Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
No two industrial truck operators are the same. In any one facility, operators will be different ages, come from different demographic backgrounds, and have varying degrees of experience. Yet forklift safety training is sometimes treated as a one-size-fits-all affair.
Fleet managers may need to reconsider that approach as warehouses and distribution centers (DCs) continue to grapple with acute labor shortages and unprecedented rates of employee turnover. At many facilities, 50% of the warehouse staff has fewer than 90 days on the job—“a statistic I’ve heard over and over” in conversations with customers, particularly those involved in cold storage or in densely populated areas where there is strong competition for labor, reports Jim Gaskell, director of global automation and emerging technologies for Crown Equipment Corp.
Many of those newer employees may be experienced forklift operators in search of higher pay and signing bonuses. But with facilities having to work harder to recruit labor, they’re also seeing more new hires who have never been on an industrial truck before. First-timers’ lack of familiarity with the equipment, potential misconceptions about what’s actually involved in operating industrial trucks, and short tenures can be detrimental to safety, so we asked safety training experts for tips on how to work most effectively with this growing population of operators. Here are some of their recommendations.
1. Keep their attention in the classroom.Classroom training is required by the Occupational Safety and Health Administration (OSHA), in addition to hands-on work with equipment and “road test” practicums. But a lecture-only format is unlikely to hold trainees’ attention—especially if they’re young and were raised on multimedia. Interactive computer-based “e-learning” programs and training videos that keep learners engaged and “bring the forklift owner’s manual to life” are effective teaching tools, says Evelyn Velásquez-Cuevas, director, product sales and technical training for Yale Materials Handling.
Bob Bladel, vice president, training and sales enablement for Hyster Co., is also a fan of using visuals in safety training. Photos, illustrations, and videos dramatically increase retention of information compared to reading or listening alone, he says. Importantly, they enhance trainees’ understanding when equipment and environments they have never seen are introduced in class.
The experts agree: Multimedia, while valuable, is a supplement to—not a replacement for—a skilled trainer. Effective trainers guide learners as they progress through the curriculum, keeping them attentive by asking questions and building discussions off the answers. “Don’t just lecture—engage in two-way communication. That means you also have to listen,” says Tony Parsons, regional operator training manager for the regional dealer network Wolter Inc. (Multimedia is not a substitute for on-the-floor experience, either, he adds: “You can read a book and watch YouTube, but your butt has to be in the seat to really learn.”)
2.Test as you go. It’s incumbent on the trainer to make sure students are learning what they should, says Dave Norton, vice president, customer solutions and support for The Raymond Corp. One way to do that is to confirm their understanding by testing frequently as they learn, instead of testing them on the entire curriculum at the end of the class.
Gaskell, a former training manager, recommends a method called “performance-based training,” where instructors teach one task at a time and then test each student’s knowledge and hands-on competence after they have completed a module at their own pace. Students cannot move forward until they’ve mastered each task in a specified order. Because trainees are tested individually, the trainer has ample opportunity to assess each one’s understanding and proficiency. This individualized approach leads to more competent operators than “putting everybody in a room and risking not really interacting with them individually,” he says.
3.Start them on appropriate equipment. There’s no universal “starter model” for new operators.Mike Hance, technical support manager at Equipment Depot, which represents parent company Mitsubishi Logisnext America’s Cat lift trucks, Mitsubishi forklift trucks, and Jungheinrich and UniCarriers Forklift brands, has been training operators since 1987. He favors Class 4 and 5 (internal combustion engine) sit-down forklifts to start. In his experience, new operators generally pick up skills fairly quickly because the steering, foot brake, and accelerator operate much like those in an automobile.
All agreed that narrow-aisle, stand-up electrics are harder to master. Depending on the type of equipment, operators will have to learn multiple skills, including how to pick, place, and stack in addition to scanning and using radio-frequency (RF) terminals, all while elevated; or they may have to put away pallets at great heights while using a camera system. Furthermore, most people aren’t accustomed to controlling speed with their hands, or using controls like the emergency “dead man” pedal, which stops the truck when an operator picks up their left foot. Those are completely new skills that “may feel weird” for a while, Wolter’s Parsons says. (Hance and others note that younger operators who are used to joystick controls for gaming systems typically pick up the skills for controlling stand-up trucks more quickly than senior operators who are used to sit-downs.) As several experts suggested, sit-down counterbalanced trucks and stand-up models require operators to develop very different “muscle memory”—something that’s not easy to do quickly.
Norton, meanwhile, says that many of his customers start new operators on Class 3 pallet trucks and low-height stackers because “the first steps are more like driving a car—you just drive and turn, as opposed to lifting and maneuvering a load at a significant height.” But Parsons says there can be drawbacks to that approach. “Although they may seem simple, I teach electric rider pallet jacks at the end. They are heavier than people think, and operators may be around pedestrians, which can create hazards for both.”
4.Take advantage of technology. In Parsons’ view, training technology is “a great tool to assist the trainer and student to get to the destination faster with less risk,” but it is most effective when matched to an individual student’s knowledge gap and learning style. Our experts identified three types of technology they consider especially useful with first-time operators: telematics, simulation, and sensory alerts.
Telematics systems remotely collect information about an operator’s driving speed, location, impacts and near-misses, pre-shift inspections, and more. Newer systems provide real-time alerts to operators when they are outside of pre-established safety parameters. Used in conjunction with in-person observation, the information collected allows trainers to quickly determine where new operators may need some extra coaching or reinforcement. In addition, some telematics systems can remotely control the truck’s performance, allowing trainers to start new operators at slower travel and lift speeds and increase the speeds as an operator gains more experience and proficiency.
Simulation technology includes desktop simulators, which are similar to video games, and virtual reality (VR) systems, where learners wear VR headsets while at the controls of an actual (but immobile) forklift. Both are interactive; i.e., the scenarios respond to users’ actions just as the vehicles would in real life. The trainer, who is able to see what the student is doing, can provide immediate feedback and correction, adding more complex tasks and changing the performance settings when appropriate. Another benefit of simulation is that it can expose learners to potential hazards virtually, so they can learn how to recognize and react to them. This kind of real-time feedback and scenario testing enhances learning in a safe, controlled environment, says Yale’s Velásquez-Cuevas.
Sensory alerts like travel alarms, object-detection systems, and visual warnings such as “stand clear” lighting around forklifts help new operators apply safe practices they’ve learned in class. Some training systems use techniques like brightly colored light beams or floor markings to outline where the operator should stand on the platform and provide reminders to keep hands and feet inside the truck.
Bladel of Hyster believes that end-users who aren’t leveraging today’s training technology are shortchanging new operators and could potentially be exacerbating labor turnover. “If [operators] don’t see the company investing in technology that could help make their job safer, then it’s a contradictory message. They will want to know, why aren’t you trying to keep me safe?”
5. Help them feel confident—but not too confident.Brand-new operators may become nervous or even fearful when it’s time to take their practical test or they’re starting to work on their own. Often, they are timid with the controls and frequently ask whether they are doing something right, says Jason Moore, a training and development manager at Hyster. Being too timid can actually lead to more mistakes because “that’s not how the truck is designed to operate,” he says. In those cases, it helps to go back over a specific task until the operator feels comfortable with it.
It’s important to encourage new operators to ask questions and request more practice time, and companies should allow time for that, says Velásquez-Cuevas. “We have found that younger generations want a lot of feedback, and they will usually be open to coaching and mentoring,” she adds.
Some new operators may be overconfident, though, and that can be dangerous. “Certain operators will show confidence pretty quickly,” Crown’s Gaskell notes. “Yes, they can drive, but it may not be a true test of successful training. An overconfident operator can look skilled, but if they are too confident about their capabilities, then it’s possible they will not be using their best judgment.”
Often, this applies to young trainees who “feel like they’ve been given their wings and want to take off and fly,” as Hance of Equipment Depot puts it. That’s when it’s time for a reminder about risk, like the fact that a 5,000-pound-capacity forklift weighs as much as two cars, and with a load, is as heavy as three cars. “It’s critical for them to understand the weight and forces they are dealing with, and the injuries those forces can cause,” he says.
6. Take it slow. Hance recommends against immediately placing new operators in a high-speed environment. “They need to be monitored in a controlled environment until they’ve developed skills and are proficient in dealing with things like pedestrians and dock safety,” he explains. He suggests having new operators start out in slower-paced, comparatively simple jobs; as their skills progress, they can take on more complex work like delivering to loading docks, where travel paths are not as clearly defined as they are in the aisles.
Employers may want to consider setting a probationary period with a shorter-term license than the standard three years. During this period, Wolter’s Parsons advises, a supervisor should observe new operators and intervene if they see any unsafe behavior. If all is well or has been corrected by the end of the probationary period, they can go ahead and grant the full-term license.
7. Monitor and hold them accountable.Even classroom superstars may do everything correctly when a trainer is with them but fail to follow some basic rules when they’re on their own, says Hyster’s Bladel. Accordingly, a manager or supervisor should continue monitoring new operators for some time after they receive their licenses, he says.
Proper operating practices are critical, so even the newest associates must be held accountable if they don’t maintain safe practices, says Norton of Raymond. Supervisors are responsible for “policing” the work environment, but peer-to-peer supervision can also be very effective, especially for first-timers who have been mentored by a more experienced co-worker. And while there should be consequences if new operators do not follow the rules they’ve been taught, ultimately, our experts say, the point is not to punish, but to reinforce the safe and proper way of operating.
Tips from the trainers
The forklift safety experts we spoke with for this article have many years of experience. Over the years, they’ve developed a portfolio of teaching techniques to help brand-new operators become competent and comfortable on an industrial truck. The following are a few of their “tricks of the trade”:
Once out on the floor, trainees are likely to encounter specialized terms, including industry- and facility-specific expressions or slang they won’t hear anywhere else. To prevent misunderstandings, teach them the local “language.” (Tony Parsons, Wolter Inc.)
Reinforce verbal explanations with visual props. One option is to use accurate scale models to demonstrate the impact of various load weights and operator behaviors on stability. (Evelyn Velásquez-Cuevas, Yale Materials Handling Corp.)
Ask students to describe each step of the task they’re being trained on, from start to completion. Most will say putting away a pallet requires five to seven steps, but it actually takes more than 40 steps. Thinking through a task in this way gives trainees a better appreciation of the complexities of safe forklift operation. (Tony Parsons)
Rather than let trainees handle a pallet at first, take two wooden 4x4s that are four to five feet long, place one on top of the other in a “T” shape, and have them lift the top one off and place it back on top of the other one. Because the boards are lightweight and topple easily, they help students learn to move loads gently without jerky movement. And if they do fall, they’re unlikely to damage anything. (Tony Parsons)
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."