Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
No two industrial truck operators are the same. In any one facility, operators will be different ages, come from different demographic backgrounds, and have varying degrees of experience. Yet forklift safety training is sometimes treated as a one-size-fits-all affair.
Fleet managers may need to reconsider that approach as warehouses and distribution centers (DCs) continue to grapple with acute labor shortages and unprecedented rates of employee turnover. At many facilities, 50% of the warehouse staff has fewer than 90 days on the job—“a statistic I’ve heard over and over” in conversations with customers, particularly those involved in cold storage or in densely populated areas where there is strong competition for labor, reports Jim Gaskell, director of global automation and emerging technologies for Crown Equipment Corp.
Many of those newer employees may be experienced forklift operators in search of higher pay and signing bonuses. But with facilities having to work harder to recruit labor, they’re also seeing more new hires who have never been on an industrial truck before. First-timers’ lack of familiarity with the equipment, potential misconceptions about what’s actually involved in operating industrial trucks, and short tenures can be detrimental to safety, so we asked safety training experts for tips on how to work most effectively with this growing population of operators. Here are some of their recommendations.
1. Keep their attention in the classroom.Classroom training is required by the Occupational Safety and Health Administration (OSHA), in addition to hands-on work with equipment and “road test” practicums. But a lecture-only format is unlikely to hold trainees’ attention—especially if they’re young and were raised on multimedia. Interactive computer-based “e-learning” programs and training videos that keep learners engaged and “bring the forklift owner’s manual to life” are effective teaching tools, says Evelyn Velásquez-Cuevas, director, product sales and technical training for Yale Materials Handling.
Bob Bladel, vice president, training and sales enablement for Hyster Co., is also a fan of using visuals in safety training. Photos, illustrations, and videos dramatically increase retention of information compared to reading or listening alone, he says. Importantly, they enhance trainees’ understanding when equipment and environments they have never seen are introduced in class.
The experts agree: Multimedia, while valuable, is a supplement to—not a replacement for—a skilled trainer. Effective trainers guide learners as they progress through the curriculum, keeping them attentive by asking questions and building discussions off the answers. “Don’t just lecture—engage in two-way communication. That means you also have to listen,” says Tony Parsons, regional operator training manager for the regional dealer network Wolter Inc. (Multimedia is not a substitute for on-the-floor experience, either, he adds: “You can read a book and watch YouTube, but your butt has to be in the seat to really learn.”)
2.Test as you go. It’s incumbent on the trainer to make sure students are learning what they should, says Dave Norton, vice president, customer solutions and support for The Raymond Corp. One way to do that is to confirm their understanding by testing frequently as they learn, instead of testing them on the entire curriculum at the end of the class.
Gaskell, a former training manager, recommends a method called “performance-based training,” where instructors teach one task at a time and then test each student’s knowledge and hands-on competence after they have completed a module at their own pace. Students cannot move forward until they’ve mastered each task in a specified order. Because trainees are tested individually, the trainer has ample opportunity to assess each one’s understanding and proficiency. This individualized approach leads to more competent operators than “putting everybody in a room and risking not really interacting with them individually,” he says.
3.Start them on appropriate equipment. There’s no universal “starter model” for new operators.Mike Hance, technical support manager at Equipment Depot, which represents parent company Mitsubishi Logisnext America’s Cat lift trucks, Mitsubishi forklift trucks, and Jungheinrich and UniCarriers Forklift brands, has been training operators since 1987. He favors Class 4 and 5 (internal combustion engine) sit-down forklifts to start. In his experience, new operators generally pick up skills fairly quickly because the steering, foot brake, and accelerator operate much like those in an automobile.
All agreed that narrow-aisle, stand-up electrics are harder to master. Depending on the type of equipment, operators will have to learn multiple skills, including how to pick, place, and stack in addition to scanning and using radio-frequency (RF) terminals, all while elevated; or they may have to put away pallets at great heights while using a camera system. Furthermore, most people aren’t accustomed to controlling speed with their hands, or using controls like the emergency “dead man” pedal, which stops the truck when an operator picks up their left foot. Those are completely new skills that “may feel weird” for a while, Wolter’s Parsons says. (Hance and others note that younger operators who are used to joystick controls for gaming systems typically pick up the skills for controlling stand-up trucks more quickly than senior operators who are used to sit-downs.) As several experts suggested, sit-down counterbalanced trucks and stand-up models require operators to develop very different “muscle memory”—something that’s not easy to do quickly.
Norton, meanwhile, says that many of his customers start new operators on Class 3 pallet trucks and low-height stackers because “the first steps are more like driving a car—you just drive and turn, as opposed to lifting and maneuvering a load at a significant height.” But Parsons says there can be drawbacks to that approach. “Although they may seem simple, I teach electric rider pallet jacks at the end. They are heavier than people think, and operators may be around pedestrians, which can create hazards for both.”
4.Take advantage of technology. In Parsons’ view, training technology is “a great tool to assist the trainer and student to get to the destination faster with less risk,” but it is most effective when matched to an individual student’s knowledge gap and learning style. Our experts identified three types of technology they consider especially useful with first-time operators: telematics, simulation, and sensory alerts.
Telematics systems remotely collect information about an operator’s driving speed, location, impacts and near-misses, pre-shift inspections, and more. Newer systems provide real-time alerts to operators when they are outside of pre-established safety parameters. Used in conjunction with in-person observation, the information collected allows trainers to quickly determine where new operators may need some extra coaching or reinforcement. In addition, some telematics systems can remotely control the truck’s performance, allowing trainers to start new operators at slower travel and lift speeds and increase the speeds as an operator gains more experience and proficiency.
Simulation technology includes desktop simulators, which are similar to video games, and virtual reality (VR) systems, where learners wear VR headsets while at the controls of an actual (but immobile) forklift. Both are interactive; i.e., the scenarios respond to users’ actions just as the vehicles would in real life. The trainer, who is able to see what the student is doing, can provide immediate feedback and correction, adding more complex tasks and changing the performance settings when appropriate. Another benefit of simulation is that it can expose learners to potential hazards virtually, so they can learn how to recognize and react to them. This kind of real-time feedback and scenario testing enhances learning in a safe, controlled environment, says Yale’s Velásquez-Cuevas.
Sensory alerts like travel alarms, object-detection systems, and visual warnings such as “stand clear” lighting around forklifts help new operators apply safe practices they’ve learned in class. Some training systems use techniques like brightly colored light beams or floor markings to outline where the operator should stand on the platform and provide reminders to keep hands and feet inside the truck.
Bladel of Hyster believes that end-users who aren’t leveraging today’s training technology are shortchanging new operators and could potentially be exacerbating labor turnover. “If [operators] don’t see the company investing in technology that could help make their job safer, then it’s a contradictory message. They will want to know, why aren’t you trying to keep me safe?”
5. Help them feel confident—but not too confident.Brand-new operators may become nervous or even fearful when it’s time to take their practical test or they’re starting to work on their own. Often, they are timid with the controls and frequently ask whether they are doing something right, says Jason Moore, a training and development manager at Hyster. Being too timid can actually lead to more mistakes because “that’s not how the truck is designed to operate,” he says. In those cases, it helps to go back over a specific task until the operator feels comfortable with it.
It’s important to encourage new operators to ask questions and request more practice time, and companies should allow time for that, says Velásquez-Cuevas. “We have found that younger generations want a lot of feedback, and they will usually be open to coaching and mentoring,” she adds.
Some new operators may be overconfident, though, and that can be dangerous. “Certain operators will show confidence pretty quickly,” Crown’s Gaskell notes. “Yes, they can drive, but it may not be a true test of successful training. An overconfident operator can look skilled, but if they are too confident about their capabilities, then it’s possible they will not be using their best judgment.”
Often, this applies to young trainees who “feel like they’ve been given their wings and want to take off and fly,” as Hance of Equipment Depot puts it. That’s when it’s time for a reminder about risk, like the fact that a 5,000-pound-capacity forklift weighs as much as two cars, and with a load, is as heavy as three cars. “It’s critical for them to understand the weight and forces they are dealing with, and the injuries those forces can cause,” he says.
6. Take it slow. Hance recommends against immediately placing new operators in a high-speed environment. “They need to be monitored in a controlled environment until they’ve developed skills and are proficient in dealing with things like pedestrians and dock safety,” he explains. He suggests having new operators start out in slower-paced, comparatively simple jobs; as their skills progress, they can take on more complex work like delivering to loading docks, where travel paths are not as clearly defined as they are in the aisles.
Employers may want to consider setting a probationary period with a shorter-term license than the standard three years. During this period, Wolter’s Parsons advises, a supervisor should observe new operators and intervene if they see any unsafe behavior. If all is well or has been corrected by the end of the probationary period, they can go ahead and grant the full-term license.
7. Monitor and hold them accountable.Even classroom superstars may do everything correctly when a trainer is with them but fail to follow some basic rules when they’re on their own, says Hyster’s Bladel. Accordingly, a manager or supervisor should continue monitoring new operators for some time after they receive their licenses, he says.
Proper operating practices are critical, so even the newest associates must be held accountable if they don’t maintain safe practices, says Norton of Raymond. Supervisors are responsible for “policing” the work environment, but peer-to-peer supervision can also be very effective, especially for first-timers who have been mentored by a more experienced co-worker. And while there should be consequences if new operators do not follow the rules they’ve been taught, ultimately, our experts say, the point is not to punish, but to reinforce the safe and proper way of operating.
Tips from the trainers
The forklift safety experts we spoke with for this article have many years of experience. Over the years, they’ve developed a portfolio of teaching techniques to help brand-new operators become competent and comfortable on an industrial truck. The following are a few of their “tricks of the trade”:
Once out on the floor, trainees are likely to encounter specialized terms, including industry- and facility-specific expressions or slang they won’t hear anywhere else. To prevent misunderstandings, teach them the local “language.” (Tony Parsons, Wolter Inc.)
Reinforce verbal explanations with visual props. One option is to use accurate scale models to demonstrate the impact of various load weights and operator behaviors on stability. (Evelyn Velásquez-Cuevas, Yale Materials Handling Corp.)
Ask students to describe each step of the task they’re being trained on, from start to completion. Most will say putting away a pallet requires five to seven steps, but it actually takes more than 40 steps. Thinking through a task in this way gives trainees a better appreciation of the complexities of safe forklift operation. (Tony Parsons)
Rather than let trainees handle a pallet at first, take two wooden 4x4s that are four to five feet long, place one on top of the other in a “T” shape, and have them lift the top one off and place it back on top of the other one. Because the boards are lightweight and topple easily, they help students learn to move loads gently without jerky movement. And if they do fall, they’re unlikely to damage anything. (Tony Parsons)
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.