Warehouse managers are sharpening their focus on the batteries, chargers, and forklifts they are running in light of escalating energy costs—and suppliers are at the ready with solutions designed to maximize productivity and reduce expenses.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Rising energy costs are taking a toll on consumers and businesses alike, and in the warehouse, that means companies are placing a sharper focus on the systems and equipment they are running as well as the power those systems consume. This is especially important when it comes to the forklifts traversing warehouse floors nationwide. As warehouse managers seek ways to get more out of that equipment or upgrade to energy-efficient and productivity-enhancing solutions, they are increasingly turning to equipment suppliers to learn about the latest technologies and automation strategies that can reduce costs.
“[Inflation and higher costs] are accelerating some trends we’ve seen in the industry for a few years now—[especially] demand for automation and new power systems,” explains Bill Pedriana, chief marketing officer for material handling equipment manufacturer Big Joe Forklifts. “[There is a] huge appetite out there for both of those things. In some cases, there is an appetite for both at the same time. Labor costs, power costs, all costs are going up, [and] companies are scrambling for a more efficient means of moving things through their supply chains.”
For many, those strategies begin on the warehouse floor, with new battery technologies, upgraded equipment, and in-depth analyses that can boost equipment performance and deliver data that can help managers make more-informed decisions. Here’s a look at what some battery and equipment makers are doing to help customers reach their energy- and cost-savings goals.
ENERGY-AS-A-SERVICE
Leaders at Quebec-based lithium-ion (Li-ion) battery company UgoWork set out to help industrial customers get a better handle on their energy usage in the warehouse seven years ago, when the company’s founders recognized a common problem in warehouse logistics: Forklift battery maintenance and energy management were taking too large a share of warehouse managers’ time—time that would be better spent focusing on ways to get products in and out of the facility faster and more efficiently. UgoWork’s leaders were confident that switching from traditional lead-acid batteries to Li-ion solutions would solve that problem for many companies—especially those running large fleets—but the higher cost of Li-ion batteries was too much for many customers to swallow.
So UgoWork developed a subscription-based model that removed the upfront costs of purchasing Li-ion batteries and chargers, giving customers a more affordable way to make the switch. For a recurring monthly fee, users get a Li-ion battery and charging station along with access to UgoWork’s cloud-based software system that monitors and manages the battery. The program is similar to subscription-based software-as-a-service (SaaS) programs designed to help companies outsource IT needs.
“The whole idea behind UgoWork and energy-as-a-service [is to] provide a sole supplier for everything related to energy—with the mission to really change how the industry operates,” explains Jean-François Marchand, the company’s director of marketing. “With the energy-as-a-service option, there is no [capital expenditure]. It is a pure subscription model that removes that problem of adoption—because you eliminate the upfront equipment costs.”
The model is gaining steam as companies attempt to manage today’s higher energy costs—largely because it gives them a partner that manages their energy use and makes sure they’re getting the most out of their equipment. Marchand offers an example: A UgoWork customer was using 20 forklifts in one area of its warehouse. Switching to trucks powered by Li-ion batteries improved uptime by reducing the amount of charging time required for the equipment—a standard savings when switching from lead-acid to lithium, according to Marchand. But UgoWork was able to dig deeper into the equipment’s usage—via its energy-as-a-service monitoring system—ultimately discovering that the customer could do the same work with fewer forklifts. In the end, the customer removed seven trucks from that particular section of the warehouse, reallocating them to other areas.
“That’s huge in terms of cost savings,” Marchand said. “It’s one example of what data can bring in terms of real-life savings.”
Using energy-as-a-service also helps customers maintain a more predictable energy budget, according to UgoWork.
“By using a subscription model, they know their fee will be stable, or at least proportional to their energy usage,” Marchand explains.
INSIGHT AND ANALYSIS
For years, battery and equipment makers have provided power consumption studies designed to give warehouse managers a look at just how well their equipment is performing. Such studies—which can be conducted on all types of batteries and equipment—evaluate warehouse workflows as well as examine how much energy a particular forklift, or an entire fleet, is using. The feedback can lead to solutions for better equipment usage and energy management. Pedriana, of Big Joe Forklifts, says he’s seen a renewed interest in such studies as energy costs rise.
“Workflows are central to material handling … direction, flow, quantity, speed of goods through a facility—they are all important,” he explains. “[Customers] are looking at all of that with fresh eyes: How much energy is being consumed? What’s the best sequence of workflows from a power-consumption basis?”
Battery management systems (BMS) also help by continuously monitoring batteries in the warehouse. These electronic devices monitor and regulate the charging and discharging of batteries, tracking factors such as battery type, voltage, temperature, capacity, state of charge, power consumption, and remaining operating time. And increasingly, such systems are tied in with forklift telematics, which collect and analyze interactions between the fork truck and the battery, generating data that can help users adjust workflows and operating conditions to improve efficiency and reduce costs.
“[The data could reveal] where charger placement might be advantageous, for example,” Pedriana explains. “Or, if we’re running [equipment] at peak hours, can we reduce costs by changing when we operate trucks? There are so many tools people can use to really drive down their operating costs.”
LONG-TERM PLANNING
In addition to rising costs, other market developments are complicating warehouse leaders’ efforts to manage their energy needs—particularly, longer leadtimes for new or replacement equipment, according to Trevor Bonifas, general manager of sales, motive power, for material handling equipment manufacturer Crown Equipment. E-commerce and other trends have boosted the volume flowing in and out of warehouses over the past two years, and many warehouse managers are taking the opportunity to add equipment or upgrade to new, energy-efficient systems to handle that volume. Supply chain disruptions and materials shortages mean they could wait a year or more for that new equipment—and in the interim, they have to figure out how to address both current and future demands for power.
“[Customers are telling us], ‘I need to get something new today, but I need something that will work with my equipment that will be replaced a year or two from now,’” Bonifas explains.
He offers an example: If a customer replaces a charger or charging system to boost equipment performance today, that customer wants to make sure that whatever charger it buys will work with any new equipment that arrives in a year. Bonifas says he spends a lot of time figuring out how to best address that problem.
“Ultimately, we go in and talk about how they are using power today, how they expect to use it tomorrow, and we put a device on the equipment to see what they are consuming and what solutions make the most sense today or a year from now,” he says.
That could mean a new charger, an entirely new truck, or even a replacement piece or part that will make the equipment more efficient. For customers using lead-acid batteries today but who plan to switch to Li-ion in a year or two, Crown Equipment offers a flexible solution designed to address both needs—a charger that can charge both types of equipment with the switch of a DC cable and connector.
“Across the entire industry, leadtimes are at historically long levels because of the growth in demand [for new forklifts],” he says. “We have the ability to put in a lead-acid charging solution that has the capability to switch to lithium when the equipment comes in. … That allows some flexibility for those customers who need something today, but say ‘What do I do a year from now?’”
Customers’ growing interest in these and other energy-saving solutions is a sign of the times—and a concern Bonifas and other industry professionals say is here to stay for those on the warehouse floor.
“With the rise in costs, for anything, it comes with a thirst for more data and knowledge,” Bonifas says. “Customers are saying, ‘I’m paying more for this, so I want to make sure I’m getting what’s right.’”
Artificial intelligence (AI) and data science were hot business topics in 2024 and will remain on the front burner in 2025, according to recent research published in AI in Action, a series of technology-focused columns in the MIT Sloan Management Review.
In Five Trends in AI and Data Science for 2025, researchers Tom Davenport and Randy Bean outline ways in which AI and our data-driven culture will continue to shape the business landscape in the coming year. The information comes from a range of recent AI-focused research projects, including the 2025 AI & Data Leadership Executive Benchmark Survey, an annual survey of data, analytics, and AI executives conducted by Bean’s educational firm, Data & AI Leadership Exchange.
The five trends range from the promise of agentic AI to the struggle over which C-suite role should oversee data and AI responsibilities. At a glance, they reveal that:
Leaders will grapple with both the promise and hype around agentic AI. Agentic AI—which handles tasks independently—is on the rise, in the form of generative AI bots that can perform some content-creation tasks. But the authors say it will be a while before such tools can handle major tasks—like make a travel reservation or conduct a banking transaction.
The time has come to measure results from generative AI experiments. The authors say very few companies are carefully measuring productivity gains from AI projects—particularly when it comes to figuring out what their knowledge-based workers are doing with the freed-up time those projects provide. Doing so is vital to profiting from AI investments.
The reality about data-driven culture sets in. The authors found that 92% of survey respondents feel that cultural and change management challenges are the primary barriers to becoming data- and AI-driven—indicating that the shift to AI is about much more than just the technology.
Unstructured data is important again. The ability to apply Generative AI tools to manage unstructured data—such as text, images, and video—is putting a renewed focus on getting all that data into shape, which takes a whole lot of human effort. As the authors explain “organizations need to pick the best examples of each document type, tag or graph the content, and get it loaded into the system.” And many companies simply aren’t there yet.
Who should run data and AI? Expect continued struggle. Should these roles be concentrated on the business or tech side of the organization? Opinions differ, and as the roles themselves continue to evolve, the authors say companies should expect to continue to wrestle with responsibilities and reporting structures.
Shippers today are praising an 11th-hour contract agreement that has averted the threat of a strike by dockworkers at East and Gulf coast ports that could have frozen container imports and exports as soon as January 16.
The agreement came late last night between the International Longshoremen’s Association (ILA) representing some 45,000 workers and the United States Maritime Alliance (USMX) that includes the operators of port facilities up and down the coast.
Details of the new agreement on those issues have not yet been made public, but in the meantime, retailers and manufacturers are heaving sighs of relief that trade flows will continue.
“Providing certainty with a new contract and avoiding further disruptions is paramount to ensure retail goods arrive in a timely manner for consumers. The agreement will also pave the way for much-needed modernization efforts, which are essential for future growth at these ports and the overall resiliency of our nation’s supply chain,” Gold said.
The next step in the process is for both sides to ratify the tentative agreement, so negotiators have agreed to keep those details private in the meantime, according to identical statements released by the ILA and the USMX. In their joint statement, the groups called the six-year deal a “win-win,” saying: “This agreement protects current ILA jobs and establishes a framework for implementing technologies that will create more jobs while modernizing East and Gulf coasts ports – making them safer and more efficient, and creating the capacity they need to keep our supply chains strong. This is a win-win agreement that creates ILA jobs, supports American consumers and businesses, and keeps the American economy the key hub of the global marketplace.”
The breakthrough hints at broader supply chain trends, which will focus on the tension between operational efficiency and workforce job protection, not just at ports but across other sectors as well, according to a statement from Judah Levine, head of research at Freightos, a freight booking and payment platform. Port automation was the major sticking point leading up to this agreement, as the USMX pushed for technologies to make ports more efficient, while the ILA opposed automation or semi-automation that could threaten jobs.
"This is a six-year détente in the tech-versus-labor tug-of-war at U.S. ports," Levine said. “Automation remains a lightning rod—and likely one we’ll see in other industries—but this deal suggests a cautious path forward."
Editor's note: This story was revised on January 9 to include additional input from the ILA, USMX, and Freightos.
Logistics industry growth slowed in December due to a seasonal wind-down of inventory and following one of the busiest holiday shopping seasons on record, according to the latest Logistics Managers’ Index (LMI) report, released this week.
The monthly LMI was 57.3 in December, down more than a percentage point from November’s reading of 58.4. Despite the slowdown, economic activity across the industry continued to expand, as an LMI reading above 50 indicates growth and a reading below 50 indicates contraction.
The LMI researchers said the monthly conditions were largely due to seasonal drawdowns in inventory levels—and the associated costs of holding them—at the retail level. The LMI’s Inventory Levels index registered 50, falling from 56.1 in November. That reduction also affected warehousing capacity, which slowed but remained in expansion mode: The LMI’s warehousing capacity index fell 7 points to a reading of 61.6.
December’s results reflect a continued trend toward more typical industry growth patterns following recent years of volatility—and they point to a successful peak holiday season as well.
“Retailers were clearly correct in their bet to stock [up] on goods ahead of the holiday season,” the LMI researchers wrote in their monthly report. “Holiday sales from November until Christmas Eve were up 3.8% year-over-year according to Mastercard. This was largely driven by a 6.7% increase in e-commerce sales, although in-person spending was up 2.9% as well.”
And those results came during a compressed peak shopping cycle.
“The increase in spending came despite the shorter holiday season due to the late Thanksgiving,” the researchers also wrote, citing National Retail Federation (NRF) estimates that U.S. shoppers spent just short of a trillion dollars in November and December, making it the busiest holiday season of all time.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
The overall national industrial real estate vacancy rate edged higher in the fourth quarter, although it still remains well below pre-pandemic levels, according to an analysis by Cushman & Wakefield.
Vacancy rates shrunk during the pandemic to historically low levels as e-commerce sales—and demand for warehouse space—boomed in response to massive numbers of people working and living from home. That frantic pace is now cooling off but real estate demand remains elevated from a long-term perspective.
“We've witnessed an uptick among firms looking to lease larger buildings to support their omnichannel fulfillment strategies and maintain inventory for their e-commerce, wholesale, and retail stock. This trend is not just about space, but about efficiency and customer satisfaction,” Jason Tolliver, President, Logistics & Industrial Services, said in a release. “Meanwhile, we're also seeing a flurry of activity to support forward-deployed stock models, a strategy that keeps products closer to the market they serve and where customers order them, promising quicker deliveries and happier customers.“
The latest figures show that industrial vacancy is likely nearing its peak for this cooling cycle in the coming quarters, Cushman & Wakefield analysts said.
Compared to the third quarter, the vacancy rate climbed 20 basis points to 6.7%, but that level was still 30 basis points below the 10-year, pre-pandemic average. Likewise, overall net absorption in the fourth quarter—a term for the amount of newly developed property leased by clients—measured 36.8 million square feet, up from the 33.3 million square feet recorded in the third quarter, but down 20% on a year-over-year basis.
In step with those statistics, real estate developers slowed their plans to erect more buildings. New construction deliveries continued to decelerate for the second straight quarter. Just 85.3 million square feet of new industrial product was completed in the fourth quarter, down 8% quarter-over-quarter and 48% versus one year ago.
Likewise, only four geographic markets saw more than 20 million square feet of completions year-to-date, compared to 10 markets in 2023. Meanwhile, as construction starts remained tempered overall, the under-development pipeline has continued to thin out, dropping by 36% annually to its lowest level (290.5 million square feet) since the third quarter of 2018.
Despite the dip in demand last quarter, the market for industrial space remains relatively healthy, Cushman & Wakefield said.
“After a year of hesitancy, logistics is entering a new, sustained growth phase,” Tolliver said. “Corporate capital is being deployed to optimize supply chains, diversify networks, and minimize potential risks. What's particularly encouraging is the proactive approach of retailers, wholesalers, and 3PLs, who are not just reacting to the market, but shaping it. 2025 will be a year characterized by this bias for action.”
Under terms of the deal, Sick and Endress+Hauser will each hold 50% of a joint venture called "Endress+Hauser SICK GmbH+Co. KG," which will strengthen the development and production of analyzer and gas flow meter technologies. According to Sick, its gas flow meters make it possible to switch to low-emission and non-fossil energy sources, for example, and the process analyzers allow reliable monitoring of emissions.
As part of the partnership, the product solutions manufactured together will now be marketed by Endress+Hauser, allowing customers to use a broader product portfolio distributed from a single source via that company’s global sales centers.
Under terms of the contract between the two companies—which was signed in the summer of 2024— around 800 Sick employees located in 42 countries will transfer to Endress+Hauser, including workers in the global sales and service units of Sick’s “Cleaner Industries” division.
“This partnership is a perfect match,” Peter Selders, CEO of the Endress+Hauser Group, said in a release. “It creates new opportunities for growth and development, particularly in the sustainable transformation of the process industry. By joining forces, we offer added value to our customers. Our combined efforts will make us faster and ultimately more successful than if we acted alone. In this case, one and one equals more than two.”
According to Sick, the move means that its current customers will continue to find familiar Sick contacts available at Endress+Hauser for consulting, sales, and service of process automation solutions. The company says this approach allows it to focus on its core business of factory and logistics automation to meet global demand for automation and digitalization.
Sick says its core business has always been in factory and logistics automation, which accounts for more than 80% of sales, and this area remains unaffected by the new joint venture. In Sick’s view, automation is crucial for industrial companies to secure their productivity despite limited resources. And Sick’s sensor solutions are a critical part of industrial automation, which increases productivity through artificial intelligence and the digital networking of production and supply chains.