases are already implemented, such as lane assist and auto braking.”
 
These events appear to have paused the development of full AV technology for commercial passenger cars, but related efforts continue in the freight trucking sector. Just this week, San Francisco-based Embark Trucks said it had expanded its coverage map of transfer points for trucks equipped with its autonomous technology. The company continues to run pilot tests in which its vehicles haul loads over highway routes before handing them off to human drivers for last-mile delivery. Other AV technology providers such as Torc Robotics, Volvo Autonomous Solutions, Kodiak Robotics, Waymo Via, and Gatik are following similar patterns.
 
Despite that progress, the host of aspiring AV truck providers may likewise slow their advance and begin to follow a more deliberate path toward the twin goals of full commercialization and full autonomy, Wayda said.
 
“The more fundamental problems with [AVs] are the safety concerns and public perception,” Wayda said. “While we believe we will continue to see automakers incorporate more Level 2 and Level 3 capabilities into their systems, moving into Level 4 will take a much larger effort. Lawmakers and government agencies will need to work closely with the [AV] tech companies and automakers to gain public confidence and trust. We believe this will likely come in phases.”
 
For example, with sufficient planning, autonomous trucks could begin to ply their highway miles along dedicated lanes on certain U.S. interstates, where they could drive down paths that are cordoned off with barriers, much like express lanes in areas of high traffic congestion, he said.
 
 

The Latest

More Stories

U.S. shoppers embrace second-hand shopping

U.S. shoppers embrace second-hand shopping

Nearly one-third of American consumers have increased their secondhand purchases in the past year, revealing a jump in “recommerce” according to a buyer survey from ShipStation, a provider of web-based shipping and order fulfillment solutions.

The number comes from a survey of 500 U.S. consumers showing that nearly one in four (23%) Americans lack confidence in making purchases over $200 in the next six months. Due to economic uncertainty, savvy shoppers are looking for ways to save money without sacrificing quality or style, the research found.

Keep ReadingShow less

Featured

CMA CGM offers awards for top startups

CMA CGM offers awards for top startups

Some of the the most promising startup firms in maritime transport, logistics, and media will soon be named in an international competition launched today by maritime freight carrier CMA CGM.

Entrepreneurs worldwide in those three sectors have until October 15 to apply via CMA CGM’s ZEBOX website. Winners will receive funding, media exposure through CMA Media, tailored support, and collaboration opportunities with the CMA CGM Group on strategic projects.

Keep ReadingShow less
xeneta air-freight.jpeg

Air cargo carriers enjoy 24% rise in average spot rates

The global air cargo market’s hot summer of double-digit demand growth continued in August with average spot rates showing their largest year-on-year jump with a 24% increase, according to the latest weekly analysis by Xeneta.

Xeneta cited two reasons to explain the increase. First, Global average air cargo spot rates reached $2.68 per kg in August due to continuing supply and demand imbalance. That came as August's global cargo supply grew at its slowest ratio in 2024 to-date at 2% year-on-year, while global cargo demand continued its double-digit growth, rising +11%.

Keep ReadingShow less
littler Screenshot 2024-09-04 at 2.59.02 PM.png

Congressional gridlock and election outcomes complicate search for labor

Worker shortages remain a persistent challenge for U.S. employers, even as labor force participation for prime-age workers continues to increase, according to an industry report from labor law firm Littler Mendelson P.C.

The report cites data showing that there are approximately 1.7 million workers missing from the post-pandemic workforce and that 38% of small firms are unable to fill open positions. At the same time, the “skills gap” in the workforce is accelerating as automation and AI create significant shifts in how work is performed.

Keep ReadingShow less
stax PR_13August2024-NEW.jpg

Toyota picks vendor to control smokestack emissions from its ro-ro ships

Stax Engineering, the venture-backed startup that provides smokestack emissions reduction services for maritime ships, will service all vessels from Toyota Motor North America Inc. visiting the Toyota Berth at the Port of Long Beach, according to a new five-year deal announced today.

Beginning in 2025 to coincide with new California Air Resources Board (CARB) standards, STAX will become the first and only emissions control provider to service roll-on/roll-off (ro-ros) vessels in the state of California, the company said.

Keep ReadingShow less