Airhouse to take thousands of U.S. ecommerce brands global in new partnership with SEKO Logistics
Airhouse, a next-generation fulfillment platform that simplifies ecommerce operations and logistics for modern brands, plans to help thousands of direct-to-consumer U.S. brands ‘go global’ in partnership with SEKO Logistics.
Airhouse, a next-generation fulfillment platform that simplifies ecommerce operations and logistics for modern brands, plans to help thousands of direct-to-consumer U.S. brands ‘go global’ by offering simple, cost-efficient cross-border ecommerce operations through a new international partnership with SEKO Logistics (SEKO), a leading global logistics provider.
Launched in June 2020, Airhouse offers brands an intuitive software platform that powers fulfillment from factory to front door. Its software automates dozens of workflows and integrations through a customizable solution. Once connected with a brand’s ecommerce platform, Airhouse’s software evaluates store data to create a holistic view of the business and where its customers are. Brands are then matched with warehouses in Airhouse’s partner network that make the most sense to ensure inventory is shipped to the partner facility as fast as the same day. From there, as new orders come in, the entire fulfillment process is efficiently and affordably managed by Airhouse. Through this partnership with SEKO Logistics, Airhouse customers will gain access to SEKO’s best-in-class facilities and expand their operations globally with the benefit of local fulfillment costs regardless of where they’re based.
“We believe it should be easy for modern brands to get their products into the hands of customers,” says Airhouse co-founder, Kevin Gibbon, who previously founded Shyp, a consumer platform aimed at taking the pain out of shipping. “Over the past few years, a surge in ecommerce has brought us to a critical tipping point. While tools have emerged to run nearly every aspect of a consumer product business, how those products actually get to customers hasn’t kept pace. The traditional fulfillment format does not apply to modern businesses, so it’s time for one that does. Partnering with a global 3PL like SEKO is exciting for us and the smaller, emerging brands we’re working with because SEKO is one of the best direct-to-consumer 3PLs in the world. Our customers will now benefit from access to best-in-class, modern warehouses across the globe that have historically been out of reach due to high order minimums. We’re leveling the playing field for these emerging brands to access such a high-quality partner.”
Joining forces with SEKO is Airhouse’s biggest-ever 3PL partnership and the connection offers unlimited scope for growth for all parties, Gibbon added. Ultimately, Airhouse clients will have access to SEKO’s millions of square feet of warehousing in Europe and Asia as well as in North America. “For small and fast-growing brands, working with traditional 3PLs is extremely time-consuming and takes up a lot of operational resources. Airhouse solves for the host of inefficiencies brands traditionally face: outdated and inefficient software, inconsistent and non-transparent pricing, poor and mismanaged quality control, and a fractured and unscalable fulfillment process. And the benefits aren’t limited to our customers—our partners benefit from our platform as well. For SEKO, we streamline the process of serving these types of ambitious, emerging customers, which can range from DTC start-ups to businesses doing up to $50 million in annual revenues.”
Airhouse is commencing its international partnership with SEKO in the United Kingdom, likely then to be followed by other prime ecommerce markets in Europe and Asia. As the partnership grows, Airhouse believes its entrepreneurial brands will look for growth opportunities across SEKO’s 40-country global network.
“What we’ve learned since SEKO became one of the first entrants in the increasingly global ecommerce fulfillment market back in 2011 is that a lot of brands grow extremely quickly. The beauty of Airhouse and SEKO is that we allow brands to focus on what they do best while they leverage our core technology, logistics, and fulfillment strengths,” added David Emerson, Senior Vice President of SEKO Ecommerce. “The market potential is vast. Airhouse estimates that only 10-15% of the thousands of brands it is working with are shipping internationally. Together, we are going to empower them to grow globally. It will allow UK customers to buy from these predominantly US based brands as if they were based in the UK because their shipping prices will be significantly lower.”
Kevin Gibbon agrees: “Instead of smaller brands having to graduate to become a customer of a quality global logistics player like SEKO, they can start this relationship on day one through Airhouse. Brands will now be in a position to charge local shipping rates on international orders—bringing shipping costs down from as much as $40 to as little as $5. And their customers won’t be stuck waiting for an international item to cross customs. Working alongside SEKO means our brands’ products can be shipped locally and arrive in as soon as 1-2 days.”
The Port of Oakland has been awarded $50 million from the U.S. Department of Transportation’s Maritime Administration (MARAD) to modernize wharves and terminal infrastructure at its Outer Harbor facility, the port said today.
Those upgrades would enable the Outer Harbor to accommodate Ultra Large Container Vessels (ULCVs), which are now a regular part of the shipping fleet calling on West Coast ports. Each of these ships has a handling capacity of up to 24,000 TEUs (20-foot containers) but are currently restricted at portions of Oakland’s Outer Harbor by aging wharves which were originally designed for smaller ships.
According to the port, those changes will let it handle newer, larger vessels, which are more efficient, cost effective, and environmentally cleaner to operate than older ships. Specific investments for the project will include: wharf strengthening, structural repairs, replacing container crane rails, adding support piles, strengthening support beams, and replacing electrical bus bar system to accommodate larger ship-to-shore cranes.
Commercial fleet operators are steadily increasing their use of GPS fleet tracking, in-cab video solutions, and predictive analytics, driven by rising costs, evolving regulations, and competitive pressures, according to an industry report from Verizon Connect.
Those conclusions come from the company’s fifth annual “Fleet Technology Trends Report,” conducted in partnership with Bobit Business Media, and based on responses from 543 fleet management professionals.
The study showed that for five consecutive years, at least four out of five respondents have reported using at least one form of fleet technology, said Atlanta-based Verizon Connect, which provides fleet and mobile workforce management software platforms, embedded OEM hardware, and a connected vehicle device called Hum by Verizon.
The most commonly used of those technologies is GPS fleet tracking, with 69% of fleets across industries reporting its use, the survey showed. Of those users, 72% find it extremely or very beneficial, citing improved efficiency (62%) and a reduction in harsh driving/speeding events (49%).
Respondents also reported a focus on safety, with 57% of respondents citing improved driver safety as a key benefit of GPS fleet tracking. And 68% of users said in-cab video solutions are extremely or very beneficial. Together, those technologies help reduce distracted driving incidents, improve coaching sessions, and help reduce accident and insurance costs, Verizon Connect said.
Looking at the future, fleet management software is evolving to meet emerging challenges, including sustainability and electrification, the company said. "The findings from this year's Fleet Technology Trends Report highlight a strong commitment across industries to embracing fleet technology, with GPS tracking and in-cab video solutions consistently delivering measurable results,” Peter Mitchell, General Manager, Verizon Connect, said in a release. “As fleets face rising costs and increased regulatory pressures, these technologies are proving to be indispensable in helping organizations optimize their operations, reduce expenses, and navigate the path toward a more sustainable future.”
Businesses engaged in international trade face three major supply chain hurdles as they head into 2025: the disruptions caused by Chinese New Year (CNY), the looming threat of potential tariffs on foreign-made products that could be imposed by the incoming Trump Administration, and the unresolved contract negotiations between the International Longshoremen’s Association (ILA) and the U.S. Maritime Alliance (USMX), according to an analysis from trucking and logistics provider Averitt.
Each of those factors could lead to significant shipping delays, production slowdowns, and increased costs, Averitt said.
First, Chinese New Year 2025 begins on January 29, prompting factories across China and other regions to shut down for weeks, typically causing production to halt and freight demand to skyrocket. The ripple effects can range from increased shipping costs to extended lead times, disrupting even the most well-planned operations. To prepare for that event, shippers should place orders early, build inventory buffers, secure freight space in advance, diversify shipping modes, and communicate with logistics providers, Averitt said.
Second, new or increased tariffs on foreign-made goods could drive up the cost of imports, disrupt established supply chains, and create uncertainty in the marketplace. In turn, shippers may face freight rate volatility and capacity constraints as businesses rush to stockpile inventory ahead of tariff deadlines. To navigate these challenges, shippers should prepare advance shipments and inventory stockpiling, diversity sourcing, negotiate supplier agreements, explore domestic production, and leverage financial strategies.
Third, unresolved contract negotiations between the ILA and the USMX will come to a head by January 15, when the current contract expires. Labor action or strikes could cause severe disruptions at East and Gulf Coast ports, triggering widespread delays and bottlenecks across the supply chain. To prepare for the worst, shippers should adopt a similar strategy to the other potential January threats: collaborate early, secure freight, diversify supply chains, and monitor policy changes.
According to Averitt, companies can cushion the impact of all three challenges by deploying a seamless, end-to-end solution covering the entire path from customs clearance to final-mile delivery. That strategy can help businesses to store inventory closer to their customers, mitigate delays, and reduce costs associated with supply chain disruptions. And combined with proactive communication and real-time visibility tools, the approach allows companies to maintain control and keep their supply chains resilient in the face of global uncertainties, Averitt said.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.