Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
Warehouse jobs have been hard to fill this year, with distribution center managers pointing to a long-term logistics labor shortage that’s been exacerbated by pandemic disruption, an aging workforce, and a “gig economy” that offers short-term jobs for the taking.
Conventional wisdom says that automation is the answer, filling the labor gap with autonomous mobile robots (AMRs), robotic picking arms, and other such devices. The standard pitch for those automated platforms is that they can take over menial and redundant tasks, freeing up workers for more complex and creative jobs.
However, experienced pros say the solution is more complicated than just “hiring” a robot to handle simple tasks and promoting the people who used to do them. That’s because in real-world applications, adding automated equipment to the DC triggers a cascade of changes, such as shifting established workflows or creating hybrid jobs that didn’t exist before.
And because those new workflows have completely changed the way work gets done, warehouse managers may not be able to use standard tools like labor management system (LMS) software to reassign employees to new tasks. An LMS is a powerful platform for measuring labor performance against defined standards, but applying advanced technology to the DC often upends many of the assumptions on which those platforms were built. Over the long term, managers can reconfigure an LMS to allow for those changes, but first they need to explore the impacts of adding robots to the process.
A COMPLICATED EQUATION
The creation of hybrid jobs is one example of why there’s no simple equation for swapping out people and machines, according to the logistics and transportation service provider DHL. Technology has made great strides in recent years, but most sites are still nowhere near the stage where a “dark warehouse” can operate entirely without humans, executives from DHL said in a recent webcast from its Americas Innovation Center in Chicago, the company’s test bed for running pilots of advanced equipment.
“It’s going to be a little while before we see lights-out automation,” Klaus Dohrmann, vice president innovation Europe and trend research in DHL’s cross-divisional Customer Solutions & Innovation (CSI) unit, said in the webcast. “For the next 10 to 20 years, organizations will be looking to augment jobs, more than replace them with technology.”
That augmented approach is needed because logistics jobs are often highly complex and variable, adds Derrick Miller, regional sales manager for The Raymond Corp.’s iWarehouse division, which encompasses the lift truck company’s warehouse automation products, including its labor management system (LMS) and other software.
Technology is good at helping workers cut down on repetitive travel—such as pushing carts or driving forklifts down DC aisles—but those discrete actions are usually just components of more complicated overall processes. “Automation works well [when things are operating with clockwork precision], but you still need [human] labor when there’s nuance, such as when a pallet wasn’t wrapped correctly or when you need value-added activities like packing, kitting, or hands-on work,” Miller says.
That wide variability in work demands means that the best way for a company to optimize its overall operation is usually to help employees complete specific tasks faster, not to replace an entire job category. “Almost always, you see the impact of adding automation is to reallocate labor, handle natural attrition, or address a shortage that already exists, not simply cut jobs,” Miller says. “So the best solution will be people and automation existing in tandem. [DC operators] can eliminate wasteful steps not by eliminating an entire process but by replacing a component of that process [and] then having hybrid operators.”
In that manner, employers can adjust warehouse workers’ jobs to eliminate only the repetitive parts, not the entire role. And in turn, that segmented approach can help companies realize a faster return on their investment in automated systems, he says.
THE CHANGING JOB DESCRIPTION
In addition to boosting productivity, introducing automated equipment that relieves human workers of repetitive and physically demanding tasks can help with employee retention—a chronic concern for DC managers even before pandemic times.
But to reach that goal, many employers need to do a better job of communicating with employees and managing the transition process, says Dan Gilmore, chief marketing officer at Softeon, which offers warehouse automation software and other products. “Focus on the worker, and their receptivity and benefits from the automation, and you’ll get retention,” Gilmore says. “But you need to communicate the benefits of automation—that it will make your job easier and better.”
Blending automated systems with human labor on the warehouse floor is particularly critical at times like these when the industry is facing an epic labor crunch, says Madhav Durbha. Durbha is vice president of supply chain strategy at Coupa Software Inc., which provides spend management software and in 2020 acquired the LMS and supply chain software developer Llamasoft.
“Warehouse labor is [a sector] with high turnover,” Durbha says. “The pace of warehouse automation is being outstripped by the increased demand and consumption patterns, and one can’t hire fast enough to make up for the turnover. Because of this, in the short term, there is still plenty of room for the warehouse labor to work alongside robots rather than be replaced by them.”
Over the longer term, as robots take on more of the mundane daily tasks, those warehouse workers can be reassigned to higher-level tasks such as sorting e-commerce returnsor troubleshooting balky robots, Durbha says.
While current economic trends continue, today’s powerful warehouse automation tools hold enormous potential for supercharging the productivity of logistics and fulfillment workers, not replacing them. Taken together, the pandemic-induced staffing challenges and the boom in e-commerce sales have created red-hot labor demand. And in response, warehouse captains are calling for “all hands on deck” to meet the need, whether those hands are human, robotic, or an all-star combination of both.
The Boston-based enterprise software vendor Board has acquired the California company Prevedere, a provider of predictive planning technology, saying the move will integrate internal performance metrics with external economic intelligence.
According to Board, the combined technologies will integrate millions of external data points—ranging from macroeconomic indicators to AI-driven predictive models—to help companies build predictive models for critical planning needs, cutting costs by reducing inventory excess and optimizing logistics in response to global trade dynamics.
That is particularly valuable in today’s rapidly changing markets, where companies face evolving customer preferences and economic shifts, the company said. “Our customers spend significant time analyzing internal data but often lack visibility into how external factors might impact their planning,” Jeff Casale, CEO of Board, said in a release. “By integrating Prevedere, we eliminate those blind spots, equipping executives with a complete view of their operating environment. This empowers them to respond dynamically to market changes and make informed decisions that drive competitive advantage.”
Material handling automation provider Vecna Robotics today named Karl Iagnemma as its new CEO and announced $14.5 million in additional funding from existing investors, the Waltham, Massachusetts firm said.
The fresh funding is earmarked to accelerate technology and product enhancements to address the automation needs of operators in automotive, general manufacturing, and high-volume warehousing.
Iagnemma comes to the company after roles as an MIT researcher and inventor, and with leadership titles including co-founder and CEO of autonomous vehicle technology company nuTonomy. The tier 1 supplier Aptiv acquired Aptiv in 2017 for $450 million, and named Iagnemma as founding CEO of Motional, its $4 billion robotaxi joint venture with automaker Hyundai Motor Group.
“Automation in logistics today is similar to the current state of robotaxis, in that there is a massive market opportunity but little market penetration,” Iagnemma said in a release. “I join Vecna Robotics at an inflection point in the material handling market, where operators are poised to adopt automation at scale. Vecna is uniquely positioned to shape the market with state-of-the-art technology and products that are easy to purchase, deploy, and operate reliably across many different workflows.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.
In a push to automate manufacturing processes, businesses around the world have turned to robots—the latest figures from the Germany-based International Federation of Robotics (IFR) indicate that there are now 4,281,585 robot units operating in factories worldwide, a 10% jump over the previous year. And the pace of robotic adoption isn’t slowing: Annual installations in 2023 exceeded half a million units for the third consecutive year, the IFR said in its “World Robotics 2024 Report.”
As for where those robotic adoptions took place, the IFR says 70% of all newly deployed robots in 2023 were installed in Asia (with China alone accounting for over half of all global installations), 17% in Europe, and 10% in the Americas. Here’s a look at the numbers for several countries profiled in the report (along with the percentage change from 2022).
Sean Webb’s background is in finance, not package engineering, but he sees that as a plus—particularly when it comes to explaining the financial benefits of automated packaging to clients. Webb is currently vice president of national accounts at Sparck Technologies, a company that manufactures automated solutions that produce right-sized packaging, where he is responsible for the sales and operational teams. Prior to joining Sparck, he worked in the financial sector for PEAK6, E*Trade, and ATD, including experience as an equity trader.
Webb holds a bachelor’s degree from Michigan State and an MBA in finance from Western Michigan University.
Q: How would you describe the current state of the packaging industry?
A: The packaging and e-commerce industries are rapidly evolving, driven by shifting consumer preferences, technological advancements, and a heightened focus on sustainability. The packaging sector is increasingly prioritizing eco-friendly materials to reduce waste, while integrating smart technologies and customizable solutions to enhance brand engagement.
The e-commerce industry continues to expand, fueled by the convenience of online shopping and accelerated by the pandemic. Advances in artificial intelligence and augmented reality are enhancing the online shopping experience, while consumer expectations for fast delivery and seamless transactions are reshaping logistics and operations.
In addition, with the growth in environmental and sustainability regulatory initiatives—like Extended Producer Responsibility (EPR) laws and a New Jersey bill that would require retailers to use right-sized shipping boxes—right-sized packaging is playing a crucial role in reducing packaging waste and box volume.
Q: You came from the financial and equity markets. How has that been an advantage in your work as an executive at Sparck?
A: My background has allowed me to effectively communicate the incredible ROI [return on investment] and value that right-size automated packaging provides in a way that financial teams understand. Investment in this technology provides significant labor, transportation, and material savings that typically deliver a positive ROI in six to 18 months.
Q: What are the advantages to using automated right-sized packaging equipment?
A: By automating the packaging process to create right-sized boxes, facilities can boost productivity by streamlining operations and reducing manual handling. This leads to greater operational efficiency as automated systems handle tasks with precision and speed, minimizing downtime.
The use of right-sized packaging also results in substantial labor savings, as less labor is required for packaging tasks. In addition, these systems support scalability, allowing facilities to easily adapt to increased order volumes and evolving needs without compromising performance.
Q: How can automation help ease the labor problems associated with time-consuming pack-out operations?
A: Not only has the cost of labor increased dramatically, but finding a consistent labor force to keep up with the constant fluctuations around peak seasons is very challenging. Typically, one manual laborer can pack at a rate of 20 to 35 packages per hour. Our CVP automated packaging solution can pack up to 1,100 orders per hour utilizing a fully integrated system. This system not only creates a right-sized box, but also accurately weighs it, captures its dimensions, and adds the necessary carrier information.
Q: Beyond material savings, are there other advantages for transportation and warehouse functions in using right-sized packaging?
A: Yes. By creating smaller boxes, right-sizing enables more parcels to fit on a truck, leading to significant shipping and transportation savings. This also results in reduced CO2 emissions, as fewer truckloads are required. In addition, parcels with right-sized packaging are less prone to damage, and automation helps minimize errors.
In a warehouse setting, smaller packages are easier to convey and sort. Using a fully integrated system that combines multiple functions into a smaller footprint can also lead to operational space savings.
Q: Can you share any details on the typical ROI and the savings associated with packaging automation?
A: Three-dimensional right-sized packaging automation boosts productivity significantly, leading to increased overall revenue. Labor savings average 88%, and transportation savings accrue with each right-sized box. In addition, material savings from less wasteful use of corrugated packaging enhance the return on investment for companies. Together, these typically deliver returns in under 18 months, with some projects achieving ROI in as little as six months. These savings can total millions of dollars for businesses.
Q: How can facility managers convince corporate executives that automated packaging technology is a good investment for their operation?
A: We like to take a data-driven approach and utilize the actual data from the customer to understand the right fit. Using those results, we utilize our ROI tool to accurately project the savings, ROI, IRR (internal rate of return), and NPV (net present value) that facility managers can then use to [elicit] the support needed to make a good investment for their operation.
Q: Could you talk a little about the enhancements you’ve recently made to your automated solutions?
A: Sparck has introduced a number of enhancements to its packaging solutions, including fluting corrugate that supports packages of various weights and sizes, allowing the production of ultra-slim boxes with a minimum height of 28mm (1.1 inches). This innovation revolutionizes e-commerce packaging by enabling smaller parcels to fit through most European mailboxes, optimizing space in transit and increasing throughput rates for automated orders.
In addition, Sparck’s new real-time data monitoring tools provide detailed machine performance insights through various software solutions, allowing businesses to manage and optimize their packaging operations. These developments offer significant delivery performance improvements and cost savings globally.