Managing supply chains in a time of runaway inflation: interview with Paul Lord
How is rising inflation affecting supply chains, and what can managers do to ease the pain? We asked Gartner’s Paul Lord for his thoughts on the matter.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Our supply chains were already under stress. The last thing we needed was for inflation to come along and muddy the waters.
After years of runaway inflation during the 1970s and ’80s, the world’s major economies had done a good job of holding it in check in recent years. But all that progress seemed to evaporate following a period of pandemic-fueled consumer spending and disrupted supply chains. Now, we see inflation rising despite regulators’ best attempts to rein it in.
What can supply chain managers do to ease the effects of high inflation? To find out, DC Velocity Group Editorial Director David Maloney recently spoke to Paul Lord for an episode of the "Logistics Matters" podcast. Lord is senior director of research and an analyst with consulting firm Gartner’s Supply Chain practice. He regularly provides research insights, advice, and thought leadership to clients on inventory management and cost optimization. Lord joined Gartner in 2009 with the company’s acquisition of AMR Research.
Q: The world is facing the highest rates of inflation in decades. How has that affected our supply chains? I imagine there’s more to it than just raising costs.
A: You are right that there’s more to it than that. But certainly, the primary result of inflation has been higher costs across a whole range of resources. It’s impacting labor, energy, materials, and logistics services, so it is really across the board, and, of course, every business is affected in different ways depending on its use of these resources.
For example, service-intensive industries are much more impacted by the higher cost of labor and talent. Manufacturing industries are more impacted on a relative basis by the rising costs of materials and logistics services. Not only does inflation impact these prices, but it also has an impact on interest rates and, therefore, on how we view the cost of our inventory, which is a combination of the cost of the materials and the opportunity cost of the money that’s tied up in those materials.
Q: What are companies doing to address high inflation in their supply chains?
A: The number one lever is pricing, right? Inflation primarily creates a margin squeeze. So, as we conducted our surveys through the middle of this year, we found that pricing was still the top lever.
Surprisingly, as we took our surveys in the middle of the year, about half of companies indicated that for the most part, they were able to maintain their margins and didn’t foresee the need to make drastic changes in spending or overhead. But the other half of those surveyed did indicate [they were considering] reorganizing to [reduce] their overhead spend, cutting back on some discretionary spending or potentially looking at their working capital—specifically their inventory.
Q: I realize you’re not an economist, but where do you think inflation is going? Have measures taken by the Federal Reserve had any impact on controlling inflation?
A: The high prices that we are currently experiencing are a result of a lot of supply and demand drivers. Most notably, many industries have been dealing with shortages in supply for the last 18 months as a result of very strong demand. So, it’s unclear what monetary policy can do other than try to encourage investment in supply and make sure that there’s [an opportunity] for supply to recover and catch up with demand.
But this is just one more area of uncertainty that supply chain deals with. We are always dealing with uncertainty in demand volume. Now, inflation brings in questions around what the margin is going to be. So, I think what this has done is to just add one more dimension of uncertainty that supply chain planning must take into account as it does scenario analysis and makes recommendations for how best to operate in a volatile environment that now includes demand uncertainty, some margin uncertainty, and potential margin squeeze.
Q: Are there particular areas where supply chain planners should focus their efforts to contain costs during this period of high inflation?
A: Certainly. The role of supply chain planning is to find the best balance between supply and demand. So, we could think about inflation as just another [complication] we’re trying to navigate as we seek that balance between supply and demand. I don’t know that supply chain planning can be held accountable for or focus on reducing or controlling costs as much as taking some of these new pricing dynamics into account as they try to find the best balance.
The most obvious thing for supply chain planners to be thinking about is these new economic drivers underneath their inventory. Not only have unit costs of inventory gone up, but the opportunity cost of carrying inventory has also gone up as a result of higher interest rates.
This might cause them to rethink, for example, how they balance the drive for operating efficiency with the need to control inventory levels while taking these new costs into account. This could lead to potentially smaller production quantities and more frequent changeovers, which would seem counterintuitive until you consider that inventory potentially costs a lot more than it used to.
Q: In designing our supply chains, how much does creating resiliency within those supply chains help to mitigate some of the effects of inflation?
A: The last couple of years have taught us a lot about the importance of resiliency, both in the way we design our networks and the way we construct our supplier portfolios. What we are dealing with also speaks to the need for agility given all this uncertainty—the need to not only have some agility in the nature of our networks but also agility in the way we make operating decisions. Given the uncertainty of the next couple of quarters with regard to both margins and demand, we need to keep our operating decisions and the associated processes flexible and agile enough to re-correct as new information about demand and margins emerges.
Q: If we do fall into a recession, are the strategies for managing supply chains any different from what they would be if we were trying to curb the inflationary pressures we are feeling now?
A: Well, some might claim that we are already in a recession, depending on how we define “recession.” But if inflation impacts margins, recession impacts demand volume’s potential.
With the potential for recession, it certainly means that planning professionals should be looking at downside scenarios for demand and thinking about what this could mean in terms of how they’re going to plan supply. They don’t want to get overcommitted to supply that could end up being unneeded and/or expensive relative to where the market might be heading.
So, I think if we’re concerned about recession, we want to remain agile. We want to manage and moderate how we make future commitments around demand—and potentially commit to smaller quantities at any given time so that we can adjust as new information emerges about the direction in which demand is heading.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
Supply chains are poised for accelerated adoption of mobile robots and drones as those technologies mature and companies focus on implementing artificial intelligence (AI) and automation across their logistics operations.
That’s according to data from Gartner’s Hype Cycle for Mobile Robots and Drones, released this week. The report shows that several mobile robotics technologies will mature over the next two to five years, and also identifies breakthrough and rising technologies set to have an impact further out.
Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or innovation through five phases of maturity and adoption. Chief supply chain officers can use the research to find robotic solutions that meet their needs, according to Gartner.
Gartner, Inc.
The mobile robotic technologies set to mature over the next two to five years are: collaborative in-aisle picking robots, light-cargo delivery robots, autonomous mobile robots (AMRs) for transport, mobile robotic goods-to-person systems, and robotic cube storage systems.
“As organizations look to further improve logistic operations, support automation and augment humans in various jobs, supply chain leaders have turned to mobile robots to support their strategy,” Dwight Klappich, VP analyst and Gartner fellow with the Gartner Supply Chain practice, said in a statement announcing the findings. “Mobile robots are continuing to evolve, becoming more powerful and practical, thus paving the way for continued technology innovation.”
Technologies that are on the rise include autonomous data collection and inspection technologies, which are expected to deliver benefits over the next five to 10 years. These include solutions like indoor-flying drones, which utilize AI-enabled vision or RFID to help with time-consuming inventory management, inspection, and surveillance tasks. The technology can also alleviate safety concerns that arise in warehouses, such as workers counting inventory in hard-to-reach places.
“Automating labor-intensive tasks can provide notable benefits,” Klappich said. “With AI capabilities increasingly embedded in mobile robots and drones, the potential to function unaided and adapt to environments will make it possible to support a growing number of use cases.”
Humanoid robots—which resemble the human body in shape—are among the technologies in the breakthrough stage, meaning that they are expected to have a transformational effect on supply chains, but their mainstream adoption could take 10 years or more.
“For supply chains with high-volume and predictable processes, humanoid robots have the potential to enhance or supplement the supply chain workforce,” Klappich also said. “However, while the pace of innovation is encouraging, the industry is years away from general-purpose humanoid robots being used in more complex retail and industrial environments.”
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”