The long and short of it: interview with Dr. Christopher Tang
Supply chains this year have been plagued by long delays and shortages. What can be done to assure a more reliable and resilient supply? We asked Dr. Christopher Tang of UCLA to weigh in.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Supply chains that long functioned as well-oiled machines have been no match for a world beset by Covid, a European war, and surging inflation. Those disruptions to just-in-time supply lines have caused well-publicized shortages of everything from semiconductors to baby formula this year. But there are steps we can take to avoid such supply outages in the future, according to Christopher Tang of the UCLA Anderson School of Management.
In addition to serving as a University Distinguished Professor and the holder of the Edward W. Carter Chair in Business Administration, Dr. Tang is also a recognized leader in global supply chain management and author of six books and more than 160 research articles that have appeared in TheWall Street Journal, Financial Times, Barron’s, Fortune, and Forbes, among other publications. He has also consulted with global companies, including Amazon, HP, IBM, Nestlé, and Accenture, and taught at Stanford University, UC Berkeley, Hong Kong University of Science and Technology, National University of Singapore, the Massachusetts Institute of Technology, and the London Business School.
Dr. Tang received his B.S. in mathematics from King’s College in London and an M.A. in statistics, an M.Phil. in administrative science, and a Ph.D. in management science from Yale University. He recently spoke to Group Editorial Director David Maloney as part of DC Velocity’s “Logistics Matters” podcast on supply shortages.
Q: We have seen many shortages in key supply categories this year and, of course, the reasons for those shortages are complex. But are there common denominators among the types of products that are in short supply?
A: Many of the products that are in short supply are ones that are manufactured overseas. That is why President Biden is thinking about reshoring some of the production back to the United States.
Q: For years, companies have tried to run lean supply chains, and as you mentioned, a lot of those products are manufactured overseas. How much do those lean supply chains and the lack of alternative sources contribute to the current product shortages?
A: I think lean supply chains play a role because we have had to adjust our timeframes. Lean inventory management works when there is no disruption—but then when you have Covid, port shutdowns, and factory shutdowns, these disruptions create shortages. That is point number one. Now, companies are starting to think about “just-in-case” inventory management.
Secondly, before Covid, many companies sourced all of their products in China because it is cheaper and also because China can produce on a large scale and has the capabilities to produce many different kinds of products. But now, due to the trade war that started in 2018, there is friction between the U.S. and China, which makes this kind of global supply chain a little more complicated. As a result, companies are trying to find alternative sources of supply in countries such as Vietnam, but it takes time to locate and set up a new supply partner. Therefore, right now we are caught in a transition period.
Q: As you mentioned, a lot of shortages were due to sourcing from faraway places. But one of the biggest shortages we saw this summer has been with baby formula, and that was actually from a domestic source. National news reports indicate that one plant was primarily to blame. Was that really the case?
A: Now we have to separate the issues here. The infant formula shortage is a domestic supply chain issue, but it is not so much a supply chain issue as a supply issue. In this particular case, the formula shortage was triggered by the shutdown of an Abbott Laboratories plant in Michigan that had quality-control issues due to bacterial contamination. That was actually known in 2019. The plant did not take adequate corrective action right away, plus the FDA was late in doing inspections—because of Covid, it had postponed its inspection until February 2022. As a result, the plant had to stop production for more than four months. That created the shortage in this country.
Q: Are our supply chains really so vulnerable that the closure of a single plant can trigger a shortage? Aren’t there other companies that manufacture those products?
A: The infant formula situation is complicated. It is not about the number of plants. Actually, in the U.S., we have four manufacturers producing formula, and they also have multiple plants. So, one plant shutdown would not typically create this kind of chaos. The problem in this instance is that the WIC program, which stands for the Women, Infants, and Children program, stipulates that a lot of states must source from a single brand. Therefore, when a brand like Abbott formula is not available, the WIC program in those states may not support formula produced by other manufacturers. That is point number one.
Point number two is that baby formula is a stable product—the demand is very stable and there is really no excess capacity, and no need for extra capacity. Therefore, when one plant shuts down, the other plants do not have capacity to make up the shortfall. That is the problem.
Q: What can be done to prevent similar shortages in the future? Is it just a matter of better management within the plants themselves, and should we be looking at finding other sources for critical products?
A: For infant formula, there is actually an easy solution. First, I think we need to make sure these four manufacturers are doing their due diligence and doing preventive maintenance. They need risk-mitigation contingency plans in case they have bacterial contamination issues, so they can shift the production at the plant. The FDA also needs to improve its efficiency. It needs to follow up with inspections when issues arise and then force companies to shut down the plants or recall the affected products to protect the consumers and the infants.
Third, the FDA should consider preapproving some of the international brands that are produced in Europe or Australia, so that if this kind of situation occurs again, foreign suppliers can immediately begin shipping formula to the United States. That can be done. This is really about scenario planning and risk-mitigation strategies that it needs to put in place.
Q: That all makes sense, especially for that specific product. But there are other commodities that are in short supply as well. You talked about preventive maintenance. We are living in a time of economic uncertainty, when it is difficult to find workers. How can our supply chains ensure that proper maintenance is being performed in our factories to assure a continuous supply of materials and goods in the face of staffing and financial concerns?
A: You raise a very good question. This is a very tricky period because, as a result of the Covid pandemic, most companies are struggling. Point one, they are struggling just with production to make supply meet demand. Secondly, we are facing a potential recession, and the cost of doing business is very high, so companies ought to try to be lean in terms of operations to keep their costs down.
When you’re facing this kind of situation, very few companies will actually take the time to think about risk mitigation in terms of factory safety, in terms of building safety. This is not on their radar screen. Therefore, we need to drive home the point that even during this challenging period, companies should not lose sight of what is fundamental. What is fundamental is employee safety, product safety, and quality. Without that, these companies will not survive. I think that instead of just fighting the short-term fires, they should be planning with an eye toward long-term survival.
Q: Should the government be doing more to make the supply chains for critical products more resilient? And should it require companies to do a better job of communicating with the public when there are impending supply chain issues on critical products like baby formula?
A: Yes, absolutely. I think that right now, the government is beginning to realize that we don’t have supply chain transparency. If you think about the situation with infant formula, President Biden and the White House staff did not know that a severe shortage was brewing until after it became a problem. Now, this is not uncommon. Actually, during Covid, many companies realized that they don’t even know who is producing their products. Therefore, when they had shortages, they had to try to trace it back to exactly who is producing their products.
During these difficult periods of time, I think it is important for governments to work with manufacturers and suppliers to improve supply chain transparency so that if shortages or disruptions arise, they can share this information with the public.
Q: In addition to improving transparency, are there practical steps companies can take to make their supply chains less vulnerable to disruption?
A: Well, I think global supply chains have grown and are becoming overly complex. I think the pendulum has swung too far. Now is the moment for companies to think about how they can shorten and simplify their supply chain configurations. For example, I think companies in the U.S. should take advantage of the USMCA [U.S.-Mexico-Canada] free-trade agreement to relocate some of their manufacturing operations either here or to Mexico. That would result in a shortened supply chain, and possibly better communication and visibility, so that supply chains would be less vulnerable to disruptions.
Q: Of course, the main reason for manufacturing in China is that it is cheap. Moving to North America may add to costs that are already on the rise due to inflation. How do you view reshoring as a business strategy?
A: Right now, there is severe inflation. We are aware of that. But on the other hand, for the long-term survival and also the long-term resilience of supply chains, I do not see a single solution.
Bear in mind that the cost of doing business in China is not so low anymore; that is why even China is actually shifting production—to Vietnam, to Bangladesh, to Myanmar. I think that is where things are trending for the future. But that is also why companies should consider diversifying their supply chain configurations to avoid putting all their eggs in one basket.
And yes, there is a cost factor to be considered. But on the other hand, there is also risk, and if you want low risk, you have to pay a higher cost. Just like if you want to buy the insurance to reduce risk, you have to pay the premium. If you don’t pay for insurance, you are incurring bigger risks.
I think this is the time that companies need to re-evaluate how they balance the risk, the disruption, and also the cost. If you don’t do this kind of balancing, you may actually end up not having the product to sell at all.
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.
The 40-acre solar facility in Gentry, Arkansas, includes nearly 18,000 solar panels and 10,000-plus bi-facial solar modules to capture sunlight, which is then converted to electricity and transmitted to a nearby electric grid for Carroll County Electric. The facility will produce approximately 9.3M kWh annually and utilize net metering, which helps transfer surplus power onto the power grid.
Construction of the facility began in 2024. The project was managed by NextEra Energy and completed by Verogy. Both Trio (formerly Edison Energy) and Carroll Electric Cooperative Corporation provided ongoing consultation throughout planning and development.
“By commissioning this solar facility, J.B. Hunt is demonstrating our commitment to enhancing the communities we serve and to investing in economically viable practices aimed at creating a more sustainable supply chain,” Greer Woodruff, executive vice president of safety, sustainability and maintenance at J.B. Hunt, said in a release. “The annual amount of clean energy generated by the J.B. Hunt Solar Facility will be equivalent to that used by nearly 1,200 homes. And, by drawing power from the sun and not a carbon-based source, the carbon dioxide kept from entering the atmosphere will be equivalent to eliminating 1,400 passenger vehicles from the road each year.”
As a contract provider of warehousing, logistics, and supply chain solutions, Geodis often has to provide customized services for clients.
That was the case recently when one of its customers asked Geodis to up its inventory monitoring game—specifically, to begin conducting quarterly cycle counts of the goods it stored at a Geodis site. Trouble was, performing more frequent counts would be something of a burden for the facility, which still conducted inventory counts manually—a process that was tedious and, depending on what else the team needed to accomplish, sometimes required overtime.
So Levallois, France-based Geodis launched a search for a technology solution that would both meet the customer’s demand and make its inventory monitoring more efficient overall, hoping to save time, labor, and money in the process.
SCAN AND DELIVER
Geodis found a solution with Gather AI, a Pittsburgh-based firm that automates inventory monitoring by deploying small drones to fly through a warehouse autonomously scanning pallets and cases. The system’s machine learning (ML) algorithm analyzes the resulting inventory pictures to identify barcodes, lot codes, text, and expiration dates; count boxes; and estimate occupancy, gathering information that warehouse operators need and comparing it with what’s in the warehouse management system (WMS).
Among other benefits, this means employees no longer have to spend long hours doing manual inventory counts with order-picker forklifts. On top of that, the warehouse manager is able to view inventory data in real time from a web dashboard and identify and address inventory exceptions.
But perhaps the biggest benefit of all is the speed at which it all happens. Gather AI’s drones perform those scans up to 15 times faster than traditional methods, the company says. To that point, it notes that before the drones were deployed at the Geodis site, four manual counters could complete approximately 800 counts in a day. By contrast, the drones are able to scan 1,200 locations per day.
FLEXIBLE FLYERS
Although Geodis had a number of options when it came to tech vendors, there were a couple of factors that tipped the odds in Gather AI’s favor, the partners said. One was its close cultural fit with Geodis. “Probably most important during that vetting process was understanding the cultural fit between Geodis and that vendor. We truly wanted to form a relationship with the company we selected,” Geodis Senior Director of Innovation Andy Johnston said in a release.
Speaking to this cultural fit, Johnston added, “Gather AI understood our business, our challenges, and the course of business throughout our day. They trained our personnel to get them comfortable with the technology and provided them with a tool that would truly make their job easier. This is pretty advanced technology, but the Gather AI user interface allowed our staff to see inventory variances intuitively, and they picked it up quickly. This shows me that Gather AI understood what we needed.”
Another factor in Gather AI’s favor was the prospect of a quick and easy deployment: Because the drones can conduct their missions without GPS or Wi-Fi, the supplier would be able to get its solution up and running quickly. In the words of Geodis Industrial Engineer Trent McDermott, “The Gather AI implementation process was efficient. There were no IT infrastructure or layout changes needed, and Gather AI was flexible with the installation to not disrupt peak hours for the operations team.”
QUICK RESULTS
Once the drones were in the air, Geodis saw immediate improvements in cycle counting speed, according to Gather AI. But that wasn’t the only benefit: Geodis was also able to more easily find misplaced pallets.
“Previously, we would research the inventory’s systemic license plate number (LPN),” McDermott explained. “We could narrow it down to a portion or a section of the warehouse where we thought that LPN was, but there was still a lot of ambiguity. So we would send an operator out on a mission to go hunt and find that LPN,” a process that could take a day or two to complete. But the days of scouring the facility for lost pallets are over. With Gather AI, the team can simply search in the dashboard to find the last location where the pallet was scanned.
And about that customer who wanted more frequent inventory counts? Geodis reports that it completed its first quarterly count for the client in half the time it had previously taken, with no overtime needed. “It’s a huge win for us to trim that time down,” McDermott said. “Just two weeks into the new quarter, we were able to have 40% of the warehouse completed.”